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 Adland Digest FREE Edition #843
 
Saturday, March 10, 2012

Information Your Business Needs RIGHT NOW

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Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for March 2012


1st March
Heroes' Day: Paraguay.

Independence Movement Day: South Korea.

2nd March
Adowa Day: Ethiopia.

Independence Day: Morocco.

Peasants' Day: Burma.

3rd March
Discovery Day: Guam.

Liberation Day: Bulgaria.

Martyr's Day: Malawi.

National Unity Day: Sudan.

4th March
Lantern Festival: Taiwan.

6th March
Independence Day: Ghana.

8th March
Congolese Women's Day: Congo.

Decoration Day: Liberia.

9th March
Baron Bliss Day: Belize.

Commonwealth Day: Gibraltar.

10th March
Labour Day: South Korea.

11th March
National Day: Lithuania.

12th March
Independence Day: Mauritius.

Renovation Day: Gabon.

13th March
National Day: Grenada.
Daylight Savings Begins: Where observed.

14th March
St. Joseph's Day: Colombia.

15th March
Anniversary of Hungarian Revolution (1848/49): Hungary.

J.J. Robert's Birthday: Liberia.

17th March
Nyepi Day: Indonesia.

St. Patrick's Day: Canada, Ireland, United States of America, Argentina, United Kingdom, Japan, Montserrat, New Zealand Australia and South Korea.

18th March
Aruba Day: Aruba.

Marien Ngouabi Day: Congo.

19th March
Youth Day: Zambia.

20th March
Independence Day: Tunisia.

Start of Spring: Europe.

21st March
Benito Juarez's Birthday: Mexico.

Youth Day: Tunisia.

22nd March
Abolition Day: Puerto Rico.

23rd March
Pakistan Day: Pakistan.

24th March
Africa Day: Zambia.

25th March
Annunciation: Liechtenstein.

Independence Day: Cyprus, Greece.

26th March
Independence Day: Bangladesh.

27th March
Armed Forces Day: Burma.

Evacuation Day: Angola.

29th March
Boganda Day: Central African Republic.

31st March
Freedom Day: Malta..

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

 

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.

 

Editor's Comments 

Barry Scott -Digest Editor

Just Getting Started?

If you are just starting your online business advertising, I would suggest using a checklist until you have become accustomed to everything you should be doing for maintenance and tracking of your ads. Here are some things you should be watching for:

1. Ensure you have used the correct spelling and grammar in your ad. The easiest way to get an ad dismissed as serious is if the spelling or grammar are bad.

2.Make sure all links are working correctly and will take the viewer to your website you wish to direct them to. Test the link yourself just to make sure.

3. If there are any tracking features for your ads make sure you check the stats at least twice a week. This is so important but it's also tough because you want immediate results. Patience is a good trait, remember there are a lot of sellers who use the one out of every thousand. This means, they want a conversion/sale out of every thousand views they have. Make sure you give your ad a chance to work.  

4. If an ad is not producing never hesitate to edit or replace the ad. Like the above statement this is reversed. If an ad is not working it's time to make a change. Maybe the ad did very well but like all ads in every area of advertising they can fade.

5. Always watch for any feedback for your ads and always respond to the feedback. Any feedback or questions should be answered as soon as possible. This is an open door and it can lead to sales or beneficial information that could help you promote higher sales numbers, so be ready to reply.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor

  

Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.

 

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Ten Rules to Follow for Small Business Success

By Enoch S Sullivan  

You may have been looking at several entrepreneurs who run small businesses as easy as breathing. You may have also thought if you could do it yourself and get away from the boring 9-5 life.

Well, fret no more as there only 10 easy rules you will need to follow in order to succeed in running a small business until your heart's content. Get a pen and a paper and take notes because we will tackle all of the rules in this article.

Rule #1

Target - What you offer may not be what all people need. Focus on a target market and then work your way from there

Rule #2

Beat the norm - Whatever your competitors are doing, don't follow it, at least not right away. Be a rebel and deviate from the usual in order to make sure that what you offer actually sticks to the long term memory of people instead of the short term

Rule #3

Get Teammates - Don't just hire people to fill a spot, select the few that are actually interested in making your business grow.

Rule #4

Ride the wind - Time is your most important asset. Always make sure that deadlines are met and responses are quick.

Rule #5

Don't forget to say thank you - This may seem like something that is not really important, but a customer can become much happier if you express your gratitude when they do business with you. It's the little things that make customers come back for more.
 
 

 

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Rule #6

Consistency - You will need to make sure that how the customers feel today, is the same with what they feel tomorrow should they require your services again. And you will also need to make sure that all customers are treated the same all the time.

