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 Adland Digest FREE Edition #781
  Tuesday, October 26, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for October 2010

1st October

Armed Forces Day: South Korea.

Goodwill Day: Namibia.

Independence Day: Cyprus, Nigeria, Tuvalu.

National Day: Botswana.

National Day: China.
The official reception and celebration are held in the Great Hall of the People while various kinds of performances and operas are shown at all theatres.

Unification Day: Cameroon.

United Nations Day: Barbados.

2nd October

Mahatma Gandhi's Birthday: India.

Independence Day: Guinea.

3rd October

Foundation Day: South Korea.

Morazan Day: Honduras.

Unity Day: Germany.

4th October

Independence Day: Lesotho.

5th October

Republic Day: Portugal.

Sports Day: Lesotho.

6th October

Armed Forces Day: Egypt.

8th October

Battle of Angamos: Peru.

9th October

Independence Day: Uganda.

Independence of Guayaquil Day: Ecuador.

National Dignity Day: Peru.

10th October

Kruge Day: South Africa.

Moi Day: Kenya.

National Day: Taiwan.

11th October

Columbus Day: United States

Thanksgiving Day: Canada

Beginning of Independence War: Cuba.

Revolution Day: Panama.

12th October

Columbus Day:
Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay, Venezuela.

Dia de La Raza: Mexico.

Discovery Day: Bahamas.

Discovery of America: Argentina.

Independence Day: Guinea.

13th October

Cession Day: Fiji.

14th October

Founders' Day: Zaire.

15th October

Evacuation Day: Tunisia.

Independence Day: Bosnia.

17th October

Dessalines Day: Haiti.

18th October

Lord of the Miracles: Lima, Peru.

20th October

Heroes' Day: Jamaica.

Kenyatta Day: Kenya.

Revolution Day: Guatemala.

21st October

Army Day: Honduras.

Overseas Chinese Day: Taiwan.

Revolution Day: Somalia.

22nd October

John Paul II Day: Vatican.

23rd October

Chulalongkorn Day: Thailand.

National Liberation Day: Egypt.

Revolution Day: Hungary.

24th October

Independence Day: Zambia.

Suez Victory Day: Egypt.

United Nations Day.

26th October

Government Day: Rwanda.

National Day: Austria.

Revolution Day: Benin.

27th October

Independence Day: Saint Vincent, Turkmenistan.

28th October

National Day: Cyprus.

National Holiday: Greece.

29th October

Cumhuriyet Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.

National Youth Day: Liberia.

31st October

Chiang Kai-shek's Birthday: Taiwan.


Reformation Day: Slovenia.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

How long should it take you to start seeing results?

This is without a doubt the most common question asked by new entrepreneurs looking for results to Internet Marketing programs or their own online business. It is a good question, however is it not taking a short cut?

We all want success of course, but we still have to do our research and educate ourselves as to where and what methods will bring the desired results. We want you to succeed, but we cannot give you that kind of answer as every single product or service will get different results based on variables such as the product/service being sold and how the ad is seen by the viewer.

You can increase the odds of success by doing three things:

1. Put together a campaign (3-5 different ads) of what you are offering.

2. Track how each ad is doing, the results each ad is providing is the most important information you will need.

3. Promote the strong ads and eliminate the weaker ads by replacing them with new ads that have bold ideas or concepts that keep things fresh to the viewer.

Of course there is more to it than just this, however this is a good way to start and it will eventually produce results.

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Sales Plus Marketing Is More Than the Sum of Its Parts

By Andreas Sternowski
Companies are faced with three core tasks, and one of these is marketing. This task demands standardized management to be fully effective, and splitting it into two areas complicates things unnecessarily. At a time when barriers to markets and customers are increasingly being broken down, companies will soon no longer be able to afford to take such an ineffective approach.

Sales and marketing - like a divorced couple
If two people are responsible for the same task, this almost inevitably leads to a lack of clarity and to frustration. Quite simply, it's a bad idea.

