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                      on web marketing and promotion
               supported by AdlandPro World's Classifieds
                         Bogdan Fiedur,  Publisher
                         Vol. 1, #189  Aug 13, 2000


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Topics in this issue:

         Sponsor Message
         Word from Publisher
         Success Story

C o n t i n u i n g   D i s c u s s i o n s (2)
1.)Scamfreezone "Member Sites"
~ S. Mahmood.

2.)Spellchecker article.
~ Tony Murtagh

N e w     P o s t s   (3)
1.)Rick James
~Pre-written Java scripts and applets I can use?

2.)Don Wetmore
~ Free Fall

3.) Jeanne Bermudez
~ Bookkeepers and Accountants

A l e r t   S e c t i o n (1)
1.)A Haines.

Site Review Responses (1)
1.)Paula Tellegen

Site Review Requests (2)

G u e s t   A r t i c l e (1)
Don't sell ... Influence
By Ingvar Grimsmo

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  130   new subscribers who joined list since last mailing.


After last issue one of Adland Digest subscribers sent me a letter
informing me that due to her post in Adland Digest, she received
spam from other list member, which started like this.

"As a user of, "Company Name  of spammer here")
 I  would like to invite you, without obligation, to post & view trade leads
 for FREE in the largest "Business-to-Business" Trade Site on the WWW -
 connecting companies in Eastern, Central & Western Europe with
 international buyers & sellers around the World."

Whoever sends messages like this to other list members on the list,
is doing disservice to the list by discouraging other members from posting
I also doubt if any positive results can be achieved from  such mailings for
spammers themselves.
I'm sure that there are still people who believe that spam is a way to go,
but I don't believe in it and I just feel sorry for them because sooner or
later they will pay for it one or the other way.


Again call for more success stories.
I run out of my supplies and expect to receive some more from you,
before next issue goes out.
You did great job so far.

If you think,  you have an interesting success story to tell, please send
it to digest as usual and indicate as such.
At the end of year I will create web page and will invite everybody
to vote for the "Success Story Of The Year"
Best voted story will receive one FREE year of advertising
in the form of  small button at the bottom of each AdlandPro page.
AdlandPro  receives  450,000 page viewings , 75,000 unique
visitors  each month.

To be eligible for the prize, this story has to be from your own

See existing success stories here

Have you ever though of promoting  your business in print
media around the world. Here is your chance and also
opportunity to become an ad broker for that business.


Here is just one more letter from happy user of
AdlandPro Classifieds

Subject: testimonial
Date: Sun, 13 Aug 2000 01:24:33 EDT

I'm not a pro marketer or anything like that, but somehow my Ads get
I don't think there's a FREE, Yes FREE classified opportunity
out there that'll email you and let you know someone visited
your Ad for FREE. You usually have to pay for these kinds of services.
Thank you guy's for the opportunity... Actually, I just don't know what to
say!!  A HUGE ALOHA to ALL of you!!  Levi A. Manners,  Hawaii


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==========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From: S. Mahmood. <>
Subject: Scamfreezone "Member Sites"

Dear Bogdan:
I have been reading your digest since I entered the net about 3
months ago to explore possibilities of Working from Home for my
future.  While reading Adland Digest #188, Scamfreezone Member
Sites posted in Alert Section caught my attention. It is good to
know that there is a sight which is taking care of it and is
ready to remove any postings which are running scam.

It seems there is lot of scam going on the net to exploit this
powerful media. It is quite common in Home Work Opportunities.
They charge a start up fee from $9 to $100 on account of
administrative charges, cost of material and in some cases as a
refundable deposit.  What I received after paying $100 to a
program was one page welcome email.  The so called work
assignment was a 3-lined identical ad which I was supposed to
advertise on the net  and to send them back responses I receive.
The rates they offered per response needed 20,000 responses per
month to make an average income the program claimed.  I tried to
negotiate with them and after several reminders they send me a
very short reply to remain patient, the program will work and
that I shall be getting better work assignments soon.  It has
been 2 months now. Not only they did not issue any new
assignments but they are not replying to my queries.  In the
meantime I started promoting their ad and some responses started
coming in which I forwarded them.  I have not received any
payment from them yet. At the end of 2nd month I asked them to
confirm my pay account but received no reply what so ever. That
showed me their true face.

