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 Adland Digest FREE Edition #831
 
Saturday, December 3, 201
1

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for December 2011

1st December

Independence Day: Portugal, Ukraine.

National Day: Central African Republic.

National Day: Romania.

2nd December

National Day: United Arab Emirates.

Republic Day: Laos.

5th December

Discovery Day: Haiti.

King's Birthday: Thailand.

St. Nicholas Day: Netherlands.

6th December

Independence Day: Finland.

St. Nicholas Day: Germany.

7th December

National Day: Ivory Coast.

Pearl Harbor Day: United States of America.

8th December

Immaculate Conception: Argentina, Austria, Chile, Colombia, Italy, Malta, Paraguay, Peru, Portugal, Seychelles, Spain, Switzerland, Venezuela.

9th December

Independence Day: Tanzania.

10th December

Constitution Day: Thailand.

Foundation Day: Angola.

Human Rights Day: Guinea.

Settlers' Day: Namibia.

11th December

National Day: Burkina Faso.

12th December

Independence Day: Kenya.

13th December

Republic Day: Malta.

16th December

Constitution Day: Nepal.

Day of the Vow: South Africa.

National Day: Bahrain.

Victory Day: Bangladesh.

17th December

National Day: Bhutan.

18th December

Republic Day: Niger.

20th December

Hanukkah (Festival of Lights): Jewish Holiday Begins at Sunset

21st December

Independence Day: Kazakhstan.

23rd December

Emperor's Birthday: Japan.

Victory Day: Egypt.

24th December

Christmas Eve.

25th December

Christmas Day: Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bolivia, Bonaire, Botswana, Brazil, Cameroon, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Italy, Ivory Coast, Jamaica, Jordan, Kenya, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malaysia, Malta, Mauritius, Mexico, Myanmar, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Trinidad & Tobago, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

Merry Christmas

26th December

Boxing Day: Australia, Bonaire, Canada, New Zealand, United Kingdom.

Goodwill Day: South Africa.

Independence Day: Slovenia.

St. Stephen's Day: Spain.

28th December

Hanukkah (Festival of Lights): Jewish Holiday Ends at Sunset

30th December

Proclamation Day: Australia, South Africa.

Republic Day: Madagascar.

Rizal Day: Philippines.

31st December

New Year's Eve - Time to turn over a new leaf.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

 

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.

 

Editor's Comments 

Barry Scott -Digest Editor

Should you add a Classified Ads site?  

Did you know that free classifieds are an excellent way of bringing traffic to your website? Do you have your own classifieds? If not, you may want to look this over.

It's easy and totally free to add your own classified ads to your current website. You have the option of dedicating your own full domain or choose the sub-domain.

What if you don't have your own website?

Then you can have your own classified ads website as your own website and market it as your own. The new classified system is a result of 12 years of experience in Classified Advertising and serving more than 40,000 paying customers.

Earning potential is up to 100% commission from selling premium ads to your own customers. Adlandpro makes it possible for you, click on the link below for more information:

My Own Classified Site

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

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Make a Business Website-What You Need to Know to Get It Going

By Carlos H Amaya

Nowadays, having a presence online is a must for every successful company and the advantages of having a website are known by everyone. If you are asking yourself how to make a business website, I would like to help you out with some advices, approached to any company who's trying to build their corporate website or if you are someone who wants to start an online business.

The first step that you need to take is to find a company online that offers the basic services for setting up your website. Which are those services?

Free site builder
Your main goal is to set up your website fast; don't try to start learning about programming, HTML, PHP, etc. Search for a company that offers a free site builder. If you're looking for ways of how to make a business website easy and quick, these powerful tools are the answer, using an easy to follow graphic interface, the user can choose from a variety of templates, options and applications that best apply for the company.

Domain
Purchasing your domain is also something you can't avoid; your domain is your name on the internet and how your potential customers are going to find you. When choosing your domain, I recommend to you to get something related to the products and services you sell.

Hosting and email (if possible)
Having a company to host your website means that they will store all files related to your website in their servers. Make a business website involves letting others do the basic work and you concentrate in creating the best quality content for your website. In other words, don't waste time worrying about hosting, just search for a company that offers the basic services mentioned above.
 
 

 

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Email services are an extra feature and I recommend it if you can afford it; companies earn more respect when they have a corporate email instead of the public free ones.

