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 Adland Digest FREE Edition #850
 
Saturday, April 28, 2012

Information Your Business Needs RIGHT NOW

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Worldwide Holidays or Events for April 2012

1st April

April Fool's Day - Poisson d'Avril.

National Day: San Marino.

Republic Day: Iran.

2nd April

Malvinas Day: Argentina.

4th April

Liberation Day (1945): Hungary.

Memorial Day of Chiang Kai-shek: Taiwan.

National Day: Senegal.

5th April

Arbor Day: South Korea.

6th April

Good Friday.

Chakri Day: Thailand.

Uprising Day: Sudan.

7th April

Women's Day: Mozambique.

8th April

Easter Sunday (Western)

9th April

Martyr's Day: Tunisia.

11th April

Heroes' Day: Costa Rica.

Liberation Day: Uganda.

13th April

Songkran: Thailand.

National Day: Chad.

14th April

Fast and Prayer Day: Liberia.

Pan American Day: Honduras.

Thingyan: Myanmar.

15th April

Easter Sunday (Eastern)

National Day: Niger.

16th April

Independence Day: Cyprus.

New Year's Day: Myanmar.

17th April

Independence Day: Cambodia.

National Day: Syria.

18th April

Independence Day: Zimbabwe.

19th April

Independence Day: Venezuela.

King's Birthday: Swaziland.

Patriots' Day: Uruguay.

Republic Day: Sierra Leone.

21st April

The Queen's Birthday: United Kingdom.

Tiradentes: Brazil.

22nd April

Earth Day.

23rd April

National Sovereignty: Turkey.

St. George's Day: England.

24th April

 Easter

25th April

Anzac Day: Australia, New Zealand.

Liberation Day: Italy, Portugal.

National Flag Day: Swaziland.

Sinai Liberation Day: Egypt.

26th April

Union Day: Tanzania.

27th April

Independence Day: Afghanistan, Sierra Leone, Togo.

30th April

Fall of Saigon: United States of America.

Independence Day: Israel.

Queen's Birthday: Netherlands.

Vappu Day: Finland

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

 

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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

Reinforce Your Ads

When you put together your ads like most of us will, do you look at your ad in awe and pride at how well written it is? I know I have done it on plenty of occasions, but now I realize I have done it with over used phrases that made me feel comfortable but drive others crazy. This is a negative spin for viewers in the touch and go world of sales.

There are commonly over-used sales phrases we all like to fall back on and we are all guilty of using them. They come in handy at times when our creative writing skills need a boost, we try and cover them up a bit by re-wording or adding extra text, but ultimately they are still there and if we really worked at it we could come up with some positive and fresher terms.

Here is an example of both positive and over used phrases: 

Positive and Enforcing Phrases

  • Secrets Revealed
  • Secure your Future 
  • Send a Message
  • Unlock Doors
  • Valuable Information Inside
  • Victory Awaits
  • Yours for the Asking
  • Zero Risk
  • Upgrade your Future
  • Send it Now

Over Used Phrases

  • thinking outside the box   
  • win-win
  • value-added
  • next generation
  • easy to use
  • market leading
  • ground breaking
  • user friendly
  • breakthrough
  • world class

Of course there are more positive words or phrases that are available if you look for them. Avoiding the over used phrases should be a constant goal and how I do it is, if it came off the top of my head, I know I've seen or heard it many times before. Fresh and bold sells because everyone is looking for newer.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor

  

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Grow Your Business's Customer Base With Joint Ventures

By Dmitri Stern    

Would you like to get more customers for your business while spending minimal amount on advertising? The best way to achieve this outcome is to setup Join Ventures with complimenting and non-competing businesses!

How can you partner with another firm, or create a joint venture, that is beneficial to both companies and helps you generate more sales and profits? The principle behind joint ventures is to provide you and your business with quick, cost-effective access to large pools of potential customers. Similarly, any JV partner you agree to do business with has the same interests - growing their customer base. Take the example of McDonald's. They have some brilliant JV partnerships and promotions.

For example, the toys in Happy Meals have many times been a set of movie characters or related products. There is a common audience or target market for both, usually young children and their parents. When the child sees the toy in the Happy Meal, the response usually is, "Mom, Dad, can we go see this movie, please?" Or, when the child goes to the movie and realizes that McDonald's Happy Meals have the toy, the response will be something like, "Mom, Dad can we go to McDonald's, please? And, by the way, I have to collect all 6 of these character toys from the movie we just saw." That is pretty smart marketing and a joint venture that brings new customers to both McDonald's and the movie theatres.

To develop an effective joint venture partnership for your business, there are several questions you can think about and answer.

1. What businesses are servicing the same customer base as your business? Think about this in terms of your Top 10% of customers. If you can find another business that has a similar customer base, but one that you don't compete with, you can develop a JV that brings more new customers to both.

2. What challenges do the other businesses face? Are they similar to yours? For example, if you have a hair salon and your top 10% of customers are women between the ages of 35 - 55, what other businesses could you develop a joint venture with? Ladies in this age group need other personal care items, such as nail treatments and care. You might be able to develop a JV with one or more local nail salons to refer customers if they will do the same.
 

