ADLANDS' DIGEST
A Free subscribed Discussion List
of 23,951 subscribers
on web marketing and promotion
supported by AdlandPro World's Classifieds
at http://www.adlandpro.com
Bogdan Fiedur, Publisher
mailto: Bogdan@softfornet.com
Vol. 1 issue #267 Nov, 21, 2001
=======================POWER TIP=======================
DO YOU NEED HELP EARNING YOUR LIVING ONLINE?
Thousands flock to the web every single day, in search of the Internet
Treasure Chest, but the MAJORITY don't make a cent! Shocking, but
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Topics in this issue:
Sponsor Message
Word from Publisher
1.*CHRISTMAS PROJECT*
=====================
C o n t i n u i n g D i s c u s s i o n s (5)
============================================
1.Problems with international payments
~Andrew Anderson
2.Three is nothing wrong with getting right people.
~Kent
3.Essential fields
~Neil A Bennett
4.Need help from you marketing people
~Judith
~Ralph Seward
~Frank Wobst
5.Free Webhosting and business image.
~Andy Sparks
~Kent
~Brendan Prendergast
~Andre Plessis
N e w P o s t s (2)
=========================
1.Sherrie Rozanski
~New Business
2.John Yarrow
~An idea
Site Review Requests (3)
=========================
1.Erika
~http://geocities.com/self_help_ezine
2.Adriana
~http://www.abcgiftsandbaskets.com
3.Chef Brian Johnson
~http://awesome-chef-recipes.tripod.com
Site Review Responses (2)
=========================
1.Ernie Komarek
~http://www.abcgiftsandbaskets.com
2.Dan Dickerson
~Homecoffeeservice.com
G u e s t A r t i c l e (1)
=========================
1.Getting New Business Through Local Internet Listings
By David Dimas
Joke of the Day
=========================
================== Word from publisher ====================
Greetings All
Welcome 170 new subscribers who joined list since last mailing.
=================*CHRISTMAS PROJECT*=====================
From:Marianne E. Payton
Bogdan:
Would you please run this in your Digest? This is a genuine effort
from i-Cop to help ALL children. Bless you and those who will help us.
Help Us Help Children! ANNOUNCING . . .
The First Annual Internet Toy Drive!!
We are proud to be a partner with the official U.S. Marines "Toys
for Tots" program in The First Annual Internet Toy Drive. It's a
sad fact that millions of children in the United States will NOT
have a single gift to open on Christmas Day! We aim to change
that and make sure EVERY child has at least one present 'from
Santa' under their tree. Help a needy child in YOUR community
right now:
http://www.internettoydrive.com
Thank you and God Bless,
Marianne E. Payton
----------------------------------------------------
Proud Charter Member
http://www.i-Cop.org
With GOD all things are possible ~ Matt. 19:26
http://www.astrologicinsights.com
----------------------------------------------------
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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Andrew Anderson
Subject:Problems with international payments
Isidoro, contrary to your statement that "Paypal does not accept
International
Accounts to date", I am in Australia and have had a Paypal account for the
last
9 months !
Mind you I DO have a credit card for them to bill me on and can't understand how
anyone hoping to do business on the internet can
do so without an internationally recognised credit card.
Andrew Anderson
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Kent
Subject:Three is nothing wrong with getting right people.
Hi Terry,
My own feelings aside about MLM or spending $500 a month - do you
realize how much you can make spending $500 a month on real
advertising? I've spent that much alone on phone bills related to
MLM<G> (For $500 a month you can have your own dedicated server
with close to $200 a month left over for advertising!!) Anyway,
there is NOTHING wrong with qualifying people right from the
get-go! Especially in newsletters - unless of course your only
aim is to get them to visit your website and 'cookie' them<G>
You may not get as many visitors BUT the visitors you DO get are
already interested and can afford it! You have a MUCH better
chance of making the sale rather than getting 'lookie-loos'
Personally, I say qualify your traffic as much as possible! You
might not get as many visitors but you will get a higher 'visitor
to sales' ratio!
God Bless,
Kent<><
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Neil A Bennett
Subject:Essential fields
Valerie Tay wrote :-
> I have been quite successful with getting daily leads, but some
of them are
> wasted because the persons who
> fill up the form did not provide their email
> addresses. I would like to know whether there is any
> script that makes it mandatory for an user to fill up
> ALL fields before she can submit her form.
Hi, You may like to try
http://www.cutandpastescripts.com
You do not need to know cgi and you can make the form redirect to
an error page, if ALL or ANY of the form fields you require at
not filled in.
I hope this helps.
