ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
10,435 subscribers
on
web marketing and promotion
supported
by Adland World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #122, Aug 24, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
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-------------------------------------------------------------------------------
Topics in this issue:
Sponsor Message
Word from Publisher
S u c c e s s S t o r y
=====================
C o n t i n u i n g D i s c u s s i o n s (3)
=============================================
1.)Clarity (Was Banner Results)
~George Rudenberg
~ Melody Treece
2.)Doorway pages
~ Flash
3. Email Marketing
~Mike Lemmon
N e w P o s t s (6)
==========================
1. Rick Barr
~ Spider pages
2. Gary Antosh
~Subject: OK to Email
3. CAROLINE OWHOSO
~I need lots of constructive response
4. Melvin Duncan
~ Book Sales- Help needed
5. STEVE NOEL SR
~Cgi help offered
6. Arthur
~Best Way to Market
7. Joe Schwartz
~Search Engine Submissions
Site Review Responses (0)
==========================
Site Review Requests (0)
===========================
G u e s t A r t i c l e (1)
================================
Are You Wasting Your Time Putting Out Fires?
By John Colanzi
Joke of the Day
===============
===============================================================
A
F F I L I A T E P R O G R A M S !
Having trouble making deciding which programs are good and
which are scams? FREE Newsletter "The Internet's Best Affiliate Programs"
shows you how to get started. How to earn a steady monthly income without
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~~~~~~~~~~~~~~~~~Please Support Our Sponsor~~~~~~~~~~~~~~~~~~~
----===(*)===-----
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Digest sponsorship info http://softfornet.com/archives/Advertising.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=========================== Word from publisher ========================
Greetings All
Welcome over 1,000 new subscribers who joined list since last mailing.
Some of you, who read this section might wander how did this happen that
over 1,000 subscribers joined this list since last mailing.
Here is the explanation.
People In Your Brain Promotion is working very closely with AdlandPro and
since they started building mailing list but didn't get to use it for what it
was meant and Adland Digest seemed to be perfect match for it, we merged
together these to lists. So if you happened to be subscriber to PIYB mailing
list and you are receiving this message and you missed your notification
from PIYB that these two lists are going to be merged here is your chance
to remove yourself from here if you feel you don't need it .
Follow link below.
http://www.adlandpro.com/archives/subscrib.htm
You might want to visit Adland Digest archives here
http://softfornet.com/archives/ in case you
would like to see what is this list
about and what type of issues are being discussed here.
----===(*)===-----
R.G. Ramsey is the author of The ePublisher's Resource Book.
This is an electronic book for Publishers that want to trade ads
and/or accept articles for their Newsletter or List.
If you would like to get free copy of that book, please go here.
http://www.ezine-publishing.com/epub/freebook.htm
----===(*)===-----
I would like to announce that we have new tool to make our discussion more
effective and more easily available. I started web based discussion group
which can be accessed here
http://www.adlandpro.com/ActiveForum/
Currently there are three discussion forums.
1. Promotion techniques
2. Site Reviews
3. Other
Based on the demand I will be adding other forums.
Since this is a new software, we will see how it will perform and how useful it
is going to be for our group. If I see to much spam or inappropriate postings,
this forum might be available only to selected group of users or be moderated.
This software allows on posting of private messages, html formatting attachments
and seems to be quite sophisticated.
Let's give it a try and see if we like it.
----===(*)===-----
Now opportunity for G R A P H I C D E S I G N E R S
I'm announcing contest on designing of logo for "Success Story of the Year"
which will be used to link to winner of Adland Digest contest. Info below.
If your logo is chosen, link to your site will be placed under logo
indicating Designer Site.
If you are interested, please go here to find out about detials
http://softfornet.com/archives/success2.htm
I will invite all Adland's Digest subscribers to choose the logo.
See here currently designed logos.
http://softfornet.com/archives/success3.htm
----===(*)===-----
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 390,000 page viewings , 60,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
experience.
See existing success stories here
http://www.softfornet.com/archives and click (Success Stories)
BF.
