ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
10,902 subscribers
on
web marketing and promotion
supported
by AdlandPro World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #128, Sep 22, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
=======================A D L A N D P R O T I P==========================
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it, there is a solution which you might be missing.
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over 5,000 hits to see proof of our work.
To join ADLANDPRO Affiliate program go here.
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-------------------------------------------------------------------------------
Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n s (3)
=============================================
1.)Doorway pages
~ Tonya Payne
2.)Getting fresh email leads
~ Terri Robinson
3.) Melody Treece Vargas
~ Ranking on Hot bot, MSN, Snap and Now AOL <FORUM>
N e w P o s t s (5)
==========================
1.)Linda Caroll
~ Hello Adland Subscribers!
2.) Don Wetmore
~ Free fall
3.) Jon Atwood <FORUM>
~ FREE Massive Hits Marketing Course
4.)Fiona Heares <FORUM>
~ Mind Your Ps & Qs and Provide Exceptional Service
5.) Melody Treece Vargas <FORUM>
~ What's Working for Me
Site Review Responses (1)
==========================
1.Terri Robinson
Site Review Requests (2)
===========================
1.)www.investors-intl.com
2.)http://firststop.webjump.com
G u e s t A r t i c l e (1)
================================
Ask me to buy your product.
By Robert Willmann
Joke of the Day
===============
===============================================================
F
R E E V A C A T I O N C E R T I F I C A T E
Just
For Going To The Site.
Explosive Income Discovery Creates A Never Ending Money-Machine!
Do
yourself and your family a favor, go to
http://www.adlandpro.com/redir/system.asp
or Fax 501-219-2805 Doc #609 Important use Access #lie299399.
~~~~~~~~~~~~~~~~~Please Support Our Sponsor~~~~~~~~~~~~~~~~~~~
----===(*)===-----
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Digest sponsorship info http://softfornet.com/archives/Advertising.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
=========================== Word from publisher ========================
Greetings All
Welcome 108 new subscribers who joined list since last mailing.
----===(*)===-----
Recently I designed banner which has exceptional Click-thru ratio.
About 10%, which means that on 1000 impressions, this banner
gets 100 clicks.
Banner can be seen here and advertises affiliate program which
is oriented towards generating money.
http://www.adlandpro.com/adimages/customerday.gif
My question here is why is it so good when industry click-thru
ratio from banners are about 0.5 %.
When you look at it, you will see that it doesn't provide any information
about the site behind it. In fact there is no information at all.
If you would like to respond to evaluation of this banner please
checkmark options below and of course add your comments if you wish.
-----
This banner gets good response because,
1. [ ] Hints opportunity
2. [ ] Comes from known source (owner of the site which I just connected to)
3. [ ] It is misleading and won't help advertiser
4. [ ] It has different shape than most banners.
5. [ ] It is visually appealing
6. [ ] Creates feeling of alertness
7. [ ] People know that it doesn't offer anything better but they click just
in case.
8. [ ] People like to be noted and be the one and only one.
9. [ ] Everybody likes to be congratulated.
10[ ] Looks like Windows interface
11[ ] It is on site which is about business
12[ ] It has small size (4K) and loads fast.
13[ ] It has dollar sign on it
14[ ]Other - Please specify.
----===(*)===-----
I invite everybody to use new forum to make our discussion more
effective and more easily available.
I started web based discussion forum which can be accessed here
http://www.adlandpro.com/ActiveForum/
Currently there are three discussion forums and Bulletin Board
1. Promotion techniques
2. Site Reviews
3. Other
4. Search Engine Placement
5. Bulletin board
New forum is getting moderate interest and you might want to come and
try some threads which were started recently.
1.FFAs can work!
2.Ranking on Hot bot, MSN, Snap ...
3.What's Working for Me
4.FFAs are GREAT for increasing traffic!
There are also requests for site review.
Once you there post your free ad to section "Bulletin Board".
When asked for user id and password for the first time, just
enter your favorite ones.
I included some of the more interesting posts in today's digest.
