ADLANDS'   DIGEST
                     A Free subscribed Discussion List
                           of  24,115 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                       at http://www.adlandpro.com
                        Bogdan Fiedur,  Publisher
                       mailto: Bogdan@softfornet.com
                      Vol. 1 issue #273  Jan, 07, 2002



=======================POWER TIP=======================

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=================Please Support Our Sponsors============
   Be a sponsor. Place your e-mail ad  at the top for only $120
             http://www.adlandpro.com/archives/Advertising.asp
========================================================



Topics in this issue:

Sponsor Message
Word from Publisher
=====================

C o n t i n u i n g   D i s c u s s i o n s (5)
============================================

1.Pop up window ads
~Pat Dollar
~Colleen Dick
~John Austwick
~Gerry Timm

2.Sending to ffa leads
~Pat Dollar

3.Adland Digest is the best!!
~Pauline Phillips

4.Need help creating a text banner in FrontPage 2000
~Detlev Reimer
~Heidi Ross

5.Payment Systems
~Laurie Rogers


N e w     P o s t s  (2)
=========================

1.John Colanzi
~Free E-book

2.who can you trust
~Marketing for over 20 years


Site Review Requests   (2)
=========================

1. Bernard
~http://multivitamins.anthill.com

2.Kevin
~http://metasearchat.com


Site Review Responses   (3)
=========================

1.Mary Holzrichter
~http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks

2.Geoff Dodd
~http://www.home-business-directory.com

3.Detlev Reimer
~http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks


G u e s t   A r t i c l e    (1)
=========================
1.HOW TO USE META-TAGS TO BECOME A BIG FISH IN A LITTLE BOWL
By Cynthia Van Arsdale

Joke of the Day
=========================

================== Word from publisher ====================

Greetings All

Welcome  190 new subscribers who joined list since last mailing.


                             ----===(*)===-----


About two issues ago I was suggesting, that I'm having some
new ideas which I believe will be  killer  advertising solutions
for serious entrepreneurs in 2002. I'm nearing the completion of these
ideas and I would like to get some feedback from you Bogdan .
First I want to mention that this is not going to be free, but I can
assure you that you will get amazing results in the long run.
If you are already Adlandpro affiliate, you might just need to
convert your account status to paid member and start enjoying
the benefits.

I want to share revenue and benefits of Adlandpro with  you.
These are the main ideas.

1.  I will give you all banner advertising at Adlandpro for any visitor sent
     by  you. What this means, any ad displayed at the top of all pages, will
     come from your account when site is viewed by people who either
     were sent by you, or created an account in the  past and you are
     recorded as their sponsor. You will be provided with performance
     statistics for this.

2.  I will give you all banner advertising on Affiliate Custom Adlandpro pages
     of affiliates who you sponsored.
     Affiliates who want  better results from association with Adlandpro,
     install pre-built custom Adlandpro pages. See example here.
     http://www.achieveusa.com/classpro1/newad.html
     Each such page, displays ad/banner served from our database each time
     page is viewed.   Your ad or banner will be displayed on all pages of
     people who became affiliates from your reference. We submit those
     pages once a month to over 300,000 directories as our own.
    You will be provided with performance statistics for this.

3. You will be offered  url tracker to track  your promotions.
    You will know number of hits, referrers, and browser types
     of any ad run in newsletter of your choice, ads submitted
     to other classifieds sites or directories.

4. We will build for you mailing list, for which we will provide the content.
    These will be professionally written articles, sent once a week to the
    subscribers who joined the list from your reference. Each mailing will
    contain one ad, which will be your ad.
    The intention is that we will provide professionally written articles in
    every possible area. To start there will be a few selected ones.
    If you build list with several thousand of subscribers, we will allow you
    on sending occasional  postings of your own, or even own the list entirely
    after  signing with us hosting agreement.

5. You still will be eligible to use your Adlandpro affiliate privileges on
     top of the points mention above. Check Adlandpro affiliate benefits
     here  http://www.adlandpro.com/Affiliate.asp . As a paid member your
    commissions  will be increased to 30%.