----===(*)===-----
================S u c c e s s S t o r y ====================
From: Melanie Kozik <WEBMASTER45@THEGLOBE.COM>
Hi Everyone... I don't like to blow my own horn ...but I got to
thinking that perhaps my story might be of benefit to some readers
rather than simply entering to win.
So, I respectfully submit this as a *success story* for the year.
##############################################
When I launched my internet career in 1998, little did I realize what
it would evolve into nor where the greatest of *gold* would come
from. I feel this year I have truly succeeded.
There has been a lot of talk about what the best marketing tactics
are; emotional versing logical, teaching versing benefits, etc. What
I have done is undoubtedly mixed in there I suppose, but I consider
it giving and I'm giving with a glad heart. Making someone's life
better makes me feel really useful.
I began by marketing a software program some months back,one
of many I have marketed . But this one was different and I decided
that in order to sell it effectively, I needed to use it and become
proficient at it. (I like to know the products I sell insideout.) As I
began doing just that - I realized the tremendous potential that it
had in one particular direction...a direction that hit home for me.
(You can read why at my website in the *free search* area.)
So I began to *test it out* by offering people who needed this
particular service a *freebee*. Now, this freebee is PERSONAL,
okay? and it requires work on my part... I had NO idea how it would
be received...I had NO idea that I would receive up to 50 to 80
requests per day for help...but I did and still am!
So...I help the people who write to me for free (the ones who are
sincere) but at the same time a lot of these folks purchase the
product I sell so I make decent money at the same time. I look at
it like I am really *working* for the money that is so easily made via
this software and at the same time the *gold* I am receiving are
notes such as these:
"Dearest Ms. Melanie,
not sure if you got this message yesterday, we were
in the
mist of a bad thunder storm, any way i'ed
wish to tell you that i pray GOD bless you to the fullest,the XXXX
you sent me re:XXXXX
the main one XXXXXX HAS RESPONDED!!!
dear lady if i had gone to a regular charging XX, i would most surely
be much poorer than i am now. once again THANK YOU EVER SO
MUCH FOR YOUR HELP SINCERLY XXXXX - XO XO XO "
I don't know if all of this makes much sense without telling you
what exactly I am doing, but I truly hope it does! :} I get to really
HELP people and it has rather become my *mission in life*. I am
also learning strategies and concepts which I will be able to use
continually through my life and have just secured my own domain
which I will be soon using to continue my work.
I feel all the money aside, that the *gold* I am earning is far more
valuable...and I have been brought to tears by some of the emails I
receive. Yes, I don't have a "regular" job, so I can give this most of
my attention. It ever worth every minute I spend helping people.
If you need my help, all you have to do is ask.
Melanie Kozik
Investigative Resources
http://direct.at/findanyone
(*soon* to be uploaded to- Investigative.on.ca)
==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: George Rudenberg <gmr@io.com>
Subject: : Clarity <Was Banner Results)
Editor wrote in issue #121
>Being in the advertising business for last two years I'm really amazed by your
>statement which says.
>>I am upset with a CTR of 30 : 1 !
Bogdan:
You are one in a million! :) Perhaps I should clarify my statement.
The comment " I am upset by a CTR of 30:1" was hyperbole.
Actually I am overjoyed by it. As for the conversion ratio, I too must work
on my ad copy, however, banner advertising is not all the advertising I use.
And I was not meaning to be harsh when I asked "Isn't it obvious".
As I see it, if the ad gets no response or less than one would like, it is time
to rewrite the ad until one finds ads that work. A good headline will do wonders
for traffic. A good way to test headlines is with a FFA links page. One of the
ones I like is located here:
http://www.fantasticlinks.com/GR4721/
Geo
------------------------------------------------------------------
George Rudenberg
http://www.piyb.com%2femagic%2f138-em.htm/
------------------------------------------------------------------
================S p o n s o r M e s s a g e=====================
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===============Please Support Our Sponsor=====================
==========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From: Melody Treece <melodyt@nafe.com>
Subject: Commentary on Commentary (Was EMail Marketing)
In issue #121, Bogdan commented to George Rudenberg
<gmr@io.com> that Mr. Rudenberg's response to
Tarnisha Garvin-Rivera's call for assistance wasn't
very helpful and suggested:
"It would be helpful if you would ask what ads
Tarnisha is posting and how to modify it to obtain
better results."