Support
Make sure the company that you choose has customer service support, send them emails and see how long does it takes to get a respond from them, and call them to check if their telephone number is real. Don't forget that there are a lot of fake companies that offer services to make a business website for you and at the end, stealing your money.

My last advice is to check if the company has a forum on their website; it's a great tool for getting to know the company, opinions from their users, good and bad experiences.

In summary, choosing how to make a business website is easier when you know what to look for in a company. I hope the best for your company and much success.

About the Author: I was born in September 3rd, 1987. Systems Engineer, graduated from Catholic University of El Salvador. Cisco Certified Network Associate (CCNA) from 2011 to 2914. If you're looking for an honest, ethical and legitimate opportunity to generate a full income from home, click here.

For free training, free education and a free income generating website, visit www.TheFastIncomePlan.com today.

Article Source: http://EzineArticles.com/6713880 
 

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Ideal CPM Advertisement Placement Configurations


By Glenn T Highcove

CPM advertising, also known as banner advertising, can be extremely lucrative, even when using ad networks, which provide the lowest CPM rates. However, if an ad is poorly placed, or if the site is not constructed with a consideration for advertising, you will see that your profits are not what they could be. This article will provide some fundamental steps and rules to provide you with the optimal banner advertising configuration for your online advertising revenues.

The most important concept is that of positioning, in this case, what is referred to as being "above the fold". The term comes from print media, specifically the newspaper industry, where the fold would be a newspaper bent in half -- an ad visible on the top half of a folded newspaper would be considered above the fold. In the world of online advertising, the fold refers to what is visible on the screen on most normal monitor resolutions when the ad first loads -- a quick search on the web will give you some statistics on what the normal resolution is for most of the population, but 1024x1256 is a good starting point.

Ads that are above the fold perform the best, so when planning a site or doing wire frames for a site, be sure to make room or IAB-standard spaces for banner ads. Current popular and well-used IAB-standard spaces are 728x90, 300x250, and 160x600. One popular banner configuration that sites use is the "hockey stick," which consists of a 728x90 at the top of the site, and a 160x600 on either the left or right margin of the site. While it is ok for the 160x600 to go below the fold, the more of the ad that is visible above the fold, the better it is for your revenues.

The goal at the end of this process is to get more clicks on your ads, and to provide attractive ad spaces that advertisers are willing to pay top dollar for. Advertisers measure the response to their online banner ads in terms of clicks on the ads themselves, called yield. Yield is clicks divided by impressions, expressed as a percentage -- Example:

100 clicks / 1000 impressions = 10% yield.

More typical yields would be below 1% -- anything above 1% for banner ads is considered extremely good. The exception to this are text ads, which tend to have higher clickthrough rates, but also tend to have different models of how the customer is charged (see my other articles on CPM and CPC advertising for examples of this).

Some studies have found that users are more likely to click on links and ad banners that are on the left side of their screen, as most people in Western countries read left to right. The best practice is to experiment with positioning (left vs. right) and integration around content to find out the combination that brings in the most revenue for your site design.
 

About the Author: Glenn Highcove has worked for over a decade in the online advertising industry for several prominent media companies, and has extensive experience with ad trafficking, inventory packaging, and advertising product management, as well as SEO and search marketing. He has direct knowledge of the toolset specifically needed to help businesses achieve the online marketing results they desire. If you enjoyed this article, please visit my blog at http://glennhighcove.com for more in-depth articles, online advertising information, and online advertising industry news.

Article Source: http://EzineArticles.com/6679962

 

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.

 

Common Support Questions

Commonly used terms and their meanings.

B2B - Business to Business.
B2C - Business to Consumer
Cache - Browsers hold copies of recently visited web files the computer's disk memory. This memory space is called the cache. It makes for quicker loading form the same site but the disadvantage is sometimes it will show you a page an old version of a file from your disk when a newer one is available on the web.
SEO - Search Engine Optimization - make you site search engine friendly to rank higher and gain traffic to your website.
RSS - Real Simple Syndication. That allows web users to locate valued information from other sites and have it show to a specific software application (a Reader) on their computer so they do not have to look for it.
PPC - Pay Per Click. An advertising system that lets you target market customers with a specific interest. The keywords are selected by the seller and these ads show up on sites across the web, buyers searching on sites will come across these sites with these ads. The host site shows these ads because they receive revenue from every ad 'clicked' or generated from their site.
Ezines - It is an online version of a magazine, although usually short and containing a single subject article. It would be along the lines if an article you would fine in a magazine. Can be useful resource in marketing your business.
 

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