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 Adland Digest FREE Edition #823
Saturday, October 1, 201

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for October 2011

1st October
Armed Forces Day: South Korea.

Goodwill Day: Namibia.

Independence Day: Cyprus, Nigeria, Tuvalu.

National Day: Botswana.

National Day: China.
The official reception and celebration are held in the Great Hall of the People while various kinds of performances and operas are shown at all theatres.

Unification Day: Cameroon.

United Nations Day: Barbados.

2nd October
Mahatma Gandhi's Birthday: India.

Independence Day: Guinea.

3rd October
Foundation Day: South Korea.

Morazan Day: Honduras.

Unity Day: Germany.

4th October
Independence Day: Lesotho.

5th October
Republic Day: Portugal.

Sports Day: Lesotho.

6th October
Armed Forces Day: Egypt.

8th October
Battle of Angamos: Peru.

9th October
Independence Day: Uganda.

Independence of Guayaquil Day: Ecuador.

National Dignity Day: Peru.

10th October
Kruge Day: South Africa.

Moi Day: Kenya.

National Day: Taiwan.

Columbus Day: United States

Thanksgiving Day: Canada

Beginning of Independence War: Cuba.

Revolution Day: Panama.

12th October
Columbus Day:
Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay, Venezuela.

Dia de La Raza: Mexico.

Discovery Day: Bahamas.

Discovery of America: Argentina.

Independence Day: Guinea.

13th October
Cession Day: Fiji.

14th October
Founders' Day: Zaire.

15th October
Evacuation Day: Tunisia.

Independence Day: Bosnia.

17th October
Dessalines Day: Haiti.

18th October
Lord of the Miracles: Lima, Peru.

20th October
Heroes' Day: Jamaica.

Kenyatta Day: Kenya.

Revolution Day: Guatemala.

21st October
Army Day: Honduras.

Overseas Chinese Day: Taiwan.

Revolution Day: Somalia.

22nd October
John Paul II Day: Vatican.

23rd October
Chulalongkorn Day: Thailand.

National Liberation Day: Egypt.

Revolution Day: Hungary.

24th October
Independence Day: Zambia.

Suez Victory Day: Egypt.

United Nations Day.

26th October
Government Day: Rwanda.

National Day: Austria.

Revolution Day: Benin.

27th October
Independence Day: Saint Vincent, Turkmenistan.

28th October
National Day: Cyprus.

National Holiday: Greece.

29th October
Cumhuriyet Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.

National Youth Day: Liberia.

31st October
Chiang Kai-shek's Birthday: Taiwan.


Reformation Day: Slovenia.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Everyone can develop an advertising/marketing campaign that will determine their success, they just have to be dedicated and put in the amount of time necessary! This means put aside the notion you will be an instant success or that you are guaranteed to succeed! It also means, like any business, if you put the time into really studying the information and feedback you receive you will have a measure of success that will be at the very least worth the time you have invested into it. It may not always be a monetary value, in some cases wisdom may be more valuable.

The best information I can give you is, never assume that your ad writing skills have no equal! Here are some suggestions for successful ad(s):

  • Once the viewer is drawn to the ad, the ad body has to provide accurate information or have a special offer the viewer may want.
  • A rule of thumb is to make the ad information accurate to what you are offering on your website and if you are making a special offer make sure it is special. You may be able to fool some by misleading them to your website, but most that are fooled will be turned off and if they get there and leave what will you gain?
  • If an ad is not drawing attention and bringing viewers to your website simply get rid of the ad or heavily edit it. For each day an ad is not bringing viewers is a day that another ad could be bringing them.
  • Any feedback you receive about your ad or website should be taken seriously and if the expressed concern is negative and could be perceived by others the same way, it is better to fix it then debate it.
  • An effective ad will draw a viewers attention, your ad heading has to say something that will grab there attention.

