ADLANDS' DIGEST
A Free subscribed Discussion List
of 26,911 subscribers
on web marketing and promotion
supported by AdlandPro World's Classifieds
at http://www.adlandpro.com
Bogdan Fiedur, Publisher
mailto: Bogdan@softfornet.com
Vol. 1 issue #287 Apr, 24, 2002
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Topics in this issue:
Sponsor Message
Word from Publisher
=====================
C o n t i n u i n g D i s c u s s i o n s (8)
============================================
1.Overture Problems
~Andrew Anderson
~Geoff Dodd
2.How To Move Out Of The Inner Circle
~John Colanzi
~Debra Glinsey
~Mark Metson
3.The only business I know of with lower overhead is picking up aluminums cans
..
~Andy Sparks
4.Installation Problems
~Terry Schroeder
~Steve Pronger
5.Melody's Post
~Tom West, Sr
~Mark Metson
6.Choosing Good From Bad
~John Colanzi
~Glen Palo
~Mark Metson
7.Newsletter HTML Format
~Mark Metson
8.Toolbars
~Mark Metson
N e w P o s t s (2)
=========================
1.Andrew Anderson
~This is not a campaign against p o r n......
2.Susan Oak
~Ghosting
Site Review Requests (1)
=========================
1.Debbie Paul
~ http://www.ezpcjobs.com/
G u e s t A r t i c l e (1)
=========================
Creating Sales Letter Lists That Make Your Customer's Drool
by Karon Thackston
Joke of the Day
=========================
================== Word from publisher ====================
Greetings All
Welcome 270 new subscribers who joined list since last mailing.
----===(*)===-----
Hello everybody.
I'm making further analysis regarding digest readability and participation.
In recent article of BizWeb eGazzette Jim Daniels wrote that
messages
of size bigger than 24 K are broken into attachments for AOL users and then
many of them won't even open it for fear of viruses as this is the way how
viruses get on our computers.
Adland Digest is always well over that size and this might be
one of the reasons why some of the subscribers are not reading it.
Today's issue is being sent in two mailings, each less than 24 K.
Let's see if this is going to help.
I also welcome your feedback if you think that this might work against
reading it if you see digest broken into two pieces.
----===(*)===-----
Adlandpro Gold Member program is entering fourth month of
its existence and this is the time when some feedback is in place.
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7. Gold Members only, communication software to exchange ideas with
other members.
8. Business Opportunity
If you would like to read in more detail about these benefits,
review recent Adland Digest Issues here.
Point 1.
http://www.adlandpro.com/archives/280.htm
Point 2.
http://www.adlandpro.com/archives/279.htm
Point 8.
http://www.adlandpro.com/archives/281.htm
Some of the Gold members are exchanging their ideas and experiences
and these are pieces of recent discussion in the Gold Members
forum.
Frank Banker
------------
If I remember correctly, I signed up for this new service
on February 3rd, 2002. Even though I went slow at first
I did more than double my Adland affiliate income that
month.
March was even better, with about 5 times the income
I used to receive. April is shaping up in a similar way
too. I am very pleased at this point.
I have signed up over 700 subscribers to the opt-in
newsletters, and I have a good ad running on each of
them. ( a few sales are being realized too) I have the
subscription Script on several pages of my site.
Now my biggest source of income is people renewing
their advertising on Adland with the purchase of extra
exposures. Before I signed on as a Gold Member, I did
not have much income from ad exposure purchase. I
have been advertising the direct link to the Adland Ad
rates page. Seems to work.
-----------
John Grafflin
In support of the impression, top of page ads, I no longer use the
pay-per-click engines except for special occasions because my Adland Pro
ads generate just as much, if not more click-thrus at a fraction of the
cost. And, what a great way to get a new person started with their new
business.
-------
Ken Brayton,
I'm getting 1 or 2 notifications nearly everyday telling me that
someone has clicked on the link to one of my ads.
--------
Mike Merz,
I've got 3 ads rotating, and get at least 1-3 clicks
a day on each.
Bogdan has provided the tools, it's up to us to use them!
To get free 4000 credits just go here to register.
http://www.adlandpro.com/MemberOfferExternal.asp
To read quick list about free and member benefits,
check out this page.
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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Andrew Anderson
Subject:Overture Problems
D'day Andy, Bogdan and all Adlanders, from Andy in Sydney.
I agree that Overture seem to be in the business of foot shooting as,
after recently trying them again ( after going with goto last year ), they
have this week informed me that they have deleted one of my keywords.