6. Any such new  member joining from your  reference, would  contribute
    to your commissions for as long as he/she would stay paying member.

7. You would get one renewable ad per month on our site.
     See this page for explanation how our renewable ad service works.
     Point 5)  (currently $5 per month.)
     http://www.adlandpro.com/Services.asp

8. You would be eligible for one submission per month to over 300,000
     directories.
     (currently  $15)

What I would like to hear from you is how much would you be willing
to pay for this kind of package.
This would be renewable service on monthly bases.
I'm foreseeing prices of $40 USD per month.
What do you think? Would you be willing to tray it for that kind of
price not knowing how this will work for you?

If you are not Adlandpro affiliate yet, go here to join.
http://www.adlandpro.com/AdvTrack.asp?ad_id=1915858
The above mentioned program will be only available to existing
affiliates. Please notice that this program is not just offering of advertising
solutions, but good income potential for serious members.
This is two-tier program and gives good opportunity  for everybody
regardless of when they join.
In addition we have plans on adding more ideas as time goes on
and the price won't change.

Bogdan Fiedur


                             ----===(*)===-----

If you think,  you have an interesting success story to tell, please send
it to the digest as usual and indicate as such. mailto:adland@softfornet.com
At the end of 2002  I will create web page and will invite everybody
to vote for the "Success Story Of The Year".
Best voted story will receive one FREE year of advertising,
in the form of a  link at the bottom of each AdlandPro page.
AdlandPro  receives  900,000 page viewings , 150,000 unique
visitors each month.

To be eligible for the prize, this story has to be from your own
experience.

See existing success stories here
http://www.adlandpro.com/archives/adlandDigestSS.htm

                                 ----===(*)===-----









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========================================================



===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Pat Dollar
Subject:Pop up window ads

Suzy Barnett wrote.

>Is there anything that will block pop up window ads?
>They are getting to be more annoying than spam!

There are several good utilities available free from sites like tucows.com
and freewarehome.com that STOP pop-ups. Caution: on some of them
if you set the value to extreme, you will not be able to view pages that
are set to a window such as _blank.

Sincerely,
Pat Dollar


--------------------------------------------------------------------
E-mail <mailto: maven@sitemaven-design.com>
Website: <http://www.sitemaven-design.com>

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comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Colleen Dick
Subject:Pop up window ads

AdSubtract can block popup ads among other things.
There is a free version.

http://www.adsubtract.com

Happy New Year to all and much success in all your endeavours.

Colleen Dick

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"Laugh your way to the bank at http://www.navehumor.com"
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comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:John Austwick
Subject:Pop up window ads

Hi  Suzy
A freeware program called Popup Killer will sort out your problem. Its also
programmable for specific popups I have used it for quite some time to great
effect.
download hear http://software.xfx.net/
John Austwick

--------------------------------------------------------------------
I wasn't making money now I am
http://www.freebonanza.com/url_tracker.asp?id=640_ezine 1
--------------------------------------------------------------------

comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (1.4)=============
From:Gerry Timm
Subject:Pop up window ads

HAPPY NEW YEAR!
Bogdan and fellow Adlanders

Hope you all make twice as much money
this year as last

As I write the word "Adlanders",
I'm thinking we are a very special lot.
Soon Bogdan will be selling us Adlander
T-shirts, mugs, key fobs and anything
else to promote ourselves

Keep up the great work Bogdan.
Hope you make another million this year

In issue #272  Dec, 30, 2001
Suzy Barnett was looking for a pop up killer..

Re: "From:Suzy Barnett
Subject:Pop up window ads

Love your newsletter, Keep up the good work!

Is there anything that will block pop up window ads?
They are getting to be more annoying than spam!

Hope someone can tell me a solution.

Thanks,
Suzy Barnett"

Well Suzy, I hate pop ups as much as you do
but of course I use them 'cause they work.
Actually I use pop unders.