Please remember there is a lot more information that you will receive from your advertising that can and will be used to make you even more successful. The more your ads evolve so will your business, you will have good, great, average and bad ads as part of your evolution but you can and will learn from each of these and with that wisdom you will have success.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


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Entrepreneurs and Innovation: Fact or Fiction?

By Karen R Nicholas

As an entrepreneur, either already in business or emerging, you may feel that you need to be incredibly innovative in order to make a statement in the marketplace by providing a product or a service that has never been seen before, or using innovative solutions within your company to create a new way of doing business. This is not always the case. When should you use or create innovation? The answer is wherever there is a competitive advantage to exploit. If there is no competitive advantage for your company or your customer's company, don't innovate!

Take your own company for example. When you started your business, you needed to keep track of your finances. Odds are, you looked to one of the big guns for a small company solution such as QuickBooks or Quicken to provide you with the answer. Let's take a look at that decision. Were there other options? If you did a Google search for 'small business financial software', there are 14,800 results. Obviously there are many other options. However, QuickBooks and Quicken are the de facto standards.

Why? There are a couple of reasons. First off, your accountant probably recommended either software or both as ones they would accept. Unless you wanted to do a search for a cutting edge accountant (arguably an oxymoron), you needed to go with a standard product.


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Secondly, and perhaps more importantly, you didn't want to spend a lot of time on this decision. It's not key to your business, it's 'just' a supporting tool. Why spend time and energy going through a complex decision process when you don't need to? And you're not an expert on financial software, so how would you know if one was better than another anyway? Result: take the established route.

This phenomenon of taking the established route has been extensively researched in the academic world and has two strong contributors. First is the decision making process. While we may like to think that we can analyze all aspects of a decision to come up with the ultimate best solution, in the end, we don't have the time, energy or even the processing power to accomplish this. Can you imagine researching the 14,800 Google search results to see which one of these is the best?

The second contributor is our inclination to model ourselves after successful companies; known as isomorphism. It's a fancy term for following what others have done before, and specifically, the successful others. This is due to the legitimacy we gain by mimicking successful companies. Think about it. If your new company looks the same as an established company, you can appear at least superficially credible in the marketplace immediately.

And by modeling your company on others who have gone before, it reduces uncertainty for you. Back to the question of how do you know which 'x' is best for you if you're not an expert in 'x'? If others have done it, and it's worked for them, odds are it'll work for you. At this stage, that's good enough.

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The crux of the matter is where do you put energy into a decision? The answer: Where it can provide you with a competitive advantage. If there is no competitive advantage, it may be a very good idea to just emulate those who have successfully gone before you.

Where you can carve out a competitive advantage, that's where you want to spend the time and energy to compare, analyze and decide. It will be more difficult, time consuming, and certainly a learning experience, but if you can create a competitive advantage for your business, it's worth the investment.

A word to the wise, your customers are doing this, too. If your product is on the extreme end of the innovative scale, it must create a significant competitive advantage. Otherwise, it isn't worth the investment, time and resources it takes for them to even get the education on your innovative product or service. It's just too easy for your prospective customers to follow the crowd.


About the Author: Karen Nicholas is a Management Consultant with AOA Learning, Inc, a consulting firm specializing in helping entrepreneurs with their key strategic decisions. Karen is also currently enrolled in the Master's Degree in Entrepreneurship Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permission as long as this article in its entirety, author's information, and any links remain intact. Copyright 2011 by Karen Nicholas.

Article Source: http://EzineArticles.com/?expert=Karen_R_Nicholas

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Common Technical Questions

I misspelled my User ID when I created it/I would rather create my User Id instead of using the number you gave me! Can I do this?

The database is set up and for security reasons we do not have the ability to change user names. The only option would be to re-register with us but you would be starting your account all over again as we cannot transfer information from one account to another so any information on your old account would be lost.

If you want to proceed with a new account by closing your current account we would need to know so we could disable the email address associated to this account to allow you to re-register with the same email.

Something to keep in mind! You are really the only one that sees and uses the User ID, so keep in that in mind and is it really necessary to start over again!

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