One of the responses to my advertising mentioned that he has been
ripped off by two companies in the past.  He mentioned their
names and one of them is this particular company I am involved
with.  This is another indicator to illegitimate business of this
company.  Immediately I have stopped promotion of this ad. To the
responses I am receiving against previous postings I am showing
true face of this company so they do not fall in the trap. I am
sure this is not enough to expose them.  Can you or any members
of Digest show me what action can be taken in this situation?  Is
there any place where to report such cases? Any suggestions would
certainly be helpful to expose such scams.

Thank you.
S. Mahmood.

==========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: "Tony Murtagh" <>
Subject: "Spellchecker article".

Hi Bogdan,

first of all could I make a BIG public apology for my stupid mistake in not
putting my email address at the end of my article. Several people who
replied pointed this out and I wrote and apologised to each one.

I appreciate that it was confusing and know that it was not the right way to
do it - believe me it was certainly not intended.

Of the two responses you printed, I would like to point out that I did
receive the email from Pam Werner and she was one the winners. Her ad for was placed in my ezine, along with those of the other

I must however answer some of the criticism made by Peter G Browne.
To take his seven points individually,  1)  According to the spellchecker on
my version of Microsoft Word, "spellchecker" is accepted as correct both
with and without the hyphen
Point 2 and 3 were two of my "deliberate" errors
4)  as point 1
5)  My third "deliberate" mistake
6)  Summarise is perfectly correct in "British" English - a point I  made in
the article.
7)  He is quite right to say that "spelt" is correct if used in the past
tense. My grammatical error. (I do understand that the word has other
meanings as well - as do many words in the English language!)
My biggest complaint about his letter though was in suggesting I was being
arrogant by not writing for an American audience. While I accept that it
would be courtesy to write in the "language" of ones audience, which Mr
Browne obviously does when addressing his clients in the USA, I think it is
equally arrogant of Mr Browne to imply that all readers of your ezine must
be American.
In the very short time that I have been "on the net", I have had dealings
with people from Africa, Australia and New Zealand, and Europe, as well as
the US!
Finally, as I stated above, I do agree with Mr Browne that not having my
email address for contact was an unprofessional mistake.

I apologise to you personally for any inconvenience I have caused you,

Kind regards,

Tony Murtagh

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======================N e w P o s t i n g (1)========================
From: "Rick James" <>
Subject: pre-written Java scripts and applets I can use?

Dear Group,
I have been receiving adland newsletters for a little while now and was
impressed at the wealth of knowledge.  My website is an entertainment site
located at it has music, movie info, a gameroom and a
real cool mall.

It has been up since November 99' and has gone through many changes. My
site, (so far) is the first and only site that talks, almost every page has
something to say. Feel free to check it out, I'm always open to feed back,
I've only been at this for 11 months and I have a lot to learn.

In the future, I'd like to be able to write smarter scripts to get it to
respond to the customer. Does anyone know what site I can goto to find
pre-written Java scripts and applets I can use?

I'd love to hear from everyone.

Rick James Webmaster/Owner MMTV

======================N e w P o s t i n g (2)========================
From: "Don Wetmore" <>
Subject: Free Fall

With cutbacks and doing more with less, many in the
workforce feel as if they are in a free fall, out of control
with lowered productivity. In my short article, "Control the
Free Fall", I discuss 3 steps that can be taken to maintain
better control of your day. It's free for members of the
List. To get yours, email your request for "control" to:

Dr. Donald E. Wetmore-Professional Speaker

Productivity Institute-Time Management Seminars
Free Time Management Tips Newsletter:
Visit our Supersite:

======================N e w P o s t i n g (3)========================
From: Jeanne Bermudez <>
Subject: Bookkeepers and Accountants

Hello Bogdan:

Everything else is available on line.  Are there any
good bookkeeping and accounting services available on

My business has reached the point where I need help and
advice in handling the financial end of things. My
overly simple bookkeeping system (if you can call it
that)  is depriving me of many legitimate tax
deductions, I am sure. Since we will be moving shortly
I don't want to start up with someone local and then
have to change to someone else when we get relocated.


Jeanne Bermudez

Huge Selection of Bandanas &
Scarfs for Pets and People Too!
Free bandana, Free newsletter

============A l e r t   S e c t i o n (1)===============
From: "A Haines." <>

Hi Bogdan and everyone.

I found out some disturbing news i felt everyone should know.
The letter below just came in from the person I joined under.


I have to inform you at once about 1-800discounts
while it's still early and you have not wasted much
of your time and effort promoting something that is
not true.

