A Free subscribed Discussion List
                               of   18,165 subscribers
                      on web marketing and promotion
               supported by AdlandPro World's Classifieds
                         Bogdan Fiedur,  Publisher
                         Vol. 1, #173,  May  09, 2000


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Topics in this issue:

         Sponsor Message
         Word from Publisher
          Featured Article(1)
          Featured Article(2)

C o n t i n u i n g   D i s c u s s i o n s (3)
1.) Why your website MUST include 'problem solving' information... (cont..)
~ Robert Chalmers

2.)(Was All visitors are not created equal)
    Is (Can  virus infect my computer from web based email?)
~ Steve Hartung

3.)Discover A More Professional Look
~ John Colanzi

N e w     P o s t s   (5)
1.) Debbie
 ~ Once again the spam false accusation

2.) Roy Allen
~ Give Them A Reason To Pay Attention!

3.) Steve Court
~ Newbie - Help Needed

4.)Chelsa Hunter
~ Starting a new business

5.)John Lock
~ I might be able to help your subscribers...

A l e r t   S e c t i o n(0)

Site Review Responses (1)
~ Robert Lee

Site Review Requests (1)

G u e s t   A r t i c l e (1)
Newsletters: Your Readers and You
by "Wild Bill"

Joke of the Day


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Digest sponsorship info

================== Word from publisher ====================

Greetings All

Welcome  158  new subscribers who joined list since last mailing.


I'm really getting worried about  Adland Digest Success Story of the Year
So far we had two submissions for this year and it seems like this
idea is dying. I believe that announcing your success story (no matter how
big it is) it is a good  promotion for you and your business .
Success story is always printed at the top of the letter and most people
are reading it as it has lots of personal content.
If you don't know what Adland Digest success story is about,  please read
the next paragraph.

I understand that it is not easy to publish private details in front of
18,000 people but this group has proven to be useful not once and
we see each time when this digest comes out, how everybody is
trying to be helpful.

Consider your contribution to Adland Digest Success Story of the Year
Contest as a discussion with friends who will be happy to hear how
you  reached your current level and how many problems you
had to resolve to get where you are.

You will be not just helping yourself by becoming visible, but you might
inspire other people and  show them how things can be done.

What is obvious to you, might be something new for thousands
of the readers of this publication.

I invite everybody who posted their stories last year, to send your
update.  You had already courage to do it once, and second time
as we all now is much easier.


Send your Success Story for Adland Digest success story
of the year 2000 contest.
Visit link below to see winners of Adland Digest success story 1999
and read about rules and guidelines.

Winners of the first, second and third place will be linked from each
AdlandPro Free World's Classifieds page throughout the next year.

Exposure obtained from this promotion can be tremendous amount of
traffic to winners of this contest.
AdlandPro receives 5,000 visitors with 25,000 page viewings daily.
Link to this page will be displayed 7,320,000 times during coming year,
not taking into account any traffic growth.

See this link for previous success stories.


Click here and send a blank e-mail to receive The Affiliate Masters
course... It's an intensive 5-Day e-mail course on becoming a
high-earning affiliate champion.
Send a blank e-mail to


Click here and send a blank e-mail to receive The InfoProduct Masters
course... It's an intensive 5-Day e-mail course on creating, producing and
online-selling your very own infoproduct.
Send a blank e-mail to

