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 Adland Digest FREE Edition #864
Saturday, August 25, 2012

Information Your Business Needs RIGHT NOW

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Business Article
Marketing Article
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Worldwide Holidays or Events for August 2012

1st August
Confederation Day: Switzerland.
Emancipation Day: Trinidad & Tobago.
People's Liberation Army Day: China.

2nd August
Discovery Day: Trinidad.
Freedom Day: Guyana.

3rd August
Independence Day: Niger.
Martyrs' Day: Guinea.

4th August
Independence Day: Burkina Faso, Jamaica.

5th August

Workers' Day: Iceland.

6th August
Accession Day: United Arab Emirates.
Civic Holiday: Canada (Most Provinces)
Farmer's Day: Zambia.

7th August
Battle of Boyaca: Colombia.
Republic Day: Ivory Coast.

8th August
Peace Day: Iraq.

9th August
Independence Day: Georgia.
National Day: Singapore.

10th August
Independence Day: Ecuador.

11th August
Heroes' Day: Zimbabwe.
Independence Day: Chad.

12th August
Queen's Birthday: Thailand.
Armed Forces Day: Zimbabwe.

13th August
Arequipa Week: Peru.
Independence Day: Central African Republic, Congo.
Women's Day: Tunisia.

14th August
Gohst Month begins: Taiwan. Independence Day: Pakistan.

15th August
Independence Day: India.
National Day: Liechtenstein.
Republic Day: South Korea.

16th August
Il Palio, Siena:
Continuing in ancient tradition, the contradas compete on horses around the town square of Siena, Italy, every July 2nd and August 16th.
Independence Day: Gabon, Indonesia.
Republic Day: Dominican Republic.

17th August
Death of San Martin: Argentina.

18th August
Jashn: Afghanistan - celebrating liberation from the British, in 1919, and lasts for a week.

20th August
Istvan's Day - Celebrations marking the formation of Hungary.
Lovers' Day: Taiwan.
Independence Day: Senegal.

21st August
Independence Day in The Baltics:
Estonia, Latvia, Lithuania.

24th August
Independence Day: Russia.
National Day: Ukraine.
National Flag Day: Kazakhstan, Liberia.

25th August
Constitution Day: Paraguay.
Independence Day: Uruguay.
Independence Day: Belarus.

27th August
Independence Day: Moldova.

28th August
Chung Yuan Festival: Taiwan.

29th August
Independence Day: Uzbekistan.

30th August
Children's Day: Afghanistan.
St. Rose of Lima Day: Peru.
Victory Day: Turkey.

31st August
Independence Day: Kyrgyzstan, Trinidad & Tobago.
National Day: Malaysia.
Pashtunistan Day: Afghanistan

We try to keep the dates as accurate as possible. Please let us know if there is an omission or incorrect date. Click Here

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What's New at Adlandpro

Check to see what is new or for any changes that may be happening at Adlandpro.


Editor's Comments 

Barry Scott -Digest Editor

Sales and Support Chat is available on Adlandpro!  

We are proud to offer online Chat Support for any sales or client support inquiries. If you have questions regarding sales or services you can now get an immediate response to your questions during our regular business hours and if we are not available you still have the option to leave a message. You will see this chat button on the pages of our site.

It is just another way for us to offer you a quicker, user-friendly option to resolve any sales questions, service or support concerns you may have.  

As always and feedback or questions are always welcome, just click on my name below. 

Sincerely, Barry Scott Editor


Special Guest Articles

These professional articles written by industry leaders.  Adlandpro.com has a free article library you can learn from here.


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Working Really Hard In Your Business With No Results

By Dr Rachna Jain   

I've been having all types of conversations with clients and potential clients over the past several weeks, and one theme which seems to be rising up is that of admirable persistence vs. persistent insanity, as in: when you're working really hard in your business and the results just aren't there, should you keep persisting? Or should you just stop?

Admirable persistence, to my way of thinking, is, well, admirable. It's the quality of sticking to your goals and plans and not letting obstacles or challenges stop you for long. Obstacles and challenges happen in any business, and don't, by themselves, suggest whether you're on the right path or not.

I believe that one purpose of entrepreneurship is to make us strong in our weak places. That means that wherever we are "weak" in our lives (such as in setting personal boundaries, saying No, dealing with anger or conflict) will show up as issues in our businesses too (where we take on too much work, overload ourselves with unnecessary commitments and avoid speaking the truth when required.) And that means that when we become stronger in these weak places in our businesses, we can, very often, carry these gains into our personal lives as well.

So, sometimes, an obstacle or challenge is a sign that you're on the right path for your overall growth, and so you should keep going.

Then, on the other hand, there are times where there are so many obstacles and so many challenges that you start to wonder whether a) you're really somehow stunted that you need all this growth, or b) if you're on the wrong track.

Leaving aside the issue of whether you are really stunted (my guess is no), let's talk about how you know when you're on the wrong track.


