ADLANDS' DIGEST
A Free subscribed Discussion List
of 24,101 subscribers
on web marketing and promotion
supported by AdlandPro World's Classifieds
at http://www.adlandpro.com
Bogdan Fiedur, Publisher
mailto: Bogdan@softfornet.com
Vol. 1 issue #235 Mar, 21, 2001
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Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n s (8)
============================================
1.Banner Advertising
~Bogdan Fiedur
~Terry
~Dataway
2.I read what I want to read
~Mary Holzrichter
~Lucky Jack
3.Site Reviews
~Sheila Lee
~Robert Lee
4.Marketing site inexpensively.
~Seqkat
~Steven Hustoft
5.Know any other promotion/marketing discussion lists?
~Steven Hustoft
6.Gateway Pages
~Tom Falco
~Robert Lee
7.Per click search engines
~Brian Sater
~Serina Tran
8.Free Hosting
~Robert Lee
N e w P o s t s (4)
=========================
1.Unknown
~HAVING TROUBLE PROMOTING MY SITE!!!
2.Lyle Steinhardt
~Software to create E-book
3.Steven Hustoft
~Cool tool that I found that keeps track of the uptime
4.Cynthia
~Posting ads
Site Review Requests (1)
=========================
1.Rikie
~http://rikiesbiz.go.coolebiz.com/
Site Review Responses (3)
=========================
1.Carla Hillstrom
~http://www.rrvgardenclub.org
2.Andy Sparks
~http://www.netwants.com
3.Steven Hustoft
~http://www.netwants.com
G u e s t A r t i c l e (1)
=========================
1.Domain Name Registration - The Rules Have Changed!
By A.T.Rendon
Joke of the Day
=========================
================== Word from publisher ====================
Greetings All
Welcome 270 new subscribers who joined list since last mailing.
----===(*)===-----
How do you track your promotions for affiliate programs you are member of?
Do you know how many real visitors you had for the url's you advertise in
different promotions?
Do you know which of your promotions worked best and where
your visitors came from?
If you were paying for this service to date elsewhere, you can stop doing this
now.
We added this tracking module to Freebonanza Club for free.
In order to use this free service, you need to become a Freebonanza associate
(which is also attractive as you will get paid up to $0.17 per click and
25% commissions for advertising sold there)
Access this link to get the service.
http://www.freebonanza.com/UrlTracking/url_tracker_Info.asp
Also if you purchase any banner or text ad impressions now at Freebonanza,
we will double it just for being our associate. Buy One Get Free idea.
Check it out here
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----===(*)===-----
Some of the subscribers suggested that Digest is too big and it
would
be more useful if mailings would be more frequent but with less content.
What do you think about it Bogdan ?
----===(*)===-----
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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Bogdan Fiedur
Subject:Banner Advertising
Ted Kusie writes
> I've noticed lately that some internet marketing analysts
> have determined that banner advertising is simply not
> effective and is a waste of advertising dollars. They say that
> visitors find them annoying and seem to go out of their way to ignore
> them. I'd like to get some advice to help me decide whether
> or not to use banners in my promotion.
Hello Ted,
Banners work for those who know where to put them.
Banners are just form of advertising and nobody likes
advertising in any form.
Specialists are generalizing and this might be true for
site of large traffic where demographics of visitors
is very broad. It is hard then to get good results
as your potential customer is very rarely seeing
your banner. But this will be true for any form
of advertising with narrow target.
You should advertise on sites which have narrow
focus and chances that potential customer will
see your banner is large.
These kind of sites are sites of your competition.
In short, no matter what form of advertising you
are using you need to target it.
To be able to find out where is your target audience,
you need to test it.
We just developed free utility to track your promotions.
You will get statistics on broad number of variables.
referrer, browser type, ip address, operating system and so on.
To get access to this utility go here.
http://www.freebonanza.com/UrlTracking/url_tracker_Info.asp
Regards
Bogdan Fiedur
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AdlandPro World's Classifieds
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Terry
Subject:Banner Advertising
I signed up with two bannerexchanges. One is at
http://mysiteinc.com/tfn/bgm.html
and the other at
http://mysiteinc.com/tfn/bco.html.