Yours
Neil A Bennett
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http://www.freeadvertising.ws
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Judith
Subject:Need help from you marketing people
Below are two versions -- which would you be more inclined to
look at or click over to see? Having no idea what your copy
writer means by "guaranteed responses," I rewrote the ad
to get people wanting to "opt in" and see your program.
_________________
Your Version:
PROVEN INTERNET SYSTEM SHOWS HOW TO MAKE MONEY IN MLM
$500/mo is all that separates you from your own successful
business in Health and Nutrition! Take a tour of our PC
POWER SYSTEM and discover how you can put the secrets of our
success to work for you!
___________________
My Version:
MLM PROGRAM GUARANTEES YOU MAKE MONEY ON THE INTERNET!
Our PC POWER SYSTEM can show you how. You'll have
a money-making Health and Nutrition business once you use our
PROVEN secrets of success. Imagine the fun you'll have making
a great living while helping others live a better life.
_____________
Hope this helps
Judith
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===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Ralph Seward
Subject:Need help from you marketing people
Bogdan-
I have been in and around retail and wholesale sales for over fifty
years,and currently am an active importer and seller at online auctions
and I also have a bricks and mortar store front.... so feel qualified to
comment on this ad.
PROVEN INTERNET SYSTEM SHOWS HOW TO MAKE MONEY IN MLM
>$500/mo is all that separates you from your own successful
>business in Health and Nutrition!
It is clear that all that separates me from my own successful business
is $500 a month. MLM has been around for many years, and there have been
many incredible successes, but as in any marketing method, there have
also been highly advertised failures and associated flim-flam operators.
Since I don't have $500 a month to risk on a proposition I of which I
have never heard, I'm going to delete this ad an move on to something
else.
If I were to see this in a printed form my reaction would be the same.
Another con game trying to get me to spend $500 a month in another MLM
scam where the operator is going to take my $500 every month and then I
have to buy and/or sell something in order to make my money back.
In my opinion the ad is very poorly slanted and definitely a 'turn-off'
if its purpose is to attract positive action.
The first line has a partial gem contained within it:
HOW TO MAKE MONEY IN MLM.
Second sentence:
PROVEN SYSTEM WORKS!
Third sentence:
Health and Nutrition products mean repeat customers and repeat profits.
etc., etc.
Anyway, that's my 2 cents worth. Maybe I'm right. Maybe I'm wrong, but
one thing for certain.
I would not respond to the message as written except to delete it, throw
it in the trash and/or forget it.
Ralph Seward
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seward@seward-co.com
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (4.3)=============
From:Frank Wobst
Subject:Need help from you marketing people
>From:Terry Mills
>I have an ad that was written for me and I just wonder what you
>marketing people think about it. My desire is not to get lots of hits
>to the website. It is to get a few good quality people who are really
>interested in a good, solid business and who realize that most of the
>ads on the net are pure BS. Please let me if you think that this ad
>will draw higher quality people than the typical "join free and do no
>work and make money" ads that I see all over. You can write to me
>privately if you want at tlm@wwnet.net.
The ad is:
>PROVEN INTERNET SYSTEM SHOWS HOW TO MAKE MONEY IN MLM
>$500/mo is all that separates you from your own successful
>business in Health and Nutrition! Take a tour of our PC
>POWER SYSTEM and discover how you can put the secrets of our
>success to work for you!
>Thanks
>Terry
Hi Terry,
I agree absolute with the comments of Geoff Dodd regarding the $500/mo.
Although PROVEN is a good word, you should think about an alternative, because
you cannot prove your words within the ad. Geoff's suggestion 'How-To...' is
such a good alternative. You do the same as many advertisers - you try to
explain too much in a small ad. If you want response, tell the reader first of
all "What's in it For Them". I have written a small article 'How to
Write Copy
That Gets Attention'. If you are interested, pay a click on
http://www.copywritingsite.com/article1003.html
Good Luck!
Frank Wobst
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information, tips,
and tricks on copywriting, marketing, and selling !
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Andy Sparks
Subject:Free Webhosting and business image.
Hi Anita;
I am going to bust your chops a little but I hope you take it in the helpful
spirit in which it is written.
There is no way you can teach others to be successful until you have
figured
it out for yourself, either with a street degree from the school of hard knocks
or taking every bit of training you possibly can.
If you don't understand the importance of having your own domain and paid
hosting, you have a long way to go before you can even be found on the web. let
alone teach anyone.
Your domain name wealth-happens is available as a dot com.
You can register it at http://www.worldsubmitter.com/?967andy
for $14.95 per
year and if you need, they will redirect it to any page you wish for $5 a year.
You can have it point to your existing site, but I don't recommend it.
