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 Adland Digest FREE Edition #727
  Saturday, December 5, 2009

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for December 2009

1st December

Independence Day: Portugal, Ukraine.

National Day: Central African Republic.

National Day: Romania.

2nd December

National Day: United Arab Emirates.

Republic Day: Laos.

5th December

Discovery Day: Haiti.

King's Birthday: Thailand.

St. Nicholas Day: Netherlands.

6th December

Independence Day: Finland.

St. Nicholas Day: Germany.

7th December

National Day: Ivory Coast.

Pearl Harbor Day: United States of America.

8th December

Immaculate Conception: Argentina, Austria, Chile, Colombia, Italy, Malta, Paraguay, Peru, Portugal, Seychelles, Spain, Switzerland, Venezuela.

9th December

Independence Day: Tanzania.

10th December

Constitution Day: Thailand.

Foundation Day: Angola.

Human Rights Day: Guinea.

Settlers' Day: Namibia.

11th December

Hanukkah (Festival of Lights): Jewish Holiday Begins at Sunset

National Day: Burkina Faso.

12th December

Independence Day: Kenya.

13th December

Republic Day: Malta.

16th December

Constitution Day: Nepal.

Day of the Vow: South Africa.

National Day: Bahrain.

Victory Day: Bangladesh.

17th December

National Day: Bhutan.

18th December

Republic Day: Niger.

19th December

Hanukkah (Festival of Lights): Jewish Holiday Ends at Sunset

21st December

Independence Day: Kazakhstan.

23rd December

Emperor's Birthday: Japan.

Victory Day: Egypt.

24th December

Christmas Eve.

25th December

Christmas Day: Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bolivia, Bonaire, Botswana, Brazil, Cameroon, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Jordan, Kenya, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malaysia, Malta, Mauritius, Mexico, Myanmar, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Trinidad & Tobago, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

Merry Christmas

26th December

Boxing Day: Australia, Bonaire, Canada, New Zealand, United Kingdom.

Goodwill Day: South Africa.

Independence Day: Slovenia.

St. Stephen's Day: Spain.

30th December

Proclamation Day: Australia, South Africa.

Republic Day: Madagascar.

Rizal Day: Philippines.

31st December

New Year's Eve - We get ready to start anew.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

As I am sure most of you know, a week ago that crazy "Black Friday" passed and is the busiest shopping day of the year for U.S. retailers that always falls the day after the American Thanksgiving holiday. However did you know that the following Monday is Cyber Monday? This is an e-tailer version of Black Friday but online.

This year there was a 43% surge in internet traffic to retail sites which translates to approximately a notch over 4 million shoppers per minute. Retail companies were offering discounts, free gift cards, free shipping and any other promotion to draw visitors online and onto their websites. Some retailers actually sold out of specials that they were offering.

Now I know it would be pretty hard to compete with any of these giant e-tailer specials, but I would bet that with the high amount of internet traffic shopping for deals that you could get your share of spill over visitors to your site if you were to offer something unique, for even a short term or a limited giveaway. It is definitely something to mark down on your calendar for next year.       

As always and feedback or questions are always welcome, just click on my name below.

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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A Smart Strategy For Backlinking Your Site to Stardom

By Alvin Carson
If you are dreaming of your online business success then you know the key is getting in good with the search engines. Search engines put great value on independent versus interdependent backlinks. Independent or one-way backlinks occur when a website references your page without you having to reciprocate by linking back to them. By cultivating these independent links, you will shoot your site up the page rankings.

It is understandable why search engines set such great score upon independent backlinks. When lots of pages link to you without you having to link back, it sends a message that your content is of great interest to a lot of people. You can use this criterion to great effect by backlinking to your page from more popular sites.

In order to put your page on top, you need to create a pyramid of backlinks. Some examples of pages which you can employ for this backlink plan include expert and special interest blogs, websites for socializing and bookmarking, and pages that house classifieds and press releases. Ultimately all the links will point to your site, but you want the stronger sites to create a solid base upon which the structure can rest. Links go from top to bottom and across to each other for coherence.

This methodology was devised by some of the most successful online marketers in highly competitive fields in order to get an edge. If this works for them, imagine how quickly it can help you rise to the top of your less cut-throat market. A pyramid of backlinks will push your site to superstardom.