Both give me 1-1 exchange plus bgm
gives me 10% of any referals impressions and bco gives me cash for
clicks on banners on my pages. They are both great to work with and
offer a free teleseminar on marketing, etc. Neither gives you a ton of
visits, but it took only a few minutes to put the code on the pages and
now it operates on auto pilot. I get visitors without doing anything.
Personally, I think it is well worth the effort.
Terry
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:Dataway
Subject:Banner Advertising
Ref the request from Ted Kusie "I'd like to get some advice to help me
decide whether or not to use banners in my promotion."
Ted Kusie asks the question everyone want's to know "Is my promotion
effective?".
This applies whether it is banner advertising, small ads, newsletters or
whatever. It is essential to understanding the most effective form of
promotion for you.
A means of tracking your promotions so that you know exactly which banner or
ad sends people to your site is needed.
There are several ways to do this, depending on your budget.
A simple way is to set up each ad in the form of an Affiliate link. For
example, instead of having your banner link just to point to your site as
in: www.fast-track2000.com/ft2kcommon/formorder1.htm
you would put
www.fast-track2000.com/ft2kcommon/formorder1.htm?camefrom=100&backto=doc
ument.url
on the page where the link sends you would extract the identifier of the
particular banner (in this case a number = 100) with a bit of code. I can
send the code if you would like to see it. e mail to
alan@fast-track2000.com.
Another way is to use cgi scripts and I can send you one of these too. Just
send an e mail to alan@fast-track2000.com
If this is too simple, you could try a simple affiliate programme, such as
http://www.simpleaffiliate.com/index.cgi?1428
If you want a full blow commercial banner tracking system then I would
recommend you take a look at
http://www.marketingtips.com/assoctrac/t.x/44554
I hope the above tips will help you find a tracking method to find which ads
are working for you.
If anyone has other tips, I would be pleased to hear them.
alan@fast-track2000.com
If you would like more information then please visit www.fast-track2000.com
Apart from tracking your ads, I am learning that banners are more useful in
building a brand, than in getting people to your site.
You could try banners out for free, to see if that are working for you. Here
is one place you join a banner exchange system:
http://www.trafficcenter.com/associates.cfm?id=albr-11084532
I would be pleased to hear from anyone on the above subjects.
Regards
--------------------------------------------------------------------
http:www.fast-track2000.com
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Mary Holzrichter
Subject:I read what I want to read
Hi, Bogdan, and everyone:
I personally like a newsletter where everyone
can express EXACTLY what they wish. That's
why I belong to this newsletter. I really enjoy that
diversity! As far as someone not liking what someone
says, hit that ol' scroll on the side, and "roll on"!
I don't like it when you can't say what you
want to! The world becomes a much unfriendlier
place.
I'm a newbie, but I want to say what I want to,
and I want to read what I want to! Don't insult
my intelligence by trying to tell me I can't differentiate
between the "hype and bull" on the net.
That's the fun of the internet! The whole purpose!
Read what you want, and scroll over the rest.
I'm not a dummy, only a newbie, but even I
have figured that out.
Mary Holzrichter
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Lucky Jack
Subject:I read what I want to read
I am of a mind that people really miss the point of an ezine or a forum
for topics.
The whole Idea to me and my thinking is - have I learned anything or not?
Do I have anything to ad to help someone else?
Does this entertain me?
If I can find none of the above!
Then I have learned not to read the digest.
I personally thank God that I still have much to learn and a little to
teach and that life is still a joy to me.
Thank you for one of the best ezine's that I read all the time!
Lucky Jack
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Sheila Lee
Subject:Site Reviews
This is in regards to Kenny Konechne's comments:
>"The site reviews I'm getting tired of because it's always the same
people
>pretty much doing the reviews. I think you ought to just instruct people
that
>want site reviews to send them directly to the people who are doing all the
>reviews. Some of the people doing the reviews strike me as people that are
>kinda full of themselves. Who are they, What are their credentials?"
