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 Adland Digest FREE Edition #754
  Thursday, May 6, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for May 2010

1st May

Labour Day, May Day or International Workers Day: Algeria, Argentina, Austria, Barbados, Belgium, Belize, Bolivia, Bonaire, Brazil, Bulgaria, Cameroon, Chile, China, Colombia, Congo, Ecuador, Egypt, Ethiopia, Finland, France, French Polynesia, Gabon, Gambia, Germany, Greece, Hungary, Iceland, India, Iraq, Italy, Ivory Coast, Jordan, Kenya, Lebanon, Luxembourg, Malaysia, Malta, Mauritius, Mexico, Morocco, Mozambique, Nigeria, Norway, Paraguay, Peru, Philippines, Poland, Portugal, Russia, Senegal, Serbia, Seychelles, Singapore, Slovenia, Spain, Sweden, Switzerland, Syria, Tunisia, Uganda, Uruguay, Venezuela, Yemen, Zaire, Zambia.

Women's Day: Cuba, Tanzania.

2nd May

King's Birthday: Lesotho.

3rd May

Constitution Day: Japan, Poland.

Vesak Day: South Korea.

5th May

Children's Day: South Korea.

Cinco de Mayo: Mexico.

Coronation Day: Thailand.

Liberation Day: The Netherlands.

6th May

Corregidor Day: Philippines.

Martyr's Day: Lebanon, Syria.

Samuel K. Doe's Birthday: Liberia.

8th May

Parent's Day: South Korea. Three days after Children's Day in South Korea, it's the turn for the young to show their respect for the love received from their parents.

VE Day: France.

9th May

Liberation Day: Czech Republic, Slovakia.

10th May

Matsu (Goddess of the Sea): Taiwan.

Independence Day: Micronesia.

Vesak Day: Malaysia, Singapore.

13th May

St. Mary's Day: Colombia.

14th May

Flag Day: Paraguay.

Kamuzu Day: Malawi.

National Unification Day: Liberia.

15th May

Independence Day: Paraguay.

Teacher's Day: South Korea.

17th May

Constitution Day: Nigeria, Norway.

Discovery Day: Cayman Islands.

18th May

Battle of Las Piedras Day: Uruguay.

Flag Day: Haiti.

19th May

Ataturk Youth Day: Turkey.

Flag Day: Finland.

20th May

National Day: Cameroon.

Party Day: Zaire.

21st May

Buddha's Day: South Korea.

Navy Day: Chile.

22nd May

Heroes' Day: Sri Lanka.

Sovereign Day: Haiti.

23rd May

Labour Day: Jamaica.

24th May

Victoria Day: Canada.

Bermuda Day: Bermuda.

Culture Day: Bulgaria.

Independence Battle Day: Ecuador.

25th May

Africa Day: Liberia, Zambia, Zimbabwe.

Independence Day: Eritrea, Jordan.

Liberation of African Continent Day: Gabon.

National Day: Argentina.

Revolution Day: Sudan.

26th May

Constitution Day: Denmark.

Holy Spirit Day: Greece.

Independence Day: Guyana.

27th May

Kataklysmos: Cyprus.

28th May

Waisak Day: Indonesia.

31st May

Memorial Day: United States of America

Regiment Day: Brunei.

Republic Day: South Africa.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

I have had some requests for an internet glossary of terms for both our site and overall, this is not conclusive if you think of more email me and I will be happy to add them to the next issue.

B2B - Business to Business.
B2C - Business to Consumer

Browser - displays a web page, common browsers are Firefox, Internet Explorer, Google Chrome and Safari, to name a few.

Cache - Browsers hold copies of recently visited web files the computer's disk memory. This memory space is called the cache. It makes for quicker loading form the same site but the disadvantage is sometimes it will show you a page an old version of a file from your disk when a newer one is available on the web.

SEO - Search Engine Optimization - make you site search engine friendly to rank higher and gain traffic to your website.

Blog - Web log - place a series of thoughts to be accessed by viewers. Make the content relative , up to date and have something to do with your business.

Social Media - Business and Personal communities are the majority of what falls under this category. Usually set in groups that allow you friends, blogs, photos and links.

RSS - Real Simple Syndication. That allows web users to locate valued information from other sites and have it show to a specific software application (a Reader) on their computer so they do not have to look for it.

PPC - Pay Per Click. An advertising system that lets you target market customers with a specific interest. The keywords are selected by the seller and these ads show up on sites across the web, buyers searching on sites will come across these sites with these ads. The host site shows these ads because they receive revenue from every ad 'clicked' or generated from their site.