Tasks traditionally assigned to marketing include branding, external communication, (usually ambiguously defined) demand generation and (rather unwillingly) lead generation. Sales takes on these (mostly unsatisfactorily) qualified leads or tries (at considerable cost) to generate its own while battling hard to achieve the sales target for the next quarter. Marketing teams often accuse sales teams of focusing too little attention on the leads they have been given and not adhering to the defined rules, while sales teams are usually dissatisfied with the quality of the leads and the operational support provided by marketing teams.

For several decades now, sales and marketing departments have tended to act like a divorced couple battling for sole custody of a child. It's high time to put an end to this split.

Why are sales and marketing essentially the same task?
In the past when sales was a process controlled by the provider and potential customers remained anonymous until they came into contact with sales staff, sales and marketing did indeed tackle different tasks. Marketing was charged with ensuring that the provider and its products were visible on the market, while sales was responsible for fostering contacts with specific potential customers. Today's markets, however, follow different rules.


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Key differences include:

Buyers are no longer reliant on the provider when they want information on his products and services. They use the information they find online or via social media.
In other words, buyers are in control of the buying process. They tend to contact the provider with a ready-made shortlist and therefore usually at a stage much further along the buying process than before.
However, they do come into contact with the provider during the information phase by accessing the company's website and using the information provided in other places on the Net. During this research process, buyers leave traces and are no longer anonymous.

The buying process, i.e. the steps a buyer takes to procure a solution, involves the following phases:

Review options, search for ideas (awareness)
Goal definition
Research and detailed specification of requirements
Agreement negotiation

The provider's task is to adapt his marketing and sales activities to the customer's buying process so that he is better than all the competitors in each of these phases. His marketing process must comprise the following phases:

Brand management
Thought-leadership activities
Lead nurturing
Agreement negotiation
Business relationship management

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In terms of the division of responsibilities between sales and marketing, the biggest difference between activities now and in the past lies in the phase of lead nurturing. This task must now be taken on by marketing. And, as it is the most important task (and the most time-consuming one apart from the general brand strengthening activities), this shift has a major impact on the entire go-to-market strategy and deserves a separate blog article.

Sales and marketing - a single design for higher revenue
As marketing is responsible for a large part of communication with buyers today, companies will inevitably have to redesign their marketing process. It will have to be a fully integrated process, and both teams - sales and marketing - will be forced to agree on a shared design.

A good starting point would be to identify common goals and to determine methods of measuring goal achievement. It will be very important (and probably much more difficult than may first appear) to agree on uniform definitions: What form should a common marketing funnel take? What is a lead? Which scoring rules should apply? Which data should be collected and how should it be analyzed?

This concept should aim at achieving a holistic revenue cycle and a shared structure with an agreed division of tasks and a clearly defined handover process.

The most forward-thinking companies (primarily in the U.S.) are putting an end to this division between sales and marketing by appointing a single manager to coordinate these tasks. The new man or woman at the top is often known as the Chief Revenue Officer and is responsible for all activities that are geared towards achieving revenue that is as high and profitable as possible. My recommendation would be to place both areas under the responsibility of a single C-level manager before starting with the conceptualization process.

Is customer support part of the marketing process?
It is no coincidence that I have included the utilization phase and (hopefully) the ongoing business relationship phase in the marketing process. If the goal of the revenue cycle is to constantly maximize sales, activities aimed at managing existing customer relationships play a key role in this process.

Does this mean, therefore, that customer support should also come under the remit of the Chief Revenue Officer? The answer to this question will depend on the company under consideration but should be positive whenever it's possible.

About the Author:

Andreas is a blogger on business strategy and founder of Business Leaders Management Consulting: http://www.businessleadersmc.com/. He writes in German and English.

Article Source: http://EzineArticles.com/?expert=Andreas_Sternowski 
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