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 Adland Digest FREE Edition #825
Saturday, October 15, 201

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for October 2011

1st October
Armed Forces Day: South Korea.

Goodwill Day: Namibia.

Independence Day: Cyprus, Nigeria, Tuvalu.

National Day: Botswana.

National Day: China.
The official reception and celebration are held in the Great Hall of the People while various kinds of performances and operas are shown at all theatres.

Unification Day: Cameroon.

United Nations Day: Barbados.

2nd October
Mahatma Gandhi's Birthday: India.

Independence Day: Guinea.

3rd October
Foundation Day: South Korea.

Morazan Day: Honduras.

Unity Day: Germany.

4th October
Independence Day: Lesotho.

5th October
Republic Day: Portugal.

Sports Day: Lesotho.

6th October
Armed Forces Day: Egypt.

8th October
Battle of Angamos: Peru.

9th October
Independence Day: Uganda.

Independence of Guayaquil Day: Ecuador.

National Dignity Day: Peru.

10th October
Kruge Day: South Africa.

Moi Day: Kenya.

National Day: Taiwan.

Columbus Day: United States

Thanksgiving Day: Canada

Beginning of Independence War: Cuba.

Revolution Day: Panama.

12th October
Columbus Day:
Belize, Chile, Colombia, Ecuador, Mexico, Spain, Uruguay, Venezuela.

Dia de La Raza: Mexico.

Discovery Day: Bahamas.

Discovery of America: Argentina.

Independence Day: Guinea.

13th October
Cession Day: Fiji.

14th October
Founders' Day: Zaire.

15th October
Evacuation Day: Tunisia.

Independence Day: Bosnia.

17th October
Dessalines Day: Haiti.

18th October
Lord of the Miracles: Lima, Peru.

20th October
Heroes' Day: Jamaica.

Kenyatta Day: Kenya.

Revolution Day: Guatemala.

21st October
Army Day: Honduras.

Overseas Chinese Day: Taiwan.

Revolution Day: Somalia.

22nd October
John Paul II Day: Vatican.

23rd October
Chulalongkorn Day: Thailand.

National Liberation Day: Egypt.

Revolution Day: Hungary.

24th October
Independence Day: Zambia.

Suez Victory Day: Egypt.

United Nations Day.

26th October
Government Day: Rwanda.

National Day: Austria.

Revolution Day: Benin.

27th October
Independence Day: Saint Vincent, Turkmenistan.

28th October
National Day: Cyprus.

National Holiday: Greece.

29th October
Cumhuriyet Bayrami: Turkey.
Commemorates the proclamation of the Republic in 1923.

National Youth Day: Liberia.

31st October
Chiang Kai-shek's Birthday: Taiwan.


Reformation Day: Slovenia.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Newsletter advertising, what is the potential?

Imagine a scenario where you could reach a market that has opted in to receive a newsletter and your advertisement is in that newsletter. Two things come to mind. One, you know that your ad will be seen and two, if this newsletter is somewhat related to your market it should produce at the very minimum, plenty of traffic to your website.

Depending on the presentation of your website, the capture information and the details of what you are offering, this traffic should produce leads which can be converted into sales. The cost of the ad has to be measured based on the amount of subscribers it will reach and what the potential return is.

Did you know that right now you can advertise in the Adland Digest Newsletter (this very newsletter)? The Adland Digest goes out to over 30,000 subscribers and you can place an advertisement at Special Rates for as low as $15.00, however this is for a Limited Time and won't last long. There are still ad placement spots available but they are being taken quickly. Click here for more info 

So if your ad can reach over 30,000 subscribers and costs as little as $15.00 what is the potential return on your investment? There is only one way to find out!      

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


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Marketing Strategies for Small Businesses - 7 Tips to Help You Get More Clients

By Anne Galloway

Like all small business owners, you want to get more clients but feel that nothing you do is getting the results you want. Rest assured that you are not alone. I have heard this a lot from clients which is why I have put together what I believe to be the key 7 things that you need to do in order to get more clients. Most of the 7 tips are extremely obvious but what I have been finding is that while many business owners are aware of them, they aren't really following them - only read this if you are prepared to make the time to take appropriate action!

1. Take time to define your niche and target market because you can't be all things to all people. You need to know what makes you and your products/services unique so you can position yourself as an expert within your niche. Then you must have a clearly defined market which you can describe in 1 short sentence. There is a lot of information available on the internet to help you do this. You can then ensure that the vast majority of your marketing efforts are targeted directly at your target market in order for it to be effective. For example, if your niche is career coaching and your target market is school leavers, then this is the area you should be focussing your marketing on.

2. Try changing your approach to selling so that you "sell the sizzle not the steak". People will buy from you if you can give them a solution to their problem so stop trying to sell products and services and instead focus on making your target market aware of the solutions and benefits that your products/services provide.

3. Build relationships based on trust with your target market. This takes time and patience yet will always produce results. Nothing beats face to face interaction and public speaking or holding a workshop/seminar is a great way to demonstrate your expertise and start building relationships (the great thing here is that you can then leverage the content and turn it into a CD or e-book which you can either give away or sell). Another way is to have an information product to give away to potential clients - one that clearly demonstrates your expertise; then follow up and continue to give away information that you know will help them (you might even have a few lower cost products to make it easier for potential clients to start buying from you). Once potential clients trust you and view you as an expert who can provide solutions to their problems they are more likely to buy from you and/or recommend you.

4. Close the sale. You have demonstrated that you are an expert in your field and potential clients trust you. All you need to do now is close the sale by showing that you are, or you have, the solution to their problem. The chances are that by following the previous steps, potential clients will already know this so you just need to ask them if they'd like you to provide them with the solution. If you feel uncomfortable doing this then run through the scenario in your head and visualise the prospective client saying yes. Positive visualisation is a powerful tool that is frequently used to help boost confidence - don't just take my word for it.


