ADLANDS'
DIGEST
A
Free subscribed Discussion List
of
11,212 subscribers
on
web marketing and promotion
supported
by AdlandPro World's Classifieds
at
http://www.adlandpro.com
Bogdan
Fiedur, Publisher
mailto:
Bogdan@softfornet.com
Vol.
1, #132, Oct 07, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
=======================P O W E R T I P==========================
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-------------------------------------------------------------------------------
Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n s (3)
=============================================
1.)Browser Compatibility
~ Melody T Vargas
2.)Ads Not Pulling? Don't Blame the Publisher Yet!
~Wendy Phillips
3.) Target tip.
~ Jerry Garner
N e w P o s t s (3)
==========================
1.) robert olson
~ Creating Your Own Webpage
2.) Bob Scalia
~ Live and Learn
3.)Don Wetmore
~ Breakdowns
Site Review Responses (1)
==========================
1.) Melody T Vargas
Site Review Requests (2)
===========================
1.)www.investors-intl.com
2.)www.skijapanguide.com
G u e s t A r t i c l e (1)
================================
Spam, UCE, & Prospects-Crossing The Line!
by William B. Doyle ("Willie Raccoon")
G u e s t A r t i c l e (2)
================================
Ad Tracking 101: Tracking Ad and Banner Performance
by Calvin Merrick
Joke of the Day
===============
==========================================================
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~~~~~~~~~~~~~~~~~Please Support Our Sponsor~~~~~~~~~~~~~~~~~~
----===(*)===-----
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Digest sponsorship info http://softfornet.com/archives/Advertising.htm
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
================== Word from publisher ====================
Greetings All
Welcome 107 new subscribers who joined list since last mailing.
----===(*)===-----
This message is off topic but since it is such a breakthrough
in technology I'm mentioning it here.
This is absolutely incredible!!!!
You can actually take a picture of yourself using your computer monitor.
Your monitor can discern small electrical impulses and detect bright
and dark areas very close to the screen (1-2 feet). This is still a
beta site, and the image is blurred, but it works !!!
Here's the link...
http://www.smartbot.net/camera2.html
----===(*)===-----
I was given for my review program called PressBlaster.
This new program allows for "do-it-yourself" press release distribution.
It will send your press release to 7000 press associates
and will help you with creating of your own press release through
built-in knowledge center.
You can either run your own service delivering press releases for
your clients or use it for yourself every once a while.
It has updateable database wich can be refreshed through easy
menu function.
It seems to be very simple to use.
1. Read info from knowledge center how to write effective press release.
2. Write your own press release
3. Send it to yourself to see how it is going to appear in mailboxes of
receiving press associates
4. Select media type you want your press release to be sent to and
press send button.
Program then will send your message to selected media representations.
Get your free copy here
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This application will generate a huge amount of publicity and internet traffic
to your website.
Unlimited Use!
I'm going to use it soon. :)
----===(*)===-----
I invite everybody to use new forum to make our discussion more
effective and more easily available.
I started web based discussion forum which can be accessed here
http://www.adlandpro.com/ActiveForum/
Currently there are four discussion forums and Bulletin Board
1. Promotion techniques
2. Site Reviews
3.Search Engine Placement
4. Other
5.Bulletin board
New forum is getting moderate interest and you might want to come and
try some threads which were started recently.
1.FFAs can work!
2.Ranking on Hot bot, MSN, Snap ...
3.What's Working for Me
4. FFAs are GREAT for increasing traffic!
There are also requests for site review.
Once you there post your free ad to section "Bulletin Board".
When asked for user id and password for the first time, just
enter your favorite ones.
----===(*)===-----
Now opportunity for G R A P H I C D E S I G N E R S
I'm announcing contest on designing of logo for "Success Story of the Year"
which will be used to link to winner of Adland Digest contest. Info below.
If your logo is chosen, link to your site will be placed under logo
indicating Designer Site.
If you are interested, please go here to find out about details
http://softfornet.com/archives/success2.htm
I will invite all Adland's Digest subscribers to choose the logo.
