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 Adland Digest FREE Edition #787
  Thursday, December 9, 2010

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for December 2010

1st December

Independence Day: Portugal, Ukraine.

National Day: Central African Republic.

National Day: Romania.

2nd December

National Day: United Arab Emirates.

Republic Day: Laos.

5th December

Discovery Day: Haiti.

King's Birthday: Thailand.

St. Nicholas Day: Netherlands.

6th December

Independence Day: Finland.

St. Nicholas Day: Germany.

7th December

National Day: Ivory Coast.

Pearl Harbor Day: United States of America.

8th December

Immaculate Conception: Argentina, Austria, Chile, Colombia, Italy, Malta, Paraguay, Peru, Portugal, Seychelles, Spain, Switzerland, Venezuela.

9th December

Independence Day: Tanzania.

10th December

Constitution Day: Thailand.

Foundation Day: Angola.

Human Rights Day: Guinea.

Settlers' Day: Namibia.

11th December

National Day: Burkina Faso.

12th December

Independence Day: Kenya.

13th December

Republic Day: Malta.

16th December

Constitution Day: Nepal.

Day of the Vow: South Africa.

National Day: Bahrain.

Victory Day: Bangladesh.

17th December

National Day: Bhutan.

18th December

Republic Day: Niger.

21st December

Independence Day: Kazakhstan.

Hanukkah (Festival of Lights): Jewish Holiday Begins at Sunset

23rd December

Emperor's Birthday: Japan.

Victory Day: Egypt.

24th December

Christmas Eve.

25th December

Christmas Day: Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bolivia, Bonaire, Botswana, Brazil, Cameroon, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Jordan, Kenya, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malaysia, Malta, Mauritius, Mexico, Myanmar, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Trinidad & Tobago, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

Merry Christmas

26th December

Boxing Day: Australia, Bonaire, Canada, New Zealand, United Kingdom.

Goodwill Day: South Africa.

Independence Day: Slovenia.

St. Stephen's Day: Spain.

29th December

Hanukkah (Festival of Lights): Jewish Holiday Ends at Sunset

30th December

Proclamation Day: Australia, South Africa.

Republic Day: Madagascar.

Rizal Day: Philippines.

31st December

New Year's Eve - Time to turn over a new leaf.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

The Pressmania Branded Classifieds - You have to look at this!  

Starting a business is hard and a lot of work. We know – we’ve built a successful and proven business in AdlandPro from the ground up. However, we love to share success here, and so for a limited time, we are opening up our software to you.

You can have your own business, based on our tried and tested methods, ready to go out of the box without any of the setup, and you’ll still have all the awesome AdlandPro support you’re used to. This is a business opportunity you simply cannot pass up – grab it before someone else does!

You can own a completely stocked Classifieds Service and you Charge For Ads on your site! By signing up today, you can start producing income and be eligible for 100% of all sales, and we do most of the work.

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You will be able to upgrade to the highest level of ownership at any time, or downgrade. Click below to access the sign-up area.

Use your Adlandpro credentials when asked to login.

Pressmania Branded Classifieds is beyond doubt in a class of its own!

As always and feedback or questions are always welcome, just click on my name below

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


[ Go to Article Archives ]
Functions Of Marketing An Entrepreneur Must Know

By Janice Jenkins
After you wake up in the morning, you go to the kitchen for breakfast. You look in the cupboard at the many varieties of cereal, all with different ingredients and packaging. That is when you realize that all products you will use this morning- shampoo, soap, toothpaste, and toiletries- are created to meet your needs. Product planning and packaging are part of marketing.

You wonder what happened last night with your favorite sports team. You check the newspaper; it is filled with national and local retail advertising, and with inserts of some newsletter printing and some discount coupons. One ad in particular catches your attention like some idea on the cheap newsletters you have read. So, you ask a few friends to go to the mall with you after school.

Advertising is part of marketing.

At the mall, scores of enticing store window displays encourage you to enter. Some of the stores are having sales featuring price reductions of 20-50 percent. Displays and promotional techniques are part of marketing.

In the mall store you entered, you are greeted by a sales associate who is ready to assist you with your purchase decisions and handed out some newsletters to you. Personal selling is part of marketing, too, as are all the retail stores that help to distribute manufacturer's products.

All the marketing activities you see daily can be classified into different functions of marketing. These functions are the categories that make up the wheel's outer rim. Those functions help us appreciate the wide scope of activities involved in marketing.

Marketing is purchasing. Purchasing is buying goods and services for a business operation. For example, shirt manufacturers buy cloth and thread to make their products. Apparel retailers buy the finished shirts for resale in their stores.

