Worldwide Holidays or Events for December 2012
Dec
1, 2012
AIDS Awareness Day
Dec 7, 2012
Nat'l Pearl Harbor Remembrance Day
Dec 9, 2012
Hanukkah Begins
Dec 10, 2012
Human Rights Day
Dec 17, 2012
Wright Brothers Day
Pan American Aviation Day
Dec 21, 2012
Forefather's Day
Dec 22, 2012
First Day of Winter
Dec 25, 2012
Christmas Day
*
Dec 26, 2012
Kwanzaa Begins
Boxing
Day
Dec 31, 2012
New Year's Eve
We try to keep the dates as accurate as possible. Please let
us know if there is an omission or incorrect date.
Click Here |
A d l a n d D i g e s t S p o n s o r M e s s a g e
All Roads Here Lead To Success
Picture a maze of income coming at you.
This resource will crank out income from multiple streams
These streams grow like the branches of a tree.
Start somewhere and end up everywhere.
A solid business structure puts you in the drivers seat
Click
here to visit
Be a sponsor. Place your ad
here.
(Top Sponsor) |
The Adland Digest
Thanks for subscribing to the Adland
Digest, one of the most effective newsletters on the web
since 1998. Find useful information on running your
web business and growing your mailing list. Learn from
the pros!
What's New at Adlandpro
Check to see what is new or for any changes that may be happening at Adlandpro.
|
|
Bogdan Fiedur |
Here is a gift for you for the New Year. Keep reading how you can find yourself on a receiving end.
With the coming New Year we would like to see new things happening around us. We have a great new idea which is already brewing for a month. One of our members proposed development of new service which we have accepted. The idea is that new members who join this community each day, can choose to be automatically included in the list of 100 connections and followers. Since the program hasn't started yet, we are building list of minimum 100 volunteers who would like to be added automatically to new members who join this community daily. There is win-win situation. You as a volunteer will have automatically added new connections and new followers (you can always remove them), new members will have the ability to be engaged faster and more efficiently if they have already 100 new connections with people who are aware of this, and Adlandpro affiliates will be able to promote this community with new incentive to members who have not visited this community yet.
So gift to you is the mechanism now to instantly build the list of followers and connections by just saying, I want to be a volunteer on this thread. The list of volunteers will be closed once the feature has been started.
Happy New Year to everybody.
Bogdan Fiedur |
Special
Guest Articles
These professional articles written by industry leaders. Adlandpro.com
has
a free article library you can learn from
here. |
|
[
Go to Article Archives ] |
Google
Caused a Ton of “Hurt” for Webmasters in 2012
By Titus Hoskins ,
Google unleashed a ton of “hurt” for
many webmasters and site owners in 2012. It seemed like
every other day there was a major change to their
all-important algorithm or the formula Google uses to
rank content on the web. The previous year’s Panda
Update and its countless follow-ups, which went after
low-quality sites, wasn’t enough for Google’s engineers
and execs. They next attacked “webspam” with a vengeance
using the Penguin Filter and its subsequent updates.
Needless to say, the fallout and casualties were
enormous. The Penguin Update proved quite severe and all
encompassing for many sites. If Google found your site’s
link profile to be “unnatural,” then you were left
scrambling to fix the issues. To be fair, Google did
send out over 700,000 emails to webmasters who use
Google Webmaster Tools, warning them that their sites
had too many bad, low quality links.
Adland Digest Sponsor Message |
This Was Almost Kept A SECRET...
'Leaked' Video Reveals How This Once Homeless 'Van Man' And
Ex-Construction Worker Discovered This Lucrative Solution To The
Complicated Online Marketing World.
Click
here to visit |
Be a sponsor. Place your ad
here.
(Spot I) |
Google didn’t say exactly specify the
problem, just noted that there were unnatural” links
coming into a site which put that site in a bad light.
Webmasters were left wondering just what links were in
play and how to fix them. This was extremely torturous
for site owners who wanted to do the right thing and in
many cases, simply couldn’t figure out what they were
doing wrong or what exactly Google wanted?
The simple truth is that Google won’t provide webmasters
specifics, because then those webmasters and other
ruthless individuals could use the information to
“manipulate” Google’s rankings. Transparency has its
limits, especially when obtaining top keyword rankings
can mean thousands, if not millions of dollars in the
bank.
Many SEO experts believe Google created a simple link
profile using the “anchor text” in backlinks coming in
for each site. If this profile didn’t conform to the
standard norm, your site drew a Penguin Penalty.
Most sites not trying to manipulate Google’s Search
Index with keyword targeted backlinks or link schemes,
have a certain ratio of “keyword backlinks” with most of
these via the URL or brand name of the site in the
anchor text.
In addition, a natural link profile has a certain ratio
of backlinks with neutral anchor text, such as “click
here,” “try this site,” “click this link” and so on. Of
course, there will be a certain ratio of backlinks which
target your “keyword,” but if you have 60% or 70% of
your total backlinks containing the same keyword you’re
ranking for, then something is certainly not natural
about those links. Also, in a natural link profile, most
sites will only have one or two links coming from
another site. If you have hundreds or even thousands of
backlinks coming from certain sites, this may draw the
Penguin’s attention.
The Penguin Update, which Google launched on April 24th
of 2012, created complete chaos for many webmasters who
have been “over-optimizing” their sites and actively
building links to boost their Google rankings. Other
sites and webmasters simply got caught by pure accident
– their backlinks may have been placed in a blog footer,
resulting in the same keyword backlink turning up in
hundreds or thousands of links – drawing a red flag from
Penguin and causing a major disappearing act within
Google.