You can get the easiest and smallest
pop up Killer right here:
http://wwwwin.wplus.net/

Here are a few more tips my fellow Adlanders
might be interested in.

You can get FREE, NO BANNER - NO POP UP hosting here
http://www.gotoecom.com/hosting/basicvaluemeplan.cfm

Tripod.com has re-introduced paid NO BANNER
hosting for $4.95/mth



Gerry Timm

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For anyone promoting affiliates
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comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Pat Dollar
Subject:Sending to ffa leads

Matt discusses approximately 8% undeliverables. Unfortunately, when a
newsletter (e-zine) grows in popularity, bad addresses will show up at
nearly every mailing. The new mailloop program 5.0 sifts through these
and eliminates them from your list. It also contains an unlimited number
of autoresponders. To learn more about this great program check out
this link:<http://www.marketingtips.com/mailloop/t.x/651792>

--------------------------------------------------------------------
E-mail <mailto: maven@sitemaven-design.com>
Website: <http://www.sitemaven-design.com>

--------------------------------------------------------------------

comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Pauline Phillips
Subject:Adland Digest is the best!!

Jo McNamara wrote,

>I know you've heard this before, but I have to say this:  Adland Digest is one
>of the select few ezines that comes in my main email address.  I have yet to
>receive an issue where I didn't pick up something new and useful.

Not only that, Adland Digest is indexed in Google.com. And even my website can
be reached there via an Adland Digest listing! As I said somethi ng about my
site, or named it, or the like in an Adland post, and Google indexed it. I can
do such a search secondhand via Yahoo! As It uses Google.com.

Pauline Phillips


--------------------------------------------------------------------
ProphecySpirit.com
--------------------------------------------------------------------

comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Detlev Reimer
Subject:Need help creating a text banner in Frontpage 2000

Hello Adriana,

I'm sorry to disappoint you but FrontPage 2000 is not a program to
create your banners with. What you need is either a simple graphics
program for static banners (like paintshop pro 7, demo is available at
http://www.jasc.com/download_4.asp?prod=001 ) or a gif-animator
if you want animated text . At the same link, you will also find a
program called Animation Shop for download. This one can do the
job if you want to create an animated banner.

My personal first choice for creating (animated) banners is the
program Gif-Animator by Ulead ( http://www.ulead.com/ga/trial.htm).
You have to create a sequence of pictures using the text tool and
you must set a time frame how fast the pictures should change.
Then, all the pictures combined can be saved into one animated
gif (the banner) .

The finished banner can be placed as a normal gif picture on your
webpage with FrontPage 2000...


Kind regards,
Detlev Reimer

--------------------------------------------------------------------
Amazing tips and tricks on web design, web site and ezine promotion,
writing headlines/ads and organizing your marketing data. Subscribe
to the 1A IMS-Newsletter and get a set of 3 free ebooks.
mailto:newsletter@internetmarketing-success.com?subject=an
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===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Heidi Ross
Subject:Need help creating a text banner in FrontPage 2000

Adrianna,

I have a graphics program that I use even for text banners.

I use paint shop pro.  If you want me to I will create a text banner for you for
free.

Just let me know.

Heidi Ross

--------------------------------------------------------------------
heidiross@bright.net
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comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Laurie Rogers
Subject:Payment Systems

Hi Bogdan, Mutinda and All

First I hope everyone had a GREAT holiday season. This is
regarding the message the Mutinda had posted in the last
issue: "Anybody seen this site warning about Pay Pal?
http://www.paypalwarning.com Is it true what it says"?

As with any large business online you will always find a lot of
negative that tries to out weigh the positive. I went to the site
you had posted and read some of the comments listed. One
comment suggests that phoning Pay Pal and that finding the
number is next to impossible. I have personally, just recently
had to phone Pay Pal (on New Years eve I may add) my call
was answered promptly, I was not rushed off the phone and I
had no difficulty finding the number provided on the web site.

Sure there are policies listed at Pay Pal that I do not agree
with, but heck there are a lot of other businesses policies I
don't agree with either. It certainly does not mean that they
are BAD company and I appreciate the fact that in life I will
NOT always agree with every single business policy I come
across.