I indicated it by word <FORUM> next to it in the index area.
----===(*)===-----
Now opportunity for G R A P H I C D E S I G N E R S
I'm announcing contest on designing of logo for "Success Story of the Year"
which will be used to link to winner of Adland Digest contest. Info below.
If your logo is chosen, link to your site will be placed under logo
indicating Designer Site.
If you are interested, please go here to find out about details
http://softfornet.com/archives/success2.htm
I will invite all Adland's Digest subscribers to choose the logo.
See here currently designed logos.
http://softfornet.com/archives/success3.htm
----===(*)===-----
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each Adland page.
Adland receives 390,000 page viewings , 60,000 unique
visitors.
To be eligible for the prize, this story has to be from your own
experience.
See existing success stories here
http://www.softfornet.com/archives and click (Success Stories)
BF.
==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: Tonya Payne <tmpayne@mhtc.net>
Subject: Doorway pages
Hi Bogdan-
I read with great interest the last digest entries. Thanks to the person who
mentioned checking out my results in Alta Vista. I would like to say that when
I submitted the last email to you, those results were current at the time.
However, they change daily, and I have found that my listings fluctuate from
number 1 to number 8 on Alta Vista. So the person (unfortunately they did not
give a name) would probably have clicked on a #7 ranked listing which was
correctly listed for auto financing as the rankings change every day. Just
wanted to clarify that!
Also, I am involved in a business with uses replicated pages of their web
site...I have set up several lead-in pages on various free web space providers
and listed every one of those sites with the search engines. (They all have
doorway pages, too!) <smile> And they are all getting some nice hits, much
better than the original replicator page. I don't know if this works for anyone
else, but it is great for me! All I do is set up the account with the free
provider, copy and paste the HTML from one of my other pages, and submit the
site. It takes about 10 minutes tops for each new site. If anyone is
interested in those free web pages and how my sites are set up, here are just a
few of those sites (I believe I have approximately 14 sites set up at this
point):
http://www.computersdirect.homepage.com
http://www.myfreeoffice.com/magicmarketing/computerfin.html
http://www.computersdirect.freeservers.com
These pages are all very simple (again, to help with search engine rankings) and
if you click on the "Apply Here" link at the bottom it takes you to an
application form. This form is provided free by http://www.responders.net. The
results go to me via e-mail, my autoresponder thanks the applicant, and I enter
the information on my replicator page. This helps to keep track of my apps and
also pre-screen the apps according to the company's standards. If anyone is
involved in an affiliate program such as this, I highly recommend this method.
I hope this can help others! I would be glad to supply more information
(specific questions only) to anyone who wants to know more. With the company I
am with now, if only 10% of my apps are approved I will bring home approximately
$600.00 per week...I owe it all to multiple pages. .I'll keep you posted!
Tonya Payne
----===(*)===-----
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~~~~~~~~~~~~~~~~~Please Support Our Sponsor~~~~~~~~~~~~~~~~~~~
==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: Terri Robinson <queen3@home.com>
Subject: Getting fresh email leads and site reviews
Hi Bogdan and Adlanders!
I am always thrilled to see Don Wetmore's posts with offers
to get his free articles using an auto-responder. I don't
think I have ever been able to resist sending for one because
they are always SO good!
>Aside.
>Nice to see you back with your motivational and gentle input :)
>
>B.F.
Thank you Bogdan! I have missed writing to all of you, though
I didn't stop reading *smile* I need to use more of Don's time
management techniques to keep from getting overwhelmed with all
the "hats" I try to wear as a home-based business owner!
Diana Owens wrote:
>Subject: Getting fresh email leads.
>Would somebody please explain to me the best way to get fresh email leads
>each day for business opportunities? I'm becoming very overwhelmed with all
>the ways to promote everything. All I really need are leads.
Diana, are you talking about email addresses for you to make offers to
the people who are interested in business opportunities? If so,
you may want to place some ads on Yahoo's Classifieds under the
"business opportunities". Of course, there IS a lot of competition
out on the Internet with everyone wanting people to sign up for their
biz opp :) Check it out at http://www.yahoo.com and click on
"Classifieds" then click on Submit Ad in the upper right corner.
