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 Adland Digest FREE Edition #860
Saturday, July 14, 2012

Information Your Business Needs RIGHT NOW

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Click Below To Go To:
What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for July 2012

1st July
Canada Day.

Communist Party Foundation: People's Republic of China.

Family Day: Lesotho.

Freedom Day: Suriname.

Heroes' Day: Zambia.

Independence Day: Burundi, Rwanda.

Republic Day: Ghana.

St. Peter's and St. Paul's Day: Colombia.

Union Day: Somalia.

2nd July
Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.

Unity Day: Zambia.

4th July
Independence Day: United States of America.

United States Friendship Day: Philippines.

5th July
Independence Day: Algeria, Cape Verde, Venezuela.

Unity Day: Rwanda.

6th July
Independence Day: Comoros.

Republic Day: Malawi.

7th July
Constitution Day: Cayman Islands.

Independence Day: Solomon Islands.

Serbian Day: Former Yugoslavia.

9th July
Independence Day: Argentina, Bahamas.

11th July
Revolution Day: Mongolia.

12th July
National Day: Sao Tome.

Orangeman's Day: Ireland.

14th July
Bastille Day: France.

National Day: Iraq.

15th July
Sultan's Birthday: Brunei.

17th July
Independence Day: Slovakia.

Revolution Day: Iraq.

Rivera Day: Puerto Rico.

18th July
Constitution Day: Uruguay.

19th July
Independence Day: Laos.

Martyr's Day: Burma.

Sandinista Day: Nicaragua.

20th July
Day of the Sea: Japan.

Independence Day: Colombia.

21st July
Liberation Day: Guam, Poland.

23rd July
Revolution Day: Egypt.

24th July
Simon Bolivar Day: Ecuador, Venezuela.

25th July
Constitution Day: Puerto Rico.

Guanacaste Day: Costa Rica.

Republic Day: Tunisia.

Revolution Day: Cuba.

Santiago Day: Spain.

26th July
Independence Day: Liberia, Maldives, Puerto Rico.

Revolution Day: Cuba.

28th July
Independence Day: Peru.

30th July
Independence Day: Vanuatu.

Somers' Day: Bermuda - two day cricket game between the western and eastern sides of the Islands of Bermuda.

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here


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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Sales and Support Chat is available on Adlandpro!  

We are proud to offer online Chat Support for any sales or client support inquiries. If you have questions regarding sales or services you can now get an immediate response to your questions during our regular business hours and if we are not available you still have the option to leave a message. You will see this chat button on the pages of our site.

It is just another way for us to offer you a quicker, user-friendly option to resolve any sales questions, service or support concerns you may have.  

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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7 Simple Steps to Planning and Achieving Your Business Bold Goals

By Kathleen Ann    

If you are in business and want to keep moving forward, goal setting is an essential and ongoing part of it.

On the other hand goal setting can be irksome or exciting. It all comes down to your attitude and the good news is - that's entirely your choice.

Want to have fun and mow through your bold goals one after an other? Then take time right now to decide on what it is that you want to achieve next and take these 7 simple steps to planning your next bold goal and the next, and the next...

STEP 1 Decide on the next goal to move your business forward

If you're like most entrepreneurs, you have no shortage of ideas and possibilities to move your business forward. And that's often the problem of goal setting - sorting out which goal to aim for first.

So before you begin, write them all down then objectively decide on just one - the one that you will focus on first. Knowing that the others will take their turn you can put the list aside until then.

STEP 2 Create your bold goal statement

This should take only a couple of minutes to write out. Keep in mind these key elements. Make it:-

* Bold - so it excites you
* Realistic - so it is a stretch but not so far you 'feel' you cannot reach it
* Specific - so you have a clear outcome and will know when you reach it
* Have a deadline - so you can schedule the steps to completion

STEP 3 Uncover your why

Without the motivation to reach your goal you will struggle to get into action and get the results you say you want. Before you even begin you must get clear about what gets to happen for you, once you have achieved your goal. What are the specific benefits and the value to you of reaching your goal? Take a moment now and list them all.


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STEP 4 Break it down

Brainstorm all the steps you need to take to along the way. Starting from the first to the last step, break it down. This will keep you out of overwhelm. My tip is to concentrate on the what and don't worry about the how at this stage. That will just slow you down.

You will automatically identify what resources and help you will need through this process and you can address this later.

STEP 5 Put it on your calendar

If you are serious about successfully completing your bold goal - you must put each and every step on your calendar. This will ensure you stay focused and moving towards your bold goal. It will also highlight if you have allowed too much or not enough time for each step. So you can easily make adjustments.

STEP 6 Get into action

Sounds, logical but if you don't take the first step you'll never get going. Then it's a simple matter of completing each step, then the next and the next until you reach your goal.

STEP 7 Celebrate

One of the biggest mistakes entrepreneurs in particular make is reaching a bold goal and rushing onto the next, without celebrating. There is no way you would not acknowledge and reward one of your team for a job well done - so don't deny yourself. Give yourself a big pat on the back and truly recognize and reward yourself for your achievement.

