ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
8821 subscribers
on
web marketing and promotion
supported
by Adland World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #116, Jul 22, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
=======================A D L A N D T I P==========================
N
E W A D L A N D A S S O C I A T I O N
Buy best book to "Make Your Site Sell"
If you want to learn about how to make your site sell, you must buy this book
'Make Your Site Sell' for $17.00 US.
This is what Ted Holmes of http://www.cebn.com
says
"The book explains in wonderful simplicity how to make your Website sell while
also laying out a very powerful way to reward those who bring customers to you.
Ken Evoy calls it the '5 pillar program', and it is brilliant....
....If you join his affiliate program you will receive commissions for life."
This is the only affiliate program which Adland promotes actively.
Check link below.
http://www.adlandpro.com/redir/MYSSR.asp
-------------------------------------------------------------------------------
Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n s (0)
=============================================
N e w P o s t s (7)
==========================
1. ) Robert Lee
~ Have you heard of Third Voice yet?
2.)Jerry Garner
~ Freebies will build new traffic
3.L.C.Borsboom
~ Your opinion
4.) Sharon Rothe
~ Need for Affiliate management software.
5.) Yuri Spilny
~ We'll have a better world
6.) Robert and Moira Wood
~ Thanks to Adland Digest
7.) Michael Indorf
~Subject: Site request ????????
Site Review Responses (2)
==========================
1.Terri Robinson
2.Pat
Site Review Requests (1)
===========================
1.http://www.trabar.com
Bulletin Board (4)
===================
G u e s t A r t i c l e (1)
================================
Is Internet a right market place?
By Esad Jaganjac
Joke of the Day
===============
Editor Comment
This forum is supported by paid sponsors who help to provide quality content to
you. If you have a need for their services, please take a look what they are
offering. This time the offer comes from one of Adland's Digest contenders for
Success Story of The Year.
B.F.
----===(*)===-----
***
W a n t t o $ a v e M o n e y?****
Fishermen, Fisherwomen, Boaters, Rafters, and other Water Sports Enthusiast,
Check out our product by visiting
http://www.adlandpro.com/redir/glassesfloat.asp
~~~~~~~~~~~~~~~~~Please Support Our Sponsor~~~~~~~~~~~~~~~~~~~
----===(*)===-----
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Digest sponsorship info http://softfornet.com/archives/Advertising.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=========================== Word from publisher ========================
Greetings All
Welcome (107) new subscribers who joined list since last mailing.
----===(*)===-----
Not always people who are reviewing sites are being thanked for their time.
At least these thanks are not being sent to the list.
Here is one and two more in "New Postings" part.
Rebecca Swinson wrote.
Subject: Site Review Linda Carrol did
Linda
Excellent content and very informative for site owner
and all of us. Thanks
===
Sincerely, Rebecca Swinson
----===(*)===-----
I received this request for site review .
>Please review my website. I need more traffic to it.
Sorry. This type of request for site review won't be accepted.
----===(*)===-----
The Christian Free Stuff Newsletter is a Christian e-zine that collects
information about free stuff on the Internet from various sources & also
from its members. If you would like to learn about this list just go to
http://members.linkopp.com/jrich/other.html
----===(*)===-----
Now opportunity for G R A P H I C D E S I G N E R S
I'm announcing contest on designing of logo for "Success Story of the Year"
which will be used to link to winner of Adland Digest contest. Info below.
If your logo is chosen, link to your site will be placed under logo
indicating Designer Site.
If you are interested, please go here to find out about detials
http://softfornet.com/archives/success2.htm
I will invite all Adland's Digest subscribers to choose the logo.
See here currently designed logos.
http://softfornet.com/archives/success3.htm
----===(*)===-----
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 390,000 page viewings , 60,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
See existing success stories here
http://www.softfornet.com/archives and click (Success Stories)
BF.
----===(*)===-----
F
R E E W E B O W N E R's Business Resources!