Just be sure to write compelling copy to make them prefer to visit
or write to you above everyone else out there. You can also go
to http://www.dejanews.com and look for lists that deal with your
specific interest and join some to see if they allow you to submit
an ad to the list announcing your opportunity.
Hope that was some help :)
Best regards,
Terri Robinson
--------------------------------------------------------------------
Specializing in Sales Professional placements.
http://www.recruit2hire.com/ Telephone: (602)233-8410
Phoenix, AZ E-mail: mailto:terri-robinson@home.com
Join our FREE monthly newsletter - Recruit2Hire Tidbits
mailto:recruit2hire-tidbits-subscribe@egroups.com
----------------------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From: Melody Treece Vargas <melodyt@nafe.com>
Subject: Ranking on Hot bot, MSN, Snap and Now AOL
On 1999-08-18 17:42:59, Knechtel Robert wrote.
>I'm wondering what pointers folks have for getting listed and ranking well.
My biggest hint is to make sure that your actual content and META
tags are relative. If there isn't good content on your pages META tags
won't be of much help. Likewise, if you have good content, you also
need to have relevant META tags.
There links to several excellent resources for capitalizing
on search engines on my site at:
http://www.success-solution.com/searchengines.html.
I highly recommend SelfPromotion and Search Engine Watch.
Melody T Vargas
======================N e w P o s t i n g (1)========================
From: Linda Caroll <linda@swdomains.com>
Subject: Hello Adland Subscribers!
Hello Again Adland Subscribers:
Most of you are familiar with the names of some of
the "giants" of electronic publishing... and all of us
are always looking for more promotion!
Because I am a long time subscriber and have a
special affection for Adland, I would like to make
a special offer just for Adland Subscribers.
With a great deal of pride, not to mention a good chunk
of my heart and soul, I would also like to introduce you to
my newest venture ...
TimeLinePub is an e-book quarterly that combines the
best of an Internet magazine, a web directory, & a resource
center. It also includes a web-wide treasure hunt!
Some of the writers/contributors for TimelinePub include:
Ray Owens: Joke A Day; Circ 300,000+
Chris Pirillo: Lockergnome; circ 170,000+
Jim Daniels: Bizweb2000
Rick Beneteau: Interniche
*Bogdan Fiedur; Adland World Classifieds*
Kate Schultz; E-Zinez
Rob Willmann; Ubrande
R.G. Ramsey: Ezine Publishing
Troy McDonald: Home Based Profit
John Johnson: Tax & Privacy Solutions
Anita McVeigh-Colson; Pipeline
Rozey Gean; Women Entrepreneurs Online
Lou Martiniano: Motor City Mall
Patrick Zanders: CashhCow
Erik Hopkins: Funny Jokes.com
(and more)
With an all-star cast of writers like this, is it any wonder
that we are all excitedly waiting the release of the
premier issue? It has fantastic potential !
I would like to invite all Adland Subscribers to list your sites
in the directory portion of the publication.. the price
is right.... directory listings are FREE!
I would also like to offer a 50% discount to Adland
Subscribers on full color ads! We have room for a few
more ads for the premier issue, due out later this month,
as well as for the holiday issue, due for Nov 15 release.
(when ordering, just say you're an 'Adland Subscriber'
and your ads are automatically half price!)
Come check us out online at:
http://www.timelinepub.com
Thanks!
All my best,
Sincerly,
Linda Caroll
-----------------------------------------------------------------
Websites that will blow your mind, not your budget
http://www.swdomains.com
A Most Excellent AdVenture
http://www.timelinepub.com
It's Not Magic.... It Just Works Like It http://www.bizwizard.com
-------------------------------------------------------------------------------
======================N e w P o s t i n g (2)========================
From: "Don Wetmore" <ctsme@email.msn.com>
Subject: Free fall
As I travel and speak to audiences around the world, it is common
to hear people complain that they feel that they are in a "free
fall" in their days, somewhat out of control, not getting to the
things that they know really matter for their long-term success.