It was "bowflex" and apart from having 20 odd ads from people wanting
to buy bowflex equipment, making it "legitimate" for some weeks, it
was
by far my costliest keyword so they have lost that revenue.
Weird !!
Long live Findwhat !
Keep up the good work Bogdan (and the text Digest please).
Cheers,
Andy.
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Geoff Dodd
Subject:Overture Problems
Andy, this information will not enable
you to fly -immediately- but a huge
struggle is looming between Overture
and Google (Adwords Select) for the
Pay-per-click market, which Overture
has been dominating. Google's new
service is absolutely SUPERB and it's
still quite cheap.. (see their keyword
discounter which reduces your cost to
just 1 cent above the next fellow.)
Personally, Andy, I would not use 'O'
because I see some awful costly things
there like $2+ for 'work at home' clicks!
I enjoy FindWhat.com which has large
Traffic numbers and still low CPC rates,
although.. don't you reckon these Engines.....
go thru a 'LifeSpan' where clicks, costs
and competition all gradually increase...
Someone needs to hit the 'reset' button,
returning all bids to 'zero.' Otherwise, we
are fools to wind up our prices (bids) as
we compete.... filling shareholder pockets!
Geoff Dodd -Australia-
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:John Colanzi
Subject:How To Move Out Of The Inner Circle
Sue,
I've had a few of my readers ask the same question after
that article. Most groups are listed with the search engines
and many have publications for their members.
Go to Google or one of the other search engines and run
a search. You should be able to find sites and periodicals
geared to your market.
John Colanzi
--------------------------------------------------------------------
Street Smart Marketing
http://www.internet-profits4u.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:Debra Glinsey
Subject:How To Move Out Of The Inner Circle
I found one site the is only for the Senior Citizens and anyone can advertise
there. It is a really nice site
http://www.seniorssearch.com/
Debra Glinsey
--------------------------------------------------------------------
Sunbelt, Home and Office Coffee Service
http://homecoffeeservice.com
http://www.sunbeltcoffee.net
coffee@homecoffeeservice.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (2.3)=============
From:Mark Metson
Subject:How To Move Out Of The Inner Circle
> John Colanzi talks about people to reach that are not in the inner circle.
> How do we find these people?
> I am most interested in:
> Senior Citizens
> The Disabled
> The Two Career Family
Have you tried donating computers and dialup accounts (or other means of
connecting to the internet) to your local old-folks-homes and places that
serve the disabled, and ensuring that workplaes have internet access
available to their workers (so as to reach those two-career-family types)
???
Mark Metson
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Andy Sparks
Subject:The only business I know of with lower overhead is picking up aluminum
cans ..
Laurie Rogers' post.
<---
Who wants to pay $15 and up for a domain and
$24 for "reliable" hosting a month, just to sell and
promote one product? I know I wouldn't, if that was
me.
-->
I don't believe that Laurie did the math before she made this post. I find it
difficult to believe that anyone that wanted to be in business and earn a profit
would not spend a little more than $25 per month.
I haven't priced a franchise for a while but years ago it cost a cool million
dollars just to use the McDonalds name. Last time I checked a Subway
franchise
was almost $20,000. It is probably more now.
Now these franchise fees are usually on top of the start up cost. Little things
like a commercial location, a building, equipment, inventory, employees and
utilities. None of which guarantees that you will ever sell a hamburger or
sandwich.
In McDonalds defence, I have never seen a McDonalds fail. I have only seen
one
McDonalds close and they built a new bigger store on the corner.
Now here on the Internet, we can start a business with a dead cost of $25 per
month and if we join an affiliate program or write an ebook or info product, our
inventory and warehousing is free. Why in the world would anyone think
this is
not a good deal?
The only business I know of with lower overhead is picking up aluminum cans
along the road. There is competition there also, in the little town I was
raised in, the town drunk gets up before daylight to get the cans first. I
used
to see him in the mornings before I quit my real job.
Here is a business model that I use everyday. I have an informational
product
called Simple Internet Business Plan. (I got the idea from Neil Shearing at
scamfreezone.com) I send you to DR Ken Evoy's free training on how to write an
ebook and I tell you how to set everything up on a web page. I sell this
info
report on Ebay. It costs $0.35 to start the auction (5 cents for the Buy
It Now
Option) and 5% when someone buys. It usually sells for $2.00. So my dead cost is
$0.45 and I get $2.00.