I agree, however I *did* write a private message to
Ms. Garvin-Rivera after issue #120 to try to determine
this information. A blind critique of her situation
seemed like a waste of my time and hers. I asked if
she could be more specific or send a copy of her ad
to help in the evaluation.
One week later, I still have not received a reply.
Perhaps if Ms. Garvin-Rivera is reading this, she
would be willing to send more information to the
group or post it on the new Adland discussion forum?
On another topic, everyone was VERY responsive in
my call for information on Scam Alert sites. I have
added a new section to my site for them at:
http://www.success-solution.com/resources/s-v.html
I appreciate everyone's enthusiatic response. Thank
you all very much for taking the time to help.
Melody Treece Vargas
-------------------------------------------------------
http://www.success-solution.com/
Resources, tips & solutions for home businesses.
--------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: "Flash" <flash@flashmarketing.com>
Subject: Re: doorway pages
John Sandels <rxstore@netscape.net> wrote in Adland Digest #121
>..i have heard about the doorway pages but can not find a site that
>can tell me exactly, (i need step by step instructions) on how to create these
>pages. i saw an ad 4 or 5 months ago about creating pages for you for 137.00,
>but have not been able to find this bargain again.
WebPosition Gold will help you make doorway
pages plus a lot more for less than $150.
Download a free trial at:
http://www.webposition-gold.com
Have a Great Day!
Flash
----------------------------------------------------------------
flash@flashmarketing.com
www.flashmarketing.com?sig
Subscribe to FlashMarketing Monthly:
mailto:support@flashmarketing.com?subject=subscribe_sig
----------------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From: "Mike Lemmon" <iscmktg@cgocable.net>
Subject: Email Marketing
Hi Bogdan:
As per my previous post on: Email Marketing
Thanks for your help! As is usually the case if it sounds to good to be
true it probably is not true at all!
I realize I may have worded that posting incorrectly. I did not mean to
promote the business doing the email extraction, I have no association
with them and certianly do not intend to! Maybe a little negative response
from yourself will go a long way.
As is always, I appreciate your efforts and the valuable input you provide.
Talk to you soon!
Mike Lemmon
---------------------------------------------------------------------------
Celebrity How To
Let our Celebrity Experts show you How To Do It Yourself.
Go to www.celebrityhowto.com to receive Informative, Fun
and FREE How To articles.
Email: iscmktg@cgocable.net
----------------------------------------------------------------------------
Note from the Editor.
Thanks for your clarification.
This is always welcomed.
Wording is very important in today's Internet world of spam and confusion.
Extractor software is my latest biggest enemy. Enthusiasts of this
"Tool" are trying to spider my site to harvest email addresses from
classified ads. This is causing that particular software is hitting my
site with multiple requests for pages and tries to read them for email
addresses. Since this is automatic process, it can take many hours ,
sometimes 8 or more which is
1. Slowing my web and database servers (sometimes it is equivalent
to hundreds of simultaneous users)
2. Causing empty hits to pages on which advertising is being displayed
( this lowers effectiveness of advertising on my site.)
3.Becomes source of spam lists, which are later sold as mailing lists.
In order to guard my business from it, I developed list of spiders and my
server checks for it everybody who is accessing my site ( again slowing
down access to my site, but only when user hits sit for the first time.).
If one of these abusing spiders is trying to look for pages on my site, my
software displays page which has something like that "BOOOOOO".
Although this page is displayed to the software it still gives me satisfaction.
Since new spiders are being developed all the time and new versions are
being released there is still chance that somebody will manage to misuse
my site but this is only for short period of time.
So now you will see why I reacted with critique to your message in previous
issue. Email extractors are very bad marketing tools and whoever is using
them even if he/she makes money with it, will never do business with me.