==========F e a t u r e d P o s t(1)=============
From: <>
Subject: Reflections

Dear Bogdan. I really enjoy this newsletter. Its enjoyable because its has a
wide variety of interesting stories and a way for people to share what they
have in the way of ideas, business's and opportunities. The concept of
people helping people is really  brought forth here. People asking for help
from other people reading the newsletter makes it feel like there are real
human beings on this thing called the Internet.
So many newsletters are just ad after ad of what someone is selling. The
ones with the best headline catch your attention.
Even though people on this newsletter advertise their website and what they
have they do it in a far more interesting way.  They seem to tell us a
little more of who they are. Like the lady asking for help in ways to
advertise on the net because she has a n online store for children's
This person struck me as a real caring person that has something to share
that people can use.
Even though I don't have children and have no need to buy children's
clothing I am visiting the site,, book marking it to
pass on to people that I think might have use for what she sells.- I believe
in people helping people. I check out more sites from this newsletter than
I do from all the others, simply because these sound like real people
sharing ideas that will help others. I have something also to share that
I think many people trying to build a business on the Internet are
They are missing one important point. Who's Internet network are they
running on. Who are they or the company they are with buying time from.
Think about this a minute. Who ever owns the highways controls the traffic.
Those with vision will reap the rewards of the future.
Thank You for such a great newsletter.

Kenny Konechne

Check out and then check
out the opportunity available at

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==========F e a t u r e d P o s t(2)=============
From: "Richard Niemeyer" <>

Hello Bogdan and all Adland subscribers,

I would first like to Thank You for applying yourself(s) to developing such
a great resources that has helped everyone involved including myself. In
this article I would like to share some thought provoking points that will
help you in the development of winning Internet Strategies for Success.
So with that let's jump right in:

1. How to make a your web site a two-way medium between the site's
organization and the visitor. Consider that the web site may be the first
contact between the parties and should be designed to accomplish specific
goals with the first time visitor. If an immediate effect is not created,
the browser will not stay, let alone return.

2. How will the site specifically address its main goals of generate leads
and sales. The specific ways will vary from site to site, organization to
organization, but knowledge and development of these goals are crucial.
How effective is your site at compelling the browser to act? ...and how
do you enhance that effectiveness ?

3. A Web site must never be viewed as "completed." It must always remain
current and updated. This is an important method for demonstrating to the
browser that the site is a continuous resource for their needs. Ultimately,
this will drive more traffic to the site and retain browser usage. There
are many ways to do this, but few effective ones, which vary greatly
from site to site, based on targets, markets, and goals. How will you
create a high return rate on your site?

4. The site should communicate directly to the browser. Your site visitors
may search your entire site, or read two words and click away. Is every
single word on every page of your site designed to provoke interest,
allow interaction, and develop the relationship?

5. How does your web site demonstrate to a visitor that the company behind
the site has what they need regardless the mindset of the visitor before
entering the site. Each web site should be created to appeal to its most
targeted market segments and buyers of different interest levels, but at
the same time, it must communicate to every possible visitor directly.

Consider the following:

>Some browser may be ready to act/purchase immediately.
>Some browser may be convinced of the importance of the
    product/service but not yet of the company behind it.
>Some browser may seek information on the offered
    products/services but are not yet ready to act.
>Some may have been referred to the site but are not yet
    convinced of the offering.
>Some browser may have been prompted to visit without fully
    understanding the spectrum of services.
>Some browser may be just looking for answers to their
    problems/questions without any interest in investment at all.
>Not to mention grabbing visitors who are at the wrong site entirely.

6. Does your web site need to be an interactive experience to maximize
effectiveness? Is your web site an online brochure when it should be much

7. The site should demonstrate how the company has solved problems similar
to those of the visitor's. Complete with testimonials and case examples, the
company can demonstrate that they:

>Understand the needs of the browser.
>Have solved problems similar to the browser's with great success.
>Provide the browser with real examples of success.

8. How does your site convince beyond any doubt that your company is
their absolute best choice?

WebTech Center provides competitive analysis of the Internet presence
and marketing techniques of your competitors, and from that, develops
the exact strategies you need to be using to place yourself ahead.

Please send me your feedback to

As a Thank You for all the great stuff we have received from this
resources WebTech Center would like to share this special offer to
the members of this group "Please Do Not Share this With Others"
any member of this resources can take us up on this offering:

1.) Free Submission of your URL to 175 Search Engines. "This
is not directory or FFA only real search engines" Limited 1 URL
per person.

2.) Free Creation of  1 Special Gateway Page for your web site.

3.) A Free Quick Start Evaluation of your web site and a 1/2 Hour
Telephone Consultation. "This is limited to Time Availability and to the
first 100 people to email me at: "

By now all of you shaking your head going what's the catch Niemeyer ?

