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 Adland Digest FREE Edition #799
  Saturday, March 26, 201
1

Information Your Business Needs RIGHT NOW

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Click Below To Go To:
What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for March 2011

1st March
Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March
Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March
Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March
Lantern Festival: Taiwan.

6th March
Independence Day: Ghana.

8th March
Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March
Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March
Labour Day: South Korea.

11th March
National Day: Lithuania.

12th March
Independence Day: Mauritius.

Renovation Day: Gabon.

13th March
National Day: Grenada.

Daylight Savings Begins: Where observed.

14th March
St. Joseph's Day: Colombia.

15th March
Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March
Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America.

18th March
Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March
Youth Day: Zambia.

20th March
Independence Day: Tunisia.

Start of Spring: Europe.

21st March
Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March
Abolition Day: Puerto Rico.

23rd March
Pakistan Day: Pakistan.

24th March
Africa Day: Zambia.

25th March
Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March
Independence Day: Bangladesh.

27th March
Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March
Boganda Day: Central African Republic.

31st March
Freedom Day: Malta.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

 

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The Adland Digest

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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

A Classified Site?

Online Classified sites are even more important for business owners today. What if you could add a Classifieds site to your current business. Would that draw more potential customers your way? 

Of course it would! Demand for advertising is shifting to online outlets and more and more Internet users are accustomed to advertising and paying online, this makes for excellent income possibilities.

Now with Adlandpro you can get the Pressmania Branded Classifieds.

You can own completely stocked Classifieds Service and you Charge For Ads on your site! A classifieds website you can market and sell your own ads on!

You set the pricing. We provide the support to your customers.

Today you can be the owner of such an outlet yourself, starting from free! 

For more information click here: http://community.adlandpro.com/brandlaunchpad.aspx

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

[ Go to Article Archives ]
7 Things to Avoid When Starting Your Own Business

By Anne Galloway
           
I'm not usually one to look at the negatives however I hope that by making you aware of these potholes which try to wreck your journey on the road to success you will be able to steer round them successfully!
  • Don't underestimate what it will cost - Very few business actually make any money in the first year maybe even two so when putting together your Financial Plan, you must overestimate the capital required to not only start the business but also the amount required to stay in business for the first few years - and this includes money for you to live on. Remember also, that any money that you make in the first few years will be re-invested back into the business. The key here is to overestimate how long you think it will take to become profitable, overestimate the costs and expenses and underestimate what you anticipate your income to be.
  • Inadequate support systems - Think about all the people you will require to get started in business - these are your key support system and include; accountant, lawyer, banker, tax advisor, business coach etc. You must have these people in place before you actually need them. Create effective internal systems and processes that are easy to change as your business grows and which free you up to do what you do best - get help to create these systems if necessary.
  • Lack of Market Research This is where so many businesses fall down in the first year. You must fully understand the market and the industry and even more importantly, understand what your customer really wants and provide it. Think carefully about your Marketing Plan and about how your customers will find you.
  • Don't shut yourself off - This is another mistake entrepreneurs frequently make - you can't do it all yourself and it's not profitable for you to even try to. Ask for help. Join the Chamber of Commerce and other industry specific networking groups and get yourself a good business coach.
 
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  • Don't be inaccessible to your clients and customers - If you want to make money, your customers need to be able to find you easily. This means you need to have a good advertising budget so people know that you exist. Be everywhere that your customers might look for you via brochures, signs, etc. This is your chance to get creative (ask for help if you need it), have a great website that is easy to locate and easy to navigate and make use of twitter, face book, LinkedIn etc. Do everything you can to make it easier for people to do business with you.
  • Inadequate skills - Recognise your weaknesses and recruit people where required or look at ways to turn your weaknesses into strengths where possible. Get any training you need to help you to get started and to manage and market your business. Create a training plan so that you can always be up to speed with what is going on in your field and associated fields.
  • Inadequate planning - You must create a great Business Plan (a business coach can help with this) which is used regularly not just left on a shelf to collect dust! It must contain your vision, mission, long and short term objectives, strategies and action plans. Anticipate change as well as growth and be prepared with contingency plans.