For a while it seemed like Penguin would destroy the web
as we know it since many webmasters and site owners
stopped linking out to sites, even ones they thought
valuable for their visitors, simply because they feared
retaliation from Google or from the site owner. Millions
upon millions of links, disappeared from the web
overnight. Some site owners even took Matt Cutts’ advice
and simply abandoned their domain and started over with
a new site or a new domain. Ideamarketers.com is one
site which comes readily to mind.
Penguin had a snowball effect. Many good sites lost
valuable links because other webmasters feared Google’s
wrath, and either removed the links or “no-followed”
them en masse. Even if a site didn’t draw a penalty from
Penguin, many still suffered a major downgrade,
especially if one had a small “mom and pop” operation
and not a big brand name site. The true devastation
caused by Penguin and Google in 2012 may never be known
but the damage is huge and long-lasting.
As a result of webmaster complaints about the difficulty
of contacting thousands of sites to get links removed,
Google introduced a Link Disavow Tool in GWT. Now
webmasters can easily disavow any bad links by creating
a simple text file with one URL per line and submit it
to Google via Google Webmaster Tools. This has calmed
the masses somewhat and help dispel the whole notion of
negative SEO.
Another major area of damage was to SEO and SEO firms.
Many webmasters wrongly believed Penguin killed SEO in
2012. SEO firms no doubt lost some customers who
believed SEO no longer worked and link building, even
strictly white-hat linkbait, is now dead and a waste of
time.
However, many SEO experts now believe (and granted
they’re a little biased), webmasters and site owners
shouldn’t stop building high quality links to their
content. Actually, the opposite is true, they just have
to keep the right “anchor text ratio” so these links
appear “natural” to Penguin and Google. Depending on
your competition, some suggest using the following
ratios: 35% for your URL as the anchor text and other
brand keywords, 20% for your main keyword, 25% for
related LSI keywords (just use Google search and take
note of the keywords which pop-up when you’re typing in
your main keyword) and 20% for generic/neutral keywords.
Of course, you have to gradually create these quality
links over a period of time and it would probably be
best to keep that exact keyword ratio of 20% much lower,
so as not to draw attention to one’s site. There are
those pundits, however, that argue webmasters and site
builders, shouldn’t be building links or optimizing
their sites in the first place. Everything should happen
naturally and your site, if the content is superior,
will rise to the top on its own accord. Good luck with
that strategy.
Keep in mind, Panda and Penguin weren’t the only Google
Updates, causing headaches for webmasters and site
owners this year. For some webmasters, the EMD (Exact
Match Domain) Update was just as devastating. If your
exact keyword domain had poor or little content – it
would no longer rank high in Google for your chosen
phrase.
Then there was the Top Heavy or Page Layout Update. If
Google found your pages had too many links (especially
ads) and too little content above the fold, these pages
were dropped in the rankings. Finally, there was the
Pirate or DMCA Penalty. If your site had repeated
copyright violations such as DMCA takedown requests, it
may have suffered in the rankings.
Forget SEO and rankings for a moment – what was even
more painful for many webmasters in 2012, was the move
to make Google Shopping a paid service. This caused a
major upheaval. One webmaster even went so far as
comparing Google to a drug dealer. First supply it free,
then start charging for it. This view may be a little
extreme, but the switch took away another revenue stream
from many small sites and businesses who couldn’t afford
the extra costs.
However, a more far-reaching change may involve
Knowledge Graphs and Google’s bold move to becoming the
destination, rather than a means to your destination on
the web. If Google is serious in becoming a publisher,
rather than just a search engine, it could spell
disaster for all webmasters. This change could mean
every webmaster and every site could potentially have
Google as their main competition. At the very least,
this new direction could present another major hurdle
before a web searcher clicks through to your site.
Overall, for the embattled webmaster and online marketer,
it seemed like Google really took the gloves off in 2012
and came out swinging. The fallout and devastation are
real and have proved fatal for many small businesses and
site owners who depended too heavily upon search traffic
from Google. Most learned a very brutal lesson – never
put all your eggs in the same basket – always diversify
your traffic sources.
Just makes one wonder what Google has in store for 2013?
Will we all be feeling more lucky next year? Don’t count
on it. Even webmasters and site owners who have been
left unscathed by the countless recent updates and
changes, shouldn’t become too complacent and smug. While
this may be just short of fear mongering, everyone has
to remember that until Google is no longer the dominant
search engine with control of the majority of the web’s
search traffic, it can inflict as much “hurt” as it
wants to deliver and your site may just be in the
crosshairs next time.
All opinions and views expressed in the article above
are solely those of the author – Titus Hoskins. He has
been a full-time search engine marketer for the last
eight years and has several sites on the web. His main
site offers free marketing guides/resources/tools and is
located here: www.bizwaremagic.com. He has also written
a very informative online report on the Google Panda/Penguin
Updates, probably worth a read if you or your site have
been affected by these recent changes. You can find it
here: Click Here for Free Penguin Report.
|
[
Go to Article Archives ] |
[
Go Back To Top ]
Adlandpro Tips
Some detail into Adlandpro's products and services for the new or experienced
user. |
|
Common Technical Questions
I want to become an Adlandpro Affiliate, however I have a
website I promote but cannot ad anything to and I do not
have my own website, is there anyway to become an Affiliate
with Adlandpro?
You can become an
Affiliate even with out your own website! Although
becoming an Adlandpro Affiliate will require you to have
your own website that you can program on or at the very
least have a website where you have permission to add links
to it.
As you
should before entering any agreement you must read over the
Adlandpro Affiliate
Terms and Conditions
To
become an Affiliate you can
register here.
This
is where you can find your HTML and Text codes to insert our
banner on your web site, the banner or text link you are
placing will contain the referral codes you need to ensure
you receive credit for referrals:
Adlandpro Affiliate
Sales letters
If you have any questions
regarding email
notifications or if we can help in anyway please
contact us.
|