Worldwide Holidays
or Events
for March 2010
1st March
Heroes' Day: Paraguay.
Independence Movement Day: South Korea.
2nd March
Adowa Day:
Ethiopia.
Independence Day: Morocco.
Peasants' Day: Burma.
3rd March
Discovery Day: Guam.
Liberation Day: Bulgaria.
Martyr's Day: Malawi.
National Unity Day: Sudan.
4th March
Lantern Festival: Taiwan.
6th March
Independence Day: Ghana.
8th March
Congolese Women's Day: Congo.
Decoration Day: Liberia.
9th March
Baron Bliss Day: Belize.
Commonwealth Day: Gibraltar.
10th March
Labour Day: South Korea.
11th March
National Day: Lithuania.
12th March
Independence Day: Mauritius.
Renovation Day: Gabon.
13th March
National Day: Grenada.
14th March
St. Joseph's Day: Colombia.
Daylight Savings Begins: Where observed.
15th March
Anniversary of Hungarian Revolution (1848/49): Hungary.
J.J. Robert's Birthday: Liberia.
17th March
Evacuation Day (Boston only): United States of America.
Nyepi Day: Indonesia.
St. Patrick's Day: Canada, Ireland, United States of
America.
18th March
Aruba Day: Aruba.
Marien Ngouabi Day: Congo.
19th March
Youth Day: Zambia.
20th March
Independence Day: Tunisia.
Start of Spring: Europe.
21st March
Benito Juarez's Birthday: Mexico.
Youth Day: Tunisia.
22nd March
Abolition Day: Puerto Rico.
23rd March
Pakistan
Day: Pakistan.
24th March
Africa Day: Zambia.
25th March
Annunciation: Liechtenstein.
Independence Day: Cyprus, Greece.
26th March
Independence Day: Bangladesh.
27th March
Armed Forces Day: Burma.
Evacuation Day: Angola.
28th March
Palm
Sunday:
Eastern and Western.
29th March
Boganda Day: Central African Republic.
30th March
Passover:
Jewish and Samaritan holy day
31st March
Freedom Day: Malta.
We try to keep the dates as accurate as possible. Please let
us know if there is an omission or incorrect date.
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Editor's Comments
Barry Scott -Digest
Editor
There has been a flourish of activity on the community lately and it appears that in part there are a few reasons for the recent spike in activity.
The reformatted Person of the Week Award as well as the announcement of the return of the BFA (Best Forum Award) after a three month hiatus seems to have triggered some of this renewed interest by existing members as well as a genuine curiosity by newer members.
This is compounded by the fact that spring is usually the time where people start coming out of the winter doldrums after catching up on holiday and heating bills to restart their interests to in networking again.
There are positive signs that the economy is continuing its current trend upwards and this all adds up to an excellent start for the balance of 2010. This is an excellent time to get your Adland community profiles up to date because it looks like you will be receiving plenty of visitors this spring.As always and feedback or questions are always welcome, just click on my name below
Sincerely, Barry Scott Editor
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Special
Guest Articles
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Persistence is the Key to 2010 Success
By Gail Martin
Is it just me, or are you tired of the headlines, too? Let's see: "Politician hits an obstacle, gives up." Then there is, "Doing the right thing is hard; Congress goes out for coffee." Or how about, "Honest work takes energy, CEO embezzles instead." Or the ever-popular, "Working out is boring, athlete takes steroid short-cut." And of course, "Diets aren't fun; have another donut."
Unfortunately, we're a quick-fix culture, but life (and business) doesn't work that way. Grandma was right: "Anything worth having is worth waiting (and working) for."
What are you working for in 2010? Is there a goal out there that seems far away, looks like a lot of work, might be difficult or is going to take some boring elbow grease to attain?
In my experience, the number one reason business owners don't generate results with their marketing is that they give up too soon. Marketing and PR are like the water that carved the Grand Canyon, one drip at a time. You can't force a customer to buy products or services on your schedule. All you can do is educate them about what you offer and how it solves their problem, and then stay visible until their own need creates an urgent reason to buy.
Persistence and consistency are the keys to marketing success in 2010. Yep, good old 1900s values, not swanky high tech tools. Don't get me wrong: the swanky high tech tools can help you reach global audiences at a fraction of the cost of old fashioned media. But without persistence and consistency, all you've got is a tool. It won't do the work for you.
