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 Adland Digest FREE Edition #740
  Tuesday, February 16, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for February 2010

1st February

Confederal Agreement Day: Senegal.

3rd February

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February

Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February

Constitution Day: Mexico.

President's Day: Congo.

6th February

Waitangi Day: New Zealand.

7th February

Independence Day: Grenada.

8th February

Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February

Feast of Saint Maron: Lebanon.

10th February

Feast of St. Paul's Shipwreck: Malta.

11th February

Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February

Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February

St. Valentine's Day.

Tet and Chinese New Year (Year of the Tiger): Vietnam.

Chinese Spring Festival: Mauritius.

15th February

Folklore Day: South Korea.

Presidents' Day: United States of America.

Provincial Holiday: Most Canadian Provinces and Territories.

18th February

Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February

National Day: Nepal.

21st February

Shaheed Day: Bangladesh.

22nd February

Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February

National Day: Brunei.

Republic Day: Guyana.

25th February

National Day: Kuwait.

People Power Day: Philippines.

27th February

Independence Day: Dominican Republic.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Time Is Running Out on this Offer!

Increase Your Potential Click Rate with The Adland Digest.

Did you know that you can place an ad in the Adland Digest Newsletter for as low as $15.00? This is a 50% off rate and it won't last for long.

The Adland Digest gives you exposure to over 100,000 members as well as keeping your ad in the Adland Digest archives that can be viewed by the general public.

Space is limited for Sponsored Adland Digest ads so you must act quickly if you want the top spots. 

When you place your order, you will be shown when the spot you would like is available for an ad insertion.

Act now before it's too late! "Take me to the Order Page"     


As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Choosing a Niche Versus Choosing a Target - And Why Both Are Important

By Michelle Tree
I don't know about you, but I've never met a paying customer we didn't like. Let's be honest with ourselves - we want everyone to buy our product/service. Why wouldn't we? More customers = more revenue. But here is the secret: selecting a niche and targeting a specific customer profile will enable you to attract more customers with less spending!

Many people use the terms niche and target interchangeably, but in fact, they refer to two different, and equally important ways to focus your business. A niche refers to a subset of an industry - for example, within the category of weight loss, the niche that you choose might be acai berry products. However, within that niche, you still need to select your target - specific group of people that you believe is most likely to buy the product/service you are offering. Are you targeting stay-at-home moms? Athletes? College freshman looking to take off the "Freshman 15"? Who you are targeting within your niche will guide you in your copywriting and all your marketing activities and allows you to focus your marketing dollars and brand message

Selecting both a niche, and then a target within that niche, is a much more affordable, efficient and effective way to reach potential customers and generate oodles of business.

In our work with small businesses, we find that often times entrepreneurs will focus in on a niche, but their target market ends up being "anyone who will pay for my products or services." If you cannot clearly identify your customer target, then your target is, by definition, both everyone and no one -- and it is likely that your products and marketing will just not stand out or break-through.

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The simple fact is, in trying to be everything to everyone, you'll wind up meaning nothing to no one...

For example, we have a client who wanted to start her own copywriting business. She had been doing freelancing on and off, getting business from acquaintances, referrals and word-of-mouth. Now that her children were in school full-time, she was looking to build her part-time business into a full-time endeavor. Her clients had been a mix of larger businesses, small businesses and creative agencies, because she took the work that came her way. But now that she had to market herself proactively, she wasn't sure how to get started. Why? Not because she didn't know her niche - within the world of copywriting, she focused on persuasive sales copy. But because she had no idea who her target customer was! Should she be trying to target her services directly to businesses? If so, big or small? What about marketing agencies or PR agencies? Where do they fit in? Without clearly knowing who her target was, not only could she not market herself effectively, but she couldn't even know what products/services to offer. Any expenditure of her time and money to get new business would have been lost and wasted from the very beginning because she did not know who she was speaking too!



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This is important enough to re-emphasize, so let me say it another way. When you clearly define your target customer, you can understand them well enough to speak to them in a way that is so motivating that they will be begging you to take the money directly from their wallets again and again. If you are trying to speak to everyone at the same time, in order not to alienate anyone, your marketing message will get so watered down that it will not be as impactful to anyone. Make sense? You will get more sales from connecting with your target customer than you will from trying to motivate everyone -- even though by definition, your target is a smaller "pool" to fish in than the "ocean of everyone".

Why, because marketing is driven by a connection. People buy when you are providing them with something that meets their unique needs. They don't want to buy something generic from just anyone. With all the information available to people today on the internet and beyond, people want to feel that you are communicating directly to them about their needs.

Make sure to consider the following when picking your target:

1. Be specific enough to focus on a manageable group, but not so specific that there are not enough potential customers in that group to support your business.
2. Make sure your target has easy access to your products and services, whether it is by visiting your store, or ordering by phone, fax, email or your Web site
3. Make sure that your target is not inundated with other products and services that look just like yours
4. Determine whether your target is willing to pay a price for your products and services that allows you a reasonable profit margin
5. Establish measurable ways to describe your target and know everything about them.

Remember, today's customers are more marketing-savvy than ever before and don't like to be "lumped" with others--so be sure you understand your target customer market. While pinpointing your market takes a little extra effort, Entrepreneurs who aim at a small target are far more likely to make a direct hit.


About the Author:

Michelle Tree, Master Entrepreneur and Owner of Why Go West, The Entrepreneur Training Company, invites you to download her free eBook on The Top 5 Ways to Fail-Proof Your Business. Michelle says: "You need to create and execute winning strategies for your business, no matter what business you're in, online or offline. Download my free eBook today and begin to Change Your Thinking, and Beat the Odds!"

Regards, Michelle Tree

Article Source: http://EzineArticles.com/?expert=Michelle_Tree

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

How can I use the Viewer's IP address provided in the confirmation message I receive from Adlandpro when the same viewer clicks on my ad on your website?

Although by using sophisticated tools you can determine many things based on the IP address (not the email address though). We provide the IP address for two primary reasons:

Sometimes you will see the same IP address appearing in the confirmation messages in short periods of time. This might mean that the same user is clicking and can't connect to your site. Either your server is busy or down, visitor connection is slow, or there are some other network problems. You may want to check if there are any problems on your end.

You can verify how the system works by clicking on your own ad on our site which will create such an email address with your IP included. This way you can verify that the system is functioning in real time and nobody is clicking to give you impression that you are receiving traffic.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp