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 Adland Digest FREE Edition #739
  Tuesday, February 9, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for February 2010

1st February

Confederal Agreement Day: Senegal.

3rd February

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February

Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February

Constitution Day: Mexico.

President's Day: Congo.

6th February

Waitangi Day: New Zealand.

7th February

Independence Day: Grenada.

8th February

Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February

Feast of Saint Maron: Lebanon.

10th February

Feast of St. Paul's Shipwreck: Malta.

11th February

Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February

Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February

St. Valentine's Day.

Tet and Chinese New Year (Year of the Tiger): Vietnam.

Chinese Spring Festival: Mauritius.

15th February

Folklore Day: South Korea.

Presidents' Day: United States of America.

Provincial Holiday: Most Canadian Provinces and Territories.

18th February

Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February

National Day: Nepal.

21st February

Shaheed Day: Bangladesh.

22nd February

Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February

National Day: Brunei.

Republic Day: Guyana.

25th February

National Day: Kuwait.

People Power Day: Philippines.

27th February

Independence Day: Dominican Republic.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

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Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Marketing Philosophies in Today's World

By Robert W McCormack
There are five philosophies or practices that have been adopted by marketers in the history of marketing management. These philosophies give marketing actions direction and purpose. They are expressed by the kind of marketing functions performed and the way they are performed.

Production concept

Companies produce and distribute those products they are able to provide most efficiently. The concept shows:
(a) Concern for production with little or no concern for customers' satisfaction.
(b) It assumes that there is a market for the product and that supply creates it own demand.
(c) Emphasis is placed on product availability and low prices.
This marketing philosophy holds where the following conditions exist.
(i) When consumers have a low or little discretionary income.
(ii) When shortages exist in the economy.
(iii) Where there is low competition resulting from a cartel operation or monopoly.

Product concept

This concept holds that consumers will favor those products, which offer higher quality, performance and other benefits. This concept is built on the notion that "a good product will sell itself". Here too, the manufacturer does not take into consideration the needs of the consumers during the product design and planning. A characteristic feature of this concept is the production of superior products.

Sales concept

The sales concept operates in an economy where there is a rise in the standard of living and given rise in mass production. According to Kotler (1997:19), the sign of the selling concept is to sell what they make rather than make what the market wants. The major features of this concept include hard selling or aggressive selling techniques, use of distribution and promotion gimmicks to woo customers. There is no provision for customer satisfaction.

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Marketing concept

The marketing concept or marketing philosophy holds that producers should do an analysis of the potential customers and then make decisions designed to satisfy these need. The companies where marketing concepts are practiced are regarded as customer-oriented companies. Marketing concepts involves:
(a) focus on customer needs
(b) Integration of all activities of the organization - productions, administration, finances to satisfy these needs.
(c) Achieving long-run profits through satisfaction of customers' needs.
The conditions under which marketing concept are likely to be applied are:
(a) a highly competitive market
(b) an economy where the majority of customers have access to the basic natural needs of life and enjoys a high standard of living.

Societal marketing concept

The philosophy here is that marketers should consider societal consequences of their actions as they strive to meet the needs of their customers. It is a decision making approach that focuses on customers' needs and their societal consequences. It integrates all activities of the organization to satisfy these customers' needs, in a way that is consistent with concern for broader societal consequences. The purpose is to achieve long-run objectives through the satisfaction of these customers' needs, which must be balanced against the needs of society as a whole. This indicates that markets are structured, organic in nature and participants have common and/ or shared needs and goals.

For example, in an automobile market, consumers in this market have a common need for mobility, while the sellers of automobiles have need to exchange mobility for something of value. It is structured because it is a factor in the number of buyers and sellers. It is organic in nature because it is influenced by the quantity of goods and services supplied by sellers and purchasing power of the buyers.


About the Author:
Bob has been writing articles online for nearly 2 years now. Not only does this author specialize in Marketing philosophies, you can also check out his latest website about: Online Color Printing Which reviews and lists the best Color Poster Printing.

Article Source: http://EzineArticles.com/?expert=Robert_W_Mccormack

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 4 Main Reasons Why Classified Ads Fail!

By Leval Ainah
1. Closing the sale in the ad.
Avoid the pitfall of attempting to close your sale in the ad. This is a grave and costly mistake which sadly many have fallen victim to it.

You do not want to be part of that cohort so my advice to you is to think smart. You have limited space and therefore can not possibly convey all the benefits, or the lowest prices.

It is tempting to cut corners around the sales process in order to have an immediate closure. You may sell a few but overall your rate of result will not be outstanding as it could have been. Also, this strategy will bring you more loses than profits.

2. Focus on BENEFITS not features.
Customers buy products because of what it can give them. They want something from the product. When you set out to promote your ad, it is the advantages or benefits that your customers are first interested in. before they buy the product they have already visualised all they can gain from it.

Once they are satisfied that the good or service will meet their needs, they will take you up on your promise which will then trigger sales. Customers who interested in your products values will not only benefit, but they will tell others who will also respond favourably to your ad.

Many people in business who have adopted this strategy have had to accept the bitter realisation that their goods or services have not yielded high sales. Yes, they thought their product/service was the best since slice bread but it is a bitter pill to swallow when you put in a lot of time and effort in business only to be deflated by poor sales records.

Any ad that discloses its price for a product or service is in breach of mistake number 1. Use your ad as a vehicle to generate more business. It is a lead generating tool that you snowball you into making more money. Whatever follow-up material you have, use it to your own advantage to increase your sales. By doing this, you have situated yourself in a much stronger position to sell virtually anything and everything!!

3. Limited information.
Customers are interested in getting the right amount of information about any good or service. If the information about your product is inadequate, your reader will not be satisfied and consequently go elsewhere.

On the other hand, you may attract some readers but they may not be the right calibre. Some customers will read anything especially if they are offering 'freebies but your business should be one of quality. Invest in a few extra dollars and allow your customers to reap the great benefits by telling them all what they need to know. Advertise well or not at all.

4. Minimising your headliner.
If your headline is not big and bold, you run the risk of losing potential prospects. Have you thought about the greatest benefit you can offer? Or perhaps you can say something that would draw in huge numbers of qualified prospects.

That is your lead to pull in the crowd, that is your trump card to hook any readers, even those just browsing the ad. Do not waver or bock your own progress.

Just aim to capture that one customer who will make all the difference to the success of your business. If your strongest lead does not attract the attention of your prospect, then a lesser one may not be successful


About the Author:
I am an internet marketer and also an educator. My goal is to help others who are looking to improve their own lives through mentorship and coaching.

Did you find this article helpful? If you did, then take a look at the step-by-step free video tutorials here http://www.mavericmoneymakersyearly.com!

Article Source: http://EzineArticles.com/?expert=Leval_Ainah

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Did you know you can search for members in the Adlandpro Networking  Community based on Most Profile Views, Most Posts, Most Friends and Newest members?

You can utilize this by searching through the members and inviting people who you feel share the same interest or business connections as you.

The easiest way to do this is to look at the Reports link, this gives you a list of the Most Posts, the Most Friends the Newest Members. When you look at a person’s profile you will see a symbol Invite Me as a Friend below their name that will allow you to send an invitation message to be friends. When you click on this a message box will open up and you can send a message along with an invitation, if they accept they will show up on your Friends List. Here is the link:


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