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How to Get Search Engine
Traffic Part II
© 2003 By Jim Daniels
Continuation. Read part one
here.
When it comes to the
actual links, quality is measured primarily
by these two factors...
[X] WHICH sites link to your site
[X] Exactly HOW sites link to your site
The first one is the toughest nut to crack. Getting quality
sites
to link to yours is not easy. Naturally, you need a quality
site
yourself. (More proof of my advice above.) Once you have a
quality site in place, you can start getting links to it.
[X] Getting the right sites to link to your site...
Building a link strategy at your website is an important
step
that will help you more than you realize, especially as time
goes
on. So make it one of the first of your Internet marketing
steps.
But getting links is not an easy task. In fact, getting
quality
sites to link to your site takes a bit of originality. You
can't
just slap up a "link to us" page and hope the job gets done.
Below are two strategies I use. I invite you to emulate
these
strategies at your site....
a.
Pre-license all your best content.
Remember the content we talked about earlier? Well as you
create
your own tips and articles
for your website or email newsletters,
consider pre-licensing it to others. Pre-licensing it for
others
is as simple as including a short footer after your work. It
looks something like this:
"You have permission to reprint what you just read. Use it
in
your ezine, at your website or in your newsletter. The only
requirement is including the following footer..."
*Article by YOUR NAME, visit
www.YourWebsiteUrl.com for more
original content like this.
This takes no extra work on your part since you already
wrote the
article. A simple footer like that lets you pre-licensed it
to
the entire web. Your links will be growing continually with
no
extra effort. There are lots of websites in need of decent
content. Supply it and you can benefit greatly - if you do
it
right!
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And the beauty of this strategy, is that
only sites in your niche
will use your content. This means your links will be high
quality
links from sites in your niche. This goes a long way with
the
search engines.
Note: If you need to see this strategy in action, visit my
articles archive at:
http://www.bizweb2000.com/articles.htm
b. Bribe webmasters into linking up.
The next strategy that can work very well is the "bribe". In
a
nutshell, you simply give something of value away to
webmasters
who links to your site.
When done correctly, this strategy can be extremely
powerful. All
you need to get started is a web page with a few text links
that
webmasters can use to link to your site. When they link up,
give
them a report or ebook about your niche. It does not have to
be
anything elaborate, just something that helps them learn
what
they came for in the first place.
Of course you want to let these webmasters know that they
need a
site in the same niche as yours. You really do not want
unrelated
sites linking in, just sites in your niche.
You can even automate all aspects of the "bribe" and save
lots of
time. See my "Internet Marketer's Resource Directory" at
http://linksmanager.com/bizweb2000/ for how I've done
that.
My directory bribes my visitors into linking to one of my
sites,
by offering two distinct rewards... a directory listing for
their
best Internet Marketing Resource, and a free ebook on
permission
email marketing.
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