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 Adland Digest FREE Edition #743
  Thursday, March 4, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for March 2010

1st March

Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March

Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March

Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March

Lantern Festival: Taiwan.

6th March

Independence Day: Ghana.

8th March

Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March

Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March

Labour Day: South Korea.

11th March

National Day: Lithuania.

12th March

Independence Day: Mauritius.

Renovation Day: Gabon.

13th March

National Day: Grenada.

14th March

St. Joseph's Day: Colombia.

Daylight Savings Begins: Where observed.

15th March

Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March

Evacuation Day (Boston only): United States of America.

Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March

Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March

Youth Day: Zambia.

20th March

Independence Day: Tunisia.

Start of Spring: Europe.

21st March

Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March

Abolition Day: Puerto Rico.

23rd March

Pakistan Day: Pakistan.

24th March

Africa Day: Zambia.

25th March

Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March

Independence Day: Bangladesh.

27th March

Armed Forces Day: Burma.

Evacuation Day: Angola.

28th March

Palm Sunday: Eastern and Western.

29th March

Boganda Day: Central African Republic.

30th March

Passover: Jewish and Samaritan holy day

31st March

Freedom Day: Malta.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

There has been a flourish of activity on the community lately and it appears that in part there are a few reasons for the recent spike in activity. 

The reformatted Person of the Week Award as well as the announcement of the return of the BFA (Best Forum Award) after a three month hiatus seems to have triggered some of this renewed interest by existing members as well as a genuine curiosity by newer members. 

This is compounded by the fact that spring is usually the time where people start coming out of the winter doldrums after catching up on holiday and heating bills to restart their interests to in networking again.

There are positive signs that the economy is continuing its current trend upwards and this all adds up to an excellent start for the balance of 2010. This is an excellent time to get your Adland community profiles up to date because it looks like you will be receiving plenty of visitors this spring.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Persistence is the Key to 2010 Success 

By Gail Martin
Is it just me, or are you tired of the headlines, too?

Let's see: "Politician hits an obstacle, gives up." Then there is, "Doing the right thing is hard; Congress goes out for coffee." Or how about, "Honest work takes energy, CEO embezzles instead." Or the ever-popular, "Working out is boring, athlete takes steroid short-cut." And of course, "Diets aren't fun; have another donut."

Unfortunately, we're a quick-fix culture, but life (and business) doesn't work that way. Grandma was right: "Anything worth having is worth waiting (and working) for."

What are you working for in 2010? Is there a goal out there that seems far away, looks like a lot of work, might be difficult or is going to take some boring elbow grease to attain?

In my experience, the number one reason business owners don't generate results with their marketing is that they give up too soon. Marketing and PR are like the water that carved the Grand Canyon, one drip at a time. You can't force a customer to buy products or services on your schedule. All you can do is educate them about what you offer and how it solves their problem, and then stay visible until their own need creates an urgent reason to buy.

Persistence and consistency are the keys to marketing success in 2010. Yep, good old 1900s values, not swanky high tech tools. Don't get me wrong: the swanky high tech tools can help you reach global audiences at a fraction of the cost of old fashioned media. But without persistence and consistency, all you've got is a tool. It won't do the work for you.

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We all love to see immediate results. Sometimes a marketing effort hits like lighting in the right place at the right time. It becomes viral, and suddenly, you're all over the Internet. But just like winning the lottery, there's a reason campaigns like that make the news. They're rare.

I learned the unglamorous truth back in grade school with piano lessons. I had a good memory, so I found out I could get through my lesson without doing all the practice my teacher required. Another student didn't memorize as quickly, but she diligently put in the hard labor of practicing. Guess who ended up the better piano player? (Hint: It wasn't me.)

If you want to see a difference in your marketing results this year, whether it's in PR, social media, networking or online marketing, then it's time to roll up your sleeves. There are no short cuts or cheats. Create a plan, break it into action steps, work the action steps week-in and week-out, and see results. That's all there is to it.

Do those three simple things, and you'll be miles ahead of most businesses who give up because the real work of marketing isn't fun.

It works for piano lessons, and it also works for marketing. Funny thing, I have the feeling it applies to most of life, too.


About the Author:

Gail Z. Martin owns DreamSpinner Communications and helps companies and solo professionals in the U.S. and Canada save money and get results through exceptional writing and marketing. Gail has an MBA in marketing and over 20 years of corporate and non-profit experience at senior executive levels. Gail hosts the Shared Dreams Marketing Podcast and the Shared Dreams Become Reality group on Facebook. She is also the author of The Summoner, The Blood King, Dark Haven and Dark Lady's Chosen fantasy adventure novels in the Chronicles of the Necromancer series. Find her online at http://www.GailMartinMarketing.com and on http://www.Twitter.com/GailMartinPR. She's Gail Z. Martin on Facebook and LinkedIn. Gail is also the author of the Solopreneur Survival Guide home study course and suite of products for start-up and small businesses, coaches, consultants and speaker/author.

Article Source: http://EzineArticles.com/?expert=Gail_Martin


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 Sales Letters - Top 7 Reasons Why Your Online Sales Letter Sucks

By Joshua Black
If you are an internet marketer or an online entrepreneur of any kind, then you are probably using a sales letter. However, most people just try and put up something persuasive without really thinking about their customer and how to bring them in to your copy. Read on to find out the top 7 mistakes that people make when trying to create an online sales letter.

Here is the list:

1. The headline is boring or over used. People have the shortest attention spans when they are online. Any marketing effort can be erased with just a click of the mouse. You have to have a headline that brings the customer in through sheer curiosity.

2. You talk about yourself a lot and don't involve the customer in your copywriting. You are trying to motivate your customer to make a purchase, so you need to show them what you are going to do for them. No one cares about your level of education or how long you have been in business.

3. You don't write in conversational language. There is way too much copy out there with highbrow language. You should address your customers as if you are talking to them over lunch. The copy should be invisible to the customer.

4. You don't have an image of your product or service. People are very visual. They want to know what they are buying. Even if you have a virtual product, make sure that you create some kind of visual image for it, or your sales will flounder.

5. You are selling as a company instead of an individual. People like to buy from other people, not a whole organization. Write as the business owner, talking to the customer one on one, instead of writing as the entire company. This will make a huge impact on your sales.

6. You have no call to action. In every single marketing piece that you put out, you need to close some kind of sale. You have to get the customer to do SOMETHING. Whether they click for more info, make a purchase, call a number, anything. Just don't create a sales letter to generate buzz, because that only leads to marketing clutter.

7. You have not removed all of their skepticism, so they left without making a purchase. People are more skeptical than ever before, so you need to make sure that your sales letter addresses all of their concerns. Everyone will have different concerns so take the time to think of all the possible angles.


About the Author:

Joshua Black is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com.

Article Source: http://EzineArticles.com/?expert=Joshua_Black

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