Now if Laurie sold one like this every day, her Ebay income would pay for her
web hosting and her domain.
DR Ken Evoy's Free ebook training is at tims967andy@sitesell.net
it is very good
and completely free.
Thanks
Andy Sparks
comments mailto:adland@softfornet.com
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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Terry Schroeder
Subject:Installation Problems
Debra Glinsey wrote,
<----
I am having major problems here. I tried to install the Google toolbar and
I keep getting an error message that says setting prohibit running Active X
control on this page and to set the Security Tab to medium, the problem is
it is set to medium and it still gives me the error message.
--->
Hi, Bogdan, this is in reply to Debra Glinsey, who was
having computer problems.
Hi, Debra, my name is Terry Schroeder, and I may have
just the site for you, that is if you can reach it
with the current state of your computer.
Called PC Pitstop(http://www.pcpitstop.com),
it is a
free online computer optimizer that runs a variety of
diagnostic tests on your machine and then makes
suggestions on how to fix the problems. I use this at
least once a month and it is fantastic. And totally
free.
In my opinion there are things wrong with your
internet settings that are easy to change, but without
knowing the details I wouldn't want to make matters
worse. But try PC Pitstop, it's very good.
Hope this helps! --Hi, Bogdan, this is in reply to Debra Glinsey, who was
having computer problems.
Hi, Debra, my name is Terry Schroeder, and I may have
just the site for you, that is if you can reach it
with the current state of your computer.
Called PC Pitstop(http://www.pcpitstop.com),
it is a
free online computer optimizer that runs a variety of
diagnostic tests on your machine and then makes
suggestions on how to fix the problems. I use this at
least once a month and it is fantastic. And totally
free.
In my opinion there are things wrong with your
internet settings that are easy to change, but without
knowing the details I wouldn't want to make matters
worse. But try PC Pitstop, it's very good.
Hope this helps! --Terry Schroeder
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Steve Pronger
Subject:Installation Problems
Hi Bogdan,
I'm glad you've decided to return to the plain text format. Adland was starting
to look like all the other HTML newsletters. It's the content that matters, and
lively discussion on topics that interest your readers is what keeps them
reading.
Regarding Debra Glinsey's post,
Debra, assuming you're using Internet Explorer, go to your Internet Options
settings, click on Security and then click on "Custom Level". Make
sure you have
checked "enable" for all the ActiveX controls. You shouldn't have a
problem
then.
The URL you included in your post has been taken down for Spam violation. I have
no idea what the site was about, but that would explain why you couldn't list at
it. Just as well you didn't eh? Who wants to be associated with a spammer!
I'm not sure why you would be getting all those 404 errors clicking on links.
Some will be dead links i.e. the link points to a site that no longer exists,
but if you get them all the time then obviously something else is amiss in your
system. You might want to try the Newbie Club (you'll find the link on my site
under PC Beginners) for some answers. Good luck!
Steve Pronger
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comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Tom West, Sr
Subject:Melody's Post
Just finished reading Melody's statements and heartily agree in those areas that
I know about. As a newbie to NetMarketing I am trying lots of different
approaches while I try to decide which best fits me and my personality,
therefore I am having to spend a LOT of time reading so anything redundant I
really don't need. I am a member of Adland although still a 'freebie' but
have
found the approach both at the sites and with the newsletter to be what I
perceive to be a little higher professional level which I appreciate.
Obviously, there are tons of plans, schemes, what-have-you and those of us new
to this need somehow to sort it all out. The newsletter helps. I am
nearly 60,
not inexperienced with computers though by no means expert, have spent most of
my adult life in sales, but am discovering this is quite different. I'm
used to
face to face. I guess I just did not know how much advertising was really
required. Answers to many of these I have found within the newsletter.
Thanks,
every other week would be fine with me.
Tom West, Sr
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (5.2)=============
From:Mark Metson
Subject:Melody's Post
> Anyway, for you future newsletter publishers, below is compilation of some
> of the posts. I don't know what you will do, but I will stick for a
while
> with just plain TEXT. KISS.
I tell people who email me HTML that if they want me to read HTML they
should put it on the web where it belongs and email me the URL instead.