Mr. Konechne, not all reviewers are the same people. I myself have not
reviewed
a site before, but I did go to yours and was astonished by what I found.
My
credentials: My site has been online for over 1 year now. Since that
time, I
have over 4,000 page views per day with over 800 unique visitors a day. I
have
done a lot of research into my material and have affiliations with quite a few
major sites with similar topics such as my own. Your "counter"
only shows just
over 460 visitors to your site. Are these in just one day? Are these
all
unique visitors or are some of them your own visits? 460 visitors in 6
months
is not all that much for a site that you claim is admired and liked.
>"I had my site reviewed and got told basically to redo it, but yet have
>received many emails from people that admired and liked my site."
How many emails did you receive? I get over a dozen a day telling me how
informative my site is and how much it has helped them. Do you get that
type of
response?
>"Who do I listen to? Many ordinary people or one person who thinks he
is
>somebody, But has no credentials posted."
So a person has to have "credentials" in order to review your site?
But you
just said that many people admired your site. Obviously you can't take
criticism so why bother submitting your site for review at all?
>"Well I went with the majority. I now am getting requests to add links
to my
>site."
So where is your traffic coming from? 460 visitors is not that much if
you're
getting requests for link exchanges.
I went to your site, and so did my husband who has over 2 years experience in
maintaining successful web sites. I'm sure if you ask him he'll be happy
to
tell you how much traffic he's getting and how he's managed to accomplish this.
We both visited your site and we both agreed that it should be redone. You
have
very little information to draw your traffic back to your site, which is an
important issue in maintaining a good stream of traffic. You have no
original
content at all. What you have is a link with links on it that actually
take you
away from your site. Actually, EVERY link takes you away from your site!
I
clicked on photos and guess what I saw? NOTHING! It says "The
page you
requested is not available". Pretty sad. Everytime I go back to
your front
page my download software pops up asking me if I want to download your tracker.
Very, very annoying. And pretty well all of your banners, links, gift
ideas,
etc. have absolutely nothing to do with fishing.
If I was looking for fishing information I would be very disappointed and would
feel mislead. It seems your site is based on affiliate programs and
banners,
which I might add, are poorly set up and not uniform at all. Look at how
you've
bunched everything on the bottom of your front page. And what is with that
huge
gap of space at the bottom?
Hey, nice trick with the "secrets". It seems the only
information you are
offering (if it is even your own) makes your visitors have to sign a guestbook
or sign up for your newsletter in order to get it. Just another way of
taking
your traffic away from your site.
Now that I've finished with my two cents, I'm hoping that others who are reading
this will learn what NOT to do with their site. Make sure that your site
is
easy to read, graphics are uniform, get rid of any links that are not working,
and create your own content (not a bunch of content that has nothing to do with
what your site is about) which will have visitors wanting to return for more.
Sheila Lee
--------------------------------------------------------------------
Sheila's Kissing Booth
http://www.kissingbooth.com
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:Robert Lee
Subject:Site Reviews
Kenny Konechne wrote.
>I had my site reviewed and got told basically to redo it, but yet have
>received many emails from people that admired and liked my site.
>Who do I listen to? Many ordinary people or one person who thinks he is
>somebody, But has no credentials posted.
Hi Kenny, I am not offended. I offer opinions and your site needs work! You
have a total of 3 fish pictures on your site and a broken link to more, just
click on:
http://www.thefishermanspond.com/The%20%20Pond%20work%20with/photo.html
and you'll see that the page requested is not available.
This is not a great site, a good site, or even a usable site.
I think that if you ever bought a fishing book and it had the content
(actually lack of) that your web site has, you'd feel ripped off. Especially
if you purchased the book for fishing information and instead were
encouraged to join some internet marketing schemes.
You should be treating your web site the same way. Try getting a weather
panel from http://www.weather.com for
starters. Maybe some headlines from
http://www.moreover.com to add some
movement to an otherwise "incredibly
painful to view" web site.
These are my opinions, freely given to you.
My credentials?
5 years building websites.
5 years investigating and promoting different affiliate programs,
successfully!
NO MLM ventures signed up for, promoted or anything else to do with MLM.
I am not a fast buck hypester artist.
I am just trying to help those that request help actually make a better web
site and earn some income along the way.
Best of luck to you, you'll need
Robert Lee
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Seqkat
Subject:Marketing site inexpensively.
This post is in reply to Jernee Evans...
You wanted info. on marketing your inexpensively...how about FREE?? Is
that in
your budget? :o) Try these:
Free Classifieds - fit your under every category your site covers
Free Ezines - that accept free ads
Your sig line - advertise your site with a few descriptive words of your site.
These are the methods I use and they work quite well. In fact I'm not
marketing
my site as often when I started, but still maintain daily hits.
Feel free to see me, I promote people for free with my ezine and @ my site
daily...it's my goal. See my site in sig line if you're interested.
In His Joy,
Seqkat
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Steven Hustoft
Subject:Marketing site inexpensively.
Personally I subscribe to free ezines that give you free ads or the chance to
win free ads. I also submit to search engines, and google has a cool
program
that places your ad on the side of search requests for keywords you pick and
it costs $8 to $15 per 1000 impressions.
Steven Hustoft
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Steven Hustoft
Subject:Know any other promotion/marketing discussion lists?
http://getreal.hypermart.net/ezines.html
I did one search with my browsers search button, using the words that you put
in your request and came up with the above site that has a list of around 200
such ezine/discussion lists.
Steven Hustoft
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:Tom Falco
Subject:Gateway Pages
Hi Skip,
Your master/designer sounds like a total idiot if he tells you
to keep away from gateway pages.
There is no way it will hurt your current placement, unless
you actually bump yourself out of a position.
Our gateway pages have allowed us to have more than one
listing on the first page of many search engines!
Gateway pages have allowed our websites to be listed at
the top of all the major search engines! We have a gateway
page for each product we sell and that is the page that comes
up when people type in the product.
It is actually more efficient for the people searching. They don't
have to go through every page on your site looking for what they
want. It will come up just by clicking the gateway page.
If people want "custom imprinted pens" they will see us as number
one or two at yahoo, google, AOL, etc.
That is because this "gateway page" is geared solely to custom
printed pens.
The same goes for all of our products: post-it notes, cups, frisbees, etc.
If we were to submit our home page, the search engines would see
1000 products. How would it categorize us?
Every successful business uses gateway pages. It makes the
search engines more user friendly and it helps the website owner
immensely in the form of high placement.
Thanks,
Tom Falco
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Tom Falco is owner of: http://www.TheDiscountPrinter.com
and http://www.XpectMore.com
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (6.2)=============
From:Robert Lee
Subject:Gateway Pages
The reason "gateway pages" are recommended is to accentuate existing
content
on your site by stressing keywords and relevant terms on separate pages,
then submitting these pages to the search engines that they have been
created for.
These pages should have just two links, a link IN from your main page and a
link OUT to the more complete page that has relevant information concerning
the subject discussed.
Creating your "gateway page(s)" begins with knowing the submission
rules for
search engines, how they spider and index your pages and what works best for
which search engines.
You CANNOT make "gateway page(s)" that will fulfill the requirements
for
higher placement of more than 1 search engine. To be successful at "gateway
page" creation, you need to make one for Google, another for
Excite/Looksmart, another for AltaVista, yet another for MSN Search and so
on, covering the same topic using different layouts, key words and phrasing.
This is time consuming and, without the required background reading and
knowledge of what the search engines index, fruitless.
You also MUST have the relevant content to back up your "gateway
page".
The reason "gateway pages" are NOT recommended:
1. Unspecific website content - You cannot sell any affiliate program using
just links, and you cannot create a "gateway page" that will work
using a
mass of keywords and irrelevant keyword phrasing.
2. Lack of search engine indexing knowledge - just as you can't read a map
with out knowing the language the map is written in, you cannot create a
"gateway page" without knowing how a search engine will index it and
what
the competition is for the keyword(s) you are targeting.
I hope that this helps those of you about to consume time and energy into
"gateway pages" to start off right!
Robert Lee
--------------------------------------------------------------------
Dating B2B
The Only Resource For Non X-Rated
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (7.1)=============
From:Brian Sater
Subject:Per click search engines
A few issues back I wrote about pay per click search engines. Here are the
ones I have success with and then I'll tell you why.
http://www.goto.com/
http://www.kanoodle.com
http://7search.com/
http://www.findwhat.com/
http://www.bay9.com/
http://www.brainfox.com/
As was mentioned in Adland by a couple of people, bid on many terms that
aren't as obvious as a phrase such as "make money." Also, know your
search
engine. I submitted literally thousands of search terms to brainfox and the
only hits I received were from their Featured Listings. It didn't matter at
that point what my bid was. I used my money to continue to bid on that page.
Go To may be the most expensive but I get good traffic and sales from it so
it's worth it to me. I can get most of my bids for less than $.08 per click
and the least amount I make per sale is $16.70 every 100 hits. So, my ROI is
at least more than my cost because my average sale is $43.90.
For more on these types of search engines, here is where they review them:
http://www.payperclicksearchengines.com
Good luck and good marketing,
Brian Sater
--------------------------------------------------------------------
Brian Sater is an internet marketer and the editor of
New Online Marketer. New subscribers receive a free ad:
mailto:bsate@hotmail.com?subject=subscribe
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (7.2)=============
From:Serina Tran
Subject:Per click search engines
Hi everyone,
I've just recently subscribed to this discussion list and I have to thank
everyone for the helpful suggestions and tips. I'm new to net marketing
and am
looking for inexpensive ways to get hits. I've heard that a great idea is
to
use pay per click search engines. Goto is usually the biggest one that you
hear about. However with their new price increases, it makes it difficult
for
people like me who are really on a tight budget to get listed. I mean 5
cents
a click is not so bad, but all the good keywords have bids over a dollar a
click!
I would really like some suggestions on what are some good pay per click search
engines that are more affordable. Any help is greatly appreciated.
Thanks in
advance.
Serina Tran
--------------------------------------------------------------------
Affiliates--The last website you'll ever need to promote! It's FREE!
http://www.my-successcenter.com/member/gluskap/
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (8.1)=============
From:Robert Lee
Subject:Free Hosting
One of the best ways to begin your new-found adventure into Internet profits
to start with a free web site. If you are ready for your own domain name and
related hosting costs, GREAT! This is the way for a true identity online and
the best way to be taken seriously. If you are using a free web site host,
depending on the host you use, you can make it work for you. You must still
design your web site carefully, not just have a page of links, but real
content to drive the traffic to your site and away from the obligatory ads
posted on your site by your free host.
Content is King!
Robert Lee
--------------------------------------------------------------------
Dating B2B
The Only Resource For Non X-Rated
Dating Service Webmasters
http://www.DatingDating.com/b2b/index.htm
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comments mailto:adland@softfornet.com
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==============N e w P o s t i n g (1)=============
From:Unknown
Subject:HAVING TROUBLE PROMOTING MY SITE!!!
I WOULD LIKE INFORMATION ON ADVERTISING TECHNIQUES WITHOUT HAVING TO JOIN OTHER
WEB PAGES AND HAVING OTHER WEBSITES TO ADVERTISE. I STRICTLY WANT TO ADVERTISE
MY ONE WEBSITE, AND UNFORTUNATELY MY BUDGET IS TOO TIGHT TO PUT MONEY INTO THIS
RIGHT NOW? ANYONE KNOW OF ANY FREE CLASSIFIED SITES THAT TRULY WORK?
Unknown
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http://www.secrets2success.com/special143120/index.html
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comments mailto:adland@softfornet.com
==============N e w P o s t i n g (2)=============
From:Lyle Steinhardt
Subject:Software to create E-book
Recently, I've seen a lot of advertising for E-books.
I was wondering, can you tell me what is compiled
HTML? Where can I find the standards for creating a
program which will create an e-book. I can find the
software, but I'd like to create the program myself.