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The key to creating a strong pyramid is to use the most popular sites as the base of the pyramid, and arranging the sites by descending rank until you get to the top. Several online resources are available so you can figure out the Google Page Ranks of different sites. Start by making webpages on the least popular sites and setting up backlinks to your main page. Then create pages on the more popular sites, backlinking to both your main page and the "weaker" pages that you have just created. Eventually you will have a network of independent backlinks all pointing to you with no links going back.

This type of strategy mimics the structure of an ant colony, where many strong worker ants support the weaker and less numerous upper castes, and ultimately the vulnerable queen. The strong worker sites support the weak sites above, who support in turn the weaker sites above them, all collectively supporting the solitary "queen" site on top, who does not need to support (or backlink to) any of the worker pages below her.

With a little practice you will soon become proficient in creating strong pyramidal backlink structures. Setting them up will be a snap when you need them for your next marketing push. Independent links are the road to stardom and with careful construction all your roads will lead to success.

About the Author:
Alvin Carson is an ezinearticles.com Expert Author.

Starting and running a profitable online business in a short amount of time shouldn't be hard to do at all. If you are ready to get started and create a lasting online business without wasting years on trial and error, then check out this site: http://turboonlinebusiness.com.

Article Source: http://EzineArticles.com/?expert=Alvin_Carson

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 Solo Ads - 9 Common Mistakes Made by Advertisers

By Adrian Jock
Solo ads are powerful advertising tools. However, any tool has its own limits and if you don't know how to properly use it, then it won't help you to achieve your goal. Today's article reveals some of the most frequent mistakes ezine advertisers make.

1. Writing common subject lines - Your ad is not the only message that lands in recipient's Inbox. If the subject line doesn't grab the attention, the solo ad won't be opened.

2. Writing long and boring solo adverts - People don't have time to read novels and when they have it, they read real novels, not long advertisements.

3. Talking about themselves - If you're not a very known person, forget about the pronoun "I". No one is interested to find out what a John Doe did yesterday or one week ago.

4. Trying to sell in their solo ads - Understand once and forever what the purpose of an email advert is: to make people click on your link. Give them a reason to do it. The fact that you want to sell them something is not a reason for them to click on your link.

5. Exaggerating in their ads - All hype does is telling readers you're not serious. If that is the feeling the ad creates, who do you think will click on your link?

6. Advertising in ezines outside their niche - If there is nothing in common between the topic of your ad and the topic of an ezine, it is very likely that the readers of that ezine won't be interested in your ad.

7. Advertising in poor quality ezines - There is a jungle out there. Before placing an order, subscribe to the ezines and see what content is published. If the content is of poor quality, how many readers do you think that ezine has?

8. Not using an ad tracker - If you can't analyze the results of your advertising campaign, how do you know what you should change, remove or improve?

9. Not repeating their marketing message to the same persons - Usually an ad has to be seen more times before someone acts on it. Most of the people don't take decisions on the spot (and then they forget about you & your stuff).

Nobody's perfect... Learn from other people's mistakes, whether you're advertising or you're just living your own life.

To Your Success!
Adrian Jock

About the Author:
Adrian Jock is the Founder & CEO of ADS MARKET Ezine Advertising Network. Adrian wrote many articles and ebooks about ezine advertising (such as the "Ultimate Guide to Solo Ads" and "How to Avoid the Spam Filters") and he publishes more newsletters (such as "Ezine Advertising Info Newsletter", "Ad Co-ops News Ezine" and "Internet Marketing Tips & News Ezine" - also known as the "Worst Newsletter in the World").

P.S. If you want to improve the results of your solo ads advertising campaings, I recommend you to read Ultimate Guide to Solo Ads: http://www.soloadverts.com/ultimate-guide-solo-ads.html P.P.S. For more ezine advertising tips, subscribe free to Ezine Advertising Info newsletter.

Article Source: http://EzineArticles.com/?expert=Adrian_Jock

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

In my Impressions and Traffic Exchange pages, what is my CTR % and what does it mean?

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views.

A good measure or standard to look for is 0.25% for an Impression or Banner ad, anything over that is probably giving you a good conversion rate, less than 0.25% and you should consider editing the ad or changing the banner. This applies to the Traffic Exchange (TE) CTR% although it is higher as you should look for the 0.35% or higher, anything lower and you should edit or deactivate the ad.

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