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5. Know your numbers. In order to get more clients, you need to know where your current clients are coming from so you can focus your marketing on those areas rather than wasting your valuable time and energy on marketing tactics that just aren't working.

6. Be consistent in what you do. Instead of feeling you have to jump on the bandwagon every time you hear about a new method of marketing, choose to do a few things that you know will be most effective for your company and stick with them. Instead of spreading yourself thinly try attending a few networking events that you consistently follow up on or write a short series of articles related to your niche. This will produce far greater results than an article here, a paid advert there, a single networking event with no follow up etc.

7. Ask for help. As a small business owner struggling to get more clients, you may believe that you have to do everything yourself. Believe me, you don't and asking for help to get more clients doesn't have to break the bank either. You can ask people in your network for referrals (make sure you do the same in return). Contact all your old friends and relatives and let them know what you are up to - the chances are that they will be far better at promoting you than you are. Start building reciprocal relationships with other small businesses ('Two Motivating Minds' is just one example of a successful strategic alliance between 2 small businesses) you will be surprised by how much this will benefit your business.

The above 7 tips are just the tip of the iceberg from a new program ("Effective Marketing Strategies to Get You More Clients") that I have recently developed in an attempt to demystify the sales and marketing process and help my clients succeed.

"We make a living by what we get, but we make a life by what we give."

- Sir Winston Churchill

About the Author: Anne Galloway is a certified coach and Associate Member of the Association for Coaching. Anne specializes in career and small business coaching working primarily with individuals while also developing and presenting workshops to small groups. And now I would like to invite you to sign up to receive your free copies of my Inspirational Toolkit delivered direct to your inbox when you visit, http://www.power-to-change.eu

For even more free advice and tips to help you put the fun and passion back into your working week please take the time to visit my blog, http://www.theinspirationalcoach.wordpress.com.

From Anne Galloway, "The Inspirational Coach" at power-to-change.

Article Source: http://EzineArticles.com/6554687


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Marketing Strategies - Brand Recognition Drives Traffic for Successful Marketing Ventures

By Jan Verhoeff

Autumn has arrived. In full glory, crisp fresh mornings dressed in brilliant colors, pale blue skies and those incredibly glorious aromas filling the air. I don't know about you, but autumn brings to mind the blessed days of winter soon to come, and all the marketing opportunities that go with the winter season.

When I was a young girl, Benny Reynolds brought apples to our home from the west slopes to sell. His family had huge orchards in the Delta Valley and they'd pick the apples then he'd drive over the Continental Divide bringing those luscious red fruits to our hometown to sell. I remember him sitting on a folding chair with Granddad, both of them slicing into apples as the kids got out of school and sending each kid along with a nice wedge of cored red apple to nibble on as they walked home. Within minutes, the parents of those kids would find their way to our home, parking along the street, sometimes two cars deep, buying bushels of apples and loading them into their car.

My sister and I helped count out the apples and put them into boxes and bags as people bought them, carry them to the cars, and watch happy apple customers from all over town drive off with the best tasting apples on the planet. These apples were so fresh and crisp, they literally snapped when you bit into them.

We would often ask how these people knew to show up the same afternoon Benny arrived over Monarch Pass to sell the apples. We just couldn't figure that out. Then we'd see the kids pick up apple slices on the way home and we understood how some of them knew. But there were massive numbers of people who would show up from all over the valley to pick up apples as a result of word of mouth marketing.

As I got older, I began to realize that people called each other to tell others that he was there. Not only was Mom calling a large number of people but people called their friends and family to tell them the Apple Guy was in town again. Everybody knew who the Apple Guy was at Granddad's shop. He parked there every year, and he had his marketing plan together before he arrived.

High Quality Product - His apples were better than any other apples coming into town. Bigger, tastier, fresher, and shinier.

Brand Recognition - He drove the same old 1958 Ford Truck with a big green box on the back that said, "Reynold's Orchards" across the side.

Personable Sales Reps - Benny and Granddad smiled all the while they were selling. They knew every customer by name and in most cases they had each customer's order ready when they arrived.

Consistent Marketing Strategy - He arrived every year at about the same time, during the afternoon before school let out. He showed up, set up and sold apples.

Pre-Sold Market - Mom called the same people every single year, the contact list was in her Apple Book and she wrote down how many bushels they took each year, so she'd know how many they'd need the next year.

The Apple Guy is one of my favorite Autumn Memories. Each year, I knew he'd arrive about time for my birthday and we'd have apple spice cake with cinnamon streusel topping for the occasion. But more importantly, we got to see friends from our local community that we only saw during that week of the year.

About the Author: Internet Marketing & Writing Expert, Jan Verhoeff present professional online marketing strategies for writers, information marketers and business industry experts. Verhoeff specializes in Brand Recognition for Online Marketing, Internet Information and Expert Writers. Marketing strategies and resources abound when you look around at all the opportunities to grow a market. Visit http://alistregistry.com for more marketing resources. Copyright 2011 - Jan Verhoeff
Article Source: http://EzineArticles.com/6598039

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Common Technical Questions

In my Impressions and Traffic Exchange pages, what is my CTR % and what does it mean?

CTR % is the Click Through Rate, which is the number of times an ad or banner is clicked on compared to Views. As an example 100 views and 1 hit, would give you a CTR of 1.00 meaning your ad has a click thru rate of 1 out of 100 views. A good measure or standard to look for is 0.25%, anything over that is probably giving you some leads, less than 0.25% and you should consider editing the ad or changing the banner.

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