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 Adland Digest FREE Edition #858
Saturday, June 30, 2012

Information Your Business Needs RIGHT NOW

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What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for June 2012

1st June
Independence Day: Samoa.

Madaraka Day: Kenya.

National Day: Tunisia.

2nd June
Republic Day: Italy.

Youth Day: Tunisia.

3rd June
Foundation Day: Australia.

King's Birthday: Malaysia.

4th June
Independence Day: Tonga.

Labour Day: Bahamas.

Revolution Day: Ghana.

5th June
Constitution Day: Denmark.

Liberation Day: Seychelles.

President's Birthday: Guinea.

6th June
Constitution Day: Sweden.

Memorial Day: South Korea.

9th June
Independence Day: Argentina.

10th June
Army Day: Jordan.

National Day: Portugal.

Portugal Day: Macao.

11th June
National Day: Libya.

12th June
Chaco Peacel: Paraguay.

Independence Day: Philippines.

13th June
Vincent's Day: Germany.

14th June
Flag Day: United States of America.

15th June
Independence Day: Iceland.

18th June
Independence Day: Egypt.

19th June
Labour Day: Trinidad and Tobago.

20th June
Flag Day: Argentina.

22nd June
Midsummer's Day:
Festivals throughout Finland and Sweden.

23rd June
National Day: Luxembourg.

24th June
Carabobo Day: Venezuela.

Inti Raymi: Peru.

Saint John's Day: Andorra.

25th June
Independence Day: Croatia, Mozambique, Slovenia.

26th June
Independence Day: Madagascar, Somalia.

27th June
Independence Day: Djibouti.

Johannus Day: Finland.

Khal Phansa: Thailand.

28th June
Birthday of Kuan Kung (God of War): Taiwan.

29th June
Independence Day: Seychelles.

Saints Peter's and Paul's Day: Chile, Italy, Malta, Peru, Spain, Venezuela.

30th June
Army Day: Guatemala.

Bank Holiday: Sri Lanka

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

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Editor's Comments 

Barry Scott -Digest Editor

The Home Based Business

Thomas Edison once said "Our greatest weakness lies in giving up. The most certain way to succeed is always to try one more time."

The number of Home based businesses are still growing and everyday I am sure thousands more open up all around the world, however I am sure there are also some that are closing.

So is a Home based business worth the risk?   

According to the SBA (Small Business Administration), there are approximately 15 million home-based businesses.

75% of online shoppers say they would not return to a website that took longer than 4 seconds to load.

The average age of a home-based business owner is 43 and 35% of home-based businesses bring in more than $125,000 in business per year.

Some of the favorite internet marketing promotions by retailers to generate sales: "Free Shipping", "Value-Added" promotions, "Online-Only" sales, specials for "Repeat Buyer" discounts, "Bundle Offers" and "Early Bird" discounts or rebate.

It would appear that some home based businesses will pay for those that put in a lot of hard work and never give up.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Knowing Does Not Equal Doing

By Heidi N Garcia   

How many of us have, at one time or another, said: "I know that I should do that (whatever "that" might be) and then don't? At the beginning of each New Year, people make "resolutions" - I'll lose the weight, I'll take those courses, I'll start exercising, I'll follow through on my commitments, the list goes on and on. Sadly, most of these resolutions are forgotten by the time February and March roll around. Clearly, knowing does not equal doing.

What we do today can determine our success tomorrow. Unfortunately, that doesn't necessarily mean that we'll do what we know we should. There may be a number of reasons for this: perhaps we don't really know what we want, we may not know what to do or how to do it; we may be afraid, we may feel that we don't have the time, etc., and so we procrastinate - we put off doing today what we think we can do tomorrow.

You have to get started to be able to finish. So many people have good intentions but lack the ability to follow through to make it happen. They fail to finish because they fail to even start. I should, I could, but I don't.

On a positive note, once we get started, we can begin to see the finish line and can work toward that goal to accomplish what we've set out to do.

What about you? How would you rate yourself on going beyond just knowing to actually doing?

Over the past several months, I have met with many business leaders and have discussed with them the positive impact an engaged and motivated workforce can have on their competitiveness and their bottom line. The majority of these leaders agree that employee morale is at an all time low. They see the need to light a fire in the hearts and minds of their employees, and they know that doing nothing is not an option. They also agree that for things to improve, action is required.