FREE choice of WEBOWNER's List of Hot
Links! Includes: Business Information, Products, Marketing Tips, FREE Web-sites,
Discounted Shopping, Advertising, Health Products, Independent Business
Opportunities, Travel Information, Transportation tips, etc.
BOOKMARK THIS WEB-SITE! NOW
http://www.adlandpro.com/redir/webowner.asp
~~~~~~~~~~~~~~~~~Please Support Our Sponsor~~~~~~~~~~~~~~~~~~~
----===(*)===-----
======================N e w P o s t i n g (1)========================
From: "Robert Lee" <webmaster@alovelinksplus.com>
Subject: Have you heard of Third Voice yet?
Dear Bogdan,
Have you heard of Third Voice yet?
http://www.thirdvoice.com
It is a free program that will change how webmasters view their sites and
change their pages.
This program, when installed with IE 4 & 5, lets the user post a message
about anything on any web page. Unless you have Third Voice installed, you
will not see what people are saying about your site, whether good or bad,
complimentary or spammish.
I recommend that every serious webmaster, ready to keep appearances of their
website up to snuff, download and install Third Voice and investigate their
website using IE 4 or 5.
Get in the water before it is a big wave that sweeps you under!
I have designated my site aLoveLinksPlus http://www.alovelinksplus.com a
Third Voice Friendly Site and I am encouraging my visitors to download and
use the program at my site in a positive manner.
The dangers of ignoring this program are self-evident once you take the time
to investigate it.
I would continue but I look forward to some active discussions about Third
Voice on this list.
Thanks,
Robert Lee
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
aLoveLinksPlus.com
http://www.alovelinksplus.com
webmaster@alovelinksplus.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
======================N e w P o s t i n g (2)========================
From: Jerry Garner <casinonow@hotmail.com>
Subject: Freebies will build new traffic
I have said it before, and I'll say it again, the best way to produce high
quality web traffic is to give something away for free, be it a tangible
item or a service that you are offering. For example, a couple of issues
back I wrote a post on the subject and mentioned the free cd that I give
away on my site. I also mentioned it in postings that I contributed to about
5 other digests. The result was that my traffic soared and within that one
week I filled more requests for free cd's than what I had in the previous
month.
This prompted me to start a new experiment, to see how well a free service
could be used to get more traffic on my affiliate programs. Since my
particular website is based on the casino industry, I made the "face" of
this project a slot club. Basicly each time a person visits a sponsor site
they get 1 point. When enough points are accumulated, they can be redeemed
for free merchandise (casino merchadise in my case, you can make it whatever
you want). The result: after 2 weeks of promoting the project, I now have
over 1000 registered users who return to my page almost daily to click on my
links. It is a win-win situation. They spend a couple of minutes a day
surfing links and get free merchandise, while I collect revenues from the
click-thru programs they are surfing. Sure, I have to spend money on the
prizes and on shipping them, but I have set my points level carefully, and
barring any type of cheating I should make as much money for myself as what
it costs for the prizes.
It seems to be the perfect situation for anyone who has tons of affiliate
programs that no one seems to be visiting. I would encourage any of you to
stop by my site and see how it works. While you are there, don't forget to
request your free cd. These don't cost me anything, so I just love giving
them away. I also give away a complimentary issue of Casino Player Magazine
to everyone who joins my mailing list.
Thank you,
Jerry Garner
----------------------------------------------------
CasinoNow! Gaming Resource Center
http://members.tripod.com/BooksNow/
-----------------------------------------------------
======================N e w P o s t i n g (3)========================
From: "L.C.Borsboom" <leen@correo.cop.es>
Subject: Your opinion
Hello Bogdan.
First
Last week I received an E-mail from somebody that I didn't know.
Te copy of this E-mail you can find it here below.
http://softfornet.com/archives/spanish.htm
What do you think about this kind of advertisement, and where is the trick. How
can they pay all the people who are sharing the program? It is written in
Spanish, but if you go to the web that is linked in this massage they will
explain
you in English how about.
What do you think, does it will be giving money and lower down the cost made
on the web?
