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 Adland Digest FREE Edition #812
  Thursday, June 30, 201
1

Information Your Business Needs RIGHT NOW

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Business Article
Marketing Article
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Worldwide Holidays or Events for June 2011


1st June
Independence Day: Samoa.

Madaraka Day: Kenya.

National Day: Tunisia.

2nd June
Republic Day: Italy.

Youth Day: Tunisia.

3rd June
Foundation Day: Australia.

King's Birthday: Malaysia.

4th June
Independence Day: Tonga.

Labour Day: Bahamas.

Revolution Day: Ghana.

5th June
Constitution Day: Denmark.

Liberation Day: Seychelles.

President's Birthday: Guinea.

6th June
Constitution Day: Sweden.

Memorial Day: South Korea.

9th June
Independence Day: Argentina.

10th June
Army Day: Jordan.

National Day: Portugal.

Portugal Day: Macao.

11th June
National Day: Libya.

12th June
Chaco Peacel: Paraguay.

Independence Day: Philippines.

13th June
Vincent's Day: Germany.

14th June
Flag Day: United States of America.

15th June
Independence Day: Iceland.

18th June
Independence Day: Egypt.

19th June
Labour Day: Trinidad and Tobago.

20th June
Flag Day: Argentina.

22nd June
Midsummer's Day:
Festivals throughout Finland and Sweden.

23rd June
National Day: Luxembourg.

24th June
Carabobo Day: Venezuela.

Inti Raymi: Peru.

Saint John's Day: Andorra.

25th June
Independence Day: Croatia, Mozambique, Slovenia.

26th June
Independence Day: Madagascar, Somalia.

27th June
Independence Day: Djibouti.

Johannus Day: Finland.

Khal Phansa: Thailand.

28th June
Birthday of Kuan Kung (God of War): Taiwan.

29th June
Independence Day: Seychelles.

Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru, Spain, Venezuela.

30th June
Army Day: Guatemala.

Bank Holiday: Sri Lanka

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

 

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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

Target Your Viewers with PPC Ads

TARGET YOUR AUDIENCE! Now you can place a bid on selected keywords for your ads that run in the Community Classifieds! This allows you to bid on the keywords that will target the audience you want to see your ads.

Click on the link below to take you to your main control page: http://community.adlandpro.com/ppcads.aspx? (You may be prompted to log in if you are not already logged in.)

How it works is:

If you bid 5 cents for the keyword "free classifieds" and another user bids 2 cents and one more user bids 7 cents, your ad will be listed second in the search results.  To improve your ranking, all you would need to do is change your bid to 8 cents, and your ad would then be listed first.  It will remain at the #1 position until a higher bid is placed for the keyword.

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Click here to visit (You may be prompted to log in if you are not already logged in.)

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

[ Go to Article Archives ]
Revenue Is Determined by Your Weakest Step

By Dan Floros

Referral business as I have stated many times should form the cornerstone of all sales approaches. It is fifteen times easier to close business through a referral rather through a cold prospect. Fifteen times - I'm sure you can do the math on both the opportunity cost as well as the opportunity lost of not having a well-defined referral system in place.

No Guarantee.

Just because you can generate a stream of referrals is no guarantee that you will convert the opportunity. Many people, once referred, seem to think that they can simply walk in, give a short overview about how great their offering is, and walk away with an order number.

Build Rapport

The first step in any relationship is that of building trust. It almost has nothing to do with the services or products that are ultimately being exchanged. Remember people buy from people. So the first step is to lower that invisible wall of resistance between both parties. Your first meeting should be no more than 30 minutes in duration. Ask for 30 minutes. If you build enough rapport, you may get 3 hours. Whatever you do, get that first meeting.

Gap Analysis

Sales professionals prepare a set of well-crafted questions that are deployed to gather further insights into the potential client's needs. This has a 3-pronged effect. First it shows the client that you care, further reinforcing the relationship. Secondly, it allows you to determine whether your offerings are well suited to fill the need. Thirdly, gathering information moves you closer to the close.
 
 
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Present the Solution

Meet with the client, and carefully go back over what you found in the gap analysis, step-by-step explaining how your services will once and for all solve the client's need. Please, no proposals over the Internet. Face to face. Sure we are in the Internet age, and we all think we can be so efficient by simply pressing 'send'. No. Back to square one. The client needs to be involved, acoustically, visually, and emotionally. You need to be there with her. Oh and by the way...read on.