I wrote an article addressing this issue entitled, "Control the
Free Fall" that would be useful for members of the List and their
colleagues. It's free. To get yours, email your request for
"control" to: ctsem@msn.com
Don Wetmore-Professional Speaker
Productivity Institute-Time Management Seminars
60 Huntington St. P.O. Box 2126 Shelton, CT 06484
(203) 929-9902
mailto:ctsem@msn.com
http://www.balancetime.com
======================N e w P o s t i n g (3)========================
From: Jon Atwood <jdatwood@gateway.net>
Subject: FREE Massive Hits Marketing Course
FREE Massive Hits Marketing Course beginning in October
Subscribe Now
http://www.topica.com/perl/create.pl?subscribe=1&list=1300000674
Subscribe Via Email
mailto:mhits-subscribe@topica.com
The Course should begin the first week of October.
Although this SUCCESS program is designed for my Downlines, it can be effective
in promoting most websites. It is a progressive course, so subscribing in the
beginning will be of value to most people.
Some venues we will be covering:
Setting up your site attractions,
Why it has to be FREE!
Page Loading Time,
Killer one line ads,
Building your ad cycle,
Subscribing to the 'right ezines',
Working Mailing Lists,
Maximizing Banner Programs,
Working RAPID HIT sites,
The 80% that don't enter,
Free vs. Pay Submissions
Working Custom Directories
These are just a few of the issues and methods we will cover in the Massive Hits
Marketing Course's 30 day cycle. Above all you must condition yourself to accept
change as the norm of Internet activity. Many people like things to stay the
same after they've learned something once. NOT so on the Internet, half of the
stuff you learn in your first year is obsolete in your second year, online,
there is a never- ending
learning curve.
IF you finish the course you should have developed some excellent SUCCESS
HABITS!
We look forward to learning with you in the coming weeks!
Warm Regards,
Jon D. Atwood
======================N e w P o s t i n g (4)========================
From: Fiona Heares <info@jofi.net >
Subject: Mind Your Ps & Qs and Provide Exceptional Service
We have only been on-line for 9 months now, but without a doubt the best form of
advertising that we have had to date has been our customer service. Sure it's
slower and won't give you a big rush of hits immediately but I am convinced that
"word-of-mouth" as is in real life business, is STILL the best form of
advertising you can get.
What it means for us is, (our hits are growing slowly but steadily each month)
but they are "quality hits". By this we mean repeat custom and often we discover
our new customers are referrals from previous customers.
We go to exceptional lengths to provide outstanding service to our customers and
as a result have some of our customers voluntarily carry our URL as their e-mail
signature and offer other forms of free advertising for us.
We add the personal touch to our customer services and our customers really
appreciate it. If anything ever goes wrong for a customer we will try to over
compensate to make amends. This results in not only us keeping a previously
disgruntled customer, but we usually find they have "told their friends about
us".
Both Joan and I measure part of our success by the number of new friends we have
made through our online business and feel "richer for the experience".
Fiona & Joan
---------------------------------------------
Gift Ideas by JoFi New Zealand
http://www.jofi.net/
info@jofi.net
-----------------------------------------------
======================N e w P o s t i n g (5)========================
From: Melody Treece Vargas <melodyt@nafe.com>
Subject: What's Working for Me
I'd really like hear what everyone is doing that is successful for them.
I purchased MakeYourSiteSell in April http://www.sitesell.com/solution.html of
this year and have had a lot of luck using to increase my hits and sales. I
gained an average of 118 hits a day MORE since implementing Site Sell on my
Success-Solution.com site. I have also landed six new clients for my technical
writing business that I attribute to using the manual. I definitely got my $17
worth from it!
I am also having a lot of success giving my business cards to my network
contacts and asking them to "pass them on" to anyone looking for
RoboHelp/RoboHTML or tech writers.
Melody Treece Vargas
----------------------------------------------------------------
http://www.success-solution.com
Resources, tips & solutions for working at home.
