1. Closing the sale in the ad.
Avoid the pitfall of attempting to close your sale in the ad. This is a grave and costly mistake which sadly many have fallen victim to it.
You do not want to be part of that cohort so my advice to you is to think smart. You have limited space and therefore can not possibly convey all the benefits, or the lowest prices.
It is tempting to cut corners around the sales process in order to have an immediate closure. You may sell a few but overall your rate of result will not be outstanding as it could have been. Also, this strategy will bring you more loses than profits.
2. Focus on BENEFITS not features.
Customers buy products because of what it can give them. They want something from the product. When you set out to promote your ad, it is the advantages or benefits that your customers are first interested in. before they buy the product they have already visualised all they can gain from it.
Once they are satisfied that the good or service will meet their needs, they will take you up on your promise which will then trigger sales. Customers who interested in your products values will not only benefit, but they will tell others who will also respond favourably to your ad.
Many people in business who have adopted this strategy have had to accept the bitter realisation that their goods or services have not yielded high sales. Yes, they thought their product/service was the best since slice bread but it is a bitter pill to swallow when you put in a lot of time and effort in business only to be deflated by poor sales records.
Any ad that discloses its price for a product or service is in breach of mistake number 1. Use your ad as a vehicle to generate more business. It is a lead generating tool that you snowball you into making more money. Whatever follow-up material you have, use it to your own advantage to increase your sales. By doing this, you have situated yourself in a much stronger position to sell virtually anything and everything!!
3. Limited information.
Customers are interested in getting the right amount of information about any good or service. If the information about your product is inadequate, your reader will not be satisfied and consequently go elsewhere.
On the other hand, you may attract some readers but they may not be the right calibre. Some customers will read anything especially if they are offering 'freebies but your business should be one of quality. Invest in a few extra dollars and allow your customers to reap the great benefits by telling them all what they need to know. Advertise well or not at all.
4. Minimising your headliner.
If your headline is not big and bold, you run the risk of losing potential prospects. Have you thought about the greatest benefit you can offer? Or perhaps you can say something that would draw in huge numbers of qualified prospects.
That is your lead to pull in the crowd, that is your trump card to hook any readers, even those just browsing the ad. Do not waver or bock your own progress.
Just aim to capture that one customer who will make all the difference to the success of your business. If your strongest lead does not attract the attention of your prospect, then a lesser one may not be successful
