Worldwide Holidays or Events for November 2012
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A d l a n d D i g e s t S p o n s o r M e s s a g e
THE ONLY LEGAL
MOVIE DOWNLOADING SITE ON THE WEB!!! CHEAP!!!
Hi everyone!I happened upon this website this morning, and just had
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circumstances. As a result, I end up renting from or streaming
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issues, and I am always on the lookout for other sites where I can
watch movies while preferably not spending too much money to do so.
The site I found claims to be the only legal movie downloading site
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Finally you can post your ads in Adlandpro classifieds on the state and country level. Note that to this moment your ads had to be placed for the specific city.
Now you can place your ad only once and it will be shown for anybody browsing the specific category on province/state level or country level at the top of the list and it will be repeated on every page after that.
To place your ad access
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See example below
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Going Viral – A Closer
Look at Successful Viral Engagement
By Vince Ginsburg
Going viral is the holy grail of any
online ad campaign, or really any effort at online
exposure, period. It’s akin to a TV show becoming a hit,
or a movie raking in blockbuster gross sales. It can
even be compared to a toy or item of clothing becoming
the “hot” thing for the season.
So are these all comparable, or really
just the same thing?
What exactly is something that’s “gone
viral” and why do some things “go viral” while others
don’t? Can this be predicted, or is it completely up to
a whim or some ethereal “x factor” that some things have
and others just don’t?
The Facts of ( Viral ) Life
So what does viral mean? Viral refers to
something that self-propagates, or in the marketing
sense, something that spreads by word-of-mouth,
peer-to-peer, as opposed to strictly from an official
advertisement.
Going viral is valuable because the
intended audience does all the heavy advertising work
for you, ideally at an exponential rate. This saves
money and resources in advertising costs
and usually means more
potent audience penetration; people are more apt to
believe their peers than an advertisement.
People like to hear themselves talk, not
be talked at. So when someone with similar interests
whose opinion you hold in high regard recommends
something, you are more likely to follow up on that
suggestion than if you received that same call-to-action
from some generic public advertisement.
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Viral advertising or marketing is any
specific advertisement or campaign that is ultimately
intended to go viral. Usually these campaigns need to be
highly unorthodox or creatively unusual in order for
them to virally spread. In fact, many campaigns even
appear as “real” or non-commercial in order to gain more
viral effect.
Viral engagement is a more accurate term
and perspective towards viral marketing. Because viral
campaigns depend on an intimately enraptured audience
for their exposure, this type of marketing isn’t just a
typical “advertise once, then done.” It’s more of a
continuous dialog, and as such, the nature of the
campaign in progress may even evolve or radically change
in order to retain its audience and/or attract more. It
is less of a campaign towards a target and more of a
dialog.
If traditional marketing is a lecture,
then viral engagement is a keenly interesting
conversation. There’s contribution, reaction, and
progress from both parties, not just the initial speaker.
So the next question is what makes
something viral? The better question is: what makes
something worth sharing? And the most key question of
them all is, why would you, yes you, share something?
Going viral is most known on the Web,
but really it applies everywhere. What is it about a
movie that compels you to recommend it to a friend? Or
for that matter, not to recommend it? Or a book, or a
restaurant? Is it because that TV show or hotel was
fairly good? Or was it simply because you were asked
about your experiences with it?
Why would you pass on some piece of
content to a friend? Is it because it made you laugh?
Made you cry? Made you emotional? Was it scandalous? Did
it make your curious? Was it greatly informative,
perhaps on a topic you had no prior interest in or even
knew existed? Did this content stump you, surprise you,
or shock you? Or was it crafted so beautifully and in
itself such a thing of beauty and art, that you had to
share it with others? Or maybe, you simply wanted
someone else to experience what you just experienced to
feel like you did.
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Maybe you are trying to initiate an
empathic session, so that you can bond together
afterwards by benefit of the mutual experience.
So which one is it?
Why, all of them. Maybe even all at the
same time.
Sequencing The DNA
So how can this be harnessed? How can we
predict what will go viral and what won’t? And more
importantly, how can we create something that will
deliberately go viral? That is the challenge, after all,
and the reason why any Grail is so often sought is
precisely because it is so difficult to obtain.
The most obvious approach is to make
something that you would likely want to share. Ah, but
personal tastes are so subjective. After all, who
could’ve guessed that current and past trends would ever
become, well, trendy! So, we then look to the polls,
surveys, demographics and analytics. We look at history,
at what worked and failed before, to try and draft
together some sort of gauge.
Unfortunately, while viral marketers
toil on this, their predecessors in the cinema,
television, literary, and music industries have already
long been at it. If there was any universal, all-time
magic formula it has yet to be found. All anyone knows
is that good things prosper and bad things don’t but
quality is only determined in hindsight. While there are
some loose guidelines, the exceptional nature of viral
success has always been that the exception always seems
to come up from behind. And many times the exception can
be its own exception.
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Cracking The Code
But there is one guideline that I believe
comes closest to becoming a rule. If there is one dominant,
persistent factor in any viral content, whether original
commercial or not, it is this: it has to be content first.
Content is, and always will be, king. Even viral
advertisements, while obviously for commercial purposes,
spread as they did because people valued them as pieces of
content, not just as ads.
People don’t talk about Super Bowl ads
around the water cooler because they love the brand and wish
to espouse it. They talk because the commercial made them
laugh, made them sentimental, made them experience. And they
want to see if others shared in that experience. The brand
just happened to be within that experience, but what made
the commercial worth talking about — worth sharing — was the
experience of watching the commercial.
People recommend movies and music to their
peers not because they want to support the brand, but
because they were engaged by the content and think their
friends will be similarly engaged. Then they can engage one
another in their mutual engagement of the content.
The point is viral material must be
worthwhile content, even if it serves little to no direction
in terms of being an ad. It may actually be a terrible ad by
advertising standards. But as long as it is engaging content,
people will like it. In fact, they may like it more because
it’s not an ad. In fact, the less “broadcasting-lecture” it
is and the more “hey, look at this,” the better.
People want something they can experience,
and then in turn let others experience.
It Hits You Hard
So how does one go about creating the right
content to properly plant the seeds of a viral experience?
Again, this is more difficult to pinpoint, since even
terrible quality content can go viral. Is there a gauge that
helps determine what content is good enough and what isn’t?
Not really. The only constant that can be found is one that
creates an experience in the user, and that is something
both “good” stuff and “bad” stuff can provide.
The x-factor remains elusive, and has been
in all the mediums. And the reason why it always will remain
so is because experience itself is subjective and
ever-changing. Tastes evolve and revolve, both because of
experiences and by causing experiences. The only thing that
can be harnessed is the generation of experience itself.
Give the audience something they’ll never
forget and they’ll never forget to share.
What do you think about viral exposure and
experience? Are there other sides to the x-factor that can
be used?
Vince Ginsburg is a web designer and blogger
for Corsair Media
Services, which specializes in online marketing
strategies and development. He doesn’t just look at the
current state of the Web to figure out what’s going on, but
tries to understand why it’s happening.
Always eager for discussion, you can find
him at his
company blog or
Facebook.
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