See here currently designed logos.
http://softfornet.com/archives/success3.htm
----===(*)===-----
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each AdlandPro page.
AdlandPro receives 450,000 page viewings , 75,000 unique
visitors and grows on average 20% each month.
To be eligible for the prize, this story has to be from your own
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See existing success stories here
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click (Success Stories)
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==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: Melody T Vargas <melodyt@nafe.com>
Subject: Browser Compatibility
Hi Bogdan & AdLanders!
Linda Caroll <linda@swdomains.com> made a
great point
in issue #131:
> On the web, you never get a second chance to
> make a good first impression. What's yours?
> Is your site fully browser compatable?
There is a site that offers you the availability to
check your browser compatibility and your links at:
http://www.jimtools.com/
Click on the HTML tab to access these tools. The
tools are free and the site is excellent.
Melody T Vargas
-------------------------------------------------------------------------
http://www.sitesell.com/solution.html
Don't waste your time or money, learn how to Make
Your Site Sell. Free sample chapters & newsletter.
----------------------------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: Wendy Phillips <GlobeCity@aol.com>
Subject: Ads Not Pulling? Don't Blame the Publisher Yet!
<<Ads Not Pulling? Don't Blame the Publisher Yet!
Ad
Writers Tips & Tricks
By Robert Olson>>
I greatly appreciate this article. I used it to creade part of the heading
for my website rather than merely an ad.
[attract - Attention]
We offer the best products & services!
[generate - Interest]
>From the best sources.
[stimulate - Desire]
What you want & need.
[ask for - Action]
Click our links & buy them now.
Wendy Phillips
-------------------------------------------------------------------
Globe City's Planet Shopping
http://members.aol.com/GlobeCity/index.html
------------------------------------------------------------------
==========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From: Jerry Garner <casinonow@hotmail.com>
Subject: Target tip.
Message Being Replied To:
>Jerry Garner suggested using target="_new" instead of
target="_blank"
>A couple of months ago I received an email from a person saying that
>some of the links on my site were not working. The links not working
>were the ones going to other domains and had target="_new" on them.
>After experimenting I found they worked if I changed them to
>target="_blank".
>If I remember correctly he was using Windows NT with Netscape. For some
>strange reason, it did not recognize the target="_new" tag.
>Gary Morrison
I suppose there could have been any number of faults with that particular
situation. The problem could have been because the person was still using an
old version of Netscape from before the _new tag was invented. I could be
wrong, but I believe the _blank tag was introduced a year before the _new
tag.
You also said it was possible that he was using WindowsNT. Perhaps this was
actually the operating system of his web server (It is not very common to
find someone running NT on a personal computer, mainly because it has alot
of limitations when it comes to multimedia applications). If that is the
case, it could have been a problem with the operating system. I have heard
alot of complaints about NT's problems as a webserver, especially when
trying to access a document constructed with Front Page. The only time I
have ever used NT was on a small file server for my private Ethernet LAN at
home, and I didn't really encounter any problems with that.
Anyway, I suppose the real question is whether or not it is worth changing
your page because of a problem one person is having, and without knowing
where the real problem lies. I suppose in your case it was, as it is
sometimes easier to just play it safe than to go messing around with things,
but it's not something I would want to make a habit of. Also, this is the
first time I have ever heard of a problem with the _new tag. I would like to
hear if anyone else has had problems with this tag on their pages.
Jerry Garner
----------------------------------------------------
CasinoNow! Gaming Resource Center
http://members.tripod.com/BooksNow/
----------------------------------------------------
======================N e w P o s t i n g (1)========================
From: "robert olson" <ro@artelco.com>
Subject: Creating Your Own Webpage
Recently, I have had articles published in this ezine and others about creating
doorway pages for better search engine rankings. I even have a doorway page
fill-in template available for your use. You can access the articles and
template at: http://freeyellow.com/members8/freewebpromote/index.html
By sharing the knowledge I have acquired, I have received many wonderful emails
from people who have benefited from what I was willing to share. Many people
write articles and share everything they know so your internet experience can be
made easier.
