Worldwide Holidays or Events for October 2010
1st October
Armed Forces
Day: South Korea.
Goodwill Day:
Namibia.
Independence
Day: Cyprus, Nigeria, Tuvalu.
National Day:
Botswana.
National Day:
China.
The official reception and celebration are held in the Great
Hall of the People while various kinds of performances and
operas are shown at all theatres.
Unification Day:
Cameroon.
United Nations
Day: Barbados.
2nd October
Mahatma Gandhi's
Birthday: India.
Independence
Day: Guinea.
3rd October
Foundation Day:
South Korea.
Morazan Day:
Honduras.
Unity Day:
Germany.
4th October
Independence
Day: Lesotho.
5th October
Republic Day:
Portugal.
Sports Day:
Lesotho.
6th October
Armed Forces
Day: Egypt.
8th October
Battle of
Angamos: Peru.
9th October
Independence
Day: Uganda.
Independence of
Guayaquil Day: Ecuador.
National Dignity
Day: Peru.
10th October
Kruge Day: South
Africa.
Moi Day: Kenya.
National Day:
Taiwan.
11th October
Columbus Day:
United States
Thanksgiving
Day: Canada
Beginning of
Independence War: Cuba.
Revolution Day:
Panama.
12th October
Columbus Day:
Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay,
Venezuela.
Dia de La Raza:
Mexico.
Discovery Day:
Bahamas.
Discovery of
America: Argentina.
Independence
Day: Guinea.
13th October
Cession Day:
Fiji.
14th October
Founders' Day:
Zaire.
15th October
Evacuation Day:
Tunisia.
Independence
Day: Bosnia.
17th October
Dessalines Day:
Haiti.
18th October
Lord of the
Miracles: Lima, Peru.
20th October
Heroes' Day:
Jamaica.
Kenyatta Day:
Kenya.
Revolution Day:
Guatemala.
21st October
Army Day:
Honduras.
Overseas Chinese
Day: Taiwan.
Revolution Day:
Somalia.
22nd October
John Paul II
Day: Vatican.
23rd October
Chulalongkorn
Day: Thailand.
National
Liberation Day: Egypt.
Revolution Day:
Hungary.
24th October
Independence
Day: Zambia.
Suez Victory
Day: Egypt.
United Nations
Day.
26th October
Government Day:
Rwanda.
National Day:
Austria.
Revolution Day:
Benin.
27th October
Independence
Day: Saint Vincent, Turkmenistan.
28th October
National Day:
Cyprus.
National
Holiday: Greece.
29th October
Cumhuriyet
Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.
National Youth
Day: Liberia.
31st October
Chiang
Kai-shek's Birthday: Taiwan.
Halloween.
Reformation Day:
Slovenia.
We try to keep the dates as accurate as possible. Please let
us know if there is an omission or incorrect date.
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Editor's Comments
Barry Scott -Digest
Editor
Tips On Finding your Target Market.
Here are a few tips that can help you decide the best areas to concentrate your ads, keep in mind you should always run general advertising but it should be complimented with a targeted area of advertising.
1. Knowing everything there is to know about what your product/service offers is an absolute must. Buyers will ask questions, you need to give them the answers they need without hesitation.
2. The ability to reach the market and that it make sense to offer the product or services to these markets is based on your knowledge. If you know your product inside out, then you should know who this is going to appeal to and what benefits it will provide.
3. The target market is not going to come to you; you have got to go to them! Set up blogs related to the target audience’s interests and introduce the product you have.
4. Join related forums and networks but do not oversell, a straight forward "this is what I have" post should generate enough responses that you won’t have to do much more than answer questions.
5. If you have any testimonials you could post them in your ads or blogs.
Cautions: do not make your blogs a gigantic ad, make sure you have relevant content in the blog or you will have no one returning to it. You have now introduced your product/service to the targeted market but keep this in mind: you have just started, you have to remember to evolve, refresh your company image with new ads, if ads stop working create new ads and get rid of the old ads, never let your company image or ads get old, just keep building off what you have started!
