ADLANDS' DIGEST
A Free subscribed Discussion List
of 24,094 subscribers
on web marketing and promotion
supported by AdlandPro World's Classifieds
at http://www.adlandpro.com
Bogdan Fiedur, Publisher
mailto: Bogdan@softfornet.com
Vol. 1 issue #272 Dec, 30, 2001
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Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n s (2)
============================================
1.Advertising Idea
~Jon Kreski
2.Sick of Being Spammed!
~Amanda Demers
N e w P o s t s (5)
=========================
1.Mutinda Kisio
~Payment Systems
2.Jo McNamara
~Happy Holidays!
3.Matt
~Sending to ffa leads
4.Suzy Barnett
~Pop up window ads
5.Adriana
~Need help creating a text banner in Front Page 2000
Site Review Requests (2)
=========================
1.Louis Fabiano
~http://www.home-business-directory.com
2.BARB BADDER
~http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks/
Site Review Responses (1)
=========================
1.Roger Neumann
~http://www.samanthafinley.8k.com
G u e s t A r t i c l e (1)
=========================
1.10 Effective Ways to Boost Banner Click-through
By Chee Wee
Joke of the Day
=========================
================== Word from publisher ====================
Greetings All
Welcome 210 new subscribers who joined list since last mailing.
----===(*)===-----
Happy New Year Bogdan.
I hope that this new 2002 will be success for you and you will
share it with us. When Adland Digest started, I invited subscribers
to share their success stories, and I offered prize for Adland Digest Success
Story of the Year.
You can see it here.
http://www.adlandpro.com/adland_digest_success_story_of_the_year.asp
I would like to continue with this tradition and invite everybody to
contribute their success stories here.
If you think, you have an interesting success story to tell, please send
it to the digest as usual and indicate as such. mailto:adland@softfornet.com
At the end of 2002 I will create web page and will invite everybody
to vote for the "Success Story Of The Year".
Best voted story will receive one FREE year of advertising,
in the form of a link at the bottom of each AdlandPro page.
AdlandPro receives 900,000 page viewings , 150,000 unique
visitors each month.
To be eligible for the prize, this story has to be from your own
experience.
See existing success stories here
http://www.adlandpro.com/archives/adlandDigestSS.htm
BF.
----===(*)===-----
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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Jon Kreski
Subject:Advertising Idea
Hellow Bogdan;
Merry Christmas and Very Happy New Years from snowy Green Bay, WI USA.
Another informative newsletter with good, professional writing as usual.
I am using a technique that many of your users may want to use for their own
promotion efforts. I have my start page generating free hits for me using
ExitBlaze. I also have a few banners sprinkled throughout the my homepage.
I use this page every day, and especially like the weather tools near the top of
the page.
Anyone can access my personal start page at:
http://www.clickfordollars.com/homepage.html
and the tools that I use to
generate some of my traffic can be found at http://www.clickfordollars.com
where
readers can grab a FREE copy of Million Dollar Emails. The 200+ page
e-book
that shows exactly how Pro's like Vail made big bucks with emailing.
I keep certain links, like bank web sites, secured on my hard drive on a
separate web page. I also have PGP - a good security package that is FREE!
All
other resources are accessible to the public.
The traffic I obtained may not be targeted, but more traffic is better than no
more traffic, I think.
Any feedback on my site or programs appreciated!
--------------------------------------------------------------------
jkreski@new.rr.com
http://www.clickfordollars.com/emailingaccounts.html
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Amanda Demers
Subject:Sick of Being Spammed!
I just wanted to thank all of you who have offered such helpful advice about
receiving spam as a result of posting ads for my business. I'm going to put
those ideas into practice. Hope you all had a Merry Christmas, and my best
for the New Year.
Amanda Demers
comments mailto:adland@softfornet.com
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==============N e w P o s t i n g (1)=============
From:Mutinda Kisio
Subject:Payment Systems
Hi All,
Anybody seen this site warning about Pay Pal? http://www.paypalwarning.com/
Is it True what it says?
Apparently, PayPal is not a bank, nor insured, so one could lose all their
money with Pay Pal!
http://www.paypalwarning.com/
Mutinda Kisio
--------------------------------------------------------------------
kisio@mpenzi.net
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comments mailto:adland@softfornet.com
==============N e w P o s t i n g (2)=============
From:Jo McNamara
Subject:Happy Holidays!
Bogdan,
I know you've heard this before, but I have to say this: Adland Digest is
one
of the select few ezines that comes in my main email address. I have yet
to
receive an issue where I didn't pick up something new and useful.
Your ezine was the start of my article writing career. I submitted an
article
for your Success Story contest and the reaction was so positive, I am now
submitting creative articles for ezines. A month ago, I was approached by
the
Ezine Publishers Association to ghost-write technical, "how-to"
articles for
them.