No matter how much you give, it seems there always has to be someone who takes
what was never given. I have had a couple people copy my classified ad webpage.
They copied the title, description, keywords and even body text. One of the
people is probable reading this post and if so.... there is a better way to
create a webpage.
Anyone can gather ideas from websites. You can even go to the source and learn
how other people use meta tags and html code. Take what you learn and get
creative. Put the time in to build your webpage. There are no set rules. If you
like what you create, more than likely other people will too. If you are in a
hurry and want to shorten your learning curve, there are some great sites
available where you can get all the tools and training you need to create your
website.
There always will be satisfaction in creating something on your own and webpage
building is no exception!
Thanks
Robert Olson
-----------------------------------------------------------------
Everything you need to create a powerful money
making website! Click Here!
http://www.privatesites.com/warriors.cgi?UB3405
-------------------------------------------------------------------
======================N e w P o s t i n g (2)========================
From: "Bob Scalia" <BobScalia@worldnet.att.net>
Subject: Live and Learn
Recently I terminated my membership in a service that was promoting Cookie
Cutter programs. There is nothing like the original offered by Gary White in
terms of keeping you updated and online (in business). It was a valuable
learning tool for the $20 charged--especially for me--I had no experience
whatever in marketing using the Internet. Others spammed and as a result all had
inteference with their ongoing operations--expecially with the non-Gary White
service provider. Even though Gary had problems as well--I remember when Kevin
of Echecks went through an upset because of spamming by some member. Onelist
abruptly dropped lists which were by design meant to help fledgling online
businesses get going...etc. etc..and so it goes..I stick to running my
classifieds and avoid any "safe Email lists" because I do not want trouble or
want to cause it for anyone else. I'd like to hear about practical experiences
of others in getting an online business up and running. I could use some good
"success" models.
Bob Scalia
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---------------------------------------------------------------------
======================N e w P o s t i n g (3)========================
From: "Don Wetmore" <ctsem@email.msn.com>
Subject: Breakdowns
One the most important Time Management issues I regularly
encounter deals with relationship breakdown and divorce. It
causes great stress and an enormous loss of personal productivity
opportunity both on and off the job. I have written an article on
this issue not only from the perspective of a Time Management
specialist but also as an attorney. It's entitled, "Why we
Divorce" and I am pleased to share it with members of the List.
To get yours, email your request for "why" to: ctsem@msn.com
Don Wetmore-Professional Speaker
-----------------------------------------------------------------------
Productivity Institute Time Management Seminars
60 Huntington St. P.O. Box 2126 Shelton, CT 06484
(203) 929-9902
mailto:ctsem@msn.com
http://www.balancetime.com
-----------------------------------------------------------------------
===============Site Review Request (1) ====================
From: Delilah Ortiz <FINANCIALFREE@webtv.net>
Hello,
We have previously asked for a site review and never received a
response. We would like to know whether or not our information would be
beneficial to your readers, where do we go to find clients who are
interested in our information and have the cash flow to attend our
seminars.
Would you please review our website at www.investors-intl.com and give
us your honest-to-goodness professional opinion?! Thank you very much!
Sincerely,
Delilah Ortiz
===============Site Review Request (2) ====================
From: "Andrew M Lea" <andrew@naspa.co.jp>
Dear Sir/Madam/Everyone
SITE REVIEW REQUEST : www.skijapanguide.com
Thank you for the great newsletters and advice every week - always a good read.
I would really like some people to take a look at my new web site "Ski Japan"
and tell me what they think.
I am hoping to get some sponsors in the near future and want to make this a
first stop for people looking for information about skiing in Japan.
The address is:
www.skijapanguide.com
Any comments are really appreciated,
Many thanks
Andrew Lea
-----------------------------------------
andrew@skijapanguide.com
---------------------------------------
===============Site Review Response (1) ====================
From: Melody T Vargas <melodyt@nafe.com>
Hi Bogdan & AdLanders,
In issue #131, a site review was requested for
http://www.userscomfort.com/cow
Cow is not the "moooo" kind, but stands for "Club Of
Winners." I was actually disappointed because without
knowing anything but the name of the site, I was hoping
for a cute cow site to show my three year. I'd be careful
that the URL might backfire. This can be avoided, of
course, with a good tag line that uses Club Of Winners
wherever the URL is posted. I am sure the owner of the
site will do that.