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Marketing is selling. Selling is providing customers with goods and services that they want to buy. This includes selling in the retail market to the final consumer of the product. It also includes selling in the industrial market where products are purchased for use in the business operations.

Marketing is pricing. Pricing means deciding how much to charge for goods and services produced. Most pricing decisions take competition into consideration, as well as how much a customer is willing to pay for the product or service rendered.

Marketing is product planning. Product planning involves all the decisions a business makes in the production and sale of its goods and services. Which products to carry is a major decision. Other decisions involve product packaging, labeling, and branding.

Marketing is marketing information. Marketing information management is the process of getting the marketing information needed to make sound business decisions. The basis for this process is marketing research. Did you ever complete a restaurant questionnaire that asked you to rate the service you received? If so, you have participated in a marketing research. Companies conduct marketing research to learn more about their customers, products and promotions.

Marketing is promotion. Promotion is any form of communication used to inform, persuade, or remind people about a business's products. Promotion is also used to improve a firm's public image. The TV and radio commercials you see and hear are forms of promotions called advertising.

Marketing is financing. Financing is getting the money needed to finance the operation of a business. Business owners may request a bank loan in order to start a new business. Financing also includes decisions regarding offering credit to customers.

These are just some of the many functions of marketing you need to know as an entrepreneur.


About the Author:

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.





Adland Digest Sponsor Message

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‘Big John’ T. Bair, otherwise known as “The Most Interesting Marketer in the World,” has announced his retirement from the online game. As a going away gift, he is sharing all of his stealthy email marketing secrets to those who seek them.

Click here to visit

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 Run A Successful Weekend Sale For Your Business

By Darren W Chow
Your online business can be a ticket to wealth or financial independence. It doesn't matter what field of business you've chosen to go in to, there are many different users out there with enough interest to keep you afloat. However, you can't just assume that they will find you and make you successful. You have to employ a variety to tactics designed to get the web buzzing and positive word of mouth moving forward. While some steps, such as adding video or audio files to your site, may be helpful in closing the deal, your customers need financial incentives to move ahead, especially as the economy struggles more and more. One such tactic that always seems to work among online business professionals is the weekend sale.

Weekend sales for your business are good because they take a period of time that are otherwise the least busy-most shoppers do their browsing and purchasing during the work week-and they turn it into a profitable venture. By giving your customers extra incentive, you could turn the shopping week from five days long to a full seven. It's all about the merchandise you are selling and the way that you structure product purchasing options.

Generating revenue during the week can lead to a weekend sale opportunity. One way that businesses work to accomplish this goal is by offering a coupon code at the time of purchase that will be good for deeper discounts during the weekend sale. If the discounts are deep enough, or the customer perceives legitimate value by returning to the scene of the sale, then it becomes easier to get one back behind the computer instead of browsing the local malls and shops for what they need. During the holidays, especially, online shopping seems like an attractive option for those who tire quickly of crowds and traffic.

The perceived value of your sale should be the only thing left to figure out at this point, and unfortunately, there is no uniform, one size fits all answer. How deep the discounts you offer are will largely depend on your amount of overhead for product cost and delivery. You will also need to stay competitive with rival products in selecting a sale price. Besting the brick and mortar stores may be easy, but you should also be mindful about what websites on the web are selling your similar product or service for. The more perceived value that you can create, the busier your weekend sale will be.

Weekend sales on the Internet are but one tool in the ongoing fight to get your site noticed in its niche marketplace. But with a little dedication and customer appreciation, you will find making a name for yourself easier than ever.


About the Author:

Darren Chow is the founder of a successful Article Distribution Service and has been marketing online since 2001. Fatcowreview.org is the real fatcow review and fatcow coupon site. Find here the latest fatcow coupon discount and user reviews. Plus the latest fatcow coupon discount for weekend sales.

Article Source: http://EzineArticles.com/?expert=Darren_W_Chow


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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Why do I not get the contact information of visitors to my ads? I get an email telling me they visited but all it has is an IP address is there a way to get the contact information?

One way to think about this, what if you are surfing the internet, would you expect that every time you visit a site your contact information would be made available to the site you just visited? Of course not. Responses to your advertisement are email messages we send to you when a visitor to our site clicks on the heading of your ad.

When this happens, our visitor is redirected to your site. At the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site. This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses.

In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person. The most effective way to capture the visitors contact information is to offer a free catalog, e-document, e-zine or some form of free download that would be of interest to the visitor. You would need their email address to send them the freebie and you would also have the email for your follow up.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://www.adlandpro.com/ContactForm.asp