Thanks,
Lyle Steinhardt
comments mailto:adland@softfornet.com
==============N e w P o s t i n g (3)=============
From:Steven Hustoft
Subject:Cool tool that I found that keeps track of the uptime
I just wanted to include this cool tool that I found that keeps track of the
uptime of up to two sites for free and I thought that everyone in the digest
could use one. InternetSeer is the largest, fastest growing Web site
monitoring service in the world. Thousands of new subscribers are activating
accounts every day.
Features FREE
Monitored Items 2 URLs
Contacts To Be Alerted Unlimited
Monitored Frequency Every hour
Connect Time 2 min.
Download Time 2 min.
Real-Time On Error Notification Yes
Real-Time Off Error Notification Yes
False Alarm Protection Yes
Weekly Performance Email Reports Yes
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http://www.internetseer.com/inet_dev/home/index.jsp
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comments mailto:adland@softfornet.com
==============N e w P o s t i n g (4)=============
From:Cynthia
Subject:Posting ads
Hi, I have a question. At this point I have an information packet
that I want
to promote, but I do not have a web page. That may come later.
Several of the
ad promotion sites that I have visited want you to put in a URL address. How do
you get around that? Any ideas?
Thanks Cynthia
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cmarie@zWallet.com
~~~~~~~~~~
Note from Moderator.
1. You put in the place of url something like this
mailto:cmarie@zWallet.com This
will create a link and will open
email window when clicked.
2. You can get free website which 8 year old kid can use without
instructions here.
http://www.adlandpro.com/redir/freewebsite.asp
or see for about 600 others here.
http://www.freebonanza.com/Business/Website_Development/Services/Web_Pages/
They are all free.
B.F.
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comments mailto:adland@softfornet.com
=====================Site Review Request (1)===============
From:Rikie
Subject:http://rikiesbiz.go.coolebiz.com/
Good on ya Kenny!
At last someone has taken the bull by the horns and spoken out about the site
reviewers.
I also offered a site to be reviewed and although I fully expected to get some
criticism (as a newbie) I did expect it to be 'constructive'.
To me, the
whole reason of asking for review was to get some assistance in design without
the 'bagging' from the highly experienced. After all, we all need to start
somewhere. This is the reason I created my other web page "Newbies
Guide to
Online Income" ; just to offer some hints and ideas to NEWBIES not the
experienced, from the point of view of a NEWBIE. This is also the reason
all
the information is offered FREE and the programs/sites mentioned on the page are
ALL FREE to join.
So with that said, please if you are a NEWBIE, take a look at my new page.
http://rikiesbiz.go.coolebiz.com/
Thanks
Rikie
comments mailto:adland@softfornet.com
=====================Site Review Response (1)===============
From:Carla Hillstrom
Subject:http://www.rrvgardenclub.org
To all that provided a site review for the Red River Valley Garden Club.
Thanks very much for your comments. I appreciated all of them. Even
the
"UGH!" ones. That is exactly what I thought but wasn't sure what
to do.
Now that you have given me some direction and better ideas, I am working on
updates and am gathering more content. THANKS AGAIN!
Carla Hillstrom
http://www.rrvgardenclub.org
comments mailto:adland@softfornet.com
=====================Site Review Response (2)===============
From:Andy Sparks
Subject:http://www.netwants.com
Hi Andy its Andy with a site review.
I like your site and your concept. I am not a technical guy so I have no
comments about source code etc. When a new visitor comes to your site, You
have
to make it clear, obvious and in large type, exactly what you want them to do
and mostly why it is in their best interests to do what you want.
Your front page doesn't answer the question, what's in it for me? You have
to
convince the new visitor of the benefit of placing an ad with you and you have
to do it quickly. You are basically selling ads. I know they are
free ads, but
you have to sell the people on placing their ad with you. If you think of
your
front page as a sales letter that convinces Sellers to place free ads and Buyers
to search, you will do fine.
If I understand your business model, it is inventory based. If you don't
have
wanters/buyers, you can't collect ten dollars ( is that US, Canadian or
Australian dollars? You might want to make that clear on your site.) for their
contact information. Therefore, you need to sell people on placing their
ads
and the way to that is to answer the question, What's in it for me?
