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 Adland Digest FREE Edition #834
Saturday, December 31, 201

Information Your Business Needs RIGHT NOW

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               Happy New Year!         


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Worldwide Holidays or Events for January 2012

1st January

Founding of Republic of China: Taiwan.

Independence Day: Cameroon, Haiti, Palau, Sudan, Western Samoa.

National Liberation Day: Cuba.

New Years Day: Algeria, Antigua & Barbuda, Argentina, Australia, Austria, Bahamas, Bahrain, Barbados, Belgium, Belize, Bermuda, Bolivia, Bonaire, Botswana, Brazil, Bulgaria, Cameroon, Canada, Chile, Colombia, Congo, Cyprus, Czech Republic, Denmark, Ecuador, Finland, France, French Polynesia, Gabon, Gambia, Germany, Ghana, Gibraltar, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kenya, Kuwait, Lebanon, Lesotho, Liberia, Luxembourg, Malawi, Malta, Mauritius, Mexico, Morocco, Mozambique, Namibia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Senegal, Seychelles, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sudan, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tanzania, Thailand, Trinidad & Tobago, Tunisia, Turkey, Uganda, United Arab Emirates, United Kingdom, United States of America, Uruguay, Venezuela, Zaire, Zambia, Zimbabwe.

3rd January
Revolution Day: Burkina Faso.

4th January
Independence Day: Burma.

Martyrs of Independence Day: Zaire.

6th January
Army Day: Iraq.

Children's Day: Uruguay.

9th January
Martyr's Day: Panama.

11th January
Republic Day: Albania.

Unification Day: Nepal.

12th January
Revolution Day: Tanzania.

13th January
Liberation Day: Togo.

15th January
Arbor Day: Jordan.

Coming-of-Age Day: Japan.

Lima Foundation Week: Peru.

Tamil Thai Pongal Day: Sri Lanka.

16th January
Martin Luther King Jr.
(1929-1968): United States of America.

20th January
Award Day: Mali.

21st January
Altagracia Day: Dominican Republic.

Army Day: Lesotho.

Errol Barrow Day: Barbados.

22nd January
Discovery Day: Saint Vincent.

26th January
Australia Day: Australia.

Duarte Day: Dominican Republic.

Liberation Day: Uganda.

Republic Day: India.

27th January
Saint Devota's Day: Monaco.

Vietnam Day: Vietnam.

28th January
Democracy Day: Rwanda.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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Editor's Comments 

Barry Scott -Digest Editor

Get ready for 2012! It will be a New Year, did you make any business resolutions?

If you searched for business resolution articles I am sure you would come up with a few thousand, this one included. Most articles will give you advice or suggest what good resolutions will be to try for your business, this one does not include that.

Sure it's great to make a resolution to improve the company lounge or have a better Christmas party next year, these are all very nice and if you succeed in these resolutions that's great. If you are however waiting till every new year to make business resolutions that will help you improve sales, marketing or any type of strategic business planning you may not be in business for a lot of new years.

Okay so maybe I am providing you with resolution advice. The advice is, everyday that you are in business should be New Year's day and each day should have a resolution to be committed to or as a goal to achieve. A business resolution should not be waiting for the new year to be thought about. That said, I hope you all had a safe and happy holiday season and let's bring on 2012!  

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

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Positioning Yourself and Your Business for Maximum Success

By Michael W Farrell

Positioning is admittedly an advertising buzzword but it is legitimately one of the most important marketing concepts you will ever consider in your business career.

One of the definitions of positioning is the controlling how your customers and prospective customers think and feel about your business in comparison to other, similar businesses competing for their attention.

Here are several positioning strategies that may seem obvious but many people overlook the obvious and cost themselves a lot of money as a result.

Positioning Strategy 1 - How to Describe What You Do to Attract the Customers You Want.

Let's start with the name of your business. The best business names telegraph what the business does. For example, Dunkin Donuts is better than Starbucks. At the start, Apple and Amazon were mystery names however obviously they are now hugely successful brand name companies. The question you have to ask is whether or not you want to invest an enormous amount of money and patience in creating awareness and understanding of what your name represents or to start with a name that clearly represents what your business is and does.

Positioning Strategy 2 - How to Price.

You don't ever want to be in a business that obtained its customers with the lure of "lowest prices." You cannot build long-term customer retention via the cheapest price. The way you get a customer has great impact on how you will sell to that customer again. There will always be someone willing to offer a cheaper price. If the only thing binding your customers to your company is the lowest price, your business will be as fragile in its tenth year as in its tenth week.

Be sure to sell quality, value, service, and unique benefits; do not sell price.

One of the most interesting things about price is not its impact on profit and income but its impact on positioning. Often, under-pricing sends the wrong message. The business owner thinks he is optimizing sales by offering the lowest price possible but he actually creating skepticism and causing discerning customers to look elsewhere.

In the New Economy, the successful businesses, based on factors other than low or aggressively competitive pricing, outnumber successful businesses that feature low or lowest price promises by at least 500 to 1. Be sure to play the odds.


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Positioning Strategy 3 - How to Make Your Image Work for You.

To be perceived as successful and trustworthy in your business, you must match the image of a successful business in your field.

Places of business, product packaging, literature, and advertising, all are subject to the same image concerns as are individual appearances.

We are taught that you can't judge a book by its cover but we can't help but judge a book by its cover. You will be judged that way, too!

Most businesses are better served by thinking about their marketing tools as "salesmanship in media" rather than as "advertising." In simple terms, copy is king. Message matters most. Yes, the wrong presentation for a given market can sabotage event the best message. But the more common error is a beautiful presentation of - nothing.