----------------------------------------------------------------
===============Site Review Request (1) ====================
From: Delilah <FINANCIALFREE@webtv.net>
Hello, I would like my site to be reviewed in the next newsletter. I
would specifically like to know if our education and seminars would be
of interest to people and second where do I find people who have the
need and cash flow for our type of information. Our website is
www.investors-intl.com and thank you very much!
Sincerely,
Delilah
P.S. Keep up the good work!
===============Site Review Request (2) ====================
From: "Laurie" <theanswer@snowcrest.net>
I would appreciate having my site reviewed in your next issue. I
created this new site, 1 Stop Resource Center, in the hopes that it
would be helpful to anyone with a website, particularly those just
starting out, by offering promotional programs and easy advertising
links. I would appreciate input on whether I have been successful
in this, and also input on whether people find it easy to move
around in the site. I would welcome any critique which would
improve the site. Thank you. Laurie Dyke
http://firststop.webjump.com
===========Site Review Responses (1)===================
From: Terri Robinson <queen3@home.com
Site Review of The Home Business Network
http://www.homebiznet.net
Mike, you have done a wonderful job on your site! It is easy
to read and navigate - great colors - very clean! You are very
smart to put your newsletter sign-up box near the top of the page
so that visitors can see it easily!
Your ads are discrete and appropriate for your visitors, and you
used the "_blank" or "_new" to make a new window open up and not
send them off your own site. Same with your graphics - great
job!
The only suggestion I would make is that you put META TAG description
and keywords in the "head" of your document for each page. Make
it relevant to that single page and submit each page to the
search engines. You have a wealth of information there that
the small business entrepeneur could use, but until it gets into
some search engines it may be like trying to find an address on
the curb on an unlighted street *smile*
I have bookmarked your site to check back and explore at greater
length! Best of luck, Mike! You have a winning page there!
Site review of AMS Team Gold
http://www.amsteamgold.com
Vince, I love the color combination you chose for your site :)
The picture is beautiful, but 60+K is a little hefty for most
visitors to wait for. Lucky me, I have cable modem, so it
loaded pretty quickly for me *smile* You can go to one of the
free gif optimizer places like MediaBuilder's at
http://www.gifoptimizer.com/index.html where you can get the
gif "shrunk down" a bit and not lose the integrity of the picture.
You did great with using ALT tags and HEIGHT and WIDTH!
I noticed in your source code that you have META TAG keywords
twice with different keywords in each place. I don't know
much about Search engines, maybe another expert here could
answer that, but I would think having it there twice might
confuse it and make it ignore your site altogether?
Your subject lends itself to you offering free articles about
health issues to your visitors too. The more interaction
you have on your site, the more likely you will be to get
repeat visitors. You might also want to offer some sort of
poll that allows them to offer an opinion about a health
issue.
You're headed in the right direction, Vince! Good luck with
your business!
Thank you everyone for being patient with my "chatty letter" -
there were so many great things to respond to this time!
Best regards,
Terri Robinson
-----------------------------------------------------------------------
Specializing in Sales Professional placements.
http://www.recruit2hire.com/ Telephone: (602)233-8410
Phoenix, AZ E-mail: mailto:terri-robinson@home.com
Join our FREE monthly newsletter - Recruit2Hire Tidbits
mailto:recruit2hire-tidbits-subscribe@egroups.com
-----------------------------------------------------------------------
================S p o n s o r M e s s a g e=====================
HELP!
I'm buried in Internet HYPE and I can't
get UP!
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you need to know to grow a successful Internet-based business. This is
NOT a hyped promise. It's Guaranteed - in writing!
Go to: <A HREF="http://www.successhelp.com/store/1344/index.html">
===============Please Support Our Sponsor=====================
===================G u e s t A r t i c l e (1)=====================
Ask me to buy your product.
By Robert Willmann
Do you actively pursue sales from your website, or do you just
list your product and "hope" that your site visitors will buy?
I've seen countless websites that had a list of products, but never
even came close to asking me to buy the product.