I am not subtle so instead of the small categories link in your paragraph, I
would have a giant blinking thing, saying We Want To Buy Your Stuff! or
something like that to draw in people with merchandise to sell. I would
have
another large obvious link that said, If You Want It, We Can Get It, to entice
people to place want ads.
On a positive note, your site loads well and I placed a couple of want ads and
that seemed to function nicely. Your order page for buying the wanters
information seemed nice also.
All I think you need is a better sales letter and a clear communication of the
benefits of using your service. It is easy to list the features of your
site.
It is difficult to describe the benefits of your site from a third party
perspective, but it is worth the effort.
Andy Sparks
comments mailto:adland@softfornet.com
=====================Site Review Response (3)===============
From:Steven Hustoft
Subject:http://www.netwants.com
First of all, this is a very nice site, fast loading, well layed out except
for one thing that I think would improve business a little.
Group your categories together instead of having on big page. An
example would be have a category of parts and then sub categories of airplane
parts, motorcycle parts, and the rest of the parts. Otherwise I really
like
your site.
Steven Hustoft
comments mailto:adland@softfornet.com
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=====================G u e s t A r t i c l e
(1)===============
Domain Name Registration - The Rules Have Changed!
ByA.T.Rendon
© Copyright 2001
All Rights Reserved
Once upon a time, if you wanted to register a domain name,
you could only do it by visiting Network Solutions at:
http://www.networksolutions.com/
and paying them whatever
they asked for, about $35.00 per year.
Then ICANN, http://www.icann.org/, The
Internet Corporation
for Assigned Names and Numbers (ICANN) that is the non-
profit corporation that was formed to assume responsibility
for the IP address space allocation, protocol parameter
assignment, domain name system management, and root
server system management functions previously performed
under U.S. Government contract by IANA and other entities,
decided to change the rules.
The initial testing phase of the new competitive Shared Registry
System for the .com, .net, and .org domains quietly began to take
place in April of 1999.
It started with five participants who were the first to implement
the new system for competition in the market for .com, .net, and
.org domain name registration services.
Previously, registration services in the .com, .net, and .org domains
were provided by Network Solutions, Inc. under an exclusive
contract with the United States government.
In the two years since this program began,
things have really changed.
Just this last week, ICANN reported that two of their registrars,
Tucows, and New York-based Register.com, had recored more
new registrations for Top Level Domains, TLDs, (dot-com, dot-
net and dot-org) than VeriSign's Network Solutions.
This marks the first time ever that VeriSign's Network Solutions
was out-sold by any of the registrars and signals that their past
dominance of domain name registration is certainly fading.
Why?
Because besides others being allowed to make domain name
registrations, these new registrars are also cutting prices.
I just registered a new domain name, http://autopilotebiz.com/
that will not start Pre-Launch until April 2001, but for the
price I used to register a domain name for two years, $70,
I was able to register AUTOPILOTeBIZ.COM for
10 YEARS!
The RULES have most certainly changed.
The Shared Registration System ("SRS"), ICANN's
accredited registrars program, allows people to submit
application to become a registrar along with a non-
refundable $ 1000 filing fee.
After someone is accepted into the program then they
must pay a yearly fee of $ 5000 to maintain their
status as an accredited registrar.
This situation has created a very competitive environment
which can only be beneficial to all of us as the price to
register a domain name has fallen like a rock from a very
tall building.
However, if you plan to register a new domain name using a
virtual unknown registrar, make certain they do indeed have
the legal accreditation from ICANN by visiting the ICANN
web site and viewing their posted list of ALL accredited vendors:
http://www.icann.org/registrars/accredited-list.html
It will only take you a few moments to make sure you are
dealing with a reputable vendor of domain names. Those
few moments will make the entire process legal and worry-free.
--------------------------------------------------------------------
A.T.Rendon is an entrepreneur and published writer.
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comments mailto:adland@softfornet.com
=====================Joke of the Day (1)===============
>From a passenger ship, everyone can see a thin bearded man
on a small island, shouting and desperately waving his hands.
"Who is it on that island?" a passenger asks the captain.
"I have no idea..... but every year when we pass, he goes
nuts
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