Will here it is I would like you to review my site; give me feedback on
making it even better and subscribe to a FREE subscription of the
"Internet Asset Management Newsletter"  before May 31, 2000.
If you Act right now where going to give you additional 5 (five)
free special Gifts just for YOU !

>3 Month Trail Subscription to Niemeyer Technology Marketing Letter.
>FREE NEWSLETTERS Software EZine Assistant
>FREE Software Colortes
>FREE EBOOK- by Warrior Marketing
>FREE EBOOK- Scientific Advertising
The FREE Gifts have a Value alone of $1,243.00 US Dollars;
so what are your waiting for: Stop Dreaming And Start Making Money !
Click Here to Subscribe:
or send a email with Subscribe in the subject line to:

Richard J. Niemeyer, PMC
Internet Management Consultant
IMCS-Niemeyer Consulting Services
Web Profit Creation & Design, Hosting & Promotion
Publisher of : "Internet Asset Management &
Niemeyer Technology Marketing Letter"
Email: or
Toll Free: US: 1-(877)-434-4627 Telephone: +(618)-867-2442
Fax: +(618)-867-2443

==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: "Robert Chalmers" <>
Subject: Why your website MUST include 'problem solving' information...

Why your Website MUST include 'problem solving' information...

As you plan the content of  your web site, the first question you must ask
yourself is:
"Why would anyone want to visit my site in the first place?"

If the best you can come up with is:
"So they can find out about us,"  then you have a problem on your hands.

Nobody gives a hoot about you...
You see, apart from your family, your staff, your competitors and PERHAPS
some of your friends -- nobody has the remotest interest in finding out
about you. Your prospects CERTAINLY don't.
They are human. They have their own lives to lead. They have little time.
They have things going wrong. They have lots to do. They have mortgages to
pay. They have endless challenges and dramas to struggle with. With all of
this going on, it is madness to even THINK that "So they can find out about
us," is going to motivate them to connect to the web and load your site!
Give them what they want:

Remember this: The people you want to do business with are nervous. They are
about to spend hard-earned cash, and they want to be sure they GET IT RIGHT:
It therefore follows that to draw them to your site, you must position
yourself as a source of information that will help them make the right

A basic concept?

Put into practice?
Almost never.

Tell them how to choose wisely...
To get your prospective client's attention, position yourself as a 'how to'
resource. Include information in your site that educates them about your
type of product. Tell them WHY they should look for specific features when
they buy. Show them the DIFFERENCE your product will make. Tell them what
will happen if they buy an inferior product. Make them feel like an
expert... and give them the assurance they need
to whip out their credit card and do the deal.

How do you do this? Here's a useful sequence to give you some idea.
Firstly, put together your Classified Advertisement, using the principles
outlined last lesson:

    You can successfully operate your own Affiliate Program!
    Encourage others to sell your product for you worldwide
    and easily keep track of your team with Afftrack Software.
    Your team members generate their own web pages, and
    you reap the benefits. The software to do this is only $5.
    You can't believe it? Go to

The prospect reads the advert, and as everyone would like to have as many
sales people as possible selling their product, they have one simple
instruction to follow to find out more. No complex rules, no sense of people
grabbing for their wallet already, just one concise instruction to "Go to " where full details are found. A clear
description of the product, confirmation of the price, a "Help Forum", a
product Demo, and even some Free Software.

Problem solving information on the site. Of course. The problem you have is
"How do I sell more product?" The solution is hinted at in the classified,
and solved on the site. The price in this case is so low that it makes it
possible to try it out, without betting the farm, and on-going support
through peers is even offered for those wishing to expand their
understanding of the program.
Your Website MUST include 'problem solving' information...


==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: Steve Hartung <>
Subject: (Was All visitors are not created equal)
Is (Can  virus infect my computer from web based email?)