Your best bet is to find a hosting company that you like and get your domain
through them and build pages that will actually have a chance of getting a
decent ranking on search engines. Go to http://buildit.sitesell.com/967andy.html
and click on the Affiliate Masters training, it is free and possibly the best
training you will ever receive.
I am not letting you off the hook just yet, Have you really thought about the
subject matter of your website and the amount of competition that you are up
against? When you start any business, on or off line, it is good to
analyze
your competition and see if you can offer the public something better or cheaper
than your competitors. If you can't, you really need to rethink your
business
plan. You see the average person is resistant to change and they may not
do
business with you just because you are new. You need a very good reason
for
them to send you their money or follow your direction.
The point that I am getting to in a round about way is, I bet there are other
subjects in which you have more expertise and less competition than
teaching
people to be successful on the Internet. I bet there are a million people
trying to do the very same thing.
If you would think about it, I bet you have valuable knowledge or abilities that
no one else is offering. This is were you can do well. If you
brainstormed a
bunch of ideas and then hit the search engines to see how much competition there
was for each, you might come up with a winner.
There are two sides to every coin, so little or no competition is one side and
consumer demand is the other. There may be no competition because nobody
wants
it.
Here is one of the best tools that you will ever find.
http://inventory.overture.com/d/searchinventory/suggestion/
This is the keyword search tool for Overture, that used to be Go To. You
can
check how many times a key word or phrase has been searched for last month.
This is great for figuring out what people want.
I use it to write key word focused pages to maximize free traffic from search
engines. I mostly do real estate, so I check to find a real estate related
term
or phrase that gets a lot of searches, then I write a page for that key word or
phrase. If you optimize it like the Affiliate Masters training says, you
get
well ranked and free traffic that is actually interested in your product or
services.
In conclusion, find something that you know and love, check the competition and
demand before you begin and never quit. You see failure is never failure
unless
you quit. If you discover that something doesn't work and make an
adjustment,
it wasn't failure, it was education.
I hope you don't take that to mean I believe you will fail, but you have chosen
a very hard road.
Your Friend
Andy Sparks
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http://www.967andy.com/simple-real-estate-techniques.html
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Kent
Subject:Free Webhosting and business image.
Hi Anita,
To give my opinion of your questions:
1. Do you feel a web site on a free host is less credible
than a paid host?
DEFINITELY - You need to establish your own identity. Free hosts
as well as free email addresses look amateur. People won't take
you seriously. They know the cost of hosting is only around $25 a
month - they figure if you can't afford that what do you have to
offer them? In their eyes you're not making even that much - how
can you teach them to make more than you are making or willing to
spend on YOUR business?
2. Do you think this market is already too saturated?
It is a VERY competitive market but not close to saturated. Find
a 'niche' within the market and you've got it made.
3. What can I do to make this site different from similar ones?
Try and make it a little more 'personal' If people know they are
talking to a real person they are more likely to trust you. You
are doing good - very little 'hype' (although it is pretty
weird - people claim to hate hype - but it DOES sell. Go
figure<G>)
4. As Internet business people, what else would you like to see
on a site like this?
Your own newsletter!! You have to have your own 'information
outlet' to constantly contact prospects. The best way to do this
is with your own newsletter. You already have the basics built
into the website - all you need now is the software to collect
subscribers and send it out.
God Bless,
Kent<><
--------------------------------------------------------------------
Make sales from SIX different websites and growing.
Products that are IN DEMAND! Soon to be dozens of sites!
Magic Box Enterprises now offers a FREE reseller program!
http://ad-blaster.com/affiliates
for details!
Earn 40% first level and 20% second level!
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.3)=============
From:Brendan Prendergast
Subject:Free Webhosting and business image.
Anita's Q? on Professional Web Hosting v's FREE!
per Vol. 1 issue #266 Nov, 13, 2001
Hello Bogdan,
Again many congratulations on one of the finest marketing
e-zines on the internet.
Anita in the last edition of Adland Digest asked about using
free web hosts. There is nothing wrong with this if you can find one that
provides hosting without huge ugly banners. Particularly when starting
out. Testing sites is great this way.
Disadvantages with free sites include their unreliability, various conditions
that sometimes include holding copyright over your work, slow loading, and
either closing their doors or turning into a non free host overnight.
What advantages there are in having a Free host are practically non existent.
However if serious about a internet business site the few dollars spent is
nothing when considered to setting up an offline Main St type of Business.
On this note most businesses 95% will fail by not advertising their business.
This applies equally to Cyber St., as it does to Main Street. There is
nothing
wrong with seeking good value... but... if you want your business to prosper
creating an advertising/promotion budget is a necessity.
