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Worldwide Holidays or Events for December 2012
Dec
1, 2012
AIDS Awareness Day
Dec 7, 2012
Nat'l Pearl Harbor Remembrance Day
Dec 9, 2012
Hanukkah Begins
Dec 10, 2012
Human Rights Day
Dec 17, 2012
Wright Brothers Day
Pan American Aviation Day
Dec 21, 2012
Forefather's Day
Dec 22, 2012
First Day of Winter
Dec 25, 2012
Christmas Day
*
Dec 26, 2012
Kwanzaa Begins
Boxing
Day
Dec 31, 2012
New Year's Eve
We try to keep the dates as accurate as possible. Please let
us know if there is an omission or incorrect date.
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3 Steps to an Online
Marketing Makeover
By Hiten Samtani ,
Marketing expert John Jantsch, author of
the popular blog
Duct Tape
Marketing, recently shared with Entrepreneur his
insights on how to create a comprehensive and compelling
web presence. In a
webinar
hosted by Laura Lorber, Entrepreneur.com's executive
online editor, Jantsch voiced his thoughts on the seven
stages of a web presence:
search engine optimization, e-mail marketing, social
media, online advertising, mobile and analytics.
Here are three of the key strategies he
discussed.
1. Think about your content
carefully.
Plan ahead and approach content creation in a purposeful
way. Choose eight to 10 topics that you believe will
most engage your readers and tailor your content to them.
Then, create an editorial calendar with a list of
upcoming topics, and be faithful to it.
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Jantsch recommends using
WordPress as a content management system; he says
that not only is it intuitive and comes with an entire
community of developers and designers constantly
improving it, WordPress pages are also more SEO-friendly
than static websites. Jantsch recommends using the
following WordPress plugins to boost SEO appeal.
-
Contextual Related Posts: This plugin
automatically places five to six related stories
below a post. This allows readers to easily access
related content and makes your content easier to
find by search engines.
-
Sociable: This plugin allows you to seamlessly
integrate social media into posts. It has buttons
that display how much your content is being shared
on social networks, including Facebook, Google+ and
Twitter.
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WordPress SEO: This plugin allows you to
maximize SEO by reminding you to insert images and
meta descriptions, and analyzing your headlines for
length and keyword usage.
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2. Become a smarter listener.
To stay relevant and interesting to your customers
online, it's important to know what they want. Jantsch
says it's essential to listen to your customers and to
journalists, influencers, competitors, blogs and general
industry chatter. Here are his tips on how to find them.
-
Create Twitter lists to see what
your customers are saying about your product or
industry, and to monitor what your competitors are
up to.
-
Create Google Alerts for journalists
who write frequently about your industry.
-
Use
Alltop
to peruse the content of some of the most
influential people blogging about your industry.
-
Sign up for
Quora to understand what questions are being
asked by your customers and competitors. This will
help keep you informed and might point to an unmet
need in the market.
-
Use Google Reader to manage your
blog subscriptions.
Organizing the way you listen will make
sure you know what's happening in your space -- and help
you craft your own message.
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3. Make your email marketing more
valuable.
E-mail remains effective at reaching a large number of
current and potential customers. It could be used in a
myriad of ways, from informing your customers about a new
product, to offering ongoing training and industry news.
Every email should be valuable. Jantsch recommends the
following strategies to get the most out of your e-mail
marketing efforts.
-
Use an E-mail Service Provider (ESP): If
you're sending more than 10 emails, an ESP is essential.
It allows you to be more creative with presentation and
also allow for automatic responses and tracking. Jantsch
recommends
Aweber,
Infusionsoft,
MailChimp,
Constant Contact and
Vertical Response.
-
Have a consistent communications tool:
To be truly effective in e-mail marketing, you need to
have something that you can send out regularly, such as
a weekly newsletter.
-
Build e-mail campaigns around events:
Send out e-mails when you have something to offer, such
as a new product, service or compelling content.
Hiten Samtani is an editorial intern for
Entrepreneur.com and a freelance journalist in New York. He
is a contributing reporter on education for The New York
Times and WNYC Radio. He holds a bachelor's degree in
business and cognitive science from the University of
Toronto and a master's degree in journalism from Columbia
University.
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Adlandpro Tips
Some detail into Adlandpro's products and services for the new or experienced
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Common Technical Questions
I want to become an Adlandpro Affiliate, however I have a
website I promote but cannot ad anything to and I do not
have my own website, is there anyway to become an Affiliate
with Adlandpro?
You can become an
Affiliate even with out your own website! Although
becoming an Adlandpro Affiliate will require you to have
your own website that you can program on or at the very
least have a website where you have permission to add links
to it. You can you can get a free web site from Adlandpro
that will provide you with your own site and URL that will
allow you to post other ads as well as our link, there is a
free web page builder included with it so the wizard can
assist with the building of your site. I have placed the
link below, when you are at this site click on the "Create
Free Website" to register:
Adlandpro Free Website
As you
should before entering any agreement you must read over the
Adlandpro Affiliate
Terms and Conditions
To
become an Affiliate you can
register here.
This
is where you can find your HTML and Text codes to insert our
banner on your web site, the banner or text link you are
placing will contain the referral codes you need to ensure
you receive credit for referrals:
Adlandpro Affiliate
Sales letters
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