Ultimately, there must be appropriate marriage of substance and style to make your image work for you. Customer's expectations must be met and exceeded, anxiety avoided, reassurance given by the image presented by you, your staff, your physical location, and your marketing material.

Positioning Strategy 4 - Self-Appointment.

When we are kids, our parents "appoint us" old enough to stay home alone or old enough to babysit our younger brothers or sisters.

At work, employers or supervisors "promote us" as qualified to do a certain thing or handle a certain responsibility.

This conditioning is not particularly useful when you step into the world of owning your own business.

Please understand that you do not need anybody's permission to be successful. If you wait for someone to grant you the permission to be successful, you will wait a long, long time.

Business success just is not conferred upon you.

Power and influence is not granted - it is taken.

Expert positioning is all about self-appointment, self-promotion, and self-aggrandizement. Make this note: you become a promotable expert by decision, acquisition, and organization of information, pronouncement, and promotion. Not by anointment by some authority on high.

How do you do this? Write books, give teleseminars, build lists of customers interested in your product or service.

Your positioning decision is the difference between a six-figure income and a seven-figure income based on investor partnering potential, with many clients, as this is the income-multiplying power of positioning.

In positioning yourself and your business for success, you have to clearly determine who you are, then drive that message home to your marketplace. It is also important to make the right decision as the marketplace will usually accept the positioning you chose for yourself, and present to others, as you really are in control of the positioning.

About the Author: When not traveling for business or pleasure, Mike operates his own Internet Marketing company and consulting firm from the mountains of Colorado.

I Hope You Enjoyed the Article and I Trust You Found It Insightful! Let me Know What You Think. Until the next time, I invite you to learn more about me and my various activities by checking me out at the links below. Have a Great Day and More Later,
Mike Farrell
Meet me here: http://www.facebook.com/mifarrell
Join me here: http://www.myaspenIbiz.com
Article Source: http://EzineArticles.com/6752771


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5 Tips for How to Make Your Small Business Stand Out From Competition

By Lily Faden

When economic times are tough, it is more important than ever to take actions that will allow your small business to stand out from its competitors. Here are five tips to help set any small business apart:

1. Focus in on your target market

When it comes to your ideal customer base, the more specific you can be about your customer base, the better. Being able to accurately describe your target market will give potential clients an opportunity to identify with your business. For example, if you can narrow your potential customer base from "high school students" to "high school students who play sports," not only will you be able to come up with more accurate marketing campaigns, but you will also inform those students that your product was made specifically for them. This will lead to greater customer retention in the long run.

2. Do something different

Pick out five of your competitors and take a look at their marketing strategies. Do you see any commonalities? If so, this could be the perfect opportunity to set yourself apart by taking what you know about your competitors and doing something different. For example, if all of your competitors are using one medium to promote their product, such as billboards or TV ads - you might want to capitalize on the chance to use online marketing or radio advertising. It could be the case that your product is exposed to a brand new, potential customer base not yet reached by your competitors.

3. Maintain a good blog

Not enough can be said about how helpful it can be to supplement your business' website with a good blog. For one, it gives your customers the chance to see what's new around your business. But apart from just that, keeping your blogs consistently updated sends a signal to search engines such as Google that your website has relevant, current information. And, to put it simply, search engines love relevant information. Therefore, blogs kill two birds with one stone; they keep your customers interested in your product while improving your search engine rankings.

4. Go bilingual

One common flaw of many small businesses is that they don't provide methods of communicating with their non-English speaking clientele. In an increasingly globalized world, not having multilingual speakers at your business could greatly hold your business back. Be sure to not only seek out bilingual or multilingual employees, but also consider adding pages to your business website written in other languages. Doing so will be sure to increase and diversify your customer base.

5. Create something viral

The masters of online marketing have already seen their profits skyrocket after creating content that goes viral. It could be a funny jingle in a commercial, an infographic that becomes the talking point of blogs and forums throughout the internet, or a cute video that you host online and proceeds to spread like rapid-fire. Websites like YouTube, Twitter, Facebook, Reddit, and other similar sites have shifted the way that customers view companies and how they market their product. To put it simply, creating viral content is arguably one of the most effective marketing strategies of the 21st century.

About the Author: I am a blogger and contributor for Entrust Cash Advance.
Does your small business need funding? Check out Entrust Cash Advance for a business cash advance.

Article Source: http://EzineArticles.com/6654124

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Commonly used terms and their meanings.

B2B - Business to Business.
B2C - Business to Consumer
Cache - Browsers hold copies of recently visited web files the computer's disk memory. This memory space is called the cache. It makes for quicker loading form the same site but the disadvantage is sometimes it will show you a page an old version of a file from your disk when a newer one is available on the web.
SEO - Search Engine Optimization - make you site search engine friendly to rank higher and gain traffic to your website.
RSS - Real Simple Syndication. That allows web users to locate valued information from other sites and have it show to a specific software application (a Reader) on their computer so they do not have to look for it.
PPC - Pay Per Click. An advertising system that lets you target market customers with a specific interest. The keywords are selected by the seller and these ads show up on sites across the web, buyers searching on sites will come across these sites with these ads. The host site shows these ads because they receive revenue from every ad 'clicked' or generated from their site.
Ezines - It is an online version of a magazine, although usually short and containing a single subject article. It would be along the lines if an article you would fine in a magazine. Can be useful resource in marketing your business.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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