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 Adland Digest FREE Edition #717
  Saturday, October 10, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for October 2009

1st October

Armed Forces Day: South Korea.

Goodwill Day: Namibia.

Independence Day: Cyprus, Nigeria, Tuvalu.

National Day: Botswana.

National Day: China.
The official reception and celebration are held in the Great Hall of the People while various kinds of performances and operas are shown at all theatres.

Unification Day: Cameroon.

United Nations Day: Barbados.

2nd October

Mahatma Gandhi's Birthday: India.

Independence Day: Guinea.

3rd October

Foundation Day: South Korea.

Morazan Day: Honduras.

Unity Day: Germany.

4th October

Independence Day: Lesotho.

5th October

Republic Day: Portugal.

Sports Day: Lesotho.

6th October

Armed Forces Day: Egypt.

8th October

Battle of Angamos: Peru.

9th October

Independence Day: Uganda.

Independence of Guayaquil Day: Ecuador.

National Dignity Day: Peru.

10th October

Kruge Day: South Africa.

Moi Day: Kenya.

National Day: Taiwan.

11th October

Beginning of Independence War: Cuba.

Revolution Day: Panama.

12th October

Columbus Day: United States, Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay, Venezuela.

Thanksgiving Day: Canada

Dia de La Raza: Mexico.

Discovery Day: Bahamas.

Discovery of America: Argentina.

Independence Day: Guinea.

13th October

Cession Day: Fiji.

14th October

Founders' Day: Zaire.

15th October

Evacuation Day: Tunisia.

Independence Day: Bosnia.

17th October

Dessalines Day: Haiti.

18th October

Lord of the Miracles: Lima, Peru.

20th October

Heroes' Day: Jamaica.

Kenyatta Day: Kenya.

Revolution Day: Guatemala.

21st October

Army Day: Honduras.

Overseas Chinese Day: Taiwan.

Revolution Day: Somalia.

22nd October

John Paul II Day: Vatican.

23rd October

Chulalongkorn Day: Thailand.

National Liberation Day: Egypt.

Revolution Day: Hungary.

24th October

Independence Day: Zambia.

Suez Victory Day: Egypt.

United Nations Day.

26th October

Government Day: Rwanda.

National Day: Austria.

Revolution Day: Benin.

27th October

Independence Day: Saint Vincent, Turkmenistan.

28th October

National Day: Cyprus.

National Holiday: Greece.

29th October

Cumhuriyet Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.

National Youth Day: Liberia.

31st October

Chiang Kai-shek's Birthday: Taiwan.


Reformation Day: Slovenia.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

           There are signs that the economy is showing some growth again. There have been plenty of news stories and reports that indicate that the trends are stable and some are moving up. Don't start the party and assume everything is heading back to September 2007 levels, because we won't see levels like that again for years if ever. However, it is better than it has been for the last 16 months and it's a time for cautious optimism.

The purse strings are loosening up for many and they are beginning to make moves to investing and spending on projects that were on the back burner for the past eighteen months. This is a crucial time because you want to be at the front of the line when things get better and every indication is that the line may be starting to form. You don't want to wait too long, at the same time you don't want to put yourself in over your head either.

What to do? Consider this. We know the situation is improving because the smoke has cleared, the economic atmosphere is stabilizing and spending is increasing. Chances have to be taken again because without risk there is no reward. “Risk” can mean danger but it also means possibility and now may be the best time to start taking on a little risk because as economic confidence grows you may discover you are at the front of the line and the longer you wait to take a chance the farther back you may be.   

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Best Tips to Promote Your Website and To Develop It

By Dave DM Massingham
If you are eager to try yourself in internet marketing, it is advisable to have your own website. It is not just about online marketing. You may own any business of any size. It is necessary that you have a website to represent your business on the net. In case if you don't have your personal website, it is very important to build one. This will assist you to improve your sales enormously.

You need to own a website before you begin learning about the online marketing strategies. If you have a good budget, you can go for a custom made website that is designed especially for your business . This will definitely cost you more . If you feel you cannot pay for this investment, you can go for cheaper ones which come with less facilities. You could also rent a website. The selection is totally up to you, you can choose an option that is suitable for you and your financial level. but, remember, a site is a must.