The second question is that in your latest newsletter my website review request
wasn't possible because the page did not came up. Last week my server did had
some problems but they are solved. Please can you give it an other try?
<http://www.angelfire.com/biz/NEBECO>
And last, why aren't you translating your newsletter into Spanish. I think there
will be a big interes because I think that it is the best and most human
newsletter I have found on the web.
The problem is that here in Spain a lot of people don't speak, read or write in
English. So if I tell them about your newsletter they aren't interested because
they cant read it and also because there is a strong spanish language lobby.
Those people who are saying that there must be more spanish stuff on the net
but they don't want to spend a dime on it.
thank you and have a nice week
L.C. Borsboom
----------------------------------
leen@correo.cop.es
Spain
---------------------------------
______________
Note from Editor.
Regarding your letter in Spanish, please read digest issue 109
http://softfornet.com/archives/109.htm
Ryan Adams talks about Alladventage
To your question "why aren't you translating your newsletter into
Spanish?"
Adland Digest is free publication and is only supported by
sponsors
which is not even covering the time which is being spent on putting all of the
mailings together. Translating of it would be bigger job than creating of
original English version, unless you know people who would be interested in
doing this on volunteer bases. I could maintain Spanish subscriber list and
mail Spanish version of digest.
======================N e w P o s t i n g (4)========================
From: Sharon Rothe <ImDreamin7@aol.com>
Subject:Need for Affiliate management software.
Hello!
I started making webpages for fun on the net about 2 1/2 years ago. When
friends started complimenting me I thought I'd try learning how to make more
professional looking pages in the hopes of earning some extra cash.
Many pages later I now have a small gambling directory and am being
approached by casinos asking how much it would cost them to advertise on my
site.
I was flattered and amazed. (my site is a simple one that consists of the
casinos I play at and enjoy) I run the usual affiliate programs but it had
never crossed my mind to start running a paid advertising program.
I noticed quite a few of the gambling directories have a "pay per impression"
program. What kind of software or scripting is needed to manage that?
I am curious if any webmasters on the mailing have had this situation arise.
If so, what are the factors one would would look at in order to determine a
price?
Thanks!!
Sincerely,
--------------------------
High Roller's Haven
http://www.wellyeah.com
-------------------------
======================N e w P o s t i n g (5)========================
From: Yuri Spilny <ramapress@kitto.com>
Subject: We'll have a better world
Dear Friends,
From the bottom of my heart I want to thank you for your gracious
and very helpful advice:
Judith Tramayane-Barth http://www.trabar.com
Linda Caroll<http://www.swdomains.com>
Pat<http://www.sitemaven-design.com>
Frederick Herrington <fwayneh@webtv.net>
Larry Adair <ladair@sprynet.com>
LAURIEDELK@wasi.com
Words can hardly describe my feelings. It is not just help, but
also your great attitude.
When I've offered one of my books to Judith Tramayne-Barth as a
token of appreciation for her time and sending me several letters of
advice, she wrote back the following words:
"No need to send a book, just wanted to help. That's the
spirit of
the Internet -- sharing knowledge and helping whenever you can. Just
pass your help on to the next person and we'll have a better world."
My special thanks to Bogdan Fiedur and Adland Digest for
providing
this great service and attracting such a wonderful people.
Yuri Spilny
---------------------------------------------
Every Child is born to Succeed
at http://www.kitto.com
---------------------------------------------
======================N e w P o s t i n g (6)========================
From: Robert and Moira Wood <moneyearner@moneyearner.com>
Subject: Thanks to Adland Digest
Hello again Adlanders
We would like to sincerely thank all those fellow Adlanders that took the time
to review
our site http://www.moneyearner.com and wish to acknowledge them as follows:
Butch Barker http://www.opportunityontheweb.com
Melanie Kozik http://fullspeed.to/submit
Wayne Cole no website given - just great advice
Scott Haase http://www.websitexpress.org
Harvey Segal http://www.supertips.com
Rodney & Lesliy Candelaria http://www.cimonline.com/resellers/rc7154
We have tried to take on board all of the advice given - and there was plenty
:-)
and have spent many a 3am finish to totally rewrite the site. We have now
relaunched it
- we even have a guest book and feedback page now!