I believe what Anita needs to look at, particularly if developing a professional
site, is domain name branding her internet business.
It is relatively easy to change service providers to a professional site when
your business grows. However the value truly lies in your brand name.
To
brand a site with your name is in effect the best advertising you can do.
Particularly if the name is descriptive of what your web is all about.
Dot names do give your site professional branding. Some say that it enhances
your sites credibility and sales. Regardless of how you see this... Domain
names can now be purchased as cheap as $8 per year.
The upside is Domain names make it easy for people to find your site.
Imagine your site sells sporting equipment. If you are for example
fortunate
enough to get the site name http://allsports.com
a nice sweet little domain
that sticks in peoples memories. Now assuming you do not get a
domain but
continue to use a free hosting service. You may then get a site such as
http://allsports.yourfreewebhostetc.com
(Some free providers urls can be quite longer than this.)
The immediate advantage you have is instant site recognition with
http://allsports.com So
effectively people that visit can tell their
friends. Also in promoting your site it stands out. This is what
good
promotion and advertising is all about. Anybody know of an old Atlanta
Company
with its name Coke TM.?
The other advantage you have is that some of the cheap domain name sites offer
excellent url forwarding services including cloaking. This means that
although
you have your site hosted at http://allsports.yourfreewebhost.com
by
purchasing your domain as per example http://allsports.com
, this will cloak
the free web host url.
Incidentally domain names have become like *gold*. This does not mean you
still cannot get a good name... but sooner or later if you want a Top Level
Domain name, you will pay through your eye teeth. Many TDL’s are
commanding
anywhere from $500 - $1,000,000+
A hint here is if you come across the three TDL’s with your name that
being .com, .net. & .org buy all three of them.
This will prevent your opposition being able to use .net or .org
This is another good reason to buy a top name and speculate with a view to
selling your domain name for a small fortune. Don’t laugh many people
are
making Big $$$’s each day by doing so!
You will eventually need to get professional hosting as your site grows to
cater for the demand. Funnily enough... this will cost you far more than $8-
$30+ or so for your annual domain. In fact most are charging $25+ per
month.
Put simply you cannot afford not to get a domain. If you have a product
you
sell you will gain by:-
1. Branding of your product.
2. Ease of recognition by consumers hence repeat orders. Word of Mouth
sales.
3. Prevention of competition using your name.
4. Profit by increased value of your web site. In the future we sell Web
Sites
pretty much the way we sell conventional businesses.
5. Credibility through a TDL will increase sales.
6. Profit by speculating in Domain Names. Potential is greater than
purchase
of shares. Some dot names have already sold at more than a million USA
dollars.
Hope this helps Anita and everyone on the question of domain names. By the
way
I have assembled the best collection of Domain Registration Companies.
Some of
their prices start as low as $8.00 for a years registration.
Best regards
Brendan Prendergast
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P.S. The much awaited .info., .usa, .tv and now .bet
domains are now available from http://1hotdotspot.com
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.4)=============
From:Andre Plessis
Subject:Free Webhosting and business image.
You are using a free webhosting so you do not want to
invest in your business so how do you expect getting
credibility?
You just kill yourself?
I strongly believe that it takes money to make money.
You need money to run a business even if it's from
home. There are always business expenses.
If you do not want to pay for a hosting fee you do not
want to take any risk in your business.
In life you need to take risks. People who can help
you in your business won't do so because you have no
credibility. Who will take the risk to talk about your
business and help you if you do not want to invest in
your business.
You can find hosting for $5 to $10 per month.
Wish you the best.
Andre Plessis
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==============N e w P o s t i n g (1)=============
From:Sherrie Rozanski
Subject:New Business
I have started a new business and think it's a great idea! I scraped every
cent
I had together to get a website. (didn't have the money to rent a store
building) Now that I am ready to start business I need to get my website
out
there. BUT I don't have
the $'s to pay.....Any one have any good ideas for getting my website
http://www.northernbeautysource.ws
out there for free I'm open to
suggestions......
can e mail me at tigwholesale@lycos.com
Sherrie Rozanski
comments mailto:adland@softfornet.com
==============N e w P o s t i n g (2)=============
From:John Yarrow
Subject:An idea
Hi again everybody and hi again Bogdan. I have been on the Internet now
for about 5 years or so and have eagerly read each and every article in
this news letter and have developed many on line friends and learned
many things about site promotion and design that I have implemented into
my sites. The first site I had created was an experiment in the
associate programs that I called John's Mall (John being my name). At
first I used a free site at spree.com because they had merchandise to
sell for a commission and an easy to use upload procedure and basic
instructions as to how to write html. Since that time I of course
purchased my own domain and now pay for hosting. At first I spent a lot
of time using free advertising to try to attract people to my site with
very little results. Some days I would get 1 visit then none then 2
etc.