Direct mail marketers have mastered the technique of the sales
letter, and if you sell a product from your website, so should
you. There are several key elements that comprise a successful
sales letter, and these can be applied directly to online marketing
and website design.
1) Make sure that you plainly spell out EXACTLY what your product
consists of.
I know this sounds obvious, but I have seen hundreds of sites that
were so vague, it seemed the webmaster was almost afraid to say
what was being sold. Don't make this mistake. I use the header
HTML tags (<h1> etc.) to spell out in bold letters exactly what
I'm selling.
2) Do not be afraid to ask your customers to buy your product.
Have you ever watched those late night infomercials? If you're
up past 2:00 am. that's just about all that's on tv. These infomercials
usually tell you multiple times in one broadcast to "pick up the
phone and CALL NOW!". A call to action phrase is the specific name
for this technique. Use it. If you sell a product or service, don't
be afraid to "tell" your customers to order.
3) Use testimonials.
Once your product begins to sell, ask your previous customers to
send you a testimonial about your product. (This has been covered
in past issues of LED. Read the archives for more info on testimonials
and the power behind them.)
4) List the benefits of your product.
Many new website owners confuse features with benefits. To determine
the benefits of your product, ask yourself this simple question:
"If I was to buy this product, how would it help me?" Does it save
time? Money? Take time to brainstorm, and you'll probably come
up with a list of benefits for your product or service.
5) If possible, give a guarantee for your product.
In order to sell on the Internet, you must believe in what you're
selling. If you do, back your product by a guarantee. you'll be
surprised at how your sales will pick up simply by including a
guarantee.
And here's an amazing fact: Even if a customer doesn't find your
product valuable, many will simply never return the product. I'm
a good example. I got a watch one year for Christmas that I really
liked. It had a lifetime warranty, and when it broke, I simply
went out and bought a new one. Why? Because it's easier to go to
the mall and buy another one.
6) Finally, make sure that the visitors you're receiving are interested
in your product.
It doesn't matter if you get 100,000 visitors per month if all
of them aren't interested in what you're selling. To get around
this delima, try to target your market every time you promote your
website. (Read "Targeting Your Market the SMART way" for more info.)
That should get you started.
I've had tremendous success online selling my book, and it's largely
due to my sales letter. I never took a marketing course in my life,
but I was relentless when it came to reading about selling. Make
it a habit to surf the net and find reputable sources of information
on sales and marketing. You'll be glad you did.
If you want to really tap into online sales, start your own online
newsletter (often called an ezine). Ezines are one of the best
free promotional tools available. I actually started my own ezine
before my book came out so I could gain an initial prospect base
before-hand. And man, did it pay off. My ezine has been out for
about 3 months now, and I have over 3,000 subscribers. I learned
quite a bit about "selling" since then, and I have 2 pieces of
advice:
a) Test, test, test!!! - Try various techniques, and use your server
log to find out what technique does the best. There are no "secrets"
to internet marketing, just scientific advertising.
b) Ask successful web marketers to "fill you in" on what works.
Be prepared to wait a couple of days to get a reply, because most
successful website owners are really busy.
-------------------------------------------------
Rob Willmann is the author of "Turn Your Newsletter Into a Gold
Mine", a hot new book on ezine advertising and promotion. To learn
more, visit: http://www.ubrande.com/goldmine.php3
To contact the author email onlinemarketing@ubrande.com
======================Joke of the Day=====================
Joke provided by
Laurie Delk <delk@columbia.total-web.net>
This 60 year old woman was walking along 5th Avenue when she heard a voice
from above "You will live to be 100." She looked around and didn't see
anyone. Again she heard "You will live to be 100."
Boy, she thought to herself, that was the voice of God. I've got 40 more
years to live! So off she went to the plastic surgeon. She got everything
fixed from head to toe.
When she left the plastic surgeon's office, she got hit by a bus, died,
and went up to heaven.
She said to God "You told me I would live to be 100. I was supposed to
have had 40 more years. So how come you let the bus kill me?".
God said: "I didn't recognize you".
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