Thank you again and it has reinforced our belief that Adland's digest really is
the best!
Robert and Moira Wood
-------------------------------------------
ONE-STOP-BUSINESS-SHOP
http://www.moneyearner.com
--------------------------------------------
======================N e w P o s t i n g (7)========================
From: "Michael Indorf" <merlinscreative@hotmail.com>
Subject: Site request ????????
Hello adlanders,
And a vary big hello and thank you to Bogdan Fiedur for this news letter.
It has been a great help to me over the long run and im constantly learning
things,
HHmmm well to the meat of the manner now,, A while back I asked for my
site to be reviewed and got a few respons which has helped alot, But now i
have another question and am hoping you can help... Im looking for place
where i can post free ads for my site and am wondering if any one has any
ideas,,, Ive found a few but would like to try more.
Also im looking for people who would like to exchange links between my
site and theres. You can view my page at HTTP://merlinscreative.ewa.net and
then drop me a quick note with your link info at merlinscreative@hotmail.com
Well heres one last question for every one,,, what would you suggest i
should do to bring people to my site? What works best? Im trying to do
everthing at free sites if possible....
Well thanks agin for all your help in the past and all your future help..
Michael H Indorf Jr
--------------------------------------------
Owner
Merlin's Creative Woods
--------------------------------------------
===========S i t e R e v i e w R e s p o n s e
(1)===============
From: Terri Robinson <queen3@home.com>
Hi Bogdan and Adlanders!
What a great article last issue, Bogdan! A great
reminder to us that the Internet is an open book
in more ways than one! A sometimes unintentional
remark can turn out to be very harmful, as it was
to the movie Godzilla.
>From: Steve Austrin <eztwenties@hotmail.com>
>Could I please get a review of my website at this point from my peers at
>Adland. The temporary URL is:
>http://www.ptbo.igs.net/~thewiz
>
Steve, you have a really timely idea with this! I looked at
the wedding pictures and was really impressed with your
backgrounds, and the picture quality was stunning!
I would suggest that you move your benefit statements right
up to the top and make them bulleted to draw attention to
what you will do for them.
ie: Share your memories the
creative way with Digital Vision
>share your best wedding photos with your own text
etc. <grin> You can also put your pictures through a gif optimizer
that will reduce the colors a bit and resize it for you. There is
a really good one at Media Builder:
http://www.gifoptimizer.com/index.html
I have seen this make a ton of difference in the sales for many
different types of businesses. You certainly do have a product
that should touch your visitors on an emotional level! And to
be able to do Tutorials and catalogs is even better!
Make sure that you tell them what you want them to do - BUY!
*grin* And make it easy for them to get to your order page.
I wish you the best of success!
Best regards,
Terri
-----------------------------------------------------------------
Save HUNDREDS of hours! Let us do the legwork of recruiting for you!
http://www.recruit2hire.com/ Telephone: (602)233-8410
Phoenix, AZ E-mail: mailto:terri-robinson@home.com
Join our FREE monthly newsletter - Recruit2Hire Tidbits
mailto:recruit2hire-tidbits-subscribe@egroups.com
-------------------------------------------------------------------
===========S i t e R e v i e w R e s p o n s e
(2)===============
From: Pat <maven@sitemaven-design.com>
>From: Tim Sanders <tlsspkrs@earthlink.net>
>I would like to submit my site for your readers review. The original
>concept at first became buried in banners and buttons. I have
>completely
Dear Bogdan, Tim and Adlanders
In response to Tim Sanders request, I have a couple of comments.
Upon entering the speaker.htm page (under construction), the
first thing one notices is the use of the word "I" (6 times in
the first 6 lines). I then decided to check out a completed
page, and counted the following:
"I" 23 times
"My" 16 times
"I'm" 2 times
"me" 1 time
Total references to self - 42 times
"You or Your" 15 times
All pages visited had all text centered. People read from left
to right. Also there were a lot of run on sentences and
paragraphs. Actually, people do not like to read at all, but
will do so when text is broken down into bite size pieces. Tim,
you need to refrain from so much wordiness, get away from the
me, myself and I and start thinking "YOU YOU YOU".