To make a long story short I did not make much money and most of the
money I made was under the threshold required for the companies to cut
checks. Since that time the mall has become more of a hobby then trying
to make any real money. I have another site I use in conjunction with
my real life carpet cleaning business that is my real bread and butter
business. I never let the mall go however because I liked tinkering
with it and the cost was small so it has not been a burden. Since then
I have brought links to my site simply as a service to my small but
loyal following and to help increase my search engine hits.
Over the last few years the visits to my site have gradually gone up due
to spiders and search engine hits to the tune of anywhere from 20 to 60
visits a day, nothing to get excited about (you need hundreds in my kind
of site to make money) however interesting since I have done no
advertising or promotions in quite some time.
One of the affiliations I got involved with some time ago was a company
called BannerCo-Op. They seem to know what they are doing and I do
believe the people that want to spend the money (I did not) are making
money, but it is not cheap!
Recently I received an opportunity from them and got an idea on how to
improve on it even further and the neat part about it is there is no
cost! So here is my idea and I would like to see if any of your would
like to experiment with this concept with me including you Bogdan.
There is a company (I have not signed up yet) called startblaze.com you
can go check it out if you want, I would ask though that we discuss this
before anybody does (this opportunity wont run away and an organized
approach would benefit all of us). Basically the concept is very simple
and you can read more about it by going to there site as I will not try
to go over all the details here. You simply sign up, put there code as
your home page and then every six times you open your browser and see
somebody else's page you will have a page view seen by somebody else in
there system opening there browser. Obviously the way they are making
there money is you will see some paid page views or banners for every 1
of yours that gets put out free. This makes sence and I always like to
know how the company you are dealing with provides a free service (they
have to make money somewhere or its a scam!).
This is my proposal, I would like to find 5 to 10 people to sign in
under me that have something to offer that would work with my mall.
What I will do in return is to put a button on my site for your site
free for a link on your site (link exchange). Now every time you open
your browser 6 times you will get your page viewed with my link and I
will get my page viewed that includes your link, kind of an automatic
link trade but to other sites and viewers.
As I offer free classifieds through Bogdan this would benefit him for
every view of my page and would benefit each person linked to my page.
Then in turn each of you would find ( maybe though this letter ) 5 to
ten people who have sites that would complement yours and there's and
trade links with them and sign them up under you. ALL FREE!!! (like
this letter we would be helping each other out). Bogdan could even
create his own system like this through his site and organize the sign
ups!!
I think you can all see where I am going here (do the math) and now I
will open the topic up for discussion. Keep in mind I will make no
money off you however with a little cooperation we could be getting
increase non targeted hits from other web masters who quite probably do
buy off the internet multiplied by the exchanged links
(traphic=sales=money). The site I will link 5 to 10 of you to if you
would like and you complement what I have to offer (don't want a million
unrelated links on my site) is johns-mall.com . The opportunity is
at
startblaze.com .
So everybody what do you think???
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john@johns-mall.com <john@johns-mall.com>
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comments mailto:adland@softfornet.com
=====================Site Review Request (1)===============
From:Erika
Subject:http://geocities.com/self_help_ezine
Hi Bogdan,
I would like to begin by saying I still find your ezine the BEST on the net.
The ongoing conversations have helped me no end with obscure things from MLM
problems to site building.
I began myown ezine with the support of a very good group of people at world
iNetStar and with a immediate subscriber boost through their membership base.
However, I do not think I would have ever begun this project if I had not seen
how helpful an ezine could be, namely yours. My original intention was to
emulate your set-up, with subscribers creating the main body of the ezine.
Unfortunately, there are not too many willing participants in my 'small'
subscriber base so I have had to transform the ezine into something else.
I have created a website with an amount of relevant information available FREE
to anyone who wishes to visit. With the option of subscription comes the
option
of a weekly FREE AD.
I would now like YOUR readers to review my site and pass judgement as only YOUR
subscribers can. I value the opinions I will undoubtedly receive and hope
you
can accommodate my request.
My details follow;
thanks,
Erika
--------------------------------------------------------------------
Rikie's Self Help Ezine!
THIS EZINE TEACHES YOU ABOUT SUCCESS and Failure!
Learn the BEST about the highs and lows of
Internet Marketing! Having NEWBIE NIGHTMARES?
View online at http://geocities.com/self_help_ezine
Subscribe NOW!
mailto:self_help_ezine@yahoo.co.uk?subject=subscribe
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comments mailto:adland@softfornet.com
=====================Site Review Request (2)===============
From:Adriana
Subject:http://www.abcgiftsandbaskets.com
Thank you, Robert, Andy, and Geoff for your feedback.
