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 Adland Digest FREE Edition #741
  Saturday, February 20, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays for February 2010

1st February

Confederal Agreement Day: Senegal.

3rd February

Heroes' Day: Mozambique.

San Blas: Paraguay.

4th February

Independence Day: Sri Lanka.

CCM Day: Tanzania.

5th February

Constitution Day: Mexico.

President's Day: Congo.

6th February

Waitangi Day: New Zealand.

7th February

Independence Day: Grenada.

8th February

Culture Day: Slovenia.

Revolution Anniversary: Iraq.

Virgen de la Candelaria: Puno, Peru.

Youth Day: Congo.

9th February

Feast of Saint Maron: Lebanon.

10th February

Feast of St. Paul's Shipwreck: Malta.

11th February

Armed Forces Day: Liberia.

Makha Bucha Day: Thailand.

National Foundation Day: Japan.

Youth Day: Cameroon.

12th February

Lincoln's Birthday: United States of America.

Union Day: Myanmar.

14th February

St. Valentine's Day.

Tet and Chinese New Year (Year of the Tiger): Vietnam.

Chinese Spring Festival: Mauritius.

15th February

Folklore Day: South Korea.

Presidents' Day: United States of America.

Provincial Holiday: Most Canadian Provinces and Territories.

18th February

Independence Day: Gambia.

General Holiday, Various Provinces: Canada

19th February

National Day: Nepal.

21st February

Shaheed Day: Bangladesh.

22nd February

Independence Day: Saint Lucia.

Union Day: Egypt.

Washington's Birthday: United States of America.

23rd February

National Day: Brunei.

Republic Day: Guyana.

25th February

National Day: Kuwait.

People Power Day: Philippines.

27th February

Independence Day: Dominican Republic.

**We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Increase Your Potential Click Rate with The Adland Digest.

Did you know that you can place an ad in the Adland Digest Newsletter for as low as $15.00? This is a 50% off rate and it won't last for long.

The Adland Digest gives you exposure to over 100,000 members as well as keeping your ad in the Adland Digest archives that can be viewed by the general public.

Space is limited for Sponsored Adland Digest ads so you must act quickly if you want the top spots. 

When you place your order, you will be shown when the spot you would like is available for an ad insertion.

Act now before it's too late! "Take me to the Order Page"     

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Entrepreneurs - Top 7 Ways to Get Customer Traffic With an Awesome Sales Letter

By Joshua Black
If you have an existing business, or you are starting a business, the critical key is to get as many customers in the door as you can. Whether you are on-line, have a brick-and-mortar store, or both, customer traffic is key. Read on to find out 7 ways that you can bring in more business with an amazing sales letter.

Here are 7 ways that you can greatly increase your customer traffic using a fabulous sales letter:

1. Create a call to action in every piece you send out. Whether it's an email or a stamped letter, don't just tell the customer how great your business is, you need to give them some incentive to get off the couch and into your business.

2. Make sure it's time-sensitive. The customer has to feel a sense of urgency to make the purchase, or else they will never pull out their wallets. The timed offer has to be real however. You can't say that the price will go up and then never increase it. The customer will never trust you again.

3. Sell to one person at one time. Use the word "you" a lot. Don't sell to a group of people. This is one, small chat between you and each individual customer, so picture that when you are writing the letter.

4. Do something different. If everyone else in your industry is sending out the same offer with the same type of letter, then you should go in a completely different direction to get the most attention from your customer.

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5. Reward the customer for loyalty. Show the customer that you have some sort of system for keeping them with you, instead of going down the street. Loyalty programs can have a huge impact on your business and they cost very little to maintain related to the number of sales they gain.

6. Put the product in your customer's shoes. Put them behind the wheel. Use your writing to make the customer feel as if they have the product in their lives and they will be losing out if they do not make the purchase.

7. Use emotion in all of your sales letters. People buy with emotion and they justify their purchases with logic. Make sure that you sell to this emotional side to gain the biggest sales benefit. When you sell with logic, you aren't using the part of the brain that starts to salivate when we really want something. Emotions equal power.


About the Author:

Joshua Black is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com.