Also you made a comment that the page was best viewed at
800x600. This is very true. When viewed at 640x480, however, the
dark text runs over into the dark background in the left column
and it totally lost. According to the most recent stats from my
site, there are approx. 23% that will view your site at this
lower resolution. These folks also need your consideration.
You mentioned that your site was graphics intense ("needed for
the intended content"). Actually the graphics seems to load
fairly quickly. However this could be improved further with the
elimination of the animation that accompanies your speakers and
in my humble opinion strengthen the professionality of your
site.
Ok, you've been picked on enough. Let's see what others have to
say.
Pat
----------------------------------------------------
SiteMaven Design Services
<http://www.sitemaven-design.com>
------------------------------------------------------
===========S i t e R e v i e w R e q u e s t
(1)===============
From: Judith Tramayne-Barth <trabar@trabar.com>
My site is ready for a review but I would like advice along with the review.
I am an Artist/Author/Sculptor and have a list catering to Artists on
marketing and web site design tips plus a free bi-monthly newsletter for
Artists and Writers. The archive for the newsletter is up on my site. I
offer free booklets which I hope enrich people's lives. My problem is
finding ways for myself and other Artists on my list to sell their work on
the Internet. Art is not a "necessary" item so I need suggestions on how
to
target to "buying" consumers. Also, most Artists are on a tight budget and
do not have the money for merchant accounts. We need to know ways for
people to buy online without upfront costs (if there is such an place on the
net). I know this is the major failing on my site. My site can be seen at
http://www.trabar.com . Any help you can give on either issue would be
greatly appreciated. I will share your ideas with my list. Thank you.
Judith Tramayne-Barth
---------------------------------------------
Learn to paint www.trabar.com
"Conspiracy To Love" Breanna's two
choices, find her friend's killer or die
http://www.trabar.com/conspiracy.html
----------------------------------------------------
=================== B u l l e t i n B o a r d
=====================
----===(1)===-----
From: "Jack B. Tweedy" <jbt@home.com>
Subject: Classified Sites
Hi please send me the list of the 10 classified sites that will provide
a good rteturn.
Jack Tweedy
----===(2)===-----
From: Drew Cutter <cutterd@ibm.net>
Subject: Conference to plan for
We are trying to schedule for conference , convention for the coming
year and months. Can anyone one recommend conference to attend for
customer to business , business to business for small business.
----===(3)===-----
From: "Richard Howard" <howpro@beachlink.com>
Hello,
I am a wholesaler of gift merchandise and was wondering if anyone can
tell me of any good "business to business" places to advertise. I sell
mainly to gift shops and flea market dealers.
Thank you.
Sincerely,
Rich A. Howard/President
----===(4)===-----
From: "Charles Benya" <cbsr@parrett.net>
Hi please send me a list of places that I can advertise -free. Thank you
chuck cbsr@parrett.net
===================G u e s t A r t i c l e (1)=====================
Is Internet a right market place?
By Esad Jaganjac
My first contact with marketing was a long time ago when I started to sell
double glazing products. I've been working as a sales consultant for a
well-known UK Company. The company had nice marketing tactics, commonly refereed
to as the "marketing mix" or the 4Ps": very attractive products, affordable
prices, real place and very interesting promotion. Promotion was described with
two shortcut words: CAPO and KIS, that is to say:
Contact-Appointment-Presentation-Order, and second one: Keep- It-Simple. I
remember, when armed with these tactics I started to knock on other peoples
doors trying to achieve planed number of daily contacts. And indeed, on the
first day I made 30 contacts with people and five with dogs and finally ending
up in hospital. Now I know that was, actually , the worst kind of 'spaming'.
The lesson was -'never push too hard'. Nevertheless, I didn't give up easily.
