Worldwide Holidays or Events for December 2012
Dec
1, 2012
AIDS Awareness Day
Dec 7, 2012
Nat'l Pearl Harbor Remembrance Day
Dec 9, 2012
Hanukkah Begins
Dec 10, 2012
Human Rights Day
Dec 17, 2012
Wright Brothers Day
Pan American Aviation Day
Dec 21, 2012
Forefather's Day
Dec 22, 2012
First Day of Winter
Dec 25, 2012
Christmas Day
*
Dec 26, 2012
Kwanzaa Begins
Boxing
Day
Dec 31, 2012
New Year's Eve
We try to keep the dates as accurate as possible. Please let
us know if there is an omission or incorrect date.
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3 Ways to Promote Your
Brand Without Facebook
By Chris Syme ,
Facebook is slowly but surely adjusting
its algorithm to require brands to pay for exposure to
their own fans.
Recently,
a blog post from Weber Shandwick mentioned that a
Facebook vice president had announced that the free ride
for brands is over. Frustrated by the lack of reach
Facebook was allowing on the Dallas Mavericks Facebook
page, owner Mark Cuban
tweeted that he was looking for another alternative
for the popular giant.
I've been hearing the rumblings of
smaller brands talking about leaving the platform for a
while now. Many don't have the budget to invest in
promoted posts and Facebook ads, nor do they want to
take a chance on investing in something that many claim
doesn't show a measurable return.
What's a small brand to do? If you have
been thinking that Facebook is not worth your time and
money, here are three ways to boost your brand without
it.
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1. Step up your brand advocacy
strategies on and offline.
Most small brands thrive on word-of-mouth. Companies
such as
Zuberance are dedicated to the message that spending
time finding and cultivating people who already love
your brand has a much higher pay-off than broadcast or
reach strategies.
Learn about advocacy strategies and
implement the mindset into your marketing strategy. Data
indicates that the vast majority of people never visit
your Facebook page after they "like" you, asbrands
struggle to build effective online communities on
Facebook. How proactive are you at encouraging good
customers to share your content?
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People can talk about you to their
Facebook friends whether you're on Facebook or not. You
can embed a "like" button on your website to enable
people to
share your website content on their Facebook page.
The protocol isn't drag and drop, but it's doable.
Encourage loyal customers to post positive reviews about
your business on third party review sites (but do not
offer incentives).
2. Concentrate on making your
website more advocacy- and engagement-oriented.
Your website should already have a social look and feel.
If it does not, there is your first disconnect. Do you
have a photo gallery of customers using your products?
Do you have positive customer testimonials on your
website?
Make sure you temper the promotional
aspect of these elements by having customers talk about
how your product solved a problem for them. Have you got
a video player on your website? It doesn't need to
feature videos that you have produced. It could include
how-to or informational videos that revolve around your
product sector. You can run polls, contests, guest blogs,
story-telling micro sites, and many other
customer-oriented features on your website.
The more you can get people coming to
your website and sharing it with others the less you
need to worry about Facebook.
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3. Experiment and engage more with
other social media channels.
If you have a walk-up storefront, have you tried
geo-location social media yet such as Foursquare? Have you
claimed all your online business profiles? How about
adding a blog to your website? If you don't have a website,
how about putting up a free "website" on a platform such as
Wordpress.com or Tumblr that has the interactive look and
feel of Facebook?
Do some research on other social media
channels such as Twitter, YouTube, Pinterest, or Google
Plus. Experiment and see where you get some traction. Most
of all, take some time to school yourself on engagement
strategies. Even though Facebook claims to have a billion
users, getting the attention of the fans you need to reach
is a difficult task, and now, possibly an expensive one.
Brands have alternatives. You can be
successful at creating loyal brand advocates without
Facebook. Maybe it's time to consider the alternatives. Do
you need Facebook to survive?
Read more stories about:
Social media,
Facebook,
Online marketing,
Social-media marketing
This story originally appeared on
PR Daily
Social
media/reputation/crisis PR communications agency. College
basketball junkie. We can help w/real-time crisis. Follow
few, list many.
Chris Syme is principal of CKSyme.org, a real-time
communications agency in Bozeman, Montana specializing in
crisis communications.
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Adlandpro Tips
Some detail into Adlandpro's products and services for the new or experienced
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Common Technical Questions
I want to become an Adlandpro Affiliate, however I have a
website I promote but cannot ad anything to and I do not
have my own website, is there anyway to become an Affiliate
with Adlandpro?
You can become an
Affiliate even with out your own website! Although
becoming an Adlandpro Affiliate will require you to have
your own website that you can program on or at the very
least have a website where you have permission to add links
to it. You can you can get a free web site from Adlandpro
that will provide you with your own site and URL that will
allow you to post other ads as well as our link, there is a
free web page builder included with it so the wizard can
assist with the building of your site. I have placed the
link below, when you are at this site click on the "Create
Free Website" to register:
Adlandpro Free Website
As you
should before entering any agreement you must read over the
Adlandpro Affiliate
Terms and Conditions
To
become an Affiliate you can
register here.
This
is where you can find your HTML and Text codes to insert our
banner on your web site, the banner or text link you are
placing will contain the referral codes you need to ensure
you receive credit for referrals:
Adlandpro Affiliate
Sales letters
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