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 Adland Digest FREE Edition #726
  Monday, November 30, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for November 2009

1st November

All Saints' Day: Austria, Belgium, Bolivia, Brazil, Chile, Colombia, Finland, France, French Polynesia, Gabon, Germany, Italy, Ivory Coast, Lebanon, Luxembourg, Mauritius, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Spain, Switzerland, Venezuela.

Bullfighting Season: Peru.

Independence Day: Antigua & Barbuda.

Remembrance Day: Slovenia.

Revolution Day: Algeria.

2nd November

Memorial Day: Brazil, Ecuador.

3rd November

Culture Day: Japan.

Independence Day: Dominica, Panama, Ecuador.

4th November

John Paul's Nameday: Vatican.

5th November

Guy Fawkes' Day: Britain.


10th November

Anniversary of Ataturk's Death: Turkey.

Mustafa Kemal Atatürk, (1881-1938), Turkish soldier, nationalist leader, and statesman, who founded the republic of Turkey and was its first president (1923-1938). The name Atatürk (Father Turk) was bestowed upon him in 1934 by the Grand National Assembly as a tribute for his unique service to the Turkish nation.

11th November

Armistice Day: Belgium, France, French Polynesia.

Independence Day: Angola.

Independence of Cartagena: Colombia.

King's Birthday: Bhutan.

Remembrance Day: Bermuda, Canada.

Republic Day: Maldives.

Veterans Day: United States of America.

12th November

Dr. Sun Yat-sen's Birthday: Taiwan.

15th November

King's Birthday: Belgium.

Peace Day: Ivory Coast.

Proclamation of the Republic: Brazil.

17th November

Army Day: Zaire.

Prince Charles' Birthday: UK.

18th November

Independence Day: Morocco.

National Day: Oman.

Vertieres' Day: Haiti.

19th November

Army Coup Day: Mali.

Discovery Day: Puerto Rico.

Garifuna Settlement Day: Belize.

Prince Ranier's Day: Monaco.

20th November

Revolution Anniversary: Mexico.

22nd November

Independence Day: Lebanon.

24th November

New Regime Anniversary: Zaire.

25th November

Independence Day: Suriname.

28th November

Independence Day: Albania, Mauritania, Panama.

Republic Day: Burundi, Chad.

30th November

Heroes Day: Philippines.

Independence Day: Barbados.

National Day: Benin.

St. Andrew's Day: Scotland.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

There are just 31 days left before we start a new year! Did it really go by that fast? It was literally a rollercoaster year, the beginning of the year was downhill and scary, the were a few ups and down through the middle months, but now it seems like we are slowing down as we head uphill which is exactly what we want.

The promise of 2010 looks good, we should see a move towards overall market stability with some growth, albeit slow it will be better to see the line graphs go straight across or with a very slight incline, as opposed to the mountain graphs we have seen over the last 20 months.

So enjoy what is left of 2009 and know that you will be going into 2010 with a steadier economy that will be easier to calculate and market too, also remember that you got through the 2008- 2009 recession. 

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Internet Marketing Enigmas For the Multitudes

By Theodore K Dyer
The internet is a place where individuals frequently throw darts into the dark desiring that someday, someway they will hit a bulls eye. There is deep misapprehension today that gaining a tremendous quantity of traffic to one's internet site will hugely advance one's business enterprise. This is done without decently filtering or targeting the preferred consumer so that what is supplied is what they are awaiting for. There is no poorer manner of internet marketing than this.

Irrespective of the immensity of the item you are providing to potential customers, if you do not have a well planned and executed Internet Marketing strategy, then all is in vain. You should have firm strategies and foundational concepts in your online business, exactly like every other offline business investments.

Passing the great fence of non-presence is the biggest challenge one faces while trying to raise an online business. Building an online business means that there is a certain measure of personal closeness that is wanting 'tween the business owners and customers. You absolutely have to get your presence felt; you need to set up an identity for yourself that assures your visitors that you are not an unemployed looney trying to dupe visitants from your dark and unheated cellar. You have to make certain that your web site comes across as something certain and trusted, a actual genuine business which could take on their needs. How might you do that?

