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 Adland Digest FREE Edition #862
Saturday, August 4, 2012

Information Your Business Needs RIGHT NOW

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Click Below To Go To:
What's New at Adlandpro
Business Article
Marketing Article
Adlandpro Tips

Worldwide Holidays or Events for August 2012

1st August
Confederation Day: Switzerland.
Emancipation Day: Trinidad & Tobago.
People's Liberation Army Day: China.

2nd August
Discovery Day: Trinidad.
Freedom Day: Guyana.

3rd August
Independence Day: Niger.
Martyrs' Day: Guinea.

4th August
Independence Day: Burkina Faso, Jamaica.

5th August

Workers' Day: Iceland.

6th August
Accession Day: United Arab Emirates.
Civic Holiday: Canada (Most Provinces)
Farmer's Day: Zambia.

7th August
Battle of Boyaca: Colombia.
Republic Day: Ivory Coast.

8th August
Peace Day: Iraq.

9th August
Independence Day: Georgia.
National Day: Singapore.

10th August
Independence Day: Ecuador.

11th August
Heroes' Day: Zimbabwe.
Independence Day: Chad.

12th August
Queen's Birthday: Thailand.
Armed Forces Day: Zimbabwe.

13th August
Arequipa Week: Peru.
Independence Day: Central African Republic, Congo.
Women's Day: Tunisia.

14th August
Gohst Month begins: Taiwan. Independence Day: Pakistan.

15th August
Independence Day: India.
National Day: Liechtenstein.
Republic Day: South Korea.

16th August
Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.
Independence Day: Gabon, Indonesia.
Republic Day: Dominican Republic.

17th August
Death of San Martin: Argentina.

18th August
Jashn: Afghanistan - celebrating liberation from the British, in 1919, and lasts for a week.

20th August
Istvan's Day - Celebrations marking the formation of Hungary.
Lovers' Day: Taiwan.
Independence Day: Senegal.

21st August
Independence Day in The Baltics:
Estonia, Latvia, Lithuania.

24th August
Independence Day: Russia.
National Day: Ukraine.
National Flag Day: Kazakhstan, Liberia.

25th August
Constitution Day: Paraguay.
Independence Day: Uruguay.
Independence Day: Belarus.

27th August
Independence Day: Moldova.

28th August
Chung Yuan Festival: Taiwan.

29th August
Independence Day: Uzbekistan.

30th August
Children's Day: Afghanistan.
St. Rose of Lima Day: Peru.
Victory Day: Turkey.

31st August
Independence Day: Kyrgyzstan, Trinidad & Tobago.
National Day: Malaysia.
Pashtunistan Day: Afghanistan

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

5 Points on Product Knowledge and Marketing

1. Knowing everything there is to know about what your product/service offers is an absolute must. Buyers will ask questions, you need to give them the answers they need without hesitation.

2. Your ability to reach your target market and that it make sense to offer the product or services to these markets is based on your product knowledge. If you know your product inside out, then you should know who this is going to appeal to and what benefits it will provide.

3. The target market is not going to come to you; you have got to go to them! Set up blogs, ad campaigns (do not spam) in areas related to the target audience’s interests and introduce the product you have.

4. Join related forums, do not oversell, a straight forward this is what I have post should generate enough responses that you won’t have to do much more than answer questions.

5. If you have any testimonials you could post them in your ads or blogs.

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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How to Mix Business and Friendship!

By Rich J. Sayer  

Have you been told to never mix business and friendship? Or heard that it is "a cocktail for disaster" that will destroy your friendship, and yet despite these warnings, find yourself excited about a new business venture with your B.F.F (Best Friend Forever)? Well, if you are, you have come to the right place!

Today's "love affair" can be tomorrow's "divorce" if business partners are not vetted well. Indeed, it is hard enough to know your own mind, let alone someone else's.

So, when "courting" a friend as a new potential business partner, why not take a few days to follow this 10 easy steps to ensure both your business and friendship thrive!

Individually write out your vision for the new business.Be sure to go into as much details as possible. Be explicit! Do not rely on your friend "thinking" the same way as you do. Consider things such as how much time each of you will put into the business (on a weekly basis), what in competitors it will have and what will you do to be unique in your market?

What responsibilities will each of you have? What roles will each of you have? What hours will you each contribute? What is most important to you? What are your personal and professional goals? What do you hope to achieve and in what time frame? What if it doesn't work? Do not be afraid to discuss the negatives, thoroughly!

Clearly define what success & failure in the business means to you? What financial return do you need to survive in the first 12-24 months? Some people might have to exit out of a new business venture, if it cannot cover their day today expenses after 6 months (For cash flow reasons). For others, the size of return on their time and money may be a factor that sees them lose interest in the business. Imagine the horror of discovering your business partner wants to pull the pin on a business that you think is doing well, because their expectations are different from yours and you had not discussed it prior to the venture!

And then there is the money bit! What financial capital is required to start the business? Where or who is that coming from? How will profits be distributed? How much will be reinvested back into the business and how much will be taken by the owners as "return" on their investment? What if you run out of money and money cash is need to keep the business afloat? How will shares be diluted or other investors bought in?