Andy, your idea about adding information on shipping for every basket is great,
and I'll do that right away. I have shipping charges on the "Order
Page", but
maybe that's not enough.I will also add my phone number and email to the
"About
Us Page". Do you think I should make the "About Us Page" look the
same as all
the other pages (with all the buttons)?
Geoff, about the "Links Page": if this is a separate page specially
for links,
will it still work towards my link popularity? I don't want to add any links to
my home page for obvious reasons, but I wouldn't mind creating a page especially
for that.
As far as PPC's, those that give you so much money just to make you sign up,
don't really work. I signed up with www.brainfox.com
about 6 months ago: they
added $500.00 to my $100.00, which I thought was great at the time, but I still
have $575.00 in that account and I didn't get much traffic from them.
And the last question for you, Geoff, where would I put an ebook about flowers,
home decoration etc. Would a text link on the links page be enough?
Robert, I know some of the pictures don't look the best, but I am technically
challenged, and I am learning as I go. Maybe after the holidays, I can spend
some time and improve my photographical skills. I appreciate your honesty, and
I'll take some action after the holidays (I am really busy filling off line
orders; right now I have 150 baskets to make for one client, and expect more
corporate orders).
I appreciate everyone's help and suggestions, and please don't hesitate to tell
me if you think of anything else that might help me. By the way, I just created
a form to enter for a free basket drawing, and I've had much success with it.
Before, the sign up for the free basket was on the "Order Page" , and
people
were uncomfortable filling out the form. I used to get about 10 people a month
to sign up, and now, over 100 people signed up in only a week.
Thanks everybody.
Adriana
--------------------------------------------------------------------
FREE Gift Basket every month!
Affordable, Beautiful, Creative Gift Solutions
Don't waste your time looking for the perfect
gift! We are only a phone call away and we'll
custom design your gift for any occasion.
http://www.abcgiftsandbaskets.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
=====================Site Review Request (3)===============
From:Chef Brian Johnson
Subject:http://awesome-chef-recipes.tripod.com
Hello Adland,
Would you please consider my site for your "site review
request" section of
your fine newsletter. I have worked hard on my site (about 40 a week) for the
last three months and am now trying to get the word out as well as get any feed
back on layout and navigation. Thank you so much for your consideration.
Awesome Chef Recipes
http://awesome-chef-recipes.tripod.com
Cyber kitchen of Chef Brian Johnson filled with recipes, cooking techniques,
chefs forum, as well as our newly launched Foodies BannerSwap program.
=====================
Chef Brian Johnson
--------------------------------------------------------------------
Awesome Chef Recipes
Subscribe Awesome Chef Recipes
http://awesome-chef-recipes.tripod.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
=====================Site Review Response (1)===============
From:Ernie Komarek
Subject:http://www.abcgiftsandbaskets.com
Adriana,
In response to comments about your graphics I checked out the graphics on your
home page. There are three graphics of the gift baskets causing the page to load
very slowly. These three images total up to 106,070 bytes. I have heard that
your entire home page should not exceed 20,000 bytes (including images) and
other pages should not exceed 40,000 bytes. You only have a couple seconds
to capture a visitor. Most won't wait for the page to load. I would try using
Adobe Photoshop or some other image editing tool to reduce the file sizes.
Additionally, I believe your images would look much better if you photographed
the products using a white background. This would help to bring out the colors
in the products.
Sincerely,
Ernie Komarek
--------------------------------------------------------------------
www.milehimall.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
=====================Site Review Response (2)===============
From:Dan Dickerson
Subject:Homecoffeeservice.com
Debra,
I could not even get your page to load using IE 5.5. When it did load,
it crashed the browser. TOO much javascript in there that obviously
does not work. From what I COULD see, the site's colors are
inviting.
Cut the javascript and make it viewable!
Dan
comments mailto:adland@softfornet.com
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=====================G u e s t A r t i c l e
(1)===============
Getting New Business Through Local Internet Listings
ByDavid Dimas
Want to get a top listing for your local Internet webpage? Here are seven
changes that you can implement today that can make a big difference on your
search engine rankings. Some of you may have the working knowledge to make these
HTML changes, others of you may need a little help. These tips will help make
your website search engine friendly.
