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 Adland Digest FREE Edition #751
  Monday, April 19, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for April 2010

1st April

April Fool's Day - Poisson d'Avril.

National Day: San Marino.

Republic Day: Iran.

2nd April

Malvinas Day: Argentina.

4th April

Liberation Day (1945): Hungary.

Memorial Day of Chiang Kai-shek: Taiwan.

National Day: Senegal.

5th April

Arbor Day: South Korea.

6th April

Chakri Day: Thailand.

Uprising Day: Sudan.

7th April

Women's Day: Mozambique.

9th April

Martyr's Day: Tunisia.

11th April

Heroes' Day: Costa Rica.

Liberation Day: Uganda.

13th April

Songkran: Thailand.

National Day: Chad.

14th April

Fast and Prayer Day: Liberia.

Pan American Day: Honduras.

Thingyan: Myanmar.

15th April

National Day: Niger.

16th April

Independence Day: Cyprus.

New Year's Day: Myanmar.

17th April

Independence Day: Cambodia.

National Day: Syria.

18th April

Independence Day: Zimbabwe.

19th April

Independence Day: Venezuela.

King's Birthday: Swaziland.

Patriots' Day: Uruguay.

Republic Day: Sierra Leone.

21st April

The Queen's Birthday: United Kingdom.

Tiradentes: Brazil.

22nd April

Earth Day.

23rd April

National Sovereignty: Turkey.

St. George's Day: England.

25th April

Anzac Day: Australia, New Zealand.

Liberation Day: Italy, Portugal.

National Flag Day: Swaziland.

Sinai Liberation Day: Egypt.

26th April

Union Day: Tanzania.

27th April

Independence Day: Afghanistan, Sierra Leone, Togo.

30th April

Fall of Saigon: United States of America.

Independence Day: Israel.

Queen's Birthday: Netherlands.

Vappu Day: Finland.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

We all have to take our minds off the stresses of work so I hope this enlightens your day and or gives you something to discuss with others. There is something to the statement "Truth can be stranger than Fiction". Just take a look at the assortment of facts below.

Animal Facts: There wasn't a single pony in the Pony Express, just horses. An elephant is the only mammal that can't jump and the penguin is the only bird who can swim, but not fly.

Math Facts: Did you know if you multiplied 111,111,111 by 111,111,111 the answer would be 12,345,678,987,654,321. For the first time in history, the number of people on the planet aged 60 or over will soon surpass those under 5.

Business facts: In 21 states, Wal-Mart is the single largest employer. Spam filters that catch the word "cialis" will not allow many work-related e-mails through because that word is embedded inside the word "specialist".

World Facts: Hawaii is moving toward Japan 4 inches every year. A Dutch court ruled that a bank robber could deduct the 2,000 Euros he paid for his pistol from the 6,600 Euros he has to return to the bank he robbed. One out of five people in the world (1.1 billion people) live on less than $1 per day.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Ten Lessons For Every Business Leader

By Kent J. Humphreys

As I was shaving this morning, the thought came to me. What are the ten foundational lessons that I have learned as a business owner? What ten things would I write in concrete for a young entrepreneur? So, over the last few weeks I have massaged this list several times and am now ready to share with you. I hope that you will consider these options and incorporate one of two of these ideas into your workplace.

1. Keep your spouse informed and include him or her in every major decision, especially the key personnel issues, including hiring. Make family time and vacation time a priority. Get alone regularly to think, have some weekends with your spouse, and enjoy time with your children before they grow up and afterward.

2. Gather an Inner Circle or "Counsel of Advisors" around you that have your best interests at heart, are not involved in your business, and will ask you the hard questions. Choose people who will be there for you in times of stress when you need wisdom and encouragement.

3. Treat your employees like family and be genuinely concerned for their welfare. Hire slowly and fire quickly. Remember that attitude is far more important than ability. Get the right people into the right spots. Find out what each person is passionate about and find the right fit for him or her in your company. The best way to attract the right people is to create a strong company culture. Relationships provide the true foundation for all of your success in the marketplace.

4. Get out of the office and visit your customers. Take advantage of conventions and trade shows. Listen to what your customers want and need. Solve their problems, and they will make you successful. Keep your promises to them whatever it costs.

5. Respect your vendors and develop true partnerships with them. Pay your bills on time and do not take advantage of them. They can become key allies with you in getting new customers.

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6. Make timely and accurate accounting a priority. Understand your margins, break even points, and fixed and variable expenses. Keep a close watch daily or weekly on your cash flow. Become an expert on pricing. Build your business on profits and prudent use of debt.

7. Put all agreements with your fellow shareholders and executives in writing. On one page you should be able to clarify the key points of your understanding. Clear understandings at the beginning will help you to avoid most lawsuits. Settle all disagreements as quickly as you can without the time and expense of going to court.