I know that sometimes you may get discouraged and I can only imagine this is a
time-consuming, exhausting passion for you. But there are many of us
"out
there" that are so grateful for your fine effort and commitment.
May you and yours enjoy a memorable Christmas and a safe and joyous New Year.
With warmest regards,
Jo McNamara
comments mailto:adland@softfornet.com
==============N e w P o s t i n g (3)=============
From:Matt
Subject:Sending to ffa leads
Hi,
I have been having some good luck sending my advertisements to ffa leads. These
are people who
have posted their links to either my single or networked
free links pages.
Ok, I know what you are thinking. "Ffa leads are nothing but
junk email addresses and autoresponders." I have tested
the leads and have found that I get about 8% undeliverables
or autoresponders. If I send out 10,000 emails I get about
800 undeliverables.
I have also found that all types of people get these emails.
I have seen newbies respond as well as programmers and very successful
internet
entrepreneurs.
I have found it is better to offer some free internet service or product with
these leads rather than
to try and sell them something right away.
In order to get the service or product they have to join my
"real mailing list" and then I have several opportunities to present
my offers
to them in a personalized manner.
I have found that the best source for these leads is the Lead Club. They offer
about 60,000 opt in leads per month for a very reasonable fee. See
http://www.leadclub.net
Good Luck!
Matt
comments mailto:adland@softfornet.com
==============N e w P o s t i n g (4)=============
From:Suzy Barnett
Subject:Pop up window ads
Love your newsletter, Keep up the good work!
Is there anything that will block pop up window ads?
They are getting to be more annoying than spam!
Hope someone can tell me a solution.
Thanks,
Suzy Barnett
--------------------------------------------------------------------
Visit us TODAY!
http://www.mommyworksathome.com/cgi-bin/d.cgi?index-mwah3163!sig
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comments mailto:adland@softfornet.com
==============N e w P o s t i n g (5)=============
From:Adriana
Subject:Need help creating a text banner in FRont Page 2000
Could someone explain to me how to create a text banner ad with Front Page 2000?
The ad should only contain text, blue links, and it should be 468 X 60 pixels in
size. Thank you very much.
Adriana
--------------------------------------------------------------------
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comments mailto:adland@softfornet.com
=====================Site Review Request (1)===============
From:Louis Fabiano
Subject:http://www.home-business-directory.com
Hello Bogdan,
I have just launched a new home business directory and of course Adland is
the featured provider for classifieds :)
Can you please ask the Adland readers to review the site and provide
feedback.
Thanks
Louis Fabiano
--------------------------------------------------------------------
Home Business Directory
http://www.home-business-directory.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
=====================Site Review Request (2)===============
From:BARB BADDER
Subject:http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks/
I would love it if I could get some advice for my site. First of all I am
showing up very well in the search engines for Needlecraft books and needlecraft
patterns, but hardly anyone uses those search terms. I would like to show up
well for crochet pat terns, plastic canvas patterns etc. These are the terms
people search for.
If I change the name of my site, will it be considered Spam to the search
engines and how often can you resubmit to have your pages gone back over without
it considered spamming.
What improvements would you make to the site? Also I used the easy to use Tripod
site builder and don't have the ability for those using Netscape to view it,
only Windows. What can I do about this. Any advice would be helpful.
Thanks
Barb
For Needlecraft books at great prices, click below.
http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks/
comments mailto:adland@softfornet.com
=====================Site Review Response (1)===============
From:Roger Neumann
Subject:http://www.samanthafinley.8k.com
Hello Bogdan and subscribers,
For Samantha Finley, I am trying to start a website design and hosting
business using the automated templates from ivenue.com. I have tried
bigstep and geocities but the process is long and arduous. I would
invite Samantha to go to my design website:
http://www.iwebcenters.com/rogerneumann
If you click on Design Your Website and fill in the required fields
and the type of business, the automated site will have a professional site
in about two minutes. Everything has been taken care of including
site promotion tools. This is free and hosted for 5-7 business days at
no charge. A free demo walkthrough is included if you contact me through
Adland within that time. There are other benefits as well that I would be
happy to share with any potential clients before there is
any charge. Also, please check out the sample sites on the design center.
comments mailto:adland@softfornet.com
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=====================G u e s t A r t i c l e
(1)===============
10 Effective Ways to Boost Banner Click-through
ByChee Wee
Banner advertising is one of the most widely used marketing medium on the
Internet. Though banner click-throughs have decreased to less than 1.0% in
the past year, it is still possible to achieve reasonably good
click-through of 3.0% and above.
Below are 10 effective steps that I have successfully used to
help my clients boost click-throughs on their banner campaigns.
