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                         Bogdan Fiedur,  Publisher
                         Vol. 1, #141,  Nov  17, 1999


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=======================P O W E R   T  I  P==========================


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Topics in this issue:

         Sponsor Message
         Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (2)

1.) Lost in Cyber Space
~ Eva Almeida
~ Peter G. Browne
~ Steve

2.) Web TV question
~ Penny Widell

N e w     P o s t s   (4)

1)Emanuele Vazzoler
~ Ads and Hits: the real secret for eBiz!

~Become a writer and get more exposure for your site.

3)Stephanie Pflumm
~ How to get more subscriber to my list?

4)Afizah BH
~ Free Banner Making Software

Site Review Responses (0)

Site Review Requests (1)

G u e s t   A r t i c l e (1)
The Marketing Pro's Are Speaking. Are you listening?
By Debbie Ducker

Joke of the Day

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================== Word from publisher ====================

Greetings All

Welcome  149   new subscribers who joined list since last mailing.


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I invite everybody to use new forum to make our discussion more
effective and more easily available.
I started web based discussion forum which can be accessed here

Currently there are four  discussion forums and Bulletin Board
1. Promotion techniques
2. Site Reviews
3.Search Engine Placement
4. Other
5.Bulletin board

Once you there post your free ad to section  "Bulletin Board".
When asked for user id and password for the first time, just
enter your favorite ones.


Now opportunity for  G R A P H I C   D E S I G N E R S

I'm announcing contest on designing of logo for "Success Story of the Year"
which will be used to link to winner of Adland Digest contest. Info below.
If your logo is chosen, link to your site will be  placed under logo
indicating Designer Site.
If you are interested, please go here to find out about details
I will invite all Adland's Digest subscribers to choose the logo.
See here currently designed logos.


If you think,  you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of 1999  I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of  small button at the bottom of each AdlandPro page.
AdlandPro  receives  450,000 page viewings , 75,000 unique
visitors  and grows on average 15% each month.

To be eligible for the prize, this story has to be from your own

See existing success stories here and click (Success Stories)


==========C o n t i n u i n g   D i s c u s s i o n (1.1)=============
From: "Eva Almeida" <>
Subject: RE: Lost in Cyber Space

Hi Adlanders,

This is in response to Thomas Leigh who is starting up a
new ezine.  Oh do I remember those days! :)

Here is an excerpt of his post to Adland Digest:

>I need information on how to get my ezine off the ground?  Who do I
register >it with
>for instance, if anyone? Do I run it entirely from my computer, mailing it
>out by email, or some other method?

Hi Thomas,

Forgive my writing style but I am used to writing my
articles and newsletter, The Marketing Edge Tip-Zine,
in an on-going tutorial format!  So here goes:

If you are just starting out, you could just get people
to subscribe to you directly.  You would then send them
out a welcome letter and send out the newsletter using
the BCC field of your email program such as Pegasus,
Eudora, or Outlook.  I haven't personally done this since
I have a mailing list feature on my web host.  But,
as the newsletter grows, you may want to switch to
a listhost such as,, or even
fee-based publishing services that are mentioned on
the site:

I would definitely recommend that you visit this
sites first to give you some good tips on creating
an ezine template and the EzineUniversity will even
help you to format your whole newsletter for a low

Another excellent site that I would recommend that
you visit is for in-depth
look at ezines, formatting, and how to find
content for your newsletter.

Another perfect resource for tips on creating
and promoting your ezine is at

Don't forget to subscribe to their newsletter
along with the Epublishers mailing list which has
many experienced publishers who can answer your
questions on list-hosting (I am switching to currently since it has the features
that I prefer) and other publishing-related issues.

I also have some tips from my ezine issue on
creating a newsletter that you can access by
autoresponder at
and on promoting your newsletter to increase
your subscriber base at

As far as promotion goes, the best resource that
I have come across, came from a post by Christina
Jordan (of "The Life in Africa Foundation") to
the Epub list.  Definitely visit this site:

Most of all, I think that it is crucial to provide
quality content.  I know that I work hard on each issue
and I have a low unsubscribe rate plus many subscribers
have been with me since the early issues.  So, if you
strive to send out a quality publication, your subscriber
base will undoubtedly grow due to less people unsubscribing.