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When was the last time you had dreams of doing the
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We all
love to
see
immediate
results.
Sometimes
a
marketing
effort
hits
like
lighting
in the
right
place at
the
right
time. It
becomes
viral,
and
suddenly,
you're
all over
the
Internet.
But just
like
winning
the
lottery,
there's
a reason
campaigns
like
that
make the
news.
They're
rare.
I
learned
the
unglamorous
truth
back in
grade
school
with
piano
lessons.
I had a
good
memory,
so I
found
out I
could
get
through
my
lesson
without
doing
all the
practice
my
teacher
required.
Another
student
didn't
memorize
as
quickly,
but she
diligently
put in
the hard
labor of
practicing.
Guess
who
ended up
the
better
piano
player?
(Hint:
It
wasn't
me.)
If
you want
to see a
difference
in your
marketing
results
this
year,
whether
it's in
PR,
social
media,
networking
or
online
marketing,
then
it's
time to
roll up
your
sleeves.
There
are no
short
cuts or
cheats.
Create a
plan,
break it
into
action
steps,
work the
action
steps
week-in
and
week-out,
and see
results.
That's
all
there is
to it.
Do
those
three
simple
things,
and
you'll
be miles
ahead of
most
businesses
who give
up
because
the real
work of
marketing
isn't
fun.
It
works
for
piano
lessons,
and it
also
works
for
marketing.
Funny
thing, I
have the
feeling
it
applies
to most
of life,
too.
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About the Author:
Gail Z. Martin owns DreamSpinner Communications and helps companies and solo professionals in the U.S. and Canada save money and get results through exceptional writing and marketing. Gail has an MBA in marketing and over 20 years of corporate and non-profit experience at senior executive levels. Gail hosts the Shared Dreams Marketing Podcast and the Shared Dreams Become Reality group on Facebook. She is also the author of The Summoner, The Blood King, Dark Haven and Dark Lady's Chosen fantasy adventure novels in the Chronicles of the Necromancer series. Find her online at http://www.GailMartinMarketing.com and on http://www.Twitter.com/GailMartinPR. She's Gail Z. Martin on Facebook and LinkedIn. Gail is also the author of the Solopreneur Survival Guide home study course and suite of products for start-up and small businesses, coaches, consultants and speaker/author.
Article Source: http://EzineArticles.com/?expert=Gail_Martin |
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Sales
Letters - Top 7 Reasons Why Your Online Sales Letter Sucks
By Joshua Black
If you are an internet marketer or an online entrepreneur of any kind, then you are probably using a sales letter. However, most people just try and put up something persuasive without really thinking about their customer and how to bring them in to your copy. Read on to find out the top 7 mistakes that people make when trying to create an online sales letter. Here is the list:
1. The headline is boring or over used. People have the shortest attention spans when they are online. Any marketing effort can be erased with just a click of the mouse. You have to have a headline that brings the customer in through sheer curiosity.
2. You talk about yourself a lot and don't involve the customer in your copywriting. You are trying to motivate your customer to make a purchase, so you need to show them what you are going to do for them. No one cares about your level of education or how long you have been in business.
3. You don't write in conversational language. There is way too much copy out there with highbrow language. You should address your customers as if you are talking to them over lunch. The copy should be invisible to the customer.
4. You don't have an image of your product or service. People are very visual. They want to know what they are buying. Even if you have a virtual product, make sure that you create some kind of visual image for it, or your sales will flounder.
5. You are selling as a company instead of an individual. People like to buy from other people, not a whole organization. Write as the business owner, talking to the customer one on one, instead of writing as the entire company. This will make a huge impact on your sales.
6. You have no call to action. In every single marketing piece that you put out, you need to close some kind of sale. You have to get the customer to do SOMETHING. Whether they click for more info, make a purchase, call a number, anything. Just don't create a sales letter to generate buzz, because that only leads to marketing clutter.
7. You have not removed all of their skepticism, so they left without making a purchase. People are more skeptical than ever before, so you need to make sure that your sales letter addresses all of their concerns. Everyone will have different concerns so take the time to think of all the possible angles.
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