My strongest suggestion is to offer one copy of the news-
letter on the site as a preview. There are a lot of QUALITY
free marketing newsletters available so the site needs to
distinguish itself. Unless a person is ONLY joining to get
in on the matrix, $5 a month for a newsletter site unseen
is not something a lot of people will spend. They will spend
$5 for a bizop in a lot of cases, but not for a newsletter
unless it is a good one with valuable information.
My second suggestion is to get some testimonials up on your
site as soon as possible from happy members. It's best if
you can include an email address and their full name where
a potential member can check the testimonial out.
Do you offer a guarantee? It doesn't look like there is a
monthly minimum, so they have to send $5 each month. What
happens if the $5 they buy is in one month and their sign-ups
are in another? I am not an expert in matrixes, but this
one looked confusing.
I wouldn't join, but for a $5 bizop, I think that the site
is easy to use and could get members, especially if the
newsletter is worth the investment.
Melody T Vargas
-------------------------------------------------------------------------
http://www.success-solution.com/
Resources, tips and solutions for home businesses
------------------------------------------------------------------------
===================G u e s t A r t i c l e (1)=====================
Spam, UCE, & Prospects-Crossing The Line!
by William B. Doyle ("Willie Raccoon")
A long, long time ago ('92/'93) in a
country far, far away (Japan)...
I received, via snail mail, numerous
offers to get rich quick, be my own
boss, etc. One finally caught my eye
and I joined up with the problem we
all have of needing prospects.
At the time (prior to my intro to pc's),
direct mail seemed the way to go.
I bought all kinds of books, manuals,
tapes and subscribed to numerous
opportunity-style magazines. A buddy
helped me put together the initial
contact letter, company brochures,
etc. Being stupid, & just having read
the chapter about backend sales, I
included a backend offer (printed on
my friend's printer) in the initial contact
package (handwritten business envelopes,
red ink, regular stamps, photocopied letter).
How many errors so far?
We mailed out about 2,000 of them
as a test. I forget where I obtained
my list of prospects. Result? In about
2 weeks I was "disenrolled as an Independent
Associate". End of my financial
independence dreams? No, just on hold.
<Flash forward to November 1998>. With
transfer to the Fleet Reserves after
20+ years of honorable service in the
U.S. Navy rapidly approaching (30Apr00),
huge debt, no house, no savings, I began
looking again at all the junk mail I
received, snail and e-mail.
One email caught my eye so I corresponded
with the Canadian gentleman and surfed to
the websites he directed me to. I was
hooked! I joined up, duplicated the
different websites (www.ejfa.com/raccoon ,
www.theduplicator.com/vip.cgi/wraccoon ,
www.successtv.net/raccoon ,
www.prepaidlegal.com/wbdoyle ,
www.legalhelpnet.com/raccoon ), and avidly
read everything at the websites, corporate
site/brochures, the training material/e-mails,
and so on. Sound familiar?
Now the hard part = finding leads/prospects.
the websites trickled them to me (continue to
do so) but too slowly for my gameplan.
>From January to August 1999 I surfed the net,
hit online classifieds, FFA pages, e-zines,
in search of leads. I did the link exchange,
banner exchange, exchange-exchange thingey
(my personal website, www.willieraccoon.com ,
was lost in all the stuff). I also joined over
300 opt-in lists of sellers trying to sell to
each other. Duh!
Further and further into debt I went.
Getting desparate, I responded to an e-mail
offer of "targeted e-mail lists"...
===================================
"...which have some targeted, verified
and a few un-targeted e-mail address lists.
The lists are controlled by some of the most
sophisticated extraction, verification and management
software and the most stringent Code of Ethics
in the direct e-mail marketing world.