5 Is The Number

Finally, you need to have five subtle closes, tried and tested, that gently help the client overcome the final emotional hurdle on their way to buying you and your services. Five. Not four, not three. Five. How many have you got? Face to face...

It amazes me how many folks I come across, be they business associates, potential clients, those in networking groups, and sales people in general who have given little thought to their revenue generation.

And here's the rub. The least thought about step will be the limiting factor in your revenue for the year.
 

About the Author:

Article Source: http://EzineArticles.com/?expert=Dan_Floros

 

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Perfectionism in Business - A Curse or a Blessing?

By Jason Robert King

Many people who strive to better themselves or their businesses might be described as perfectionists.

However, how do you know if you're a perfectionist and is it a curse or a blessing for you and your business mindset?

They're the questions I'm looking to answer here, but to take this one step further I'm going to exercise one of the points I make in this very article.

See if you can guess what it is, but I'll reveal all at the end.

So, Are You a Perfectionist?

I was first described as a perfectionist by my primary school teacher when I was around 7 years old. Don't ask me how I remember this but for some reason it's stuck in my mind until this day.

If you're a perfectionist yourself you might have already realised long ago too.

Had I written this article and made some really bad spelling errors (which hopefully I haven't) would it have annoyed you or would it not have bothered you at all?

Those who send me emails pointing out my errors are probably perfectionists... or maybe they have too much free time, one or the other.

Spending far too much time and effort on detail which has very little impact on the results of your work is a sure sign of being a perfectionist.

For example, I might write an article like this in half an hour and it'll be good enough to publish. However, I'm always inclined to spend another hour on it to ensure it's as perfect as I can make it.

The impact of the extra hour I spend is in fact minimal so it's not always time well spent. As long as the content is useful and it's not a complete mess, people will be happy to read and learn something useful from it.

Is Perfectionism a Positive Characteristic?

In the last section we touched on a potential negative side of being a perfectionist. A perfectionist might spend three times as long on a piece of work and not see anything like three times the results.

So being a perfectionist can often lead to you being inefficient and not achieving anywhere near the productivity you could.

As a result you won't be managing your time efficiently and you won't see the results you're expecting.

For me, that's the negative side of being a perfectionist, but like most things it can be controlled and once you learn to do this you can turn it into a blessing rather than a curse.

By definition, perfectionists tend to produce better quality work, even though it takes much longer to do.

So if you can identify which tasks justify the extra effort then you can produce really good quality work which your customers will appreciate.

The difficult part is identifying which tasks you can just say "good enough is good enough", do only what's required and then move on to something else, knowing it's not perfect.

Trust me, for a perfectionist this is very difficult, but controlling your tendency to always strive for perfection allows you to turn it from a curse into an blessing.

Those who aren't perfectionists don't have this choice. They'll never understand the value of putting in the time and effort where it's justified and can have a real impact.

In my experience their work and their success will rarely reach the same standard as a perfectionist might achieve. Controlling your perfectionist tendencies is key though.

Controlling Perfectionism

I mentioned earlier that I'd exercise one of the principles in this very article itself. I'm kind of hoping it wasn't obvious what it was though.

What I've done is write this post with the "good enough is good enough" principle. Besides a simple spelling and grammar check I haven't been back and edited anything.

I'm sure the resulting article isn't up to my usual standard, but I hope it proves the case that it's still good enough and I didn't really need to spend that extra hour on it.
 

About the Author:

Jason is a freelance Software Engineer who is a keen blogger, has run a number of online businesses and is also in the property letting business. His interests include researching and teaching the business mindset. For more information visit: http://BusinessMindsetExpert.com or follow him at http://Twitter.com/JRKtm

Article Source: http://EzineArticles.com/?expert=Jason_Robert_King 

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Adlandpro Tips

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Common Technical Questions

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To send out a Direct Contact message (one message that is sent to everyone on your friends list) you must have an Adlander Basic Membership. To send out a Direct Contact or Targeted message (a message that can be sent to anyone in the community based on Interest, Country or both and does not have to be on your friends list) you would have to have an Adlander Plus membership.

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