Recent versions of the "pine" textmode email reader, in RedHat Linux
7.2,
aqre ghastly and promote abuse, IN THAT they do not show me the RAW TEXT
they turn URLs into links. I am probably going to compile my own copy of
"pine" in order to fix that BUG and also to allow me to use a
"From: "
address that people expect instead of being forced to use the "From: "
address of the login account I happen to use. (Like right now I am logged
onto one of my machines as "webster" because login accounts used to be
(and maybe still are) limited to 8 characters whereas "webmaster" is
nine
characters. My correct email address is "webmaster" but that is just
an
alias redirected to who-ever is acting in the role of "webmaster" at a
given moment.
> 1. I don't like the personalization in the newsletter.
Personalization can lower efficiency. The "proper" way to distribute a
"newsletter" or "mailing list" is to only send ONE copy to
each "ISP". You
do this by setting up a mailing list at the ISP, to which anyone who is at
THAT "ISP" subscribes. You then send ONE copy of your newsletter or
mailinglist item to each ISP's "echo" of the mailing list or
newsletter.
Anyone located at that ISP who wants to subscribe thus subscribes AT THEIR
OWN ISP. Much much more efficient of network resources, BUT, does not
provide for "personalization" of the messages.
"Personalization" is
inefficient, and is only NECESSARY when a person is "catching up" with
messages that were already sent prior to their subscribing. SUch "catching
up" can be accomplished by means of "archives" located on the web
(if
subscribers have web access and web browsers) or via FTP (if the
subscribers have FTP access and FTP clients) or via email requests for
items from the archives (most mailing list software includes archiving and
a way of requesting items from the archives via email).
> 3. Redundancy impacts participation.
>
> I'd like to see more willingness to close a discussion when
> it become redundant. I'm thinking specifically about the
> People in Your Brain fiasco (especially since I really wanted
> to hold up a big "I told you so" sign, which would hardly
> have been productive) and that MLM gold-thing that was
> hot last year.
Sounds interesting, this would be about people who have more than one
"role" hence seem to have more than one "person" (character,
personality,
role) inside of them? Makes sense for anyone who "wears various different
hats from time to time" or "performs various roles". ;-)
> 4. Toss out ideas for us to chew on.
>
> I'd like to see you give us more topic starters. Bring up
> one or two ideas to spark a discussion if no one else has.
How is this: most "make money" schemes do not propose to MAKE money,
on
the contrary, they assume "money" already exists. That is a chicken
and
egg problem. Lets talk about MAKING money instead of (or as well as) how
to obtain some of the money ONCE IT HAS BEEN MADE. Remember, once upon a
time NO-ONE HAD MONEY. It did not exist. Who prints it and how, and why do
we honour theirs instead of printing our own?
Mark Metson
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s i o n (6.1)=============
From:John Colonize
Subject:Choosing Good From Bad
Hi,
I have to agree about researching offers. I
would also add that it's usually better to
judge the owner of the program, than just
the program.
There are some marketers I've never gone
wrong investing in.
John Colonize
--------------------------------------------------------------------
Street Smart Marketing
http://www.internet-profits4u.com
--------------------------------------------------------------------
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s i o n (6.2)=============
From:Glen Palo
Subject:Choosing Good From Bad
Hi Bogdan,
I thought I'd throw my two cents into the discussion about figuring out the
good ones from the bad.
I wrote an article, "How to Select the Right Business For You,"
several
years ago that's still applicable today. Since writing the article, I've
had additional experience and done more research; the results of which I
will incorporate into the article. Two additional important criteria for
evaluating a business opportunity, affiliate program or network marketing
program include a strong mentoring program and high personal touch.
A strong mentorship demonstrates to a new business owner, that while in
business for him/herself, they are not by alone. Many of the automated,
online cookie-cutter approaches still leave the new person "out in the
cold." Beginners really need to be around and associating with
successful
people to maintain the motivation and learn new skills.
Successful businesses still need to provide a high degree of personal
touch. Save the high tech automated systems for back office support
and
order processing. Business owners should be building relationships with
their customers. Otherwise, the customer moves onto the next fancy,
automated system.
The article is available at http://www.mlmopportunitylist.com
(which
happens to be the #1 AdlandPro affiliate website for April and is ranked
#12 overall (only because I had a late start).
Sincerely,
Glen Palo
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (6.3)=============
From:Mark Metson
Subject:Choosing Good From Bad
Trial and error not NOT NECESSARILY work. Who-ever is holding nukes and
guns over peoples heads or has the billions of bucks can make it FALSELY
APPEAR that what they have works. Or if you prefer, you can say yes,
nuclear weapons do work, poisoning the lands and oceans with plutonium
dust would work, so lets just nuke everyone ha ha ha. You want war or
peace? If you want war, stop making empty threats. Fire the nukes or
dismantle them. If you aren't going to fire them they are a waste of
resources.