I've been working on improving the first impression and how to avoid dogs. So,
next time whenever I saw that some human being opens the door, I used to put in
his hands a nice brochure telling him "THIS IS FOR YOU", before he managed to
speak out: "NOT INTERESTED". By the time he was looking in an unexpected GIFT, I
managed to tell him a crucial massage: "We are offering a FREE quotation with no
OBLIGATION …bla-bla-bla". This tactic did work.
Now, when I am setting up my Internet business, I see many similarities with a
real market place such as: online traffic (contacts), web site design (first
impression), free gifts, etc. The question is what is different and what is the
best marketing tactic for virtual market place such as Internet. For the moment,
I have disregarded many marketing secrets, mega cash opportunities, killer
tactics, etc., that are coming to my email box every day, trying to work out my
own research based on basics and my experience.
If you look back to basics you will probably find some nice definitions for
marketing such as: "Marketing is the sum of activities involved in directing the
flow of goods and services from producers to consumers". Then you can find that
the marketing process is divided into a strategic and a tactical phase. The
strategic phase has three components--segmentation, targeting, and positioning.
Then, the well known story about marketing mix (tactics), followed by
evaluating, controlling and revising the marketing process to achieve your
company's objectives.
I am sure that all of these basics are absolutely applicable to an Internet
based company. There are some new elements and differences such as:
- Your promotion depends on mercury of search engines. You can overcome this
with a huge advertising campaign if you have available budget.
- You don't have an ordinary sales force, but rater you have to relay on your
potential affiliate program, if you have one.
- Your need to provide a real commercial transaction online (sales), which is
effectively possible only if you commercially upgrade your site (e-commerce).
- Even, if you did work out marketing strategic and a tactical phase properly,
there is a question of an effective presentation which depends on quality of
your web site design and maintenance, speed of downloading, first impression,
etc.
In other words, these are the reasons why a huge rate of Internet small
businesses does not succeed. A small business just can't afford time and money
resources for this (except a small number of them who succeeded because of
excellent products or brilliant targeting).
If all of this is a true, where is the hope for an individual webmaster or a
small business? There is no magic formula for that but there is an opportunity
based around a well known fact : "if you can't win alone then join the winning
team". Currently, the common trend in developing internet business is a joint
effort of groups of people in creating internet corporation by sharing the same
ideas and resources (time, money, knowledge, etc). If Corporation succeeds, the
individual members have success as well. You can find on internet many 'pre
lunch' companies, that are looking for dedicated, energetic and motivated people
ready to join in creating an internet business, more often based on developing
very good new ideas for the new century, with Hi-Tech and Hi-Touch strategies.
Your opportunity is there if you join and contribute before they become fully
operational. After that it is too late and you have to look somewhere else.
------------------------------------------------------
Article by Esad Jaganjac, of http://www.users.globalnet.co.uk/~esko/bussopp.htm
Esad Jaganjac is a Web Developer and founder of 21st Century Shop. 21st Century
Shop is an online shopping mall offering a wide range of books, software, music,
movies, dvds, magazines and carefully selected very interesting online business
opportunities.
Email: esko@globalnet.co.uk
----------------------------------------------------
======================Joke of the Day=====================
Joke provided by
Laurie Delk <delk@columbia.total-web.net>
Oh, So THATS how they do it! LOL
http://www.adlandpro.com/adimages/kids.gif
====================================================================
Let's hear from you......
This message is from the Adland mailing list.
To post to this list, send your message to adland@softfornet.com
To Subscribe: send a mail message to listserv@softfornet.com
with the
following in the body of the message: subscribe adland
your_full_name
To Unsubscribe: If you ever want to remove yourself from this
mailing list go here
http://www.adlandpro.com/UnsubscribeFromAdland.asp
To view previous issues go to http://softfornet.com/archives
To sponsor digest go to
http://softfornet.com/archives/Advertising.htm
Who do you know that could benefit from this mailing?
Please forward this email to your interested associates.
Thank you!
=========================================================