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What about what the expenses? Clearly outline what expenses the business will cover and not? How much can one partner spend without consulting the other? Clearly define a process or protocol to handle disagreements?

Then there is the time issue? Who does what and when? What about when one partner puts in many more hours than another? How will you handle this?

What is your exist strategy? Is this a business you want to build to sell or pass on? Go into the business with the end in mind! Do not be afraid to discuss the tough topics, like "What if one of us wants to leave the business and the other does not?"

Then it's time for Group Share! Once you have dumped your personal manifesto and vision for the new business on paper, come together with two copies each. Then pass the talking stone!! Read each others ideas, share the excitement, clarify points of agreement and disagreement. Once done, I recommend a good meal!! (complete with wine!) Go home and read over your own vision again, then your potential partner's (Yes, that is why the two copies!). Do this daily for a few days and let the ideas percolate! Your first ideas are often good, but great ideas may require effort and thinking!!

Then write it all down together! Once you have decided that you do have a shared vision, common goals and time frames, sit down together and write your mission and vision statement together along with a memorandum of understanding, outlining everything you have shared and schemed in the previous days! The more detail the better.

Once done, find a good lawyer to help you set up the most appropriate entity (company, trusts, partnerships etc) for your venture.

Remember, it is cheaper to ask for help at the beginning, rather than later!

All of the warnings you will hear are well founded! I have seen a number of my friends have a seriously tough time together, over business ventures that have absolutely tested the fortitude of the friendship. Luckily, in most cases the friendship has prevailed, but this is not always the case!



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Sometimes a relationship that starts as a friendship, heads south over a business deal that unravels, and personally, I think you are better off! Real friendship will survive these hurdles, however the people who "befriend" you for the sake or the deal or business, will pass you by! (Making more room for those that deserve you!)

Friendship and business can mix like a very tasty cocktail. Shaken not stirred!

Despite the warnings and stories of doom and gloom, and the "common belief" that business and friendship don't mix, I have been personally blessed to have worked with my best friend for many years. In fact, I have a number of cherished friends with whom I have actively sort to create business relationships. Let's face it, you know your friends better than most other people, and you trust them. Even more importantly, if you are a little idiosyncratic like me, they know you!!

Knowledge and trust are two powerful commodities in business, and fact worth keeping in mind, and investing into!

With this in mind I will leave you with the idea that open communication, that is heartfelt and honest rarely leads you astray. If you have a business idea that excites both you and a friend, then you both deserve to share the excitement, try it on together, and use each other as sounding boards.

Keep in mind some great friendships have combined passion and purpose with the trust and knowledge to create massive profits!

Two friends that created Google: Lawrence E. Page and Sergey Brin
Two friends that created Apple: Steve Jobs and Steve Wazniak
Two friends that created Hotmail: Sabeer Bhatia and Jack Smith


About the Author: Ezine Articles Expert Author. If you liked this article, then come visit me and the team at http://makeitbigresources.com

We specialize in tips and hints in business and life. You will find loads of free stuff, from tutorials, videos, guides and templates and more. If you have question you want answered, then come along and subscribe and shoot us your questions and we will do our very best to answer them, or to find those that can.

We are here to help you "Make It Big" in your chosen field, so come on, check us out!

Article Source: http://EzineArticles.com/?expert=Rich_J_Sayer

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Adlandpro Tips

Some detail into Adlandpro's products and services for the new or experienced user.


Common Technical Questions

Can I send an e-mail to all friends at the same time. How can I do that?

As a free member you can send a message to friends on a one to one. You can send out one email that will go to everyone on your friends list or by targeting a message to community members by country or interest. Here is the information below: 

ADLANDER Basic: http://members.adlandpro.com/advertisers/adlander.aspx?TB=ad

Contact your friends directly through personal email http://community.adlandpro.com/DirectContact.aspx 
Enter your ad into a Community Bulletin we send to all Community members once a month. http://community.adlandpro.com/Bulletin.aspx 
One of your Community Classified Ads is refreshed every hour to keep it at the top of the results, this can be accessed on the Home page of your account: Community Premium Services is listed at the top of this page and you want: Automatically Renewed Ad

ADLANDER PLUS: http://members.adlandpro.com/advertisers/adlanderplus.aspx?TB=ad

Targeted messaging allows you to contact members in the community regardless of whether they are your friend or not. You can target members based on country, their interests or both.
Contact your friends directly through personal email http://community.adlandpro.com/DirectContact.aspx 
Enter your ad into a Community Bulletin we send to all Community members once a month. http://community.adlandpro.com/Bulletin.aspx 
One of your Community Classified Ads is refreshed every hour to keep it at the top of the results, this can be accessed on the Home page of your account: Community Premium Services is listed at the top of this page and you want: Automatically Renewed Ad
You also receive 15,000 Impression credits which allow you to run text or banner ads on the pages of our website.

If you have any questions regarding email notifications or if we can help in anyway please contact us.

Comments & Questions: http://members.adlandpro.com/ContactForm.asp