I have a question for your readers. When using a web based email
service.Can the "I love you" virus and others infect you home PC?
( I do not know for certain, maybe Bogdan will enlighten me and the

I only use a web based email service. It feels safe and disconnected
from my PC.
Now it also pays...

Steve Hartung

EAbroker at themail.
Get your free and (safe?) money-making email address at:

Note from Moderator.

Unfortunately Steve, web based email only to certain degree is
guarding you from the viruses.
You still can infect your computer as from a desktop based
email reader.

Virus is just an attachment to the email message, which
is an executable program.
In most cases if you don't open the attachment
on the desktop email reader, there is no danger to your
computer. Even if you use web based email, you
might still feel strong desire to open the attachment,
which in this case it will download  to your computer
and browser will help you with lunching it by asking
you if you want to store it on your hardraive or
open. If you open it, you executed the program
and you are infected.

I never open any attachments except for images
or  text files. I have even hard time to open
word documents. And I never open files with
"exe" extensions, even from my wife. This keeps
my computers clean for years.
Make a rule that you never open any attachments
which you don't know what they mean.
Recent wave of viruses teaches us that attachment
from somebody we know doesn't guaranty that email
is not infected. It almost means the opposite.


==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: John Colanzi
Subject:Discover A More Professional Look

I read the post by Chrisi, in your
last issue. Chrisi was kind enough to re-do all my web pages
for Free in an effort to beautify the web.

She spent at least 7 - 10 hours on the project and answered
all my dumb questions, and didn't charge me a cent.

I've gotten compliments on the new look and I have Chrisi to
thank. Anyone in need of a good web designer, couldn't find a
better one than Chrisi.

John Colanzi

Street Smart Marketing

======================N e w P o s t i n g (1)========================
From: Debbie <>
Subject: Once again the spam false accusation

Hello All!

Hope this finds you better than I am today.  I am usually a very
positive person, but sometimes you just get beat down till you are not
sure you can get back up. I am sure some of you know this feeling at
one time or another through out your online marketing.  Any ways on to
the reason for this post.  Once again the spam false accusation
subject rises again.  I was accused and convicted without even one
chance to know what the accusations were or to defend myself.  I won't
say who where or what to protect the innocent.  But here I will
attempt to explain.  For those of you who don't know me, I am Debbie
Ducker of Ducker Signs plus.  My business is advertising.  I have many
clients who hire me to do their advertising for them, for various
reasons, short on time, lack of knowledge in where to advertise and so
on.  Well this, I am beginning to realize, puts me in a dangerous
spot. Because I post from my computer for so many people (including
myself), my ip number does show up as posting 100's maybe even 1000's
of ads all over the internet. My question is what can you do about
this? How can I protect my self and my image from this and convince
people that the ads are leading to different sites for different
people? They see this and yell spam (although I will never understand
that, spam is by definition email sent without the person asking for
it, not ads posted in legal verified free posting sites and opting
groups and lists.)  I have been banned from I don't know how many
ffa's and shut down on two free sites over this.  It is insane.  Let
me also say that I am very careful, to follow all rules, such as only
posting once a week if that is what a certain option list requires,
etc.  I also never ever (and I mean NEVER) send email to any one other
then from my own ffa and classified sites and these are autorepsonses
to those that post, not unsolicited email.  So I just don't know what
to do, I don't want to end up losing my internet services over this
and am hoping the knowledge of this group might have some ideas and
feedback on how to handle this.  I am sorry for rattling on and on,
but at this moment I am pretty emotional over all this. My whole
career depends on finding a solution to how not to get accused of so
called spam while performing what people hire me to do.

Thanks everyone! In the spirit of what Ward of Dougherty Enterprises
wrote of all of you being "TOPS". I agree and am thankful I have this
group to converse with through the bad times and the good.

Sincerely, Debbie

Artwork & Yard Ornaments.
Mike or Debbie
P.O. Box 279
Pineville, AR 72566

======================N e w P o s t i n g (2)========================
From: Roy Allen
Subject: Give Them A Reason To Pay Attention!

Hi Bogdan!