Here's the letter I just received:

Subject: BEWARE!!! 1800discounts is a SCAM!

A big DUH to the people who are rooting on this thing.

Naturally we all did read the terms of service.

1. On the MAIN page, it says
"Get $10.00 for everyone you refer"

There is no indication that you don't , unless you do
something else.

2. When you go to register on the registration page
it says:

"Invite your friends to register. If they do and list you
as their referrer you'll get $10 for each referral. Enter
their name and email address and we will send them
an email invitation to register. "

Well I must be retarded, because I ASSUMED this was
accurate.  No "*" or anything to indicate there are further
details to clarify this lie.

When you go to read the terms of service, it says:
Members must accrue $35 USD before they will receive

Now, I have a master's degree, so I figure I am slightly
swift, but maybe not. I assumed this means that I have
to refer 3 people at 10.00 each to have 40.00 in my
account to get the 10.00 from the referral.

Silly me, now I have referred 140 people and upon
confirming this with their customer service, I wrote all
of them asking them to refer three more people.

Evidently they have modified their terms of service since
my last view, that is ALL it says~

After I had my list expand into over 300 referrals, with
my down line referring, the 10.00 never "automatically"
popped into my account as they had indicated on their
terms of service before they just edited it. I wrote back
and asked, and after three mails, FINALLY got the
answer below:

"Members YOU refer have to spend $500.00 to earn
5% cash back for 25.00. Add that to their initial 10.00 for
signing up, and then you get your ten bucks. Also, YOU
have to spend over 500.00 to get your own 10.00 back."

Now, if this is not a SCAM, what is?

We cannot stand by and let this company steal info from
other shoppers. This STINKS!!!!

R,, I'm very sorry for putting you into this.  It
was dumb of me not to have known beforehand before sending
you my invitation to join 1800discount.  I was carried away by
my excitement on what they offer that I did not first investigate
further before recommending them to you.

Please accept my sincerest apology.  This kind of "boo-boo"
on my part won't happen again.  I promise you that.


Please post this for everyone to see what these
scam artists are up to.


A Haines


========================Site Review Request(1)=========================
From: "JoAnn Martin   " <>

I would seriously like to have my site reviewed for further improvement .
I have signed with Many Affiliate programs, but, some do not stay. Now I'd
like to have someone else's opinion.
Thanks for your support;

JoAnn Martin

========================Site Review Request(2)=========================
From: "Heather and Clint Evans" <>

Hi Bogdan,
Love your newsletter and always learn something useful from it..would you ad
our site to your site review request list?   thanks,
Visit  today!

===========Site Review Response(1)=============
From: Paula Tellegen


I visited your site, and I did find it to be
pleasing to read, and easy to navigate. I wanted however, to send you a
simple note telling you about a typo, and couldn't find an easy way to
contact you. Perhaps you could expand upon your story a bit ( how you are
doing, what your goals are,) and put an email link on the home page. Just a
thought- and by the way the word "panel" is the typo on the home page.

Best of luck to a fellow internet-income-earner....

Paula Tellegen


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===================G u e s t A r t i c l e (1)=====================
Don't sell ... Influence
By Ingvar Grimsmo

What makes people buy on the Web? An award winning web site? Top listings on
search engines? Cheap stuff? Nope. None of that actually makes the visitor
BUY. You can have 10,000 visitors coming to your cool web site and still
have no buyers. It happens more often than you think. I know because I work
with some of those webmasters. Here's the bottom line: people buy because
they are influenced to buy. As you read this, you will think: "I know this,"
but here's what you should be thinking of: "How can I use this to help
improve my web site results?" Most web sites I research totally ignore these
simple, yet powerful principles. Here's your chance to get an edge on the

What's the definition of influence you ask? INFLUENCE IS THE ACT OF GETTING
COMPLIANCE WITHOUT EXERTING FORCE. Compliance can be for your visitors to
leave their e-mail addresses, call you, visit your retail store, or buy
directly from your site; whatever your "Most Wanted Response" is.

There are about a dozen subconscious influence principles that affect
everyone. The key here is the automatic reactions to these principles.
People don't even think about them. They just react when they are presented.
These rules are mental shortcuts by lazy thinkers. Their reaction is
automatic and immediate. So how does that relate to web sites? If you
include one or many of these principles in your site verbiage you will
increase your chances for a sale many-fold.