I never read any spam and I also developed some filters which
are deleting spam, before it even reaches my computer.
To develop successful business you need to use honest methods of gathering
email addresses. Build your own list from visitors to your site or use companies
like PostMasterDirect which will send your message to people potentially
interested in your offer. Business on the internet is as any other business and
you need loyal customers who will spread message about your service or product.
You need to build customer base and develop relationship. They need to know you,
your name and your business practices.
Your integrity will give you more in the long run than few casual orders from
harvested users and knowledge about you that you are using dishonest methods.
B.F.
======================N e w P o s t i n g (1)========================
From: "Rick Barr" <rickbarr@prodigy.net>
Subject: Spider pages
I heard somewhere that some search engines look for 'spider pages'. I don't know
what these are or how to set them up. I am under the impression that this a page
that you submit to search engines that contains a list of links. Does anybody
have
any information on how to set one up and how they work? Thanks in advance.
Rick Barr
-------------------------------------------------------------
rickbarr@prodigy.net
Check out my site. Please be kind. I am new to HTML and still updating it.
http://www.angelfire.com/nh/biz1st
-------------------------------------------------------------
======================N e w P o s t i n g (2)========================
From: Gary Antosh <zone10@zone10.com>
Subject: OK to Email
Adland,
My question is basically on whether it is right to email an organization that I
belong to.
This organization publishes their member directory along with the email
addresses. I want to send a Press Release to the group. Is this acceptable or is
it SPAM.
I currently publish 2 newsletters that people subscribe to. This group happens
to be writers that deal with the topic that these newsletters discuss and I want
them to be aware of the e-zines.
Any thoughts...
Gary Antosh
-----------------------------------------------------------------------
FREE - Plant Tips via e-mail each week.
mailto:tips@zone10.com?SUBJECT=SUBSCRIBE
www.zone10.com - the Home of tropical plants on the Internet
------------------------------------------------------------------------
======================N e w P o s t i n g (3)========================
From: CAROLINE OWHOSO <abc.cbs@usa.net>
Subject: I need lots of constructive response
I just built a website less than 2 months ago. I need lots of constructive
response to better my web site. Also, can I get some serious helpful advise on
how to promote my website for maximum exposure including visitors and coming
up on top on search engines.
Thank you.
--------------------------------------------------------
http://www.firstmc.com
http://www.sixfigureincome.com/?92049
abc.cbs@usa.net
----------------------------------------------------------
======================N e w P o s t i n g (4)========================
From: "Melvin Duncan" <blackcat@artelco.com>
Subject: Book Sales- Help needed
Dear Adland friends: I have written a S.F. thriller and posted it at
http://www.1stbooks.com Sales have been very slow. I have used Soft Spider and
every free Classified Add I can find to advertise the book. I have received no
inquiries about the book, nor my home pages, to which traffic is directed.
Would any of you have any ideas to further promote the book and stir some
interest in it. The book is THE 200 YEAR WAR a Science Fiction thriller posted
at http://www.1stbooks.com My home pages are
http://www.maxpages.com/blackcatprod
http://www.myfreeoffice.com/melvinduncan/melvinduncan/index.html and
http://www.myfreeoffice.com/melvinduncan/mel/index.html Maybe its the Name,
Maybe its the way I present it. Two months of adds have produced nothing, so far
as I can tell. My website at maxpages gets about eight hits a day but apparently
they are just curious and go no further than the front page.
Any suggestions would be greatly appreciated.
Melvin C.Duncan
----------------------------------------------------------
Reach me by ICQ. My ICQ# is 32167742 or,
My home page is http://www.maxpages.com/blackcatprod
http://www.icq.com/emailsig.html
My Home Telephone Number is: 501 745-4369
--------------------------------------------------------------
======================N e w P o s t i n g (5)========================
From: "STEVE NOEL SR." <spock451@hotmail.com>
Subject: Cgi help offered
Hi everyone:
I just wanted to let all of you know that if you need help with cgi scripts
that I have found some great places to trouble shoot. If anyone wants to
learn more, write me as I have also had trouble installing them.