I live in Ventura County in Southern California. I've spent many hours looking
at hundreds of local websites for Real Estate, Chiropractic, and Dentist
clients. It is very important for them to show up on search engines for local
search terms. I'm going t o use my local Chiropractor listings as examples in
this HTML tutorial. I looked up websites using Keywords like, "Chiropractor
in
Ventura County," "Chiropractor in Thousand Oaks," and
"Chiropractor offices in
Ventura County." I want you to know that with a few minor adjustments to
your
HTML you can gain a distinctive advantage over other local websites that could
mean more business to you in the coming months. Who isn't interested in some new
business in today's economy?
Let's examine what top ranked Chiropractor sites are doing to gain Keyword
relevancy on search engines. You can look at your competition's HTML tags by
going to your browser of choice, clicking "View" in the upper left
hand corner
of your browser (Internet Explorer or Netscape Navigator), and then scrolling
down to the word "Source". It will open another browser window with
the HTML
language for you to look at.
1. USE YOUR KEYWORDS IN YOUR TITLE TAG
Several search engines use Keywords in the Title tag as part of the their
algorithms. Algorithms are rules that search engines use to calculate a ranking
of a website. Each engine uses different algorithms. Using a Title tag like;
<TITLE>John Q. Smith Chiropractor </TITLE>
is wasted text unless you think that people are going to be using the name (John
Q. Smith) as search term. If you want to attract visitors who are looking for
Chiropractor in Ventura County" you may want to use the Keyword phrase,
"Chiropractor in Ventura County" in your Title tag.
Here is how you may want to put Keywords in your Title tag.
<HEAD>
<TITLE> Chiropractor in Ventura County, Thousand Oaks, and Westlake
California,
Chiropractor office in Ventura County.</TITLE>
</HEAD>
It doesn't matter what order you place the tags in the HEAD area, although some
experts recommended that you include the TITLE tag first on the page, before
listing any other tags.
2. USE KEYWORDS IN YOUR META TAGS
There's a continuing debate about whether to separate each Keyword in the Meta
tag by a comma, or to group related words (i.e, phrases) by commas, or to list
all the words in one long string separating each word only by a spaces.
Which method is better? The most common method is separating each word or phrase
by a comma. However, many experts contend that the search engines ignore the
commas. Their thought is that by eliminating them, you can include more words in
the tag. My position is that it won't likely affect your rankings either way.
Caution: Be careful not to repeat the same Keyword more than two or three times
in the Meta tag. NEVER repeat the same word twice in a row or you may trigger a
search engine's "spam filter." Never include Keywords that do not
apply to the
content o f your page.
Here's what your Meta tag may look like for "Chiropractor in Ventura
County".
<Meta Name="keywords" content=" Chiropractor, Family
Chiropractor,
Chiropractors,Chiropracitic, Chiropractic care, Ventura County, Thousand Oaks,
Westlake Village, California, John Q. Smith Chiropractor." >
3. USE KEYWORDS IN YOUR META DESCRIPTION TAGS
Each engine that supports the Meta description tag will shrink it down to 150 to
350 characters depending on the engine. Therefore, include the best portion of
your description in the first 150 characters, but go ahead and add additional
text to fill it out to about 350 characters.
Here's what your Meta Description tag may look like for "Chiropractor in
Ventura
County".
<Meta Name="description" content="Looking for a Chiropractor
in Ventura County?
Find expert advice from a proven Ventura County Chiropractor, Thousand Oaks,
Westlake Village Chiropractor expert, John Q Smith, dedicated to providing the
best service in Ventura County.">
4. USE KEYWORDS IN THE BODY OF YOUR TEXT
Many engines look at your first paragraph for Keyword relevance. By carefully
wording the text in your first paragraph, you can add to your Keyword relevancy.
My suggestion is not to use your Keywords more than five times on any page in
the body of your t ext.
Here is an example of using Keywords in the body of your text. Keywords = "
Chiropractor in Ventura County."
When you're looking to purchase Chiropractor in Ventura County you want someone
who is an expert in buying and selling Chiropractor in Ventura County. We are
here to help. Located in the Thousand Oaks/ Westlake Village area in Ventura
County. Our Chiropractor office is here to focus on you and your personal needs.
Some engines will also check the last paragraph of the body of your text. One
local Chiropractor uses this text at the bottom of his homepage to gain added
Keyword relevancy for his website.
"ABC Chiropractic proudly serves the following areas of Ventura County:
Conejo
Valley, Agoura Hills, Calabasas, Camarillo, Lake Sherwood, Moorpark, Newbury
Park, North Ranch, Simi Valley, Thousand Oaks, and Westlake Village."
TIP: Pages heavy with text in a small font size may not get listed. Avoid using
font size lower than 2 as the dominant size for your body copy.
5. USE KEYWORDS IN YOUR IMAGE/ALT TAGS
Some engines will actually look at your Image and Alta tags as part of their
Algorithms. On way to take advantage of this is by renaming your Image and Alt
tags with your Keywords.