Here are the four top principles:


Scarcity is a shortcut to compliance widely used to create value. It really
doesn't make any sense; why is something better or more expensive just
because it is in limited quantity? Or, why do you just have to have it
because tomorrow it might be gone?? One clue is that when something becomes
less accessible, the freedom to have it may be lost.

Scarcity is a great way to keep your web site current and compel people to
come back. By limiting access to information, people will want it more and
the information will more persuasive. In order to convince people to leave
their e-mail address - try offering the "inside scoop" on a topic in your
industry. Maybe as a special access area. (Since it is not available to
everyone visiting your site, it must be valuable and worth registering for!)

People will come back for more if you have something scarce on your site on
a regular basis. Have weekly limited quantities, special shipments, 50% off
sales on selected products (while supplies last). If they don't come back
and check, who knows what they could be missing! Why people still behave
this way is beyond me, but they do. Subconsciously.


More and more web sites offer a free gift of some kind. You say to
yourself - it's only a sales gimmick. Yes, it certainly is. It's a
calculated gift as well. Compliance goes up by a healthy margin if a free
gift is included. In our society this rule requires that one person try to
repay what another person has provided. This might be a little overused on
web sites these days, but applied with finesse it works well. Especially if
the free gift has at least a perceived value. Oh, imagine if the gift is
also something SCARCE..!

For this principle to work best on a web site you need to give the gift
BEFORE you try to get compliance. The obligation to repay lingers, and kicks
in when you ask for the commitment. This is evident in sites offering a high
quantity of very hard to find and valuable information. Visitors use the
site daily, and the pressure to repay mounts. Then comes the request for a
commitment. Closing ratios are reported to be very high!


Social prof is a deep-rooted mental shortcut to compliance. No one even
thinks twice about using it as justification to comply. It's automatic.
Establishing credibility on the web is key to success. Anyone can set up a
site that looks like, and still be a fraud. If a site visitor is
uncertain about your credibility, pointing out that several of his or her
colleagues, people just like them are happy customers will trigger this
shortcut to compliance. Their trusted brain just automatically decides "It's
OK to buy this." That's why testimonials are so important to include on any
web site. The more detailed the testimonials are - the better. People like
to read about others.

LIKEABILITY (my favorite).

"She's such a nice person, let's buy from her." Yes, humble web masters,
liking also is a deep-rooted excuse to comply. We all know that if we like
someone, it's easier to do what the person wants. If we see a web site we
LIKE, we are more inclined to commit; every time. Really, the only reason
folks click away from web sites is that they just don't LIKE the site.
You've got 5 seconds to make them like you.

Think about what you like most about the sites you use. Is it the ease of
navigation? The simple design? The straight forward information? It's a
combination of all of the "liking factors". It has to come together, be
congruent. Make a list.

Creative graphics is common, but there is a huge difference between "WOW"
and `I like this site'. If a visitor doesn't like the site, he or she just
isn't going to buy. Period. Create a likable site.

Deal with your visitor's interests and needs before you start in on your
company services. The very first thing your home page should say is
something that is important to the visitor. Or, if you are selling personal
services, you have to make them like YOU. It's not about you, your product
or company. It's about them. What can you do to help them? What problems can
you solve?

Use these strategies with tact and finesse and you will turn more visitors
into customers.

For a limited time only I will leave you with another little known secret, a
secret that your best friends know and use everyday. It's a FREE gift to you
from your likable pal in cyberspace:

People buy for emotional reasons and justify it with logic.

Design emotionally.


Article by Ingvar Grimsmo, CEO of J2 MediaGroup, Inc. Ingvar is the Idea
Guy. His company, J2 MediaGroup, analyzes what really works on the Internet
and what doesn't. He works with decisionmakers to design web strategies that
work using proprietary site assessment software and years of experience with
major companies to help clients avoid costly mistakes. Ingvar will teach a
new E-Commerce Certificate Program at the Western Washington University this
fall. He currently offers a free mini-site evaluation.

======================Joke of the Day=====================

After the college boy delivered the pizza to Amanpreet's
trailer house, Amanpreet asked: "What is the usual tip?"

"Well," replied the youth, "this is my first trip here, but the
other guys say if I get a quarter out of you, I'll be doing

"Is that so?" snorted Preet. "Well, just to show them how
wrong they are, here's five dollars."

"Thanks," replied the youth, "I'll put this in my school fund."

"What are you studying?" asked Preet.

The lad smiled and said: "Applied psychology."

Let's hear from you......

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