In fact you should make that a preliminary step, before you even take step one and decide on what your bold goal is. Think up a juicy reward and pin that on your vision board and then - take that first step. Do it now!

About the Author:

Small business marketing expert Kathleen Ann is the "Marketing Champion for small Business and entrepreneurs." As a Certified Money, Marketing and Soul Coach Kathleen delivers breakthrough marketing strategies so heart-centered entrepreneurs can Brand, Package and Price their services to quickly create more money, time and freedom in their business. For free articles, free resources and to sign up for her free audio and transcript "7 Must Know Secrets to Business Branding Success", essential Branding strategies to help you attract qualified ideal clients in droves, visit http://www.powerupyourmarketing.com

Article Source: http://EzineArticles.com/?expert=Kathleen_Ann


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Ninja Marketing Tips - How Dare You Leave a Negative Review?

By Gary Wagnon

Business owners never make mistakes. Customer service is always stellar and the employees are the best in the whole world. Yep, and I have some beach front property here in Arizona for sale!

Businesses, for the most part, diligently work to provide the best customer service experience possible. Notice I said "for the most part". Some days, no matter how good your intentions are, customers may have a less than pleasant experience. Maybe you just got off the phone with a supplier telling you the shipment you were promised for an urgent job today won't be in for another week. Maybe half your staff called in sick so you're stuck answering the phones, scheduling appointments, ordering supplies, and keeping the jobs running. So when a customer calls with their "frivolous" complaint, you sound less than sympathetic.

Today's customers are empowered by the Internet. A satisfied customer will tell a few people about their positive interaction with your business. An unhappy customer, on the other hand, will tell everybody they know, plus they will Facebook it, tweet it, post a video on YouTube and find every reviews site they can to tell the world your business sucks. How you handle that negative review is critical to your reputation, both online and off.

The first step in the process is establishing a company policy for negative reviews. Will you answer them or ignore them? (I always recommend answering them.) Who is responsible for monitoring review sites? Who's responsible for responding to customer reviews, good or bad?

Here are five steps you can take to help negate the impact of the poor review:

1. Keep an Online Vigil - You have no chance of turning a negative situation into a positive if you don't know it's there. If someone posts a bad review on your Facebook page and you don't see it for a month, it's too late. Use monitoring tools like Google alerts, Nutshell Mail or Social Mention.

2. Engage Brain Before Opening Mouth - Remember, your customer is emotional. They feel they've been wronged or cheated so it's up to you to soothe those emotions. The last thing you want is to respond with emotion. That's a guaranteed grease fire waiting to happen.

3. Just The Facts M'aam - Read their review carefully, looking for the facts hidden behind the emotions. Who did they deal with? What are the specifics of their complaint? Talk to your employee that dealt with the customer. Remember, they will be responding with emotion as well so don't make it an inquisition. Step outside your owner/manager body and try to see the situation from the customers perspective.

4. Carefully Craft Your Response - Be apologetic and sincere in your answer. Defending your company's actions will only fuel their arguments. Have someone else read over your response to make sure the tone is what it should be. Does it sound condescending or sincere? Does it sound like you're calling them an idiot?

If possible, offer them a discount or some other concessions. Offer to discuss their issues off line and give them phone number where they can reach you (or someone in authority) easily. The last thing you want is for them to call and they get put on hold, get shuffled around the office or leave a message and don't get a prompt callback.

5. Overshadow The Negatives - Negative reviews are inevitable. And negative reviews don't hurt if you have enough positive reviews to offset it. In fact a negative review when mixed in with several positive reviews shows that your reviews are genuine. Be proactive and encourage your good customers to write reviews in places like Google+ Local, Facebook, Yelp and some of the other local customer review sites. Then when a prospective customer looks at the reviews, they will see that one negative among the dozens of positive reviews as a flake, "You know you can't please everyone".

Ultimately, there's going to be that one customer that you just can't satisfy (or shut up). Remember though, this conversation is not taking place behind closed doors. There are hundreds, potentially thousands, of prospective customers watching. And those are the ones you're after. When they see you trying your best to correct a bad experience, they feel reassured that, if they do business with you, you will bring the same level of customer satisfaction to them.

How do you handle those irate customer reviews?

About the Author: Gary Wagnon, owner of 800biz Online Marketing Solutions, specializes in web site design, search engine optimization (SEO) and social media marketing. He is the co-founder of SocialMediaLab, an online social media education site designed to help business owners learn to use social media effectively and efficiently.

Article Source: http://EzineArticles.com/?expert=Gary_Wagnon  

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Why am I being charged in Canadian Dollars? I don't live in Canada.

Adlandpro is a Canadian company and all credit card charges on our end are expressed in Canadian Dollars. This information is provided before the final ordering step and in the email confirming the purchase. The prices on our site are quoted both in US and Canadian Dollars. The amount expressed in Canadian dollars will be automatically converted by the cardholder's credit card company into local currency.

In the case of US customers, the amount charged in Canadian Dollars will be approximately the amount which we quote in US Dollars. For customers coming from other countries, the process is the same, we just don't display those prices on our site. Quoted US pricing is a fair indication for all customers regardless of where the country of origin.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

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