Hope this helps!


PS.  Don't forget to always use a signature
like mine below to advertise your newsletter :)

Eva Almeida, Bsc(Pharm)
Publisher, The Marketing Edge Tip-Zine
eBooks N' Bytes Directory

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==========C o n t i n u i n g   D i s c u s s i o n (1.2)=============
From: "Peter G. Browne" <>
Subject: RE: Lost in Cyber Space

Hello Bogdan and Adlanders,

Well much like Terri I have been lurking, but still around, Linda Caroll and I
have completed our 1800 mile move and are settling in to the Toronto area.
We moved from the Praries of Canada to what is listed as being the Interent
capital of Canada in order to give business a boost.
Any how , below is a short e-mail in response to Thomas Leigh's letter from
Adland # 140
The one thing I omitted from the letter and I think is crucial in doing business on
the Internet is perseverance, you need to have a lot of it. Once you have your own
special goal never lose sight of it, as it is what will guide you to where you want
to go. If you take the path that so many before you have taken and go out and
sign up for every affiliate program you find then you still need to define your
goals as you are trying to use everyone elses goal. It seems like Tom has a
goal unique to himself and I wish him all the luck in reaching it. I hope that
the letter below is a way of helping him to realize that goal. Best of luck and
stick to it. Now read on............

Hello Tom,

My name is Peter G. Browne and I am the president and owner of
a website design and hosting company located in Canada. My girlfriend
(Linda Caroll)
and I operate this business along with three others on the Internet and
have found it a great place for conducting business. We have gained a lot of
knowledge over the years and are always happy to share what we have learned.

If you would like some free information on e-zines might I suggest that you go
to and there you will find a link to a free
E-Book called E-Zine Success. All you need to do is click on it and it will
download to your desktop to allow you to read it at your leisure without
having to be on-line. Linda runs a small but successful E-Zine and I am sure
that  the information contained in this will be of a great help to you. I would also
suggest  that you go and check out as there is lots
of useful information contained in the pages as well checking out as another recourse for some information.
If we can be of any other service please feel free to contact us at : and we will try our best to help you in any way we can.
Peter G. Browne

President Saskatoon Website Design /
Saskatoon Website Design
Websites That Will Blow Your Mind..NOT Your Budget
Visit Us On-Line at >
Be Sure To Visit >

==========C o n t i n u i n g   D i s c u s s i o n (1.3)=============
From: "Steve  " <>
Subject: RE: Lost in Cyber Space

Hello Tom;

Just one suggestion that allows you to help others while you help yourself.
AllExperts.Com is a great service where you can volunteer your expertise and
respond to questions from people who are focused, moved, and interested in
your topic area. The web site also provides a place to advertise your
services and products and all of this is absolutely free for all
participants. Take a look at:

best wishes;
Protean Potentials Airport Transfer Association

==========C o n t i n u i n g   D i s c u s s i o n (2.1)=============
From: "Penny Widell" <>
Subject: RE:Web TV question

Hi Bogdan,

>Fiona wrote:
>I have a question if I may.
>I recently downloaded a web TV browser to see how our site
>looked to some one using Web TV. One of the things I found was that I was
>unable to use the e-mail links on my site. Web TV gave the error "unable to
>open" what I am using through out the site is the <a href="">
>command. Does anyone know how I may fix this for Web TV users  please?

Fiona it would probably be better to use some kind of email
response form on your site. Even if Web Tv could use your
mailto link,there are a lot of people that surf without their
email configured for their browser,so you may lose some
contacts with them too. I know I surf without my email
program up,so I either have to copy the email address then
write later or not at all.

You can get a response form at
I know that you can get responses through them for
surveys,not sure about email but they have different kinds of
forms so they probably offer that too.

Good Luck
Penny Widell

======================N e w    P o s t i n g (1)========================
From: "Emanuele Vazzoler" <>
Subject: Ads and Hits: the real secret for eBiz!

