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| Date | 11/23/2020 7:02:26 AM |
Location has always played an important role in marketing; however, the spatial component of marketing and advertising has grown even more critical in the digital age. As we become more discerning consumers and more adept researchers, advertising and promotion strategies will need to become more precise and more relevant to catch our attention, and effectively using GIS in marketing will be essential to ensuring the right people see the right messages.
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