Rule #7

Smile - Once again, it's the little things that count and therefore this shouldn't be treated with low regard. A simple smile can compliment your service and marks an impression on the customer.

Rule #8

Be optimistic - A positive attitude is always needed in running a small business. Remember, the glass is always half full and nothing else.

Rule #9

Don't go too hard - Soft selling is what you should be doing. Aggressive hard selling only makes customer want to get away from you. Solving their problems and satisfy their wants.

Rule #10

Don't be narrow-minded - Try and leave the comfort of your little corner and explore new things. Deviate from the standards and seek out new ways that may work for you in ways you never thought it could.

Learn more rules on how to run a small business successfully with some help from SquadHelp! Our large community, composed of small business owners, entrepreneurs and business experts know what it takes to do it.

About the Author:
Enoch S Sullivan is a Basic Level Expert Author for EzineArticles.com. She has 8 published articles in 6 business niche categories.

Article Source: http://EzineArticles.com/?expert=Enoch_S_Sullivan
 

 

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Four Simple Reasons Your Product Is Not Selling

By Lily Faden

You've done your homework. You've looked into the best ways to market your small business' new product and present it to your customers. You've spent hours coming up with a strategy for how to set yourself and your product apart from what your competitors have to offer. So, where are the new customers, and why aren't your sales through the roof? Sometimes it can be hard to take a step back and see the larger picture, especially after having been so focused on the minor details for so long. Here are four simple reasons your product might not be going over well with consumers:

1. Your Audience Doesn't Care

Even if your market research, marketing, advertising and promotion techniques have all been spot on, there is one vital flaw that will prevent any small business from striking it rich with its new product: your audience simply doesn't care. Maybe you're trying to sell them something they don't need. Maybe you're attempting to convince them to move away from a product they are comfortable purchasing, or from a brand they already trust. Maybe the thing you are proposing they buy is too radical, uncertain, or not practical for their daily life. Whatever the case may be, before you spend your time and money investing in presenting a new product to the public, make sure they are going to want it in the first place.

2. You're Targeting the Wrong Audience Altogether

If you're sure that someone out there really, truly will want your product - but you are still hitting a wall when it comes to actually selling it - there could be another problem at work: you are promoting yourself to the wrong people. Although all the resources out there that provide advice to small business owners claim that there are general, blanket rules for the marketing strategies small business owners should practice, not every small business is the same. Make sure that the places you choose to place your ads are places your audience will actually see. Furthermore, make sure you aren't missing out entirely on other potential marketing locations where your audience can actually be found.

3. You're Trying too Hard

Sometimes, heavy advertising campaigns intended to reign customers in to buying a new product can work to have the opposite effect: they can turn your customers off from your product as well as your brand. Why is this? It's one of the fundamental rules of life: instead of trying hard to convince someone they need you, sometimes it's best to sit back and let people come to their own conclusions that you have something to offer them. Don't try too hard to persuade your customers that your product would be of use to them. If it really is that useful, just trust that their own word of mouth will help spread your reputation and bring in more money for your business.

4. You Aren't Using Marketing Tools Effectively

Maybe you've set out to implement a social media marketing campaign to show off your new product. Maybe you've chosen to stick with billboard or magazine advertisements. Maybe you've bought into the QR Code craze, and have stuck your business' code on fliers and posters everywhere. Whatever the case may be, remember that there are proper ways to use these marketing techniques, and there are ways to use them incorrectly. Make sure your artwork is well done, your spelling and grammar is correct, and there is nothing offensive or otherwise odd about your ad copy. If you're using Facebook and Twitter, don't overuse them; focus more on writing quality posts that are informative and fun. Your customers are already inundated with ads during their day to day; make sure your ad is something that will make them smile, or at least make them think.
 

About the Author: Lily Faden is a Blog Contributor for Entrust Cash Advance. Does your small business need funding? Check out Entrust Cash Advance for a merchant cash advance.

Article Source: http://EzineArticles.com/?expert=Lily_Faden
 
 

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.

 

Common Technical Questions

I received an email from you that someone has visited my website by clicking on my ad, you sent an IP address but there is no email address for me to contact them. Why is there no email address?

There is no ethical way to capture an email address from a viewer unless the viewer chooses to leave it with you. Imagine what would happen to the internet if you could get someone's email address simply because they visited a site. How much surfing would you do?

Email responses to your advertisement from Adlandpro are email messages sent to you when visitors to our site click on the heading of your ad.

When this happens, our visitor is redirected to your site. At the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site.

This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses.

In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

 
Comments & Questions: http://www.adlandpro.com/ContactForm.asp