These were extracted from various categoric
and public resources across the Internet which
will allow you to target specific products and
services to individuals and businesses who are
interested in them.
These email addresses came from various sources such as:
Opt-In Requests, Client Rosters, Customer Databases,
Vertical Market Databases, Subscriptions, ISP's,
Newsgroups, Focused Search Engine Extraction,
List Servers, New User Chat Rooms, Forums, Web Malls
and various other Web Sites. All addresses have been
passed through a sophisticated list management and
address verification software.
These lists are targeted at specific categories who
are interested in certain types of product. Provide
a product or service that they are interested in and
you will reduce removes and flamers dramatically.
Average deliverability rate is approximately 82% to
93%, even up to at least 98%!"
============================
"Wow! A goldmine!" I thought. I carefully followed
the instructions on the initial contact e-mail with
the disclaimers, (ADV) in the headline, "...I was
informed you are interested...is this still true?",
if no="remove" instructions, if yes=e-mail me, etc.
I didn't key on the word "extracted", believing these
folks were truly interested in receiving e-mail
about services and products.
In 2 days, I sent out a test e-mail of 2,547 to the
"Alabama" & "Arkansas" lists, 841 to the "Entrepreneur"
list. Result? Over 33% were "undeliverable/user unknown",
too many "removes" to count and one spam accusation!
I immediately stopped e-mailing, deleted all the
downloaded lists and requested my membership be
terminated with a refund. The list company agreed. I
also informed my upline, the company and the host/
managers of the other websites. The company, my
upline, and 3 duplicated website hosts/managers were
understanding (alot of "I told you so's").
Too late! 2 websites (www.willieraccoon.com &
www.theduplicator.com/vip.cgi/raccoon ) were quickly
"disabled due to spam, other abuse or policy violation
...does not support or approve of spam and we will not
allow our service to be used with spam!" The website
hosts/managers didn't even bother to contact me to find
out what was going on...guilty until proven innocent!
I've e-mailed them the full story and now await their
respective replies. The Duplicator forgave me for
being a stupid rookie.
The websites were listed in my e-signature and the
organized attack to shutdown all my websites continues
to this day (Oct99). Recently, the unknown zealot(s)
have begun attacking one of my ISP's.
Someone is on a "mission"! (I'm investigating legal
action against them since I have "Protection...
Security...Peace of Mind" which only costs me $16/month).
While I am NOT guilty of spam, I AM guilty of ignorantly
sending unsolicited commercial e-mail (UCE) to folks I was
lead to believe were interested in receiving offers via
e-mail. This is still a big NO-NO!!! I had crossed a line
in an attempt to make my business successful and very
nearly lost it all. Don't do it! Buyer beware!
So, am I back to where I started? NO.
I'm going back through some online/offline marketing courses
to review. I am actively copying successful online marketers now:
one way is to gain leads from sources who placed generic
MLM/network marketing ads and compiled the ad respondants
into lists of interested folks. Another way is to explode
business via inexpensive e-zine ads (like this ezine).
Work? This is too much fun to be called "work"! May 1999
be THE year for you and yours! I know it's mine.
William B. Doyle webmaster of www.willieraccoon.com
PSC 476 Box 64 (needs a host...lost
9NetAve host)
FPO AP 96322-0064
wbdoyle@prepaidlegal.com
(011) (81) 6117-52-7534 raccoon@sba.attmil.ne.jp
raccoon@usonet.ne.jp
===========================================================
William B. Doyle, a 38 year old (eternally 25) electrician
serving as a Naval Law Enforcement Officer in Sasebo, Japan,
retires from the US Navy 30April2000 & plans to grow old
with his Korean bosslady (wife) in South Korea, working his
business via e-mail, internet and snail mail.
===========================================================
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===================G u e s t A r t i c l e (2)=====================
Ad Tracking 101: Tracking Ad and Banner Performance
by Calvin Merrick
Keying Is the Key
The best way to test the effectiveness of specific ads and
banners is to "key" them. How is this done? Here is an example
of a keyed ad:
What Does The FBI Have On You? - Find out! Visit now for even
more amazing secrets! Free Lifetime Upgrades and Free Bonuses!
http://www.YOUR_DOMAIN.com/webpage.html?key
In this example, the "?key" descriptor is what allows you to
track your ad.