Seems like everyone is always trying to figure out the ""secret to the net"!
But I have found that business is business on-line or off!

The internet is all about making first contact. Once they like you, they
will buy over and over again! But first, you must give people a reason
to pay attention to you instead of to the other 1,000's of offers targeted
for their eyeballs everyday.

I run a consultant practice full time offering financial & marketing advice
to businesses all across the country. But first, I have to get their
attention. So, I use ideas like the one below. It pays them to listen to me
instead of asking them to pay me when they don't even know who I am yet. The
results have been very good.

Take a look for yourself !

If you like it, follow the steps, see how it works and then use a similar
idea for your own business. Even my wife liked the free cash!!!

Good Luck & Welcome to My Living Room!

I have saved over $3,000 so far in fees alone by using PayPlace &
PayPal instead of my merchant account.


And my customers love it because they can pay me online
without having  give me their credit card number!


Hi Bogdan!

A while back, I wrote a great book called


I am offering it as a free gift to everyone who registers on the Pay Place
website with me. It is packed with great examples of barter deals, colorful
characters and a glossary of common barter terms...and a few laughs!

Just log onto


They will send you $10 just for registering and I will send you the free
book. It is very helpful in developing creative barter transactions and
complete with a cast of characters and a glossary of terms.

Please let me know after you have registered with Pay Place and I will cross
reference you with their posts to me to make sure you get your free book!

Best Regards,

Roy Allen
P.S. Enjoy your FREE $10 and my FREE book!

If you want another $5 PayPal too!

======================N e w P o s t i n g (3)========================
From: "Steve Court" <>
Subject: Newbie - Help Needed


I'm new to all this internet business. I have a site I need promoted -
selling collectibles (well, just collectors plates at the moment).

My questions are -

How do I attract visitor (especially buyers) to my site?

Are there any free marketing resources (except ffa's cause they filled my
email for days)

Is there a way for me to accept $$ - (I live in the UK) without it costing
me huge bank charges??

Um... I think that's all for now - I hope this mail is acceptable??



======================N e w P o s t i n g (4)========================
From: Chelsa Hunter <>
Subject: Starting a new business

I am a new internet business owner with a very small
advertising budget.  I am finding that free
advertising is tedious and often confusing.  Are there
any websites for free advertising which have good
success rates and are easy to understand?  Thanks for
the help.

======================N e w P o s t i n g (5)========================
From: "John Lock" <>
Subject: I might be able to help your subscribers...

Hi Bogdan,

Reading the latest Adland Digest with interest and enthusiasm as usual.

I might be able to help your subscribers attract interest via my web pages.

Currently I have 1109 direct links listed to other sites, am listed in
around 2k search engines, get plenty of hits judging by my daily emails
(that take hours to read).

If your subscribers are offering, Business Opportunities, Freebies, are
Religious Organisations, Charities or of a charitable nature, Emergency
service or support services, Or offer free/shareware then I would be happy
to include links from my sites to theirs. I make no charge whatsoever, they
can, if they wish place a link to my web site, or if they like what I do,
perhaps they would like to help sponsor our work, or perhaps even make a
donation. But there's absolutely no obligation or commitment required what
so ever.

I admire anyone who has the guts and determination to try and better
themselves and if I, or my organisations can help them in some small way
then I consider that to be my 'Good deed of the day'.

Please feel free to distribute this email to any parties you may consider to
be interested. By the way, would you like a link too?

I'm getting on in years so it may take me a day or two to respond, but I

My sites are:         (Sound
on) (Updated regularly)

(Currently being updated - new format and sound)

If you think I can help in any other manner, please let me know.

Kind regards,

John Lock

===============Site Review Request(1)===============
From: "Chris McCreedy" <>

Hi Bogdan,

I would be extremely pleased if you would include my new business site, in your excellent ezine for review by your
discerning members.

I only ask that responses be truthful as to layout and content.  I have been
on the internet now for almost 3 years and am still in the learning process.
There is still a long way to go before I'll be able to say those magic words
"I made it on the internet".