Here is an example.
You have an image named, "image1.jpg"
Change the name to "chiropractor1.jpg" or
"venturacounty.jpg"
Here is an example of how your Image tag may look in HTML.
<A HREF="welcome-ventura-county-thousand-oaks.asp"> <IMG
SRC="images/venturacounty.jpg" >
An Alt tag is the text that pops up when you move your mouse over a Hyperlink
and some text is displayed in your browser as the mouse rolls over the link.
Example: "Find more information about Chiropractors in Ventura County,
Thousand
Oaks and Westlake Village California."
Here is an example of how your Alt tag may look in HTML.
<ALT=" Find more information about Chiropractors listing in Ventura
County,
Thousand Oaks and Westlake Village California.">
6. USE KEYWORDS IN YOUR HYPERLINKS
Some engines will actually look at the words in your Hyperlinks for added
relevancy. If you have several pages on your website, consider renaming them
with your Keywords. One local top ranking Realtor uses this technique to gain a
top ranking on Google. < p> Each of the Hyperlinks on the home page are
packed
with Keywords and Keyword phrases. Here are several examples for John Q. Smith
of ABC Realty:
TESTIMONIALS: For John Q. Smith of ABC Realty from satisfied home buyers and
home sellers in Ventura County, Thousand Oaks and Westlake Village.
WELCOME: From John Q. Smith of ABC Realty in Ventura County, Thousand Oaks and
Westlake Village.
Featured homes in Ventura County, Thousand Oaks and Westlake Village. Take a
look at Thousand Oaks, Westlake Village and Moorpark, California homes for sale.
ABOUT: John Q. Smith from ABC Realty serving Thousand Oaks, Westlake Village and
Ventura County. Get to know all about your real estate and relocation
professional in Ventura County California.
These are just a few examples of clever ways that you can add Keywords to your
Hyperlinks to gain extra Keyword relevancy for your website. Consider adding
some links about your local city with hyperlinks that use your Keywords, such
as;
Learn all about Ventura County, Thousand Oaks and Westlake Village.
Information and hot links about Ventura County.
My favorite places to visit in Ventura County.
School information for Ventura County, Thousand Oaks, Westlake Village.
Suggestions_ feature local businesses, landmarks, points of interest.
Be creative. Make your links stand out so people will want to click them. The
more time they spend on your site, the better chance at gaining a new client.
7. USE H1 TAGS TO BOOST RELEVANCY.
Some search engines will give words found in your "H1" tag a boost in
relevancy.
The H1 tag is used to specify page or topic headings. In most browsers H1 is an
oversized font that looks out of place on a page.
Here is a smart way that you can gain keyword relevancy both ways by using
Cascading Style Sheets (CSS). With CSS, you can specify that the browser display
the H1 tag or other tags on your page anyway you please. By using CSS you can
get both a boost in relevancy and get better control of your webpage's
appearance with this easy step.
In the <HEAD> area of the page, put the following STYLE lines:
<STYLE TYPE="text/css">
H1 {font-family: arial,helvetica; font-size: 12pt; color: black}
</STYLE>
This will force all H1 tags on the page to use a 12 pt Arial or Helvetica font
in black text. This will also allow you to adjust the point size or font to
whatever size may look best on your webpage.
Using this CSS tag, you can now use the H1 tag on all your pages to gain extra
relevancy Keyword relevancy without sacrificing the look of your pages. Many
experts agree that a majority of the engines give more weight to Keywords that
appear within H1 hea ding tags. Try it, you'll be amazed at the results.
--------------------------------------------------------------------
About David Dimas, @ http://www.webpositionadvisor.com
--------------------------------------------------------------------------------
David Dimas is an off-site Internet manager in Ventura County, California. He is
a widely read author of Internet Tutorials. His website contains 30 tutorials on
Search Engines, Internet Advertising, E-zines, Press Releases, and other
"How
To," tutorials on Internet marketing. He is also an approved instructor at
USCB
Extension in Santa Barbara, California for Internet Advertising 101 and Search
Engine 101.
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
=====================Joke of the Day (1)===============
The man looked a little worried when the doctor came in to
administer his annual physical, so the first thing the doctor
did was to ask whether anything was troubling him.
"Well, to tell the truth, Doc, yes," answered the patient.
"You see, I seem to be getting forgetful. I'm never sure I can
remember where I put the car, or whether I answered a letter,
or where I'm going, or what it is I'm going to do once I get there
-- if I get there. So, I really need your help. What can I do?"
The doctor mused for a moment, then answered in his kindest
tone, "Pay me in advance."
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