Article Source: http://EzineArticles.com/?expert=Joshua_Black

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 How to Create Your Strategic Email Marketing Plan

By Max Kazen
Every email that gets sent must be part of an overall marketing plan. Think about your marketing plan in terms of an expanded law of reciprocity. The basic law of reciprocity says "Do unto others what you would have them do unto you." Another version says "Whatever you give will be given back to you in equal measure...good and bad." And one other reciprocity quote, often applied to business is "Value given for value received."

The expanded version that I think helps you develop a good marketing plan...your email marketing strategy included...is more like this: "Give everything with great passion and joy, and provide the opportunity for others to share."

When you have a product or service, care deeply about it. Learn all you can about it, and find others who share your passion. Promote others as well as yourself, and create competition if none exists. Be generous in all that you do. The law of reciprocity says "what goes around, comes around." The expanded law says not to worry about from where, or when. When you keep providing opportunities, your opportunity will appear.

Consider your unique value proposition. Many marketers believe this means pitting yourself against your competition...sometimes against your friends. That, however, is a lie, or a mistaken perception. If you examine your product or service carefully, you can undoubtedly find something different about it. And, if you can't find something different about it...create it. Maybe it's your shortened delivery time (think Dominoes...30 minutes or less or its free); maybe it's your superior quality (think Whole Foods), or perhaps it's the image of poppin' fresh (think Pillsbury Doughboy); there is always a way to distinguish yourself from others. You have a unique value proposition. If you don't already know what it is, search until you discover it or create it.

Develop your marketing plan around your unique value proposition. What passion...what joy...what relief from fear, need, or frustration will your end user get? How can you share it?

Clarify your intent. To begin with, you'll want a core concept...a single sentence that communicates to the prospect or customer that your product or service has a certain value that he or she must have... that they cannot get anywhere else.

When you're ready to design your e-mail campaign, do the following 3 things:

Define Your Purpose: What is the intent of your email campaign? What do you want it to accomplish? This is the goal that all e-mails will be centered around.

Identify Your Audience: How big is your audience, how segmented...how many different target markets are you writing for? For example, if you have a catalogue store with a huge variety of tools and small equipment, the email you send to your customers in Miami, Florida wouldn't (normally) be a description of the superior snowblower that would be of great benefit in a Montana mountain town, with its back-saving features and cold-weather starter. Instead, you might be describing the ultra-quiet, lightweight blower that quickly and efficiently removes beach sand from patios and decks.

Develop Your Strategy: How can you position your company with every offer? While you may desire to provide tons of detail to support every aspect of your unique value proposition, focus on the one core concept that sets you apart. Even when you know your prospects and customers have more than sufficient cognitive ability to process and make a fully considered decision about the relative value your product or service can deliver, most simply don't have time. Therefore, they will normally focus on a single, reliable feature. When your core concept is clearly set (think "You're in good hands with Allstate" ) your strategy is to positively exploit their reliance and compliance. Without extra words, without confusing or unnecessary information, and without any fraudulent intent.

The expanded law of reciprocity begins and ends with giving. Design your strategic email marketing plan to share your passion and joy with your prospects to fill their needs, or relieve their fears and frustrations by giving the best value available anywhere. Period.


About the Author:

Writer...mentored by one of today's top professional web copywriters, Ray Edwards.
Arsenal of writing skills built from 20 + years of persuasive corporate writing and leadership skills.
Cornell Univ. School of Industrial and Labor Relations.
Sharing left and right-brain training and techniques to strengthen your client and prospect relationships. http://maxkazen.com

Article Source: http://EzineArticles.com/?expert=Max_Kazen

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

It seems like my ads started well but seem to be getting less of a click through rate, is there anything I can do to improve or fix this?

Yes, what I would recommend is to first check and test the URL you provided for the Ad to ensure there are no errors or typos. You can always test the ad your self by clicking on the View button and then click on the ad header to see if it is going to your web site.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad.

When you set up an ad campaign offering a variety of looks to the viewer please remember; two viewers can be looking for the same product and come across the same ad for this product, one may react to it and one may not, this is the exact reason there has to be variety.

When you create an ad it can start off with a good number of hits but remember the ad can also become dated, creating different ads to promote your website, each ad should have their own unique heading and ad body, of course going to the same URL. This will start to cover a wider audience and allow you to change up your ads from time to time which gives you ad campaign new life.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp