ADLANDS' DIGEST
A Free subscribed Discussion List
of 23,912 subscribers
on web marketing and promotion
supported by AdlandPro World's Classifieds
at http://www.adlandpro.com
Bogdan Fiedur, Publisher
mailto: Bogdan@softfornet.com
Vol. 1 issue #265 Nov, 06, 2001
--------------------------------------------------
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Topics in this issue:
Sponsor Message
Word from Publisher
1.We All Start Somewhere...
=====================
C o n t i n u i n g D i s c u s s i o n s (2)
============================================
1.Need help from you marketing people
~Robert Keating
2.Paypal working for Terrorists
~John
~John colanzi
N e w P o s t s (2)
=========================
1.Elizabeth Piotrowski
~The internet really has become a haven for crooks
2.Pauline Wendy Phillips
~Adland Digest in Google.com
Site Review Requests (1)
=========================
1.Adriana
~http://www.abcgiftsandbaskets.com
Site Review Responses (0)
=========================
G u e s t A r t i c l e (1)
=========================
1.Are You Wasting Your Marketing Dollars?
By Angela Wu
Joke of the Day
=========================
================== Word from publisher ====================
Greetings All
Welcome 170 new subscribers who joined list since last mailing.
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=================We All Start Somewhere...=====================
From:Dan Adams
There is a great misconception that anyone
with a website has massive knowledge of the web.
I, for one, held that notion for over two years.
But the fact is that when you begin a page to
page search of the web you begin to see that the
majority of sites are hosted by a smaller circle
of webmaster firms or home based design
company's. Which brings me to my point. Far too
many folks are exactly like I was. Intimidated by
the entire web page making process. And
completely overwhelmed by the vastness of the
huge black hole that's called The Internet. So
much so, that for two years I only used my web
host connection to get email. I place myself in
the category of overwhelmed and underknowledged.
Having just introduced myself to my first
computer in January 1995, I felt totally helpless
in the foreign cyber world. And visualized myself
making every error known to man. Whenever I could
finally overcome my anxiety and get on the
internet, I could picture myself blowing up my
computer or crashing through the back door of the
secret service or maybe even something worse. It
was this exasperating fear of the unknown that
kept me from even considering making my own
presence known on the web via my own website.
Then came spamming. (I neither condemn nor
condone). And many new offers and options started
showing in my email. Some of them offered free
web page sites. FREE??? Never heard of such. You
just don't get free things anywhere. But there it
was...advertised day after day. FREE!!! So, I
finally took the plunge. And after a couple of
hours I was able to see my own creation sitting
right there on my screen. Crude, yes. Simple,
certainly. But it had color and moving flashing
things. And most importantly...it was mine!
Since that time I have toyed, made, remade, and
destroyed hundreds of websites. And spent
countless hours inventing ways to create the
different look or feel of a page. Mostly, for a
year I spent my time with visions of creating my
own personal world of wealth with some fantastic
website offer that the world just couldn't
refuse. Then one day (April 1996) in my home
library (everyone knows where a man's home
library is) I had a thought. Why not become a
classifieds reseller? Everything I needed was
already available on the web. And for the first
time in 3 years I developed a small home business
that made an instant profit. Suddenly I saw
myself as some sort of webmaster. Confidence
exuded from my pores. With each waking day I knew
that I had created my own success on the web. I
had learned how to take from the internet. Now
what? Well, with my newfound success I had gained
the time and bravado to really go looking through
this wondrous WebWorld. And what did I see? A
whole new trend of goodwill and giving that I
immediately realized I wanted to be a part of.
The web had silently become an open-armed society
with so many webmasters freely giving away their
fantastic secrets and talents of making the
complicated look simple. Invaluable things that
usually would have cost a vast fortune. Now being
freely placed on websites and in newsletters
(ezines) at little or no cost. For all to see,
have and use. Things such as where to get
hundreds of free page backgrounds and graphics.
Where to get professional advise on script
writing and advertising. Advise on how to market -
what to market - and even where to market. (Some
major corporations pay hundreds of thousands for
this professional advice and services. Yet, here
it all was - on the internet - for free or small
investment.) Even fantastic tools for creating
banners, animation, chat areas, and search
engine/link submissions, low cost merchant
account handling (visa/mastercard) and shopping
carts. With a minimal search effort you could
find just about anything necessary to operate a
business or personal site. And like I said, the
bulk of it is FREE!. This new trend of giving and
sharing has become the greatest wave the WebWorld
has ever seen. Completely different than the dog
eat dog outer world. The WebWorld is showing the
true spirit of human kind. A world of caring and
sharing. As I said before," I wanted to be a part
of this great feeling of giving." And while in
attempt to do this, I have run across so many
wonderful people and places that the free site
creation I was developing took about 3 times
longer than I anticipated. Why? Because you get
so many new ideas and opportunities coming at
you, as you open each new website door, that your
mind can hardly focus on what you originally came
to the site for. Is this a burden or a blessing?
Well, I'll say it to you this way. Nothing on
this earth beats an open mind. If you can allow
yourself to freely float through the never ending
delites of creative endeavors that the millions
of sites offer in the web. You are guaranteed to
find your interest and desires fulfilled. And you
will gain all the knowledge you'll ever need to
become a top webmaster with your own personality
displayed for all to see at your site. And if you
are looking for a way to create an additional
income but don't have the resources or funds to
build your own special business...then look at
the various reseller (also known as affiliate and
associate) opportunities. They have already done
the hard work by finding a product that fills a
need. All you do is help promote it and
bingo...you make money! Then again, if you have
the time and resources to promote your own
special product(s) or service, you will find
every tool from credit card handlers to mass
promoters, ready and willing to help you get your
new business off to a running start. And the
great thing is that regardless of your personal
status...the web puts you on equal grounds with
the largest companies and corporations. Because
time and again it has already proven out that the
personal touch works better on the web than the
greatest advertising site ever made. So, if you
are one of those backwards folks (like I was) and
are still standing silently in the background
looking out in wonder and amazement at the
beautifully displayed talents of others... then
come out of your shell . Punch up your search
engine and get going. Look up banners, credit
cards, cgi, web hosts, chat room, composers and
any of a hundred other things that will give you
all the information you need to be the greatest
webmaster of all. Look up and subscribe to ezines
and newsletter that offer your thousands of
dollars worth of professional insiders tips and
talents. Join host groups and chat areas that
deal with internet marketing. And use free
facilities like my site
http://www.buynbart.com/home.htm
that offers
links to help you create and promote your site.
Get the spirit. Get the guts. And get involved in
this electronic unity of mankind. Take your first
step now because never in history has there been
such a tremendous opportunity for the individual
to be a part of the whole. The web has made it
all possible.
Good Luck!
Dan Adams
----------------------------------------------------
About the author: Dan has owned and developed
http://www.oxzit.com and http://www.buynbart.com
since 1996
----------------------------------------------------
comments mailto:adland@softfornet.com
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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Robert Keating
Subject:Need help from you marketing people
Terry wrote.
>I have an ad that was written for me and I just wonder what you
>marketing people think about it. My desire is not to get lots of hits
>to the website. It is to get a few good quality people who are really
>interested in a good, solid business and who realize that most of the
>ads on the net are pure BS. Please let me if you think that this ad
>will draw higher quality people than the typical "join free and do no
>work and make money" ads that I see all over. You can write to me
>privately if you want at tlm@wwnet.net.
The ad is:
>PROVEN INTERNET SYSTEM SHOWS HOW TO MAKE MONEY IN MLM
>$500/mth is all that separates you from your own successful
>business in Health and Nutrition! Take a tour of our PC
>POWER SYSTEM and discover how you can put the secrets of our
>success to work for you!
>Thanks
>Terry
I surely hope that you didn't pay to have that written. First starting with
Proven is ridiculous. Proven to whom? This is very poorly written. From the
second that I saw the proven, I would have deleted your message. Sorry.
Robert Keating
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:John
Subject:Paypal working for Terrorists
You people need to be very careful about how you trash someone or some
company in a public forum. You can be held liable for your actions.
Also,
the owner of this list can be held liable.
Just because PayPal won't do business in a particular country does not mean
they are bad. They are running a business and have determined that
operating in that country is a higher risk than they want to assume. There
are some countries where credit card fraud is higher than others. We get
bogus credit card charges from many countries and we do not honor those
attempts. We, in fact, attempt to contact the owner of the card to let
them
know that their card is being used.
Please refrain from publicly trashing a reputable company just because you
don't like them or their business practices (which are perfectly legal).
Thanks,
John
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:John colanzi
Subject:Paypal working for Terrorists
Numan,
I think the situation has little to do with terrorism and more
to do with business. Certain countries have a higher incidence
of software pirating, orders using stolen credits cards,
scamming affiliate programs.
Rick Beneteau had affiliates making an unusually large amount
of sales. Sure it was easy to make sales, they were using stolen
credit cards to order from themselves.
The owners of Optin Lighting have an individual from a country
known for software pirates, selling knock off copies of their
software on Ebay for huge discounts.
The problem for companies affected by these actions, is there is
no legal recourse for damages.
Regards,
John colanzi
--------------------------------------------------------------------
Street Smart Marketing
http://johncolanzi.com/freeware.html
--------------------------------------------------------------------
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==============N e w P o s t i n g (1)=============
From:Elizabeth Piotrowski
Subject:The internet really has become a haven for crooks
Hi Bogdan....I wanted to comment on your Guest Article from the Adland Digest
#264, Marketing Edition.
Michael Smith is absolutely right!
The internet really has become a haven for crooks. This makes it especially
difficult for the little sites to get noticed. The only cure for this seems to
be advertising - religiously and relentlessly.
I am a one-person operation, and I also offer personal service. It has taken
some time for me to acquire clients, but I feel that my business is a smashing
success!
Why?
First of all, there is nothing more fulfilling than having a client thank you
for something; whether it be something you did for them or something you said.
Secondly, it is wonderful to get to know your clients. My sessions are usually
conducted in chat, which leaves lots of room for conversation. I get to know my
client as a person, as well as getting to know their online business.
It also makes staying in touch much easier. I can email my clients and feel
comfortable doing so. Instead of feeling like an inbox intrusion, I am able to
share links and resources which I feel are relevant to their particular type of
business. And you know what? My clients do the same for me!
Michael is also right when he says that personal service means waiting longer
for the 'big bucks' and working harder. I have found that the principle is the
same on the net as in 3D: if you are willing to work hard at your business, you
WILL reap the benefits....eventually! What goes around comes around. The trick
is to build a solid, honest and positive foundation.
Thank you Bogdan for a great newsletter!
Elizabeth Piotrowski
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==============N e w P o s t i n g (2)=============
From:Pauline Wendy Phillips
Subject:Adland Digest in Google.com
Bogdan,
Google.com is now indexing e-Documents by the millions, including in RTF. And
they need not be available directly via a website. It indexed my site on its own
initiative! And my RTF e-Books are currently sent via E-mail.
Adland Digest readers might like to know it's listed in Google.Com Directory and
Search.
Sincerely,
Pauline Wendy Phillips
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=====================Site Review Request (1)===============
From:Adriana
Subject:http://www.abcgiftsandbaskets.com
I need you to critique my websites. I have two of them, I am getting a lot of
traffic (some due to paid efforts), but I am hardly getting any sales.
This is the best season for the gift basket industry, and I am getting orders
from my offline efforts, so there must be something I did wrong on my websites.
Please, can you check and tell me (even if it hurts) what your suggestions are?
What do you think is the reason people just click away?
I thought I made my sites simple to navigate, and inviting, but obviously I am
not the best person to judge my own work.
I appreciate all the help and suggestions.
Here are the addresses : http://www.abcgiftsandbaskets.com
and
http://store.yahoo.com/abcgiftsandbaskets
Adriana
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=====================G u e s t A r t i c l e
(1)===============
Are You Wasting Your Marketing Dollars?