Best Of Luck To Everyone's Success
Steve Noel Sr.
--------------------------------------------------
noelinfo.com
http://mailto:spock451@hotmail.com
-----------------------------------------------
======================N e w P o s t i n g (6)========================
From: "Arthur" <carj@tpn.com>
Subject: Best Way to Market
What is the best way to generate eyeballs to my site? I want to generate
traffic, so I can generate cash flow. so I can have money to generate more
traffic? Only Sound advice please!
----------------------------------------------------------
AEJ&ASSOC
http://www.netlifestyles.com/la/easymoney
334 East Farrel Rd. Suites A&B
Laf.La 70508 (318) 988-4210 fax(318)988-3947
------------------------------------------------------
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Note from Editor.
I believe this will be sound advice taking into account what you said.
You want to have some money to generate more traffic.
I conclude that you have no money or little money and this is not enough
to generate traffic, which means that you will need to spend lots of your
own time to use free resources which are available on the net.
To get you stared, visit this site which will let you submit your link
to 81,736 sites with few easy submissions.
http://blahh.virtualave.net/multi.html
Also download these free submission tools which will let you submit your
site from your desktop as often as you wish.
http://www.wisewolf-software.com/
Once you establish some presence on the search engines and classified
sites, you might start expanding it into other free areas.
Since mentioned resources are free, this means that many people are
using them and to get noticed you need to use them as often as possible.
B.F.
======================N e w P o s t i n g (7)========================
From: Joe Schwartz < varied@countrycool.com>
Subject: Search Engine Submissions
I appreciate the issue just received, although it appears the end of it
was lost in this goofy free e-mail place system here.
I got the notice on my credit card on my recent order #P1-237281 on the
search engines,which were about 700+ engines & links. I was told that I
could use a big search engine like Alta Vista to search for my URL:
http://www.telecom-pros.com/members/jms/
I did so at a few search
engines & got mostly no matches. As you may know, I also submitted to
you for 300 free classified ad submissions; and I also got some similar
services recently at other companies. How do I see the URL at some of
these 100's of places. In the case of links like in your 750 places, are
these links accessible like a website is? Can you tell me some I look to
see my ads etc., please?? I was always thinking of searching for my
phone number or e-mail addresses too--would that show anything?
I'm a
bit new to all this stuff & haven't gotten responses on these links &
ads, but like others I feel uneasy going blind in all this & trusting
that my order actually was sent out. In your case, I feel you are
trustworthy but in other cases, who knows?
Any assistance now would help. By the way, the main problem I'm having
on this free e-mail system is that I rarely see colored links of URL.s
and e-mail addresses like in your digest, that I can "click" & go to.
Any idea what setting I use here to accomplish that? I asked the co. &
he said the Show HTML as source, setting should be at "no". That didn't
work & I really don't understand HTML anyway. The only e-mail I got with
colored highlights was from the co.(countrycool.com) also.
Please help me out. Thanks.
Joe Schwartz
~~~~~~~~~~~~~~~~~~~~
Editor Note.
Since you've sent your message to the digest, I'm responding to it here
Although this will look a little like some of my responses to customers.
So anybody else treat it as a Customer Service demo.
-----
You asked lots of questions here and I will try to address some of
them. If you still need some clarification, please contact me directly.
bogdan@softfornet.com
>I was told that I could use a big search engine like Alta Vista to
>search for my URL: http://www.telecom-pros.com/members/jms/
>I did so at a few search engines & got mostly no matches.
If you go to Altavista you need to search like this
link:www.telecom-pros.com/members/jms/
After performing this query I found one hit.
This doesn't mean that your link is listed only on one page , but this is how
much information about this link is stored in Altavista database.
Now try to search like this link:www.telecom-pros.com/
Altavista will give you about 1984 hits, which means that company which you
advertise is listed in that many places.
Companies like http://www.telecom-pros.com are known to bigger search engines
and submissions for anything which goes after this URL like members/jms/
won't be listed.