As always and feedback or questions are always welcome, just click on my name below
Sincerely, Barry Scott Editor
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Enhance Your Business With Social Networking
By Shaona Das
Social networking is at present considered as a powerful business tool that can enhance the marketing as well as branding power of a company or an individual. You can get to promote the products or services of your company through a wide array of these sites and can reach the maximum number of targeted audience. If you have a product to market to a certain class of people you can easily and effectively reach the target audience through the these tools at present. These tools make the social network marketing easy and effective. Now let us take a quick look at the process that makes the social networking sites work for the benefit of the advertisers as well as the companies who want to create a brand image among its target audience. These sites provide a platform to meet and socialize with like minded people. As the like minded people or people with similar interest come together to form different groups you can directly approach that group to get a large number of potential customers. This is something that the conventional advertising can never get you and can be achieved through extensive social media marketing and business networking.
For example, if you are selling sports gears you can directly target the sports lover community in the sites and can reach your targeted customers directly. This will save you from a lot unfruitful work and expenses. This way social networking can prove to be very effective and quick way to get better business for less expenditure.
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But this
is not
only
about
marketing
your
product
or brand
to the
targeted
audience.
On the
other
hand you
can also
start
some
good
business
networking
through
these
sites.
As many
of the
important
business
owners
have
their
own
account
in the
sites
like
LinkedIn,
they can
offer
you the
best
business
networking
for B2B
business.
You can
rope in
more B2B
customers
just by
increasing
your
business
networking.
The
sites
also
offer
you a
great
deal of
information
about a
company
its
products
and
promotions.
This can
help you
gather a
better
idea
about
the
businesses
of your
clients.
The
social
networking
sites
can also
do
wonders
to your
office
networking
as well.
You can
create
your own
office
group in
the
social
networking
sites
and ask
your
colleagues
to join
in. this
way you
can
increase
interpersonal
communication
among
the
colleagues
and
encourage
better
relationship
among
them. It
can also
become a
good way
to
channel
out
office
gossip
so that
people
can
concentrate
more on
work.
This way
you can
make the
best use
of this
sites in
business
network,
office
networking
as well
as for
promotion
and
branding
of your
goods
and
services.
However,
this
demands
a lot of
hard
work and
time.
But you
can
still
make the
task
easy by
opting
for
several
social
media
tools
that
make the
mammoth
task
somewhat
easy.
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7
Killer Copy Writing Tips
By Dave Sherwin
I've been really focusing on copy writing lately, and have seven copy writing tips that I've gleaned from some great copy writers. I realized I needed to work on my own copy writing when I did a webinar for my friend Kimball. We had an offer we wanted to present to his list, and I did the writing myself.
After reading it he basically said, "Let's not send people there, it won't convert." Nice. At least he was honest.
So I've been a good student, reviewed all my copy writing e-books and courses from over the years, and here's a handful of the best copy writing tips I've picked up:
1. Know your audience! Remember, you aren't trying to sell to everybody, you're trying to sell to your "Tribe," or those who are highly likely to buy from you. Who are those people? How old are they? Are they mostly women? Men? Old? Young? What common interests do they have? Identify your perfect prospect, and write to them.
2. Facts tell but stories sell. People love to read stories. A list of facts is boring- a good story is captivating. Good copy writing is often just a matter of telling a great story.
3. Write to one person, not to a group. This changes the "voice" of the writer, and makes it much more personal.
4. "FIB" your way through. "FIB" means turn Features Into Benefits. Create a two column sheet of paper and spend quality time brain storming on every feature of your offer on the left hand side. Then write out the benefit of each feature on the right hand side. The benefits are what you want to write about, not the features.
For example, a feature of a blogging course could be: we build a powerful, SEO friendly blog for you. The benefit could be written as: No site building skills required! We deliver you a traffic grabbing blog on a silver platter! Make it really obvious what's in it for them.
5. Do a "Brain Dump." Once you've identified all the benefits of your offer, write continuously and dump the whole story before starting the editing process. Write the whole thing, without giving any thought to grammar or spelling. Just write like crazy. Too many writers hamper their efforts by over-analyzing every sentence as they write. Better to just get it all out as fast as possible, then dial it in later.
6. People love to buy, but hate to be sold! Good copy writing invokes a desire to buy. Have somebody proof your writing and give you honest feed back about how compelling it is. Put your ego on the shelf and really listen to their feedback.
7. Prove it! Add testimonials, examples, and social validation. One of the reasons people don't buy is because of fear: fear of being ripped off or over-sold. Take away their fear by proving that what you offer is solid and proven.
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