Hello guys.

It seems a joke, but it's true. The only thing that counts in eBiz is traffic ... a
terribly high amount of traffic. Did you know that you have to expose your banner at
least 100 times to have 1 click, on average? And that 1 on 100 of these "clickers" is
interested in buying something? This means that you need *at least* 10,000 exposures
to have just one buyer.

To help webmasters to DRAMATICALLY increase their traffic, we are building and area
in our site dedicated to all the programs that can help them having millions of hits!

For that reason, we're INVITING you to visit this area, at , and to leave us your feedback, so
to help us enriching it in the next days. All your suggestions will be appreciated.

Thank you in advance
The staff of ForFREE :

If you need info, you can contact our webmaster at

======================N e w    P o s t i n g (2)========================
From: "Fiona<>
Subject: Become a writer and get more exposure for your site.

Kia ora Bogdan
I have found something which some of your readers may find interesting and
like to use to generate more traffic to their sites.
(THIS time I even remembered to include the URL ..tah dah! hehehe)

Become a writer and get more exposure for your site.

You can sign up as a writer for free and submit articles for publication on
the site under a variety of headings with your  URL.
You also get a "bio page" about yourself or maybe your business.
This place will keep all the articles you write in your own library and you
may even have a customised library  to look like your own site! I think this
is a fantastic idea and am looking forward to building up my own article

Ka kite,
Fiona :)

Give Yourself MORE TIME this Christmas!!
<a href="">AOL Link</a>
Want a GREAT READ over the Holidays?

======================N e w    P o s t i n g (3)========================
From: Stephanie Pflumm <>
Subject:How to get more subscriber to my list?

Happy Sunday Bogdan & Adland Readers!

I am a hopeless newbie at the Internet game, but I am a fast pupil & have been
lucky enough to find an awesome designer & host who has made a great
difference in my new site, Ozark Rock Exchange

My business is a mail order business selling gemstones & power pouches for
enhancing your life. I also travel to craft shows, flea markets & area
shopping malls to set up my mobile O.R.E. STORE!

When I first set up my site, it was AWFUL! I was getting one or two hits a day
if I was lucky & the search engines totally ignored me. I had frames built
into my site & no meta tags to speak of. I didn't even know what a frame was .
. . .

Now my visit counts are in the hundreds & accesses are in the thousands (My
designer/host is Rozey Gean,! If you are new, like me, I highly
recommend finding a profesional partner to at least consult with & get some
guidance from.

If you are interested in the power of gemstones, I publish a bi-weekly ezine
titled O.R.E. FEATURES that reviews in depth the geological & metaphysical
attributes of a featured stone & an article on tapping the earth energies
within. I currently am giving a FREE garnet to new subscribers & have hundreds
of classified ads (including Adland Pro, thanks Brian!) advertising just that.
(just visit, click subscribe & be sure to send your

My query is, that I still seem to be getting a very small number of visitors

How can I convince people that it is safe to subscribe with Ozark Rock
Exchange? I am not an MLM or network or building any kind of downline & I
don't intend to loan or sell my list. But there is never room in the want ads
to explain all of that . . . any ideas on how I can convince people that there
is no trick to subscribing to O.R.E.? I don't have a huge ad budget to work

Thanks for all you do Bogdan, I truly appreciate the services Adland Pro has
made available for us "netters".

Stephanie Pflumm

Ozark Rock Exchange

======================N e w    P o s t i n g (4)========================
From: "Afizah BH" <>
Subject: Free Banner Making Software

For those of you who'd like to make your own animated (or static) banners
but don't know how to (like me!), there's a free software available for
download at

Banner Crafter is a free application that enables you to create animated
(or static) GIF banners or any other GIF images you need.

Once you get the hang of it, it's quite easy to use, as it uses a
WYSIWYG (What You See Is What You Get) banner editor.
It creates tiny GIF files and best of all, it's free.

The self-extracting application is about 2.5 Mb, and it took me about
10 mins to download (with a 56K modem).