The benefits of using Pay Pal FAR out weigh any negative
commentary and it didn't cost me an arm and leg to set up
either. If it weren't for Pay Pal my business would have had
a hard time even getting off the ground because at the time
I certainly could not afford to buy a "real" merchant account.
And by using Pay Pal as my "sole" payment provider it has
enabled me to accept money, I wouldn't otherwise have had.
( I think that statement holds true for a lot of others out there
too)

Maybe some of the "stories" posted are true, but there are
ALWAYS two sides to every story.

Sincerely,
Laurie Rogers

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==============N e w P o s t i n g  (1)=============
From:John Colanzi
Subject:Free E-book

Bogdan,

I've created a free ebook I'd like to offer your readers.
It's free to distribute and brandable. They can
download a copy of Street Smart Secrets Of Success
at:
http://www.internet-profits4u.com/streetsmart.exe

The details for branding are in the book.

It's ad free except for a recommended resource page.


Wishing You Success,
John Colanzi


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Street Smart Marketing
http://www.internet-profits4u.com

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==============N e w P o s t i n g  (2)=============
From:who can you trust
Subject:Marketing for over 20 years

Hello and Happy New Year to all!
I wanted to state how much I enjoy reading your publications. Few get my full
attention as yours does.

Marketing for over 20 years, I have seen many advancements and new technology
implemented. Some nifty new tools are helpful but always remember the true ole
"tried & true" methods still are applicable.
Each day you must expend energy to promoting your business/opportunity.
Each day you must expend energy helping others duplicate your proven effective
methods. You must have a marketing system in place that benefits your customers.
They become your partners!

There are a few I have personally found to be more effective than older methods.
Newspapers no longer yield a higher quality of leads. The audience is smaller
than using the Internet to get high exposure.
The Internet offers a wider audience in many fields. You are less limited as to
your target base.

Learn terminologies linked to services. They do differ which can make all the
difference in your marketing dollars and returns. Leads are not welcome to you
if
they are not targeted. That is, related to your field that you seek to promote.
You will have a hard time selling engines to someone who is nutritional based,
etc. it makes sense. Nor do you want to spend your hard earned money for
someone to send your message/advertisement out to an abstracted email address.
They need to truly be opt-in. Who can yo u trust?
Do your research carefully, and learn to recognize hype and false offers from
real fact.
I have personally found a select handful of cost effective and results oriented
services to positively generate positive prospects. They be of help to you.
Advertisement and Marketing trough Direct response is a real plus. Finding a
Company that will close a deal for you on your behalf is a smart method of
marketing. I can recommend one for that also.
Try these and see what they have to offer. They should ideally provide you the
tools, materials and live support on your behalf for your success to be
trustworthy. I have found them to be all that. You may to. Stay away from FFA's,
unless of course you plan to be the owner. That way your message goes out to all
who post, rather than you getting their message everytime you post to get your
ad seen. makes sense.

who can you trust

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more over this one proves excellent for marketing assistance and profitability
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=====================Site Review Request  (1)===============
From: Bernard
Subject:http://multivitamins.anthill.com

Hello Adland

Would you be so kind, to check out my website.

http://multivitamins.anthill.com

I'm getting hits but on sales.

What's wrong with it?

Thank you.

Bernard



comments  mailto:adland@softfornet.com


=====================Site Review Request  (2)===============
From:Kevin
Subject:http://metasearchat.com

Hi Bogdan,
Well I have been real busy trying to do improvements on my web site since I
just transferred it to new servers and received my own domain name. I was
wondering if your readers can give me some helpful suggestions on how I can
improve on my site at http://metasearchat.com

Thank you in advance,
Kevin

--------------------------------------------------------------------
SearchAt! Search Engine Team
http://metasearchat.com
Get Your SearchBox
http://metasearchat.com/linktous.html

--------------------------------------------------------------------

comments  mailto:adland@softfornet.com


=====================Site Review Response  (1)===============
From:Mary Holzrichter
Subject:http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks

Barb wrote,

>What improvements would you make to the site? Also I used the easy to use
Tripod
>site builder and don't have the ability for those using Netscape to view it,
>only Windows. What can I do about this. Any advice would be helpful.  Thanks
>Barb

Hi Barb and Bogdan!