Some search engines have limits how many pages for given domain can be listed.
I submitted your page http://www.telecom-pros.com/members/jms/ two times
to Altavista (just to confirm what I already said) after you wrote me this email
and it didn't get listed at all.
Your best bet is to have your own domain which will be listed within two days on
Altavista and you can promote on your pages whatever you want. You can keep
links to self-replicating pages, but will submit to search engines pages which
belong to your own domain.
>How do I see the URL at some of
>these 100's of places. In the case of links like in your 750 places, are
>these links accessible like a website is? Can you tell me some I look to
>see my ads etc., please??
Search engine submissions are very competitive business.
Search engines disapear each day and nwe ones are showing up.
Making list of search engines available in electronic form, means giving
away hours of work each day to somebody who just happens to look at
it and wishes to take advantage of it.
List of search engines which is part of AdlandPro submission service is
available on the request by fax, which means you will need to type all
search engines url's by hand.
Submissin report is alwys sent with list of search einges to which
submission was posted successfully.
I'm not sure about other services how they resolve these issues.
In addition services which are free or charge small amounts of money
for submissions are not guarantying you that submissions will be
successful (will result in listing). What happens is that your link
will be submitted but if this is going to be listed will depend on internal
rules of the search engine.
Business which are guaranteeing placement and position on search
engines, charge between few hundreds to few thousands of dollars
and only for specific time (month or few months)
>I was always thinking of searching for my
>phone number or e-mail addresses too--would that show anything?
Search engines usually accept your URL and page title and build
description after analyzing your site and meta tags.
It is not very likely that phone or email will be part of keywords used to
build relevancy of your listing.
Distinction should be made between search engines listings and classifieds.
Classifieds sites will usually have categories to which ad is posted and search
keywords will be those which are part of the ad itself, whereas search engines
will determine keywords and relevancy of the site themselves based on the
page content.
B.F.
===================G u e s t A r t i c l e (1)=====================
Are You Wasting Your Time Putting Out Fires?
By John Colanzi
I don't know about you, but I'm tired of wasting time putting out
fires, when I should be more productive.
By putting out fires I mean correcting mistakes that shouldn't have
occurred in the first place.
I recently began a campaign to get more traffic for a specific page
promoting my mailing lists.
< > Fire # 1. There were a few complaints that the page was to
plain.
How much this cost, I don't know, but I brought out the hose
and put up a new page with graphics and a counter.
< > Fire # 2. I was trying to sell a product directly from a web
page.
More time wasted and possible sales lost. The fact is I wasn't
using the two-step and I wasn't giving visitors enough information.
Out comes the hose again. This time I added a report explaining
the importance of mailing lists.
With the report I was now using the two-step method. The
report generated more leads and educated visitors to the benefits
of mailing lists.
Smooth sailing now, right? Wrong!!!
<> Fire # 3 I received an email from someone who was looking
for mailing lists, but didn't know me from a can of paint.
He let me know that he wouldn't buy anything from someone he
didn't know, who didn't have any credentials.
My backs sore and I've got to pull that darned hose out again.
So what's my solution? I'm going to thank him for waking me up!!
He did me two favors.
A: He made me realize I was losing sales because I didn't have a
list of testimonials from satisfied customers posted.
B: He sparked this article which may help you from making
some of my mistakes.
So now I've got a sore back from dragging out that hose. I've
wasted time and I'm sure lost sales.
But looking on the bright side, I've learned a lesson and hope-
fully helped saved you from a sore back.
Wishing You Success,
John Colanzi
---------------------------------------------------
Copyright (c) 1999 John Colanzi.
5 E.Plumstead Ave. Lansdowne,PA.19050
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This article may be reproduced and retransmitted
as long as the content is not modified in any way
and the credits are not removed.
======================Joke of the Day=====================
Joke provided by
Laurie Delk <delk@columbia.total-web.net>
Check out this "take" on the "Millenium Bug".
Click on this link:
http://www.thesitefights.com/wepatrol/mil_bug.gif
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