Forums - Imagine a meeting room that has no walls! Visitors to a forum can voice opinions and read the opinions of others. Most people use forums to talk about business, personal, events or news information.

Autoresponders - An autoresponder is a computer program that automatically answers e-mail sent to it. They can be from auto responding to viewers who have requested information from your site, receipts, sales information or step by step tutorials.

Ezines - It is an online version of a magazine, although usually short and containing a single subject article. It would be along the lines if an article you would fine in a magazine. Can be useful resource in marketing your business.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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7 Essential Business Website Tips

By Vern Lovic
Your business website must do a few things correctly in order to accomplish the goals you have set for it. Here are some essential business website tips that every business owner can use.

1. White Background - traditional works best - high contrast black text on a white background with blue or some other bold colored links, works well. A white background is seen as clean and nice, besides being very easy to read black text on it. For a business website white should be the predominant background color behind almost all text to keep the site light and bright. The default blue links are best, as the world knows what blue text in a site means - it means a link.

2. Fonts - Times New Roman and Courier fonts must not be used for your business website except in small quantities. The predominant font should not be one of those. Instead, use Trebuchet MS, Arial, Verdana, or Helvetica font for the main text on your site. These are easy to read and familiar fonts.

3. Essential Business Website Pages:

About - use this page to talk about your business and the owners and staff. Photos in this section will help visitors feel connected with you. Some background bio info will build trust and visitors will either judge you to be competent or not.

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Contact - offer several ways to reach you: phone, email, fax, chat, social media like Twitter or Facebook. Ideally you will create a contact form right on this page that a visitor could fill out and reach you without having to send email or choose one of the other contact options.

Disclaimer - the typical business owner doesn't pay for a lawyer to draft this page up specially for their business, but you may need to. The other option is to copy someone's disclaimer and change everything to make it relate to your business. Keep in mind, if you are sued the disclaimer on your site is probably going to be part of the case.

FAQ - the goal for a business site that is selling something, or asking visitors to sign up for information is to answer all questions the visitor may have so he or she just naturally signs up or buys - depending what your goal is. A FAQ section is ideal for listing all the questions and answers anyone could have so they don't have to contact you to ask. Your business website is like another employee that converts sales for you, converts leads, and answers questions so your support team doesn't have to.

Privacy Policy - everyone wants to know what is happening to their data they input at your site. If you have any form on your site or use cookies at all - you need to mention that in your privacy policy. Even if you don't have any forms or cookies you can say that you respect individual privacy to a high level, and make people feel more at ease about visiting your site.


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4. Contact Info on Every Page - in addition to a contact page you should (must) put easy-to-see contact information on every page of your business site - maybe in the right hand column - and keep it in the same place for all pages. All visitors should be able to find your contact information very quickly when they need it.

5. Lead Generation - give away something of value like an ebook report, audio, or video file in order to get visitors to sign up for your email list. The difference between collecting someone's email and not is the difference between having them as a potential customer for the two minutes they are browsing your site, versus the two years they stay subscribed to your email list. It's a big difference!

6. Sell Something - business websites must be selling something. You might be selling a product, a service, or yourself. Either way - you're selling. Create clear calls to action to help remove any ambiguity about what the visitor should do on your site.

7. Style and Hype - a site filled with hype isn't attractive to very many people, and you aren't going to build a lot of trust using it. Exclamation points, huge fonts, and using many different colors in your website are bad style ideas. Business websites are always going for a professional look. Find some of the most professional sites in your niche and figure out why they give the impression of professionalism. Copy these features for your own business site.


About the Author:
Author, Vern Lovic is a serial entrepreneur that has developed hundreds of websites and incorporated dozens of businesses over the years at his partner's site, Start Florida Business (.com).

Article Source: http://EzineArticles.com/?expert=Vern_L

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Why do I not get the contact information of visitors to my ads? I get an email telling me they visited but all it has is an IP address is there a way to get the contact information?

One way to think about this, what if you are surfing the internet, would you expect that every time you visit a site your contact information would be made available to the site you just visited? Of course not. Responses to your advertisement are email messages we send to you when a visitor to our site clicks on the heading of your ad.

When this happens, our visitor is redirected to your site. At the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site. This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses. 

In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person. The most effective way to capture the visitors contact information is to offer a free catalog, e-document, e-zine or some form of free download that would be of interest to the visitor. You would need their email address to send them the freebie and you would also have the email for your follow up.  

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp