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on web marketing and promotion
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Bogdan Fiedur, Publisher
Vol. 1, #133, Oct 12, 1999
POST AND UNSUBSCRIBE INFO AT BOTTOM
=======================P O W E R T I P==========================
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Topics in this issue:
Word from Publisher
F e a t u r e d P o s t
C o n t i n u i n g D i s c u s s i o n s (3)
1.)Live and Learn
~ Jon D. Atwood
2.) Subject:Spam, UCE, & Prospects-Crossing The Line!
3.) Ad Tracking 101: Tracking Ad and Banner Performance
~ Adam Spurgeon Zens
N e w P o s t s (2)
~ Trying to earn a living on the internet
2.) Mr. Luigi Marruso
~ I need help again ...
Site Review Responses (0)
Site Review Requests (3)
G u e s t A r t i c l e (1)
Freebies can help YOUR small online business!
by Joe Reinbold
Joke of the Day
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Digest sponsorship info http://softfornet.com/archives/Advertising.htm
================== Word from publisher ====================
Welcome 130 new subscribers who joined list since last mailing.
For anyone who is running a business on the net there is a new free Ezine
being launched on 15 October 1999. It is called "If You Dare" and provides
free ads to subscribers as well as free article submission. You can also
submit fiction and poetry and more. Articles deal with many topics including
web promotional ideas.
If you want to know more or receive a free subscription email
I invite everybody to use new forum to make our discussion more
effective and more easily available.
I started web based discussion forum which can be accessed here
Currently there are four discussion forums and Bulletin Board
1. Promotion techniques
2. Site Reviews
3.Search Engine Placement
New forum is getting moderate interest and you might want to come and
try some threads which were started recently.
1.FFAs can work!
2.Ranking on Hot bot, MSN, Snap ...
3.What's Working for Me
4. FFAs are GREAT for increasing traffic!
There are also requests for site review.
Once you there post your free ad to section "Bulletin Board".
When asked for user id and password for the first time, just
enter your favorite ones.
Now opportunity for G R A P H I C D E S I G N E R S
I'm announcing contest on designing of logo for "Success Story of the Year"
which will be used to link to winner of Adland Digest contest. Info below.
If your logo is chosen, link to your site will be placed under logo
indicating Designer Site.
If you are interested, please go here to find out about details
I will invite all Adland's Digest subscribers to choose the logo.
See here currently designed logos.
If you think, you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999 I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of small button at the bottom of each AdlandPro page.
AdlandPro receives 450,000 page viewings , 75,000 unique
visitors and grows on average 15% each month.
To be eligible for the prize, this story has to be from your own
See existing success stories here
http://www.softfornet.com/archives and click (Success Stories)
======================F e a t u r e d P o s t ========================
From: Robert Olson <firstname.lastname@example.org>
Subject: Tips For Driving Traffic to Your Website!
One of the best things you can do to drive traffic to your site is to write
articles or share tips in ezines such as this one. If you are an internet
beginner, share the new things you learn. Do some research and write
a short article. Getting an article published by an ezine is a numbers game.
Submit to enough of them and you will eventually see your articles or
marketing tips published and you will also see the traffic to your site
I recently had a hacker get into my site and I had to totally start from
scratch. While I put a new site together, I also wrote a short little marketing
tip and an article on writing classified ads. Within 10 days my site was up to
100 visitors a day. I was a plumber for 10 years and had no high school
diploma. My english grade was a big old letter D. Now if I can write a few
articles....so can you!
Another technique you can use is creating doorway pages to get top search engine
Don't let anyone tell you how hard it is to get top search engine ranking! In
this same 10 day period since my site went down, I got a listing on Yahoo.
Under 'free classified ads'
I show up #12 and this was on my first try. On this doorway page, I guess you
could say that I made it content rich. It has a 'free classified ads' headline.
Then I advertise my Adland classified ads site and a couple other items. Then
I go on and list alot of other free classified ad sites. Take a look at how the
is set up and it can give you an idea on how you can setup a page to get a good
search engine listing. Take a look
http://freeyellow.com/members8/freewebpromote/adsites.htm I have a couple
and a template for a doorway page that you access here:
The doorway page template has instructions included. This template has given me
alot of top positions and I am sure it will be of value to you too!
The last tip I will give today on driving traffic to your site is on using
advertising such as banners and classified ads. If you can't afford to hire a
to write your ads, and writing ads isn't what you do for a living, you will
need to do a little
studying on how to write effective ads. There is a proven formula that has been
decades by professional copywriters. I have wrote an article detailing this
if you will send an email with 'formula' in the subject line, you can get a
Text ads always seem to out pull banner ads and you have a great place at Adland
to get some exceptional exposure for text type display ads. One of the reason
for a great response rate at Adland is that your ads are boldly displayed at the
Adland pages. They pull great and I would suggest them to anyone who wants to
this type of advertising.
Robert Olson publishes FreeWebPromote a tutorial based Ezine. Place your ads on
over 3500 Website with just one insertion. Find internet training, tools and
consulting all at one location! Click Here Now!
S U P E R P R O M O T E
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Your Classified in 900 Internet Malls
40,000+ Banner Displays
We do it all again in 60 Days to keep your site at the top of listings!
The Best Value for Getting Your Site Noticed!
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==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: Jon D. Atwood <email@example.com>
Subject: Live and Learn
> From: "Bob Scalia" <BobScalia@worldnet.att.net>
> Subject: Live and Learn
> I stick to running my classifieds and avoid any "safe Email
> lists" because I do not want trouble or want to cause it for anyone else.
> I'd like to hear about practical experiences of others in getting an
> online business up and running. I could use some good "success" models.
> Bob Scalia
It took me a VERY LONG Time to figure out the things that work for
me. Fortunately you already know about one of the best ways I get
new traffic to my site. Adland Classifieds! If you haven't already,
DEFINITELY set up an Affiliate page such as this
I get new visits every day sent to me from my ad at Adland, plus I
earned a little extra $$ from it. Who's complaining right?
I have also had good success, believe it or not, using FFA sites. I
don't use software like FFA Blaster or anything similar. I stick strictly
to something that continues to bring me new visitors day in and day
out. AutoLinkPro! Why do I prefer this?? Well, here are a few
- you can submit 20 URLs to 40,000 ffa links EVERY day in minutes
- you never receive an ffa site autoresponse
- deal with ZERO submission response email
- careful wording will bring new signups EVERY DAY!
- 40,000 submissions costs less than $0.35 a DAY!
- Join as a Partner for only 3 equal payments of $43.00 spread over
the first three months of your membership
Do you have any FREE services that you can offer your visitors?? I
started a FREE website promotion site to get signups in my Primary
MLM (DHS Club http://www.clubshop.com/members/JA04064.html)
I promote URLs & Descriptions to OVER 7304 sites for FREE if
someone displays my banner or signs up as a FREE member of
DHSC. One of my members just won a $100 shopping spree at our
mall today! What a deal. I just wish it had been me!!
I am also getting decent traffic from the search engines. They are not
DEAD as some try to claim these days. The only thing is that you
Definitely have to Optimize your Meta tags so you will get good
placement. This might take some time and research on your part,
but it can be done. I've got top 5 listings for all kinds of keywords
dealing with my sites.
I've also begun experimenting with GOTO.com. I "donated" my initial
$25 to get my account going. I then took about 3 hours one night and
researched Keywords to bid on using a neat little tool at
http://www.jimtools.com You can see the top sites for each keyword
and how much they are paying for that placement. As a result of
that, I have a list of about 150-200 keywords that I'm listed in the top
5. Guess how much I'll pay if someone clicks thru?? ONE PENNY!!!
I hope this give you some ideas to go off of. If you are interested, you
can email me personally and we can talk more about this. I also have
a FREE Marketing course that started 4 days ago. You can still sign
up and view the past issues online.
Jon D. Atwood
Voice 800-914-3610 FAX 419-844-3891
FREE Marketing Course, "Mastering the Art of Duplication"!
Starts October 4th, 1999! http://www.topica.com/lists/mhits@
HELP WANTED - Build Your OWN ISP!
==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: Melanie <firstname.lastname@example.org>
Subject:Spam, UCE, & Prospects-Crossing The Line!
In the last issue Bob S. talked about an affiliate network having
major problems due to spammers. I am also involved with one
huge affiliate network that also has had 2 rather Large *incidents*
(meaning that 2 affiliates spammed 12 Thousands newsgroups in
just under 3 hours! Ah-Yes, the sheer power of automation...) and
had to set up their own ISp due to being shut down twice....
which got me to thinking about what I know about spam
tracking....which is quite a bit...
which lead me to wonder if there would be a market for this idea I
I am busy running other things right now...but this idea is one that I
believe could go a LONG way towards protection-I mean, anyone
can do this...BUT you have to have the time AND the tools AND
the drive...it is pretty time-consumming.
I would like to hear what you Adlander's think of it...sigh...I may
have to get yet another domain for this idea :}
Find Anyone-Right Now
==========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From: Adam Spurgeon Zens <email@example.com>
Subject: Ad Tracking 101: Tracking Ad and Banner Performance
Excellent article by Mr. Merrick on Ad Tracking.
However, I like even more the possibilities
for ad and signature tracking in terms of
what marketing specialists might call the
"silly" factor, that is, having a sense
of humor to get more business and putting
silly terms/phrases after the question mark.
Here's an example of what I mean from our
Yes, the very best of Christian poetry.....
Have you read the latest psychotherapy best-seller? NOT!!!
Would you like to climb Mt. Everest?
Adam Spurgeon Zens
Editor, Locust & Honey
======================N e w P o s t i n g (1)========================
From: Sherry <firstname.lastname@example.org>
Subject: Trying to earn a living on the internet
Hi All; I am fairly new to the web, but due to unforseen circumstances I have
had to resort to trying to earn a living on the internet. I would very much like
your opinion on my new site at http://www.geocities.com/Eureka/Office/9330/
Please bear in mind that it is not complete, will probably never be complete and
I have only got about half of the pages done so far. I plan on having about 12
pages total, and it is taking a little longer than I had planned, but I believe
that it's a pretty good start so far. I am working on getting my own domain soon
for a better presentation but that will have to wait til I make some money. I do
work on it every day, so you might need to check back often. Oh and take your
sense of humor with you, the internet is a lot like a circus (zoo might be a
better term) and that is sort of the theme of the first page. E-mail me with
reviews at email@example.com
Thank You. Sherry;
SAVE MONEY ON YOUR CLOSING COSTS!!!!
MORE BUSINESS OPPORTUNITIES!
======================N e w P o s t i n g (2)========================
From: "Mr. Luigi Marruso" <firstname.lastname@example.org>
Subject: I need help again ...
Hi Friends !
I need again your help and I'm ready to do everything you will ask me in
order to change the favor. I have 3 questions but contact me even if you can
help me only with one of my requests :
1 - I'm looking for a Majordomo software (or something similar) to manage a
newsletter on a Web Site hosted on an NT Server. Free or at a low price is
2 - I'm looking for many Web Sites where I can take free tools and softwares
for my Site, under form of scripts or simply of html tags.
3 - I need urgently addresses of Associations which are able to give
judgements about the construction of my Web Site under all its aspects.
This is all for now; I'm here to help you in each moment !
Note from Editor.
Read today's article
Freebies can help YOUR small online business!
by Joe Reinbold
to get answer to some of your questions.
===============Site Review Request (1) ====================
From: "Jay Andrassy" <email@example.com>
Our eRegistry has been built to provide Families and Groups with a means of
tracking gift giving events and helping them choose the right gift, the first
time. We do this by allowing each member of your group to create a personal
registry that may be viewed by other members of your group. Each personal
registry includes shipping and contact information, interest lists, event lists
and dates, a wish list, and more.
Here is a site to look at and review I would like you ideas , free and your
members can use it if you wish.
"Quality is never an accident, It is always the result of intelligent effort"
Thanks, best regards
561. 545.2261 Office
===============Site Review Request (2) ====================
From: "Cathy Pronier McCollough" <firstname.lastname@example.org>
Dear Fellow List Members
I am wanting to approach retail outlets about selling our French Natural Beauty
Products. Does anyone know where I can find information that can help me to set
the discount percentages for the retail stores?
I want to use the brick and mortar stores as a possible channel to advertise and
penetrate the American market. This product is new to the US and although I
have had pretty good sales, I would like to push the product brand to the
American public. If it will help you to understand what type of advertising we
may want to use, take a look at our site at http://www.beautenaturelle.com
If you have any other ideas about branding and about product recognition, I will
be glad to hear about them.
Bringing you natural beauty products with a French touch of Class.
===============Site Review Request (3) ====================
From: John Assante <email@example.com>
Dear Bogdan and Dedicated Readers,
SITE REVIEW REQUEST : www.best-mall-of-all.com
As an avid reader of Adland's Digest I would to first like to thank the
publishers that produce the "Finest Of The Internet" publication. The
articals are fresh and all the advice is great! And all the readers of the
the way they go out of their way to help people who ask for help.
I would really like your "helpful" readers to take a look at my web site
"The Best Mall Of All" and tell me what they honestly think.
The input would give me the feel if this is a unique concept enough to pursue.
The URL is: www.best-mall-of-all.com
All comments would be greatly appreciated,
Many thanks to all!
John Assante, firstname.lastname@example.org
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===================G u e s t A r t i c l e (1)=====================
Freebies can help YOUR small online business!
by Joe Reinbold
There are thousands of locations on the Net to get free information,
help and services. You just need to spend some time online and at
one of the major search engines. If you are trying to build a
business online, you might need some help with html to build your
page or site, a way to check the html out once you have your page
set up and ready to go, some graphics, logos, fonts, buttons,
bullets, cgi scripts and more. There are sites that offer these
items or services for free. So if you are not a programmer don't
let that stop you. Get that mouse going and start clicking and
Here are some sites that will get you started.
These can help you with basic HTML:
Check if your HTML code is working properly and if it is working
in different browsers:
Here are some sites where you can get free resources to enhance
Build free banners:
Free page templates:
Those should keep you busy for awhile. One of the amazing things about
conducting business online is the tremendous amount of help you can get
not only from sites like those above, but you can go to discussion
boards, join chat rooms, and email discussion lists. At these you can
ask questions and get answers to any problems you might have. Many of
us who are well established on the Net today started with little or
no knowledge of how to get our business started online. But we did it
and you can to!
Having access to the Internet is like having your local
library at home. There is no reason to try to re-invent the wheel,
there are many good writers online who share their experiences everyday
with millions of readers. That is why it is also a great idea to
subscribe to the many online newsletters (ezines) like this one, so
you can take advantage of those experiences. See you online! Go for it!
Article by Joe Reinbold, Publisher of Home Income Quarterly
E-dition, a free weekly online marketing newsletter. To subscribe
just mailto:email@example.com with "Subscribe" in the
subject. Or visit The Entrepreneur's Home Business Link where you
will find the solutions to your home business needs at:
======================Joke of the Day=====================
Joke provided by
"Dennis Sutherland" <firstname.lastname@example.org>
A touching story about love and marriage.
An elderly man lay dying in his bed. In death's agony, he
suddenly smelled the aroma of his favorite chocolate chip
cookies wafting up the stairs.
He gathered his remaining strength, and lifted himself from
the bed. Leaning against the wall, he slowly made his way
out of the bedroom, and with even greater effort forced
himself down the stairs, gripping the railing with both
With labored breath, he leaned against the door frame,
gazing into the kitchen. Were it not for death's agony, he
would have thought himself already in heaven: there, spread
out on newspapers on the kitchen table were literally
hundreds of his favorite chocolate chip cookies.
Was it heaven?
Or was it one final act of heroic love from his devoted
wife, seeing to it that he left this world a happy man?
Mustering one great final effort, he threw himself toward the table,
landing on his knees in a rumpled state. His parched lips parted;
the wondrous taste of the cookie was already in his mouth;
seeming to bring him back to life.
The aged and withered hand, shaking made its way to a cookie
at the edge of the table, when it was suddenly smacked with
a spatula by his wife.
"Stay out of those," she said, "they're for the funeral."
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