The ?key should of course be a descriptor of the ezine in which
the ad was placed. For example, say you place an ad in "Strange
Ezine", you may want to use this key - "?strg". Then your URL
would look like this:
http://www.YOUR_DOMAIN.com/webpage.html?strg
The "?strg" will not prohibit a visitor from getting to the web
site, so feel free to use any combination of numeric or alpha
characters you wish.
If you want to get even more specific, you can use a key that
tells you what week and month the ad ran. Like this "?strg199"
Where strg = Strange Ezine and 299 = second week of September
1999.
You will also want to maintain a log that lists the advertising
media and the "key" you used to track the performance of that
media. Here's an example two log file entries:
EZINE/AD MEDIA NAME KEY
DATE SUBMITTED TYPE
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Hot Marketing Ezine ?hme
10/02/1999 ad
Profit n' Cash Times ?pct
10/05/1999 banner
When you review your log files, the full URL along with the
"?key" descriptor will show up, allowing you to tally the number
of visits generated from the ezine, banner, classified ad or link
where the URL was listed.
Tracking Ad Performance Without Log Files
If you don't have access to log files on your web server or would
rather use a different method of tracking, try this.
1. Create a web page with a description of the product or service
you are marketing. A brief description of benefits along with
a personal endorsement generally works best for this type
page. Add the link to the affiliate program you are promoting
on this page.
You will create a web page (monitor page) for each specific
advertising media in which you place an ad or banner. If you
place ads in ten different ezines, you will create ten
different pages and set up ten different stats-counters as
described below. This allows you to track the performance of
each specifie ezine, banner or classified ad.
Click on the link below to access some example template pages
and setup instructions. This is basically how you want to set
up your monitor pages:
http://www.profibank.com/cda/cda-exss-howto.html
2. Place a stats-counter near the bottom of the page. Here is a
link to resources where you can obtain free stats-counters:
http://www.profitbank.com/wr/webdev/free-scripts.html
3. When you place ads or banners, link them to this newly created
web page. You will then be able to track the number of
visitors that result from specific ads, banners or links that
you have placed.
Now you're ready to see which ads, banners, links and advertising
media are really producing and which ones are the dead-weight
responsible for dragging your profits down.
Once you have your tracking system set up, you're ready for the
fun part - testing your ads and banners in different media and
tallying the results. Improve the winners and prune away the
losers.
Keep a Winning Attitude and Never Leave Home Without It!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Calvin Merrick is operator of the Cyber-Detective Affiliate
Program. The program pays a 50% commission. The product is easy
to sell, has a wide market appeal and fits well with most any
type web site. The Cyber-Detective Affiliate Progrm is free to
join. Fast, easy 2-minute signup. Join Now by going to:
http://www.profitbank.com/cd/cd-affiliate.html?ald
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright 1999. All rights reserved. You are free to republish
this article as long as the resource box is included.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
======================Joke of the Day=====================
Joke provided by
Laurie Delk <delk@columbia.total-web.net>
At the Henry Street Hebrew School, Goldblatt, the new teacher, finished the
day's lesson. It was now time for the usual question period.
"Mr. Goldblatt," announced little Joey, "there's somethin' I can't figure
out."
"What's that Joey?" asked Goldblatt.
"Well accordin' to the Bible, the Children of Israel crossed the Red Sea,
right?"
"Right."
"An' the Children of Israel beat up the Philistines, right?"
"Er -- right."
"An' the Children of Israel built the Temple, right?"
"Again you're right."
"An' the Children of Israel fought the 'gyptians, an' the Children of Israel
fought the Romans, an' the Children of Israel wuz always doin' somethin'
important, right?"
"All that is right, too," agreed Goldblatt. "So what's your question?"
"What I wanna know is this," demanded Joey. "What wuz all the grown-ups
doin'
all that time?"
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