8. Make friends with your competitors and learn from them. You will be a better business leader if you are watching and learning from them. They may become useful acquisitions or alliance partners.

9. Be generous with your profits, particularly with your employees and your community. Help your employees to save for the future and share in the rewards of the company's success. Caring and generous leaders attract followers.

10. Value input from other leaders. Be involved in a regular small group of business owners or executives from which you can learn much and be held accountable. Practice the habit of continual learning and give your life to the next generation of leaders.

Conclusion: Regardless of your service or product, these ten foundational truths will help keep you on the right path as a leader. Without values and peer relationships, you as a leader will not survive the challenges of the marketplace. But, with a strong foundation and peers who care, you will be able to withstand any attack upon you as a leader or upon your firm.


About the Author:
Copyright, Kent Humphreys, 2010. Kent Humphreys has been a business leader for forty years. Kent is an established author, co-writing six books with his wife of forty years, Davidene. Kent has a business background in distribution, real estate, venture capital, and consulting.

In 2002-2007, Kent became President of FCCI. In that role he led business owners and executives across the U.S. and in 20 nations. In addition to business, Kent spends most of his time today speaking to leaders around the world, writing, and mentoring young marketplace leaders.

Article Source: http://EzineArticles.com/?expert=Kent_J._Humphreys


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 Is Your Advertising an Investment Or Expense?

By Adam Khoo
Most people, even marketers, accountants and management view advertising as an expense. This is exactly what we have been taught in marketing, management and accounting courses. Many textbooks teach you that a company should budget approximately 10% of its sales for advertising and promotions.

I personally think that this is very stupid advice. Pegging your advertising dollars to your previous months/year's sales revenue does not make any sense. This means that when your sales are dropping, you will be spending less on advertising, which will draw in less leads, giving you less customers and driving your sales down even further. Whenever my sales are low, I increase my visibility and draw in more people by advertising more heavily!

So, do marketing gurus view advertising and investment or expense?

The answer is...it DEPENDS.

When the advertisement you use does not work, it is an expense. For example, you place a $1,000 advertisement in the newspaper. This draws in 60 more people into your store, of which only 9 buy a garment each, spending an average of $80 on their purchase.

Since each garment costs you $30 to make, you merely make an additional gross profit of ($80-$30) x 9 garments = $450.

Spending that $1,000 on the advertisement gave your business a return of only $450. That's a loss of $550. In this case, advertising is an EXPENSE!

For most businesses I know, advertising is an expense simply because their ads don't work. What's worse is that most businesses don't even measure the effect of their advertising.

They have no clue as to how many extra customers their ad brought in or the additional gross profit made through the ad(s).

However, when a company uses effective ads and measures its results, advertising becomes an INVESTMENT. When you learn how to write powerful ads and place them in the right media, you will be able to generate much more leads for the same amount spent.

Assume that with the right strategies, your $1,000 ad is now able to pull in 240 people into your store (four times the previous ad). Out of the 240, 36 customers buy an average of $80/- each.

This time, the additional gross profit generated from the ad is ($80-$30) x 36 = $1,800. Spending $1,000 on the ad has brought you extra profits of $800. This is an 80% return on investment (ROI). Advertising is clearly an investment this time.

So, let me ask you this. If investing $1,000 returns you $1,800 each time, how many $1,000 will you put in? Put it another way, if you get $1.80 for every $1 you invest, how many $1 would you invest? You would put in as many '$1' investments as you can!


About the Author:
Adam Khoo is an entrepreneur, master investor, best-selling author and a self-made millionaire by the age of 26. Over the last 15 years, he has trained over 350,000 professionals, executives and business owners tap their personal power and achieve excellence in their various fields of endeavor. Visit his blog at http://www.Adam-Khoo.com or download your FREE chapter of his latest book "Secrets Of Building Multi-Million Businesses" at http://www.MultiMillionBusinesses.com.

Article Source: http://EzineArticles.com/?expert=Adam_Khoo

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Why do your Adlandpro statistics have more hits for my websites, than my website manager statistics , which I have have always assumed to  be 100% accurate?

Here are some most obvious reasons:

  • Somebody clicked on our site but your server was down or busy and they didn't wait any longer.

  • Somebody was able to connect to our site but due to connection problems on the way between you and them, click on your link on our site resulted in unresolved domain or DNS error. Your site didn't load.

  • User clicked several times impatiently on our site on your link (each click is a hit recorded) but there was only one visit to your site.

  • Search engine or other spidering software crawled our site, encountered your ad but your stats didn't show it because stats only look for human clicks.

Remember that all website stat trackers are built differently and may not have the same capabilities to measure exactly the same. You can usually determine this by looking at trends up or down as both will show similar trends over a short period of time.

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