ByAngela Wu
I was horrified.
I had just spent $400 on advertising -- advertising that
only yielded $100 in sales.
Desperate to make up my losses, and not knowing which of
my three ad campaigns actually produced the sales, I made
a guess. I figured that most of my profits must have come
from the ad campaign that reached the largest number of
people -- in my case, an ezine with over 50000 subscribers.
So I naively shelled out another $200 for an ad - a wasted
$200, I might add, since I didn't make a single sale.
Thankfully I've learned a lot since those frustrating
days as an online business 'newbie' ... but the above
scenario isn't uncommon for beginners to the Internet
business world. We're constantly bombarded with claims
of fast, easy money - and they're hard to resist.
For example, when I first started online, I was told that
all I had to do was purchase a top sponsor ad in an ezine,
place a 'tested' and 'proven' ad ... and presto! I'd
be several thousands of dollars richer.
It didn't work. I faithfully purchased a number of ads
and followed the instructions to the letter. Hundreds
of wasted dollars later, I was completely discouraged
and almost ready to give it all up.
I'm glad I didn't. I learned that not every marketing
campaign will be successful ... unfortunately, all too
often people try an online business and give up when
they're unable to make money at it. In some cases,
sticking with it a while longer could have turned a
'failure' into a 'success'.
That doesn't mean doggedly doing exactly the same thing
over and over again, hoping to see better results. If
you do the same thing you'll get the same results.
Testing your marketing efforts is critical to your success.
And one of the simplest ways to do this is to use an ad
tracker.
Ad trackers provide you with a way to 'code' each of your
marketing campaigns. You use this special coded URL in
your ads -- and whenever a visit clicks on the URL, the
tracker records the 'hit'.
In other words, these tracking codes tell you how many hits
and unique visitors you get from each of your advertising
campaigns. By analyzing this information, you're able to
instantly see which of your campaigns are successful -- and
which are not.
Ad trackers don't cost much at all ... yet this small
investment can yield huge returns! Two of the most popular
are:
= ROIbot, http://www.roibot.com/r_r.cgi?R46886_article
-
this is the tracker I use most. It's easy to set up
and to manage, and it comes with a whole bunch of other
features including an autoresponder.
= Ultimate Ad Tracker, http://www.ultimateadtracker.com/
.
This is a CGI script that you'll need to configure and
install on your server (it comes with instructions).
Once set up, it's very easy to use.
Using an ad tracker really opens your eyes. I had always
thought, 'The more people I reach, the more sales I'll
make' -- you know, the usual traffic hype that we all hear.
Instead I found out real truths about what was working for
me and what wasn't. For example, my ad tracker taught me
that it's not the size of the ezine that counts ... it's
how many people actually *read* it. It also taught me
that just because a website gets a lot of traffic, it
doesn't mean that advertising on that site will give you
*results*.
By testing everything you do, you'll get solid proof of
what doesn't work, what works well, and what can be
improved. You know which ad campaigns to continue ...
and which ones to dump for something more profitable.
So track your marketing efforts -- every single one of
them. You'll gain valuable insight about where your sales
are coming from, and be able to learn and grow from these
insights. Your bottom line will thank you!
--------------------------------------------------------------------
Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/article.html
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=====================Joke of the Day (1)===============
Provided by Joe Reinbold
Three men are sitting naked in the sauna. Suddenly there is a beeping
sound. The first man presses his forearm and the beeping stops. The
others look at him questioningly. "That's my pager," he says. "I
have
a microchip under the skin of my arm."
A few minutes later a phone rings. The second man lifts his palm to his
ear. When he finishes he explains, "That's my mobile phone. I have a
receiver and microphone implanted in my arm.
The third man, feeling decidedly low-tech, steps out of the sauna. In a
few minutes he returns with a piece of toilet paper extending from his
butt . The others raise their eyebrows.
"I'm getting a Fax," he explains.
========================================================
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