I have to say though that I have the feeling that I'm on the way at last.
Each and every one of the programs on my site have paid me or will be paying
me commission checks .. including Adland!


Improve Your Finances
"Want to stop paying $20-$40 for a carton of cigarettes?

===============Site Review Response(1.1)===============
From: "Robert Lee" <>

Hello to all!
I hope that all of you took the time to head over to,
just as Linda of Knits & Bits did
So many times we read of fantastic opportunities for on-line marketing and
they are just a way to separate you from your money. Have you ever wondered
why there is such a market for used car salesmen these days? They are all
on-line now, selling money-making snake oil to the newbie.
Bogdan keeps printing my emails and I try to help you find real value out of
what I know.
If I've helped you in the past, send me a short note, I want to keep in
touch. If I've upset you with my review of your site, did it at least help a
I took a look at:
Bill's site
Tools for Success
If you took a look also, you know what I'm going to say, if you didn't take
a look, save your time. Bill, your site is a step in the right direction for
getting attention. BUT you need to have more information about what you are
offering. At least a teaser about what is contained for each link subject
you have on your page of links. I do give you some credit for having basic
text surrounding what you offer, but by describing in more detail what you
offer before you send your visitors to your affiliate link you will probably
do better.
You have:
Instant Publisher CD:  Hundreds of reports which give you detailed "how to"
information and income generating ideas.  You can work from home and be your
own boss.  (click here for more information) >>This just links to the
affiliate site<<
Why not try:
Instant Publisher CD:
Sell these reports today and keep all the profits!
The Inside Secrets Of Free Publicity For Your Business
How To Make Money With Your Camera
Where Diets Go Wrong
And over 700 more reports you can start earning money with TODAY!
(click here for more information) >>Make this link to an inside page at your
own site that you copy from your affiliate site.<<
 It seems that you can link directly to your affiliate program order page,
so change things around and do that!

I must add that I have seen all these reports, programs, etc so many times
that I no longer believe them. You need some testimonials as well. Have you
personally used these programs?
Do you even own the CD?
A picture of yourself with this money-making opportunity CD in your hands
would go a long way to convincing me that at least 1 person has ever
purchased it.
About your gateway page:
You should know that these are meant to be written specifically for specific
search engines, not just as a secondary page submitted to all available. But
you'll do better just adding information and content to your site than
spending time submitting the same page all over the place. The bigger the
site, the more pages available for viewing!
Maybe take a look at this site of mine:
aLoveLinksPlus American Vacations
This is an affiliate site that is just starting to produce for me. I worked
more than 150 hours before making a penny from it and have so far received
in payments less than US$40.00. I posted this site in December 1999. It is
more than 230 pages!
It is just starting to get listed in search engines now and traffic has
jumped from the occasional visit to more than 150 page views per day. And
traffic is increasing regularly. And I will be adding content to make it
work even better, content pages based on activities that people travel for.
I am receiving targeted, paying traffic.
This site is hosted at a free server, but at least I got to choose a
somewhat unique name and URL for it.

Free Yellow must be doing a great selling job. They are always getting new
people signing up and providing THEM content for selling banner space.
One thing when I get my own in-house server will be to offer free webspace
just so I can place my own banners on everything! That is a worthwhile
marketing plan. (Are you listening Bogdan?!)

Well, I have to get back to work, as do all of you, on the website creations
that are taking over my life.
If you ever want to see how busy I have been, go to: (my newest domain!)
I won't bother listing all the free webspace that I have where I try our
different programs, moneymakers get converted to their own domains when

Happy Selling!
Robert Lee


***********YOU can own an online CASINO site NOW!***********
  YES YOU CAN & the profits from this site are staggering.
*****Yeah, but how much?  Less than dinner and a movie.*****
Fast, easy, 5 minute set up and you own an Internet CASH COW!
You have to see it. Click NOW for FREE details & $495 bonus!
Limited time offer - Don't miss it!