 

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 3. What script can you develop to "sell" the joint venture to the other business? For example, if you offer your customer database to the other business in exchange for access to their database, that kind of trade might be agreeable to you and the other business owners.

4. How can you create a killer offer that works for both businesses? You should use all of the tools and best practices we described earlier about developing your best offer. But, now you can expand that offer to take into account the challenges and opportunities of the other business.

5. Can you remove the risk for the other business's customers? In order to make it as easy as possible for the other business to agree to the "JV", you should try to make sure that they are not putting their customers or their reputation at risk. One simple way to do this would be to offer a 100% money-back guarantee for any customers they refer to your business.

6. Will your joint venture partner endorse you as part of the deal? This type of arrangement works best for both businesses. Each one benefits from the promotions and endorsements of the other. And, each business has the opportunity to take advantage of the combined customer base. This is why it is so important to establish JV's where there are mutual benefits for each business from the same target market and customers.

Can you take care of all mailing costs? This is one way to make it easy on the business you are recruiting for the joint venture. If you pay for all mailing costs tied to promoting and marketing, it will be that much harder for your potential partner to say no. And, from a cost perspective the additional cost per customer for mailings and other direct marketing tools are very low compared to the potential sales and profit gains.

One simple way to think about potential JV partners is to consider all the businesses that you and your business deal with. For example, you have a business automobile and you have to buy products and services to maintain your automobile in good driving condition. Is there a way you can develop a joint venture with the tyre shop or auto electrician that works on your car.

Let's say you have a car wash and auto detailing business. If you develop a JV with these other two businesses, each of you stand to gain new customers from the other. The three businesses do not today have all the same customers. And, the target market and customer potential is nearly the same for all three.

Or, think about the businesses that you use to manage and run your business operations. For example, you work with an accountant, a printer, and a business broker. You may also have a law firm that handles all your legal needs and paperwork. Let's say you own a business that provides messenger and package delivery services in the city. These other three businesses have clients that need your services and you have clients that need their services. Developing a joint venture with any one or all of these companies will build your business and bring in new customers much more quickly than many other marketing methods.

 

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There are also ways you can use JV's to develop profit centers with the suppliers and vendors you use. For example, if you have a web design firm that does all of you internet and website work, some of your customers may need those services as much as you do. The web design firm, in turn, may have clients and customers that need the services you provide. And, a similar situation could exist for any of several businesses that you buy services from. As you think about the best possible joint ventures, keep in mind that the objective is to find businesses that have a similar clientele or customer base but ones that you don't directly compete with. As part of the JV, you will need to approach the marketing and offer development just like you would for your own business. The same principles apply. By being part of a JV, though, the potential customer pool is much bigger and each participating business stands to benefit.

Let's consider some examples of joint ventures that have been successful and some that have not been very successful to illustrate some of these principles. For example, there are now hospitals that have developed successful JV's with groups of doctors. The hospitals refer patients to participating doctors for either primary care or specialty care. Doctors in turn refer their patients that need hospitalization or surgery to the joint venture facility. The JV was initially set up to provide access to new target customers for both the hospital and the doctors.

Another example from earlier this year... Lowe's formed a JV with Woolworths Ltd to form home-improvement stores. Woolworths has a large customer base and Lowe's has a targeted niche of home-improvement products and services. By combining operations, these two companies both stand to gain by entering the $24 billion (A) market for home improvement products. To deepen the joint venture, these first two companies also have a takeover bid placed for Danks Holdings Ltd, Australia's second largest hardware distributor. So, three large companies have combined their resources and access to target customers so that each can have new customers from the larger pool of potential buyers.
 

About the Author: Dmitri Stern is the author, sales person, business owner and eternal student of marketing and selling. Download your marketing and sales blue-print (Mind Map) - that is designed as a checklist here: http://bbi.co.nz/success/business-booster-bonus/ Above you will also discover more Business Building Boosters to give you fresh ideas and to turbo-charge your marketing and sales efforts! http://www.bbi.co.nz

Article Source: http://EzineArticles.com/?expert=Dmitri_Stern 
 

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.

 

Common Technical Questions

Why do I not get the contact information of visitors to my ads? I get an email telling me they visited but all it has is an IP address is there a way to get the contact information?
 

One way to think about this, what if you are surfing the internet, would you expect that every time you visit a site your contact information would be made available to the site you just visited? Of course not. Responses to your advertisement are email messages we send to you when a visitor to our site clicks on the heading of your ad.

When this happens, our visitor is redirected to your site. At the same time, a message is being sent to you (if you selected this option) to notify you that a user has visited your site. This option helps you to analyze the effectiveness of your advertising. Those messages act like simple hit counters for your ad when you have no other sophisticated tools to track your responses.

In some cases when the user who clicked on your ad is our registered Adland Pro user, your confirmation email will contain a link to contact this person. The most effective way to capture the visitors contact information is to offer a free catalog, e-document, e-zine or some form of free download that would be of interest to the visitor. You would need their email address to send them the freebie and you would also have the email for your follow up.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

 
Comments & Questions: http://www.adlandpro.com/ContactForm.asp