    "There are no speed limits on the road to excellence." - David W. Johnson

    Anne Galloway
    Career and Small Business Coach
    'Inspiring people to reach their full potential'
 

About the Author:

Anne Galloway is a certified coach and Associate Member of the Association for Coaching. Anne specialises in career and small business coaching working primarily with individuals while also developing and presenting workshops to small groups. Since qualifying with a BA(Hons) Degree in Business Studies from Robert Gordon University in Aberdeen, Scotland, Anne has gained an broad range of business skills from working with a large international corporation to running her own franchise and later as a self employed small business consultant before retraining to become a certified coach and more recently attending intensive training courses on career coaching and marketing techniques.

http://www.power-to-change.eu
blog: http://www.theinspirationalcoach.wordpress.com
Article Source: http://EzineArticles.com/?expert=Anne_Galloway
Article Source: http://EzineArticles.com/6059168

 

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Tips on Acquiring New Customers

By Richard Stone


Every business must have new customers but it costs 5 or 6 times more to gain new customers as it does to manage your existing customers. Therefore, it is particularly important that you go forward in an effective and systematic way when doing this. This sales training article provides you with the knowledge on how to achieve this.

The first thing to ask yourself is exactly when you need to be particularly proactive with new customers.

Situation 1: you have a large share of the market but stagnating sales levels.

Solution: Analyse potential to create customers and sales.

Step up efforts to find new customers in areas where sales levels are low.

Situation 2: The competition has become stiffer (new companies in the market, price undercutting, cheap imports). Large customers are taking advantage of their purchasing power.

Solution: Analyse customers according to their prospects for growth and contribution levels.

Concentrate sales efforts on profitable customers, both new and old.

Situation 3: You have too many large customers and not enough customers overall.

Solution: Analyse the structure of your customer base according to sales volume.

Broaden your customer base by increasing sales volume of smaller customers who have the capacity to purchase more

Find new customers.

Situation 4: New consumer groups are becoming more important due to changes in consumer behaviour; trading groups which were previously not supplied are increasing in significance due to changes in product range policy; companies in new areas of business are purchasing as a result of new manufacturing processes.

Solution: Define and list the customers you wish to deal with.

Draw up objectives for winning important new customers quickly.

Situation 5: New products and technologies give you access to new target groups.

Solution: Concentrate on customers who form opinions

They will act as references when closing sales with new customers.

As a sales manager it is your job to ensure that your sales team move forward systematically when looking for new customers. Your sales training should cover the following key points with them:

1. Gather information and keep a record of new customer data. This should contain the following data:

a) addresses of prospective customers with whom you have not yet made contact.

b) addresses of clients who have already been contacted, but haven't yet placed any business.

c) customers who have made their first orders and who should become long term customers.

d) clients with whom you have a business relationship, and who could purchase other goods.

e) Former customers, who need to be won back.

2. Assessing new customers. You should start by taking a close look at your prospective new customers. You need to answer the following questions:

a) What are the customer's potential needs?

b) What services will he demand from your company?

c) Is you prospective customer "married" to the competition?

d) How are his financial affairs?

e) What is the management like?

3. Draw up objectives. Set concrete targets for important new customers (those who will form opinions within a new customer group, and will refer you). For example: "We want to sell customer XYZ our revolving vending machine 008 for his workshop by the end of the year".

4. Confirm you strategy. Because you cannot work on all your prospective customers at the same time, you must decide where to focus your efforts:

a) Which companies are a priority to handle?

b) Which distribution centre is near or regional to the particular target group?

c) Which offer (product, price, condition, service, customer service, sales promotion) do you present to the new customer?

5. Control the process. Manage the process of acquiring new customers. The following information is important:

a) How many visits do you need to make to new customers each day / week / month?

b) How many visits are required to gain a new customer?

c) What proportion of sales volume do new customers account for?

d) What is the relationship between supply and demand?

e) What is the relationship between first and subsequent orders from new customers?

By sticking to to this five point process, your sales force will be able to deliver a cost effective, systematic approach to gaining new clients. Once acquired, of course, they will need to be managed and how to do this can be found in other sales training articles or by attending a sales training course.

About the Author:

Richard Stone is a Director for Spearhead Training Limited that runs management and sales training courses that improve business performance.
Article Source: http://EzineArticles.com/?expert=Richard_A_Stone
Article Source: http://EzineArticles.com/6099260
[ Go to Article Archives ]

 

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.

 

Common Technical Questions

I have ads but I am not getting many hits to my web site from the ad. Is there anything I can do to improve it?

There are always things you can do to improve your ad. The first is to check and test the URL (website address) you placed in the Ad to ensure there are no errors or typos. Then test the ad your self by clicking on the View button and then click on the ad header to see if it is going to your web site.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad. This can take a few edits and rewrites to get the results you want.

If everything is technically sound another suggestion would be to look at the ad itself, is it written so that it is enticing to the viewer? The Ad Heading is like a newspaper headline, they will read the story underneath if the headline grabs there attention. If the story under the heading is good they will click on the ad. This can take a few edits and rewrites to get the results you want.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

 
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