After you build your own website, the next step you have to know is about the advertising strategies on your website. Here are some important steps that tell you how to advertise your website successfully and economically. Once you set up these marketing tricks on your website, you can also improve the sales of your products and improve your profit margins. We shall now discuss the important steps briefly.

1. Proofread: Firstly, it is very important to proofread your website before advertising it, you have to make sure that your site is error free. Else , marketing it like a crazy does not give back well if you had mistakes in your website. You would be doing yourself and your firm a lot of harm. therefore it is important that you proofread your company website. This will help you to provide a special look to your site.

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2. Domain name: Select a great domain name and after that get it registered. You need not have domain names that make sense only to you. . It is often wise to include the name of the business . Use a little creativeness and select a name of two to three words which will give the whole meaning of your website . This will make your website good looking and catchy.

3. SEO techniques: Optimizing your website completely is also very important in internet marketing . This will help it get good page ranking. Thus, your webpage will appear in the primary page of the search engine grades . This way , more and more individuals will click on your website link and you can be sure of increased number of sales.

4. Submit your link to local search engine: It is important that you personally submit your website to the search engines. The link submission is an essential step that will consume your time in the online marketing.

5. Expand the step 4 to main search engines. You can start submitting your website manually to the major search engine giants like Google, Yahoo, Bing, etc. This helps in displaying your website to a great number of internet users who are reliant on these search engines to learn more about some product goods or any other information.

If you follow these simple advertising steps, you will be able to attain major success in the online marketing.


About the Author:
Dave Massingham provides the information on how to advertise a business, how to market your business and many more. To know more on advertising your business just log on to http://www.BusinessMarketingdvd.com


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 4 Things Web Analytics Can Teach You - What Your Traffic's Telling You

By Nicolas I Henson
Brick-and-mortar stores often change displays, move goods around, and put impulse items beside checkouts. One reason for these changes is that they are analyzing customer traffic and are also studying behavioral patterns in order to understand how the customers shop. As an online retailer, you need to study your customer traffic as well in order to increase sales.

Listen: Your Customers Are Talking

There are a lot of web traffic analytics companies, just like and , that can analyze your shopping patterns. They follow your customer's clicks to and through your web pages and give you with valuable information on how your customer's experience with your website:

1. You see which keywords bring you, not only the most hits, but also the highest conversion rates. People often find the generic words they use bring them a great deal of traffic, but that traffic averages a shorter stay on the site. So the longer that people spend on your website, then the more likely that they are to buy something. Analyzing that data allows you to check which of the keywords are much more effective for you.

2. You can also see the average amount of time users spend on your website. Because of the latent conversion, then this is a great indicator of just how the business will be in the next months. If your users are likely taking their time, looking at things carefully, that will tell you that they are really interested and will likely come back to complete the transaction.

3. You see if your traffic's leaving as soon as they start hitting your landing page-if they are, then you know that you have a problem. As soon as the users get there, then you may want to reinforce them that they are in the right place. Says John Marshall, founder and CEO of http://ClickTracks.com, "Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience... Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate."

4. You can see where people are exiting your site and this is very important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what's costing you sales:

• If they're exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors.

• If they're leaving halfway through filling out the buyer's information, you might consider that your buyer questionnaire's too long.

The web analytics puts you in a position to see what's working on your website and what isn't. This is one way to see where you need to make changes and then measure how effective those changes are.


About the Author:

Nicolas Henson is an Ezine Articles Expert Author.
Want to learn more about how to create a great website that really helps your business? Visit Will's cheap, good websites. There you will find tips, tricks, and ideas that will help tackle many challenges of small business success.

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

I  ran out of Traffic Exchange credits and now it shows me as having negative credits, am I obligated to pay for those credits used?

No. Our system for both the Traffic Exchange and the Impressions (Banner/Text) display will always overrun and produce a negative credit balance. The reason is that when the system is aware that you account is getting low on credits or you are at a level where it will get ready to stop, but it cannot account for the views that are in the queue as traffic to our site fluctuates on a daily basis.

So your Ad/Banner may be set up to run in the next few minutes and because we are dealing with 1000s of displays per hour the database cannot account for the credits that will be displayed in queue and will run regardless of the credit balance. Therefore the TE and Impressions will always run into the negative which works to the member's advantage as the member is not accountable for overdrawn credits.  

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