Possess a quality web site

The state of your internet site has a special effect on the impression of your online presence. You could consider it as your own individual online spot or workplace; a spot where masses come to see and have a look at what you have to offer. First impressions are important and they may make or break your job. You need a website which is well-organized and good in the sight of your visitants. Ensure that individuals can come and shop your internet site without trouble and put up them with the means of navigating over effortlessly. There should be zero broken links and all the indispensable pages must be there.

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Good, relevant and fascinating substance is king

If having a nice site is significant, then so is having the right kind of content on your pages. As previously said, your site is something of an ambassador that is presenting you in front of the multitudes of people that build up the Net. As you aren't able to be there personally and use your time to slowly commune with your visitors, this is something that your internet site does for you. Regardless of whether your content is introduced with imaging or textually, ensure that it is credible and meaningful. Utmost care should be given to the language and the quality to make sure your customers acquire all the right information they need to bring their visit to the next degree.

Keep continual contact

Establishing up your commercial identity is not something which could be finished in a day. This is something worldwide, and not simply occurring online. Corporations spend millions upon millions of dollars simply to make their brand recognized and ingrained among the people. On the Internet, you need to build your individuality, you need your identity to sound familiar, and you have to be on that point nearly all the time. Allow your current and prospective clients be able to find and commune with you effortlessly, and hence maintain the flow of conversation that must survive. A wonderful way to execute this duty of maintaining frequent contact with your consumers and sustaining your presence deep is to provide regular updates through a web log or some other means.

At last, although there are some "killer" techniques being traded as the wonderful systems and advances which could make you thousands, such as the Affiliate Kung Fu, there is no alternative for a matter named nice honest hard work. As in every kind of business, perseverance is necessary to form trust, to start a bilateral communicating, to render a visage to your online presence your clients can relate to, and to deliver goods and services that place you on a course of long-term profitability.


About the Author:

Discover the secret techniques and methods of internet marketing to help you boost your traffic, SEO, and income building strategies. Find great recommendations and reviews on items such as Affiliate Kung Fu and many more!

Article Source: http://EzineArticles.com/?expert=Theodore_K_Dyer


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 Should You Run Multiple Banner Ads at a Time?

By Jane Stone
We've talked in the past about targeting your banner ads to different audiences. There is demographic, behavioral, contextual and placement targeting. To create your online banners around these different targets will be highly effective, however, if you plan to run only one banner with the hopes of reaching all of your audiences, it won't be effective. Let me explain.

Single Banner Ads

Let's use an ad for a new GPS system as an example. Say that you are placing this ad on ten web sites that vary from reaching male drivers, to new teen drivers, to women drivers. If you use the same single banner ad to reach all these different audiences how will you design the custom web banner to talk to all of these audiences at the same time? The problem is that often advertisers think that creating a one size fits all advertising banner and placing it many different places means that it will automatically increase their CTR. Quite the opposite happens. Instead, they end up with a very generic ad that grabs no one's attention.

Multiple Ads

One of the main principles in advertising is defining your target audience. For most companies there will be multiple target audiences. If you are running a print campaign, you would develop a different ad for each publication that you plan to put your ad into, to reach a different audience. The same should be true for online banner advertising. You must find a unique way to reach each of your target audiences. One generic banner ad won't do that, but multiple custom banners that are each created to reach a different audience will.

Multiple Ads per Audience

Think about the web sites that you visit often. Do you constantly see the same ads? If so, I bet you have started to tune them out. But if every once in a while you saw different ads, I bet you would pay more attention. Not only will it benefit you to have different advertising banner ads for different audiences, but it will benefit you to have multiple banner ads per audience too. This will help you prevent your audience from tuning out your advertising banner.


About the Author:

Jane Stone heads online marketing for http://www.pointbanner.com an online banner design service. She's been an internet marketing consultant for small businesses for the past 12 years.

Article Source: http://EzineArticles.com/?expert=Jane_Stone

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

My ads do not seem to be getting the hits they used to get, the ad used to get more hits to it but now there is hardly any?

What I would recommend is to first check and test the URL you provided for the Ad to ensure there are no errors or typos. You can always test the ad your self by clicking on the View button and then click on the ad header to see if it is going to your web site.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad.

Remember even a great ad will eventually slow down, you have to track your ads and monitor them to ensure they are performing at or above your expected level. If an ad stops producing then deactivate for a later time or edit the ad to give it new life. You don't have to give up on an ad but take it out of circulation for awhile and replace it with something else, in a month try placing the old ad back in and see what the results are.    

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