===================G u e s t A r t i c l e (1)=====================
Newsletters: Your Readers and You
by "Wild Bill"

One of the Hottest Commodities on or off the Internet is "Information". In
this age of technology people more than ever want to know and they want to
learn. I imagine you yourself are reading this in hopes of clicking away
with more than you started with. My job as a writer, publisher and editor is
to see that you do.

Newsletters provide you with an outlet to a specific group of people, who
subscribe and read your publication because they want to gain specific
information. It could be Business, Humor or Travel, but nevertheless they
are reading your words for a reason. Your job is to supply your readers with
the information they are looking for. This my friend is sometimes a
painstaking job, with little or no pay and long hours to boot!

This is not a venture to be entered into lightly. Newsletters are not
overnight successes. It sometimes takes years to build a respectable
subscriber base. Cash flow is almost non-existent at the beginning and for
much of the time after that. Your newsletter is an investment in
relationships, or better-called "networking". You must earn, gain and keep a
certain amount of trust and loyalty from your readers.

Mistake: If you think that you own your newsletter, I here to tell you that
you are wrong. Running a newsletter is much like being in a political
office. You would not be there if you did not serve your constituents to
their satisfaction. They will directly or indirectly dictate to you your
requirements in serving them. If you fail so does your newsletter.

Hint: Live up to the responsibility you have taken on. When your readers
bestow that trust in you, there is no better way to condemn your newsletter
than to violate that trust.

Your job is not necessarily to be liked, but to keep your content up to the
standards that your subscribers have come to expect from you. Keep your
information content high and your advertising and "noise" levels low. The
subject of your newsletter will of course dictate the personality of your

As for your Personality in your Newsletter, every newsletter will take on a
life of its own. You must control the personality that it portrays. Be
careful what personality traits you give your newsletter and how much
personality you give it. Remember that your primary goal is to supply
information. Save the bulk of your thoughts for welcome messages and
editorials. Be careful how you convey your personal thoughts in your
newsletter. What could be meant as an editorial thought could be a
disastrous mistake that costs you subscribers.

You will find that your readers will write to you with questions, comments,
and often complaints. Don't forget now these are the same people that
control the fate of your newsletter. Treat them as you would any life giving
force. Your subscribers are (99%) intelligent, well-mannered people seeking
the wisdom of your print. They will express their own ideas and desires.
They will ask you for your input and thoughts. Often this may be impossible,
but one of your top priorities should be to respond to your readers with
honest, informative information with a touch of your thrown in. Keep in mind
that for every 1 malcontented feedback message that you receive there are
hundreds or thousands that are happy, but never write. Think about it. How
many times do you write just to tell somebody they are doing a great job, as
compared to how many times you have written to complain about a product or
service? After your subscriber base becomes very large (that's assuming that
it will), you will find that many of the questions will be similar. For this
you can use a "replicated" or "canned" response. You can save these
responses in a special text file as you create them, and call up the file
when you need them.

In closing I would like to say that it's your job to get "their" newsletter
out on schedule each and every time. Your subscribers will come to expect
and yes, demand their newsletter on time and intact. Consider yourself a
"Mailman". Neither rain nor shine, nor vacation or sickness shall deter you
from your duty. If you are publishing a serious newsletter and are the sole
person doing this insurmountable job, do yourself a favor and get a laptop
if you haven't already. I myself have published from bed with a fever and
all over the country, and you will too!

Adios My Friend!

"Wild Bill" Montgomery

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======================Joke of the Day=====================
Taken from Joke a Day

A man was in his front yard mowing grass when his
attractive blonde female neighbour came out of the house and
went straight to the mail box.

She opened it, then slammed it shut, and stormed back in
the house. A little later she came out of her house and again
went to the mail box and again opened it, then slammed it
shut again.

Angrily, back into the house she went.

As the man was getting ready to edge the lawn, here she
came out again, marched to the mail box, opened it and then
slammed it closed harder than ever. Puzzled by her actions
the man asked her, "Is something wrong?"

To which she replied, "There certainly is! My stupid computer
keeps giving me a message saying, "YOU'VE GOT MAIL!"


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