First of all, you're right Barb, I can't even view your
site.  I'm a Netscape viewer.  Love it because I'm
not such a target for all the viruses.  I have Norton
anti-virus and happy.  If you don't care to do business
with we Netscape viewers, so be it.

I love Netscape because of the ability to escape many
viruses.  Why use Bill's program and have to fight it
constantly?

Windows is your choice, and if you feel comfortable
with it, I say use it.  Just don't expect me to visit your
site.  I can't.

Mary



comments  mailto:adland@softfornet.com


=====================Site Review Response  (2)===============
From:Geoff Dodd
Subject:http://www.home-business-directory.com

Hi Bogdan,

RE: www.home-business-directory.com

Louis Fabiano has done a great job with
his Directory site!  The navigation is clear
and simple..  the category choices suited
well and appear to reflect just what the
majority are looking for: AffiliatePrograms
BusinessOpportunities.......

Louis' site is well planned, thought out
and executed! I immediately placed a
reciprocal link and I would strongly urge
your readers serious about online work
to get their inbound and outbound links
sorted with this superb Directory.

Geoff Dodd

--------------------------------------------------------------------
Residual income options!
http://www.home-business-residual-income.com/

Geoff Dodd
Australia.
--------------------------------------------------------------------

comments  mailto:adland@softfornet.com


=====================Site Review Response  (3)===============
From:Detlev Reimer
Subject:http://barbscraftbooks.tripod.com/barbsnewampusedneedlecraftbooks

Hello Barb Badder,

my first impression of your web site is not too bad with regards
to the design. But if I go a step further and take a look at the source-
code (HTML-code) then it looks all messed up. If you really want
to have control over your webpages then you should consider using
an editor like Dreamweaver (for best HTML-coding) or Frontpage 2000
(code needs to be improved manually) . Then you are not dependent
on a site building tool anymore.

I don't understand the two boxes at the left side of the bottom named
"country" and "comments" together with the two boxes on the right.
It looks like you  wanted to create a feedback form ? The HTML-coding
within the box belongs into the source code of your web page but
should not be visible . And you need a button named "Send" or
something like that with a proper "mailto" - coding or you won't receive
any messages....

Concerning your questions of search engine placement I could tell
you lots of things but the easiest thing would be if you take a look
at the article I've written about it for my ezine. It is available at

http://www.internetmarketing-success.com/my_articles/search_engine_tips.htm

and will answer most of your questions. You should not submit
your pages to the major search engines more often than once a
month.

But one final remark: If you really want to sell your products, you
will definitely need your own domain name like
http://www.needlecraft-books.com/ or something like that.

Because using a free hosting service will not boost your sales and
it is the first impression that counts. I can only speak for myself but
I would never order from someone who has his pages hosted on Tripod,
Geocities, Fortunecity or any of the other free hosting services....


Kind regards,

Detlev Reimer

--------------------------------------------------------------------
Amazing tips and tricks on web design, web site and ezine promotion,
writing headlines/ads and organizing your marketing data. Subscribe
to the 1A IMS-Newsletter and get a set of 3 free ebooks.
mailto:newsletter@internetmarketing-success.com?subject=an
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=====================G u e s t   A r t i c l e   (1)===============
HOW TO USE META-TAGS TO BECOME A BIG FISH IN A LITTLE BOWL
ByCynthia Van Arsdale

What I am about to tell you may fly in the face of everything you
have read about Meta-Tag optimization.   The reason is simple.
The focus of virtually all articles on the subject is how to get the very
best search engine placement--  in the top 10-- for the hottest words.
In other words, how to be a BIG FISH IN A VERY BIG BOWL.