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 In building the business case, I share recent studies outlining the impressive results from highly engaged workgroups:

- 70% higher productivity
- 78% higher safety record
- 70% lover turnover rate
- 86% higher customer satisfaction
- 44% more profitable

How can results such as these be accomplished? It starts with doing. For things to get better, you must get better. For things to change, you must change. This is not an overnight sensation. It takes time, effort, and commitment. It's all about choice.

I recently listened to a speech entitled "Change Begins with Choice" by Jim Rohn, a world-renowned business philosopher. He said: "When the "Why" becomes clear, the "How" becomes easy." In other words, when you know why you want to do something; or why you want things to get better; or why you want to achieve certain goals; when you can see the end result, and when you want it bad enough, you will figure out how to make it happen. You will go from knowing to doing. You will no longer say, "If I could, I would." You will say, "If I can, I will."

I'd like to share with you what is helping me to become a better "doer". It's called "SPICE". Implementing SPICE in my life has made a huge difference. What is SPICE? It's an acronym that stands for Self-Discipline, Persistence, Integrity, Courage and Energy.

To go from knowing to doing does require a lot of self discipline. It's the ability to lead oneself and to be in control of your actions and behaviours. In order to accomplish your goal, you need to be persistent. When failure is not an option, persistence comes into play. One of the benefits of persistence is that it makes your stronger. It's important also to have integrity. It's doing the right thing even when no one is watching. Moral uprightness and honesty and either make or break you. One of the biggest factors holding us back is fear, fear of the unknown, fear of stepping out of one's comfort zone. Courage is, therefore, essential. Courage is not the absence of fear but the ability to move forward despite fear. And without energy, nothing is possible.

I hope that you too will implement SPICE into your life. You will be amazed by what you will accomplish when you go from knowing to doing.

About the Author:

Heidi N. Garcia is an Ezine Articles Expert Author.

Article Source: http://EzineArticles.com/?expert=Heidi_N_Garcia


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To Attract Clients, You Need Clarity

By Susan Tomlinson

With many distractions, opportunities, and demands on our time and resources it's never been more important to focus on clarity in your business.

There is a saying that a confused mind doesn't buy. Because there is so much choice potential customers and clients will be drawn towards products and services which are easy to understand, easy to use and easy to buy.

Richard Holloway, the author and broadcaster writes, 'Simplicity, clarity, singleness: These are the attributes that give our lives power and vividness and joy as they are also the marks of great art.'

As we tend to be so immersed in and intimately involved in our own businesses every day, there is a danger that we lose sight of our true purpose, sometimes coming across as woolly or complex to others.

So if business is slow or potential clients are unsure about committing to your services it might be time to check out the level of clarity you have in the following 4 areas...

1. Who you serve and the problems you solve

When you define your ideal client in detail, you can more successfully understand and connect with their lives. As you do this you better understand the issues and challenges they face and they dreams that they have. And from this naturally flows your solution to their problems.

Ultimately people buy based on results and solutions. So to attract more business write down the qualities of your ideal clients and research the problems they need solving.

2. Your marketing message

The most effective marketing message quickly and easily conveys the value of what you offer and to whom. It should inspire, educate and draw people towards you, so that over time making a sale becomes a natural part of the process. These are the elements to include when making for example your elevator pitch - your ideal clients, what they struggle with, the results they are looking for, how your services are unique and the benefits they experience from using your products or services.

3. Your services

If you are in a service industry offering a range of easy to understand and clearly defined services is essential. Describing which level of service would be appropriate for each client's needs saves time and helps people self-select as they'll be able to identify quickly what's most appropriate for them.

4. Pricing

Don't be vague in your pricing and avoid offering too many deals, discounts or complicated payment structures. Many people are suspicious of too many pricing options (I am baffled by supermarket offers, mobile phone packages and energy deals, which in turn make me a much more reluctant buyer). Focus instead on creating packages with pricing plans that are easy to understand, offer value for money and where there is clearly a fair exchange.

As you gain or regain clarity in all areas of your business you will find that you attract more of your ideal clients, you become more easily referable and you will save huge amounts of time and energy in the branding and marketing your services.

About the Author: Eric Barton is an Ezine Articles Expert Author with 31 published articles. If serious about success and want to discuss your goals and see how my done for you marketing services can help you, simply pick up the phone, call 262.716.1786 and visit http://www.fasteasysuccess.com today.

Article Source: http://EzineArticles.com/?expert=Eric_Barton

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