1. Employ Action Words
Use action words like "FREE" and "Click Here" in your
banners.
Offering something "FREE" in your message attracts the reader to
click on your banner. Banners with "Click Here" teasers and
similar action phrases also increase click-through.
2. Use Short and Punchy Headlines
A short and punchy banner headline makes a difference. Always
load your headline with benefit statements - offer solutions to
the challenges that your customers face. If you sell diet products, try
"Lose 10 pounds in four weeks!". Work on a winning
combination of text and graphics in your banner ad.
3. Animated Banners vs. Static Banners
Animated banners usually outperform their static counterparts by
more than 100%. Surfers are more likely to notice banners that are
animated. Example: If you have the words "Click Here" flashing in your
banner, it will perform better than a static version.
4. Adopt Better Designs
Many of us are not graphic artists. We can create simple banners but it
is hard to match the work of a professional graphic artist. You should
engage a professional banner ad designer to create your banners. Expect to
invest $80 per banner.
The standard sizes for banner ads are 400x40 pixels or 468x60 pixels. I
recommend that you design a 468x60 banner. With the clutter of graphics on
most webpages, a larger banner has a higher chance of getting noticed.
5. Try Trick Banners
These banners resemble Windows dialog boxes, scroll bars, submit buttons
or blue-colored underlined hyperlinks. They attract you to click on the
dialog boxes and scroll bars - which you are already accustomed to doing
with the Windows operating system. If you use trick banners with short and
punchy headlines, you can get click-throughs above 10.0%!
6. Reduce Your Banner File Sizes
Reduce your banner file size to less than 15k. The last thing a surfer
wants is a slow-loading webpage. Most websites and banner exchanges do not
allow excessively large banners.
Create a fast-loading banner right from the start. Optimize your banner
file size through your graphic software or an online graphic optimizer.
7. Rotate Your Banners Regularly
Always have 2 or more banners to promote each product. A banner usually
burns out after a surfer has seen it 3 times. They will ignore (if not
hate) banners which they see repeatedly. If your click-through is steadily
declining, then it is time to rotate your banners.
8. Target Your Banners
Place your banners on websites visited by your potential customers. If
you promote gourmet coffees, place your banners on sites targeted at
gourmet coffee drinkers. The quality of leads generated are higher, and
more likely to result in sales.
Running your banners on targeted sites generally yield higher
click-throughs and return-on-investment (ROI). You are reaching people who
are most interested in what you have to offer. Of course, you can try
websites with general audience if they generate substantial ROI.
9. Monitor Your Banners' Performance
Make it a point to check on your banners' performance every few days.
Monitor the click-through rate. The click-through tells you how well your
banner performs. Most banners fetch a click-through of between 0.8% to
2.0%. If your banner gets more than 2.0%, it is doing a pretty good job.
By monitoring your banners' performance, you can kill under-performing
banners before they waste away your advertising dollars.
10. Do Your Mathematics
Do your mathematics for each banner advertising campaign. Calculate the
cost-per-visitor, cost-per-sale and return-on-investment ratios.
For example: If a website charges you $20 per thousand impressions
($20/CPM), and you get a 2.0% click-through (20 visitors), your
cost-per-visitor is $1.00 ($20 / 20 visitors).
And if 1 in every 10 visitors buys your product, your cost-per-sale is
$10.00 ($20 / 2 sales).
So if each sale of your product produces a gross profit of $15, then your
net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale).
Your return-on-investment (ROI), before non-marketing expenses, is 50.0%
($10.00 total net profits / $20 investment). This campaign is profitable!
Try advertising on different sites or using different banners. Find the
winning combination(s) that can yield the highest ROI. Comparing Deal A
which yields an ROI of 20% to Deal B that yields 60%, your advertising
dollars work three times harder (and profitable) with Deal B!
--------------------------------------------------------------------
Chee Wee is a widely-published marketing consultant. He helps
small and medium-size businesses to market successfully online.
Learn how a startup site gets over 200 million pageviews monthly
without spending a penny on advertising. For FREE info, email him
at mailto:publicity@internetmarketingfocus.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
=====================Joke of the Day (1)===============
Tech Support: "OK Bob, let's press the control and escape keys at
the same time. That brings up a task list in the middle of the screen.
Now type the letter 'P' to bring up the Program Manager."
Customer: "I don't have a 'P'."
Tech Support: "On your keyboard, Bob."
Customer: "What do you mean?"
Tech Support: "'P' on your keyboard, Bob."
Customer: "I'm not going to do that!"
-------------------------------------------------------------------
Overheard in a computer shop:
Customer: "I'd like a mouse mat, please."
Salesperson: "Certainly sir, we've got a large variety."
Customer: "But will they be compatible with my computer?"
-------------------------------------------------------------------------------
========================================================
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