Afizah BH
ABH's Page --- Free-to-join & Low-Cost Money-Making Opportunities!
Free Ads, Free Banner Exposures, Free Links! Free Stuff!
Top Ten Search Engines Submission! Online Shopping!

===============Site Review Request (1) ====================
From: "Owen Sant' Angelo" <>

Il-gurnata t-tajba lil Bogdan u lil kulhadd !

The last issue provided me with the scariest, yet most useful news item
online yet. The Bubbleboy virus is a new generation type for which
protection must be given. It's far too easy to see your hard work disappear
to satisfy some demented programmer's feelings.
That said, I would like to invite Adlanders, once again, to review the site
I have devoted a considerable amount of time to build. The url is
All comments and suggestions are welcome to

Owen Sant' Angelo

(first line means "Good day to Bogdan and to all" in Maltese)

================S p o n s o r   M e s s a g e=====================

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===================G u e s t   A r t i c l e (1)=====================
The Marketing Pro's Are Speaking. Are you listening?
By Debbie Ducker

Who are the Marketing Pro's? To list them each by name would
take a very long article.  But any online marketer that is
doing a little homework will tell you, that they are the
winners on the marketing scene, who have forged their way
through the internet maze of mystery in making money online.
They have learned by trial and error, gaining along the way,
many valuable lessons.  But the best part is, most of the
great ones are not only willing to give away some of their
secrets, they are sharing them with us daily through
everything from great articles in popular ezines to mass
amounts of rich content on their own sites.  Are you taking
advantage of this freely given knowlegde of these pros and
really listening to them?

I was inspired to write this because of noticing the lack of
putting to use one of these great tips I learned by reading
an article written by Mark Joyner, CEO, Aesop Marketing
Corporation.  It is a great new feature included in Internet
Explorer 5.0. His article is explaination of the
"Favicon.ico Mystery".  How you can create an icon for your
site, name it favicon.ico, place it in your site's
directories and when someone bookmarks pages from your site
it will take the place of the I.E. icon, making your site
stand out in the bookmarks.

This was an amazing tip to learn considering the following
tidbit from an online survey conducted by the Internet
Marketing Center, the resource rich site from another great
marketing pro, Corey Rudl. "34% of people have over 100
items listed in their bookmarks" and the other stats? "30%
have between 11-50 bookmarks, 2% never bookmark anything or
don't know how to bookmark". Imagine the impact of your
bookmark standing out from the others. Oh and incidentally,
from that same survey, "31% used Microsoft as their main
browser" compared to Navigator (old versions): 19%,
Communicator: 45% With an interesting foot Note: "our stats
on this particular item seem to be contradictory to our
website logs...which show almost 60% of our visitors using
Microsoft IE and only 40% using Netscape

It goes without saying that the chain reaction of combining
the above knowledge of these two marketing pros and putting
it to action will only serve to increase your success.
There are lessons on everything from how to increase sales
to building more traffic, better websites and so on... These
lessons are priceless and only a drop in the bucket to what
is out there for the taking. Do your homework and you can
learn anything you need to learn about becoming successful
in your business on the internet.

To see the above article "Favicon.ico Mystery" in full as
well as many other tips and links to resources, visit: (If you are really
curious and want to see this in action, bookmark this site
with Internet Explorer 5.0 to see the favicon.ico in

Wishing you the very best with your online marketing.
Sincerely, Debbie Ducker
Owner, Ducker Signs plus

======================Joke of the Day=====================
Taken from  Joke A Day

A streetwalker was visiting her doctor for a regular checkup.

"Any specific problems you should tell me about?" the doctor

"Well, I have noticed lately that if I get even the tiniest cut, it
seems to bleed for hours," she replied. "Do you think I might
be a hemophiliac?"

"Well," the doctor answered, "hemophilia is a genetic
disorder and it is more often found in men, but it is possible
for a woman to be a hemophiliac.  Tell me, how much you
lose when you have your period?"  the doctor inquired.

After calculating for a moment the hooker replied, "Oh, about
seven or eight hundred dollars, I guess."


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