Now, assuming you could do everything right and get in the top 10
for "Internet Marketing," for instance,  is your site really able to handle
this much competition?    Are you big enough to swim with the sharks
and barracuda?    If not, this is one of the fastest ways you can advertise
yourself right out of business!

Using another offline analogy, would your site more closely resemble
a major department store or a boutique?   Are you trying to sell every-
thing to everybody, or are you specializing in a few key items or
services that target a particular audience?

If your business is not producing, look for ways to be a BIG FISH IN A
LITTLE BOWL.   What are you good at?   What can you give
customers that the mega-sites can't?    Success for a small business
is found in specialization.   If you have not written a mission statement,
now is the time.   If you have problems writing it, you need to spend
some more time in this area.   I have an excellent article on my site
entitled Top Ten Webpage Mistakes by Dale Armin Miller that will help
you think about your mission.    http://vanarc.com/a3.html

Once you have a clear mission, you are ready to trim your site of all the
excess links and non-related items that will frustrate your prospect.
Your visitors are looking for something in particular.   If it is not readily
available, don't expect them to search for it.  They won't.  They will take
the path of least resistance--   the 'Back' key.

Once you have a clear mission and your site is ready, your meta-tags
need to be altered accordingly so that you can attract your targeted
audience.  A great way to find the right meta-tags is by using Overture's
Search Term Suggestion Tool.  Just enter in words that best describe
your site, and ta-da!
http://inventory.overture.com/d/searchinventory/suggestion/.

Big fish are interested in the words at the top  (and so are you--read on!).
Small fish scroll to the bottom.   Keep repeating this process until you find
very targeted search terms.  Use these FIRST in your meta-tag key words
and description, followed by the more popular search terms found at the
top.  Then submit your site to the search engines!

I love Google!   If you are not familiar with it, here are a couple links you
will want to bookmark and use daily...

Google Search:    http://www.google.com
Submit your url (free):   http://www.google.com/addurl.html

For a detailed description of Google's PageRank, go to
http://www.goodlookingcooking.co.uk/PageRank.pdf.


--------------------------------------------------------------------
Cynthia Van Arsdale
publisher, (((( FRIED SPAM ))))   http://vanarc.com/friedspam.html
email:    cynthia@vanarc.com
P.S.   Happy New Year to you and all your readers!!
http://vanarc.com/happynewyear.html
--------------------------------------------------------------------

comments  mailto:adland@softfornet.com


=====================Joke of the Day   (1)===============

Amanpreet was just a little sucker.  No more than 5'3" and
100 pounds soaking wet.  That's why he avoided
confrontations at all cost.  He became a bus driver thinking,
"Now, here's a job that will keep confrontations at bay forever."

One day, though, Preet's little secure world came to a close
when this big sucker got on the bus at the "A" street stop.
Seven feet, four inches tall, arms like tree-trunks.  This guy
glared at Preet, then boomed out, "BIG JOHN DOESN'T PAY!"
Big John walked right past Lizard Pecker and sat in the back
of the bus.

Amanpreet was upset about this, but what could he do?  John
towered over him and would break him in half if Preet
protested, so he let it go.

The next day, same route, same stop.  Big John gets on the
bus, glares at Preet, and booms out, "BIG JOHN DOESN'T
PAY!!!", turns and sits in the back.  Amanpreet is ashamed
that he doesn't do something about this.

When Amanpreet gets home that evening he calls the local
gym and schedules three months of training.  He calls his
boss and tells him that he's taking a three month sabbatical
and will return in 90 days.

He goes through a grueling regimen with a sadistic instructor
for those 90 days.  He bulks up, tones up, develops muscles,
takes Karate, Judo -- in short becomes a lean mean Big John
Eating Machine.

On that next Monday, Amanpreet steers his bus confidently
right to the "A" street stop.  Big John gets on, once again, and
booms, "BIG JOHN DOESN'T PAY!!!"

But this time Lizard Pecker jumps up and says, "AND WHY
THE HELL NOT???"

With a surprised look on his face, Big John replies, "Big John
has bus pass."








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