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I think there are 3 ways to know:

1) You are running into obstacle after obstacle, challenge after challenge- and each seems worse or somehow bigger than the one before. This, to me, is a sign that you might need to stop or back up and try another way. One of my personal hallmarks is that when I keep being challenged, it's a sign to look closer. If the challenges are different from each other- and I feel like I'm stretching, but not breaking, I keep going, at least for a little while longer. But if the challenges start to come faster and faster, or I feel like I'm being stretched too thin, I stop what I'm doing. I try to walk the line between giving an endeavor a solid try, and working way past the time that it makes any sense. When I start to feel like it doesn't matter how hard I try, nothing is changing- that's a sign to me to stop.

2) You notice you are thinking about this problem or issue quite often; it's taking up a lot of time in your psyche and energy. I see this often when clients and I starting to walk divergent paths. I find myself, almost randomly, thinking about a particular client more of the time and sifting through our most recent conversations without any real purpose or greater insight or understanding. Over time, I've come to realize that when I start thinking about a client a lot between meetings, with no additional action or insight, it's a sign that our relationship needs to change, or end. In this case, the action would be to initiate a conversation or shift in the relationship- continuing to spend time thinking without doing is not going to move the relationship or situation forward. That's a sign that some other action is needed.

3) You aren't getting the results you could reasonably expect. Of course, it's difficult to know for sure what is reasonable, but I do believe we each have a felt sense of what is reasonable to expect given our effort. When I work with clients to help them build their businesses, one question I ask is, "is your business growing in the way you expected?" If not, it opens up a good conversational space to look at why not. Sometimes, of course, my client's expectations are too high- but, most of the other times, they have a sense that something isn't quite working. You can ask this kind of question in your own business. If you were doing this kind of business scan, where would the pain points be? What in your business isn't growing as expected?

Once you identify this area, take a look at whether you are working smart in this area, or just working hard? If you feel you are being strategic and are experiencing obstacles that you can tackle, keep going. If, though, you feel that each effort is just running into the same old rut, it's time to take different action. Get some advice. Seek support. Take a break. Do the opposite.

Any of these can help you make the shift from persistent insanity to admirable persistence.

About the Author:

Dr. Rachna Jain is a content marketer who helps her clients become profitable and popular online. Get your own copy of Rachna's engaging newsletter at http://profitablepopularity.com/newsletter

Article Source: http://EzineArticles.com/7242744 


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Choosing SEO Keywords to Target, Post Penguin

By Devin T Hildebrand

It could be argued that the most important factor in the success of your online marketing campaigns is the keywords you choose to target. It doesn't have to be a long process, but you want to make sure you do it right, because it will affect the entirety of your following campaign.

There are generally two rules to follow like gold.

1. Target mainly "buyer" keywords.
2. Have a great enough variety of keyword-targeted pages to provide a quality experience for visitors, as well as the Google bots.

Let's take a closer look at what we mean by "buyer" keywords. These are what you would expect someone to search for if they had already decided to be buying a product. This is far different than "information-seekers", still in the process of evaluating different items, or are just casually researching. This distinction is a big one. You need to know that many people use the internet just to read or research sometimes, and that the keywords these people use are far different than those people who are actually looking to buy something.

For example, some easy go-to buyer keywords are the product name itself, model number, or anything starting with "how to". So, if you're building a site around keyboards, you might target keywords like "Yamaha YPG-635″ instead of "best keyboard", even though "best keyboard" gets far more searches per month, because you know that people searching for a product name or far more likely to be looking to actually make a purchase than those just searching for keyboards in general. The "how to" keywords usually apply when promoting eBooks, guides, ClickBank products, etc.

And we arrive at our second point. There might be a catch. You typically don't want your site to be built entirely around buyer keywords. Imagine a keyboard site with pages only targeting product names, and then imagine a keyboard site with pages targeting some product names, but also with pages with keyboard lessons, advice, hardware tutorials, demos, etc. The second site will, first off, score better with Google bots and therefore get you higher SEO rankings, but also just provide a much better quality site for visitors to explore, and ultimately trust, re-visit, and spread.

Buyer keywords need to be your first priority. Once you have these set down, try to think of just as many other keywords you could add to pages on your site that will provide a quality experience for visitors. Imagine yourself as your target audience - What else do you want to know? Adding relevant, useful content to your site is just as important as the content that will be selling products for you.

Most of your link building and other SEO focus should stay with the buyer keywords, but quality content is the top concern of Google, especially after the Panda update. Systems like auto blogs are virtually dead. High quality content is the key to a successful site!

About the Author: Devin is an internet marketing coach and blogger focuses on taking action that gets quick results. Read more tips and his website, and make sure you don't miss his free guide http://devinsmarketingsite.com/free-guide/

Article Source: http://EzineArticles.com/7237960

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Common Technical Questions

Why am I being charged in Canadian Dollars? I don't live in Canada.

Adlandpro is a Canadian company and all credit card charges on our end are expressed in Canadian Dollars. This information is provided before the final ordering step and in the email confirming the purchase. The prices on our site are quoted both in US and Canadian Dollars. The amount expressed in Canadian dollars will be automatically converted by the cardholder's credit card company into local currency.

In the case of US customers, the amount charged in Canadian Dollars will be approximately the amount which we quote in US Dollars. For customers coming from other countries, the process is the same, we just don't display those prices on our site. Quoted US pricing is a fair indication for all customers regardless of where the country of origin.

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