Do you want to use good honest sensible generous stuff and support the
good guys (such as Xerox) or do you want the replicators to say "sorry
your DNA shows that Bill Gates did not have intercourse with your
ancestors so no tea for you" every time you tell a replicator "tea,
Earl
Grey, hot" ???????????
Trial and error not NOT NECESSARILY work. Who-ever is holding nukes and
guns over peoples heads or has the billions of bucks can make it FALSELY
APPEAR that what they have works. Or if you prefer, you can say yes,
nuclear weapons do work, poisoning the lands and oceans with plutonium
dust would work, so lets just nuke everyone ha ha ha. You want war or
peace? If you want war, stop making empty threats. Fire the nukes or
dismantle them. If you aren't going to fire them they are a waste of
resources.
Do you want to use good honest sensible generous stuff and support the
good guys (such as Xerox) or do you want the replicators to say "sorry
your DNA shows that Bill Gates did not have intercourse with your
ancestors so no tea for you" every time you tell a replicator "tea,
Earl
Grey, hot" ???????????
Mark Metson
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (7.1)=============
From:Mark Metson
Subject:Newsletter HTML Format
> I enjoy your newsletter, it is one of the only ones I always read.
> I am not very computer literate but if the newsletter comes in HTML
> I think there is a little picture on AOL saying it has an attachment. If
> that is the case, I delete any email I get with an attachment without
> opening it.
Good thinking! Keep up the good work!
> Keep the HTML coming. However, most who offer HTML subscription eMail give
> the recipient the option of HTML or txt.
If you MUST email HTML then for sure give the choice. Better is just put
HTML on the web. One advantage of email over HTML is it OUGHT to be immune
to the various trickeries tyhat HTML permits such as tracing you via
single-pixel gifs from other servers, that might include cookies, etc etc
etc.
Mark Metson
comments mailto:adland@softfornet.com
===========C o n t i n u i n g D i s c u s s i o n (8.1)=============
From:Mark Metson
Subject:Toolbars
> I still think the Alexa toolbar is very helpful. http://www.alexa.com
It
> ranks sites by traffic and link popularity while you are surfing. It
has
> changed the places that I buy ads or consider using their services.
>
> When I first started using the Alexa toolbar,
> against. I know Google has a toolbar
Any toolbar that shows no intention of being available for all modern
platforms (DOS/Windows, Mac, Unixes, BeOS etc) should be boycotted. Why?
It is monopolistic and thus possibly a threat to free enterprise.
Admittedly you might find the Justice Department to be as bad a bunch of
blokes as Microsoft but the whole fight of Microsoft versus the Justice
Department might end up seeming as silly as the fight between Apple and
Microsoft when both fought over Xerox Labs' Graphical User Interface.
Eventually they both paid $1 to Xerox to both have the right to use a
Graphical User Interface.
Just Say NO to stuff that refuses to work on other operating systems.
Support those who are making an honest attempt to work for everyone.
Xerox deserves major kudos, Apple and Microsoft were a bunch of schoolyard
bullies beating people up over what pretty much seems to have
amounted to stolen goods. Do not support the schoolyard bullies.
Mark Metson
comments mailto:adland@softfornet.com
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==============N e w P o s t i n g (1)=============
From:Andrew Anderson
Subject:This is not a campaign against p o r n......
G'day Bogdan and fellow Adlanders.
It was mentioned in today's Digest that maybe a few controversial topics
were needed to get people contributing.
How about trying to help lessen the amount of obviously p o r n (spaced
for the dreaded filters) related email addresses and domain names.
I have received heaps of spam from email addresses which contain
i n c e s t , h a r d c o r e, r a p e, s e x y , etc and they often use aol or
hotmail as their ISP's. Why can't these and other ISP's be legally
obliged to have filters in their automatic email address application
programs ?
Similarly, how come I can register ( apologies beforehand ) URL's
such as
snuffing_kids.com
s e x-with-my-sister.com
s e x-with-kids.com
with a very popular Registrar of URL's ?
I know you readers in the USA have a "Constitutional Right" for
freedom
of speech, etc, but isn't it time for a re-think to help put a stop to this
obscenity ?
This is not a campaign against p o r n as such as I believe in the
individual's right of choice, notwithstanding my abhorrence of anything
in that area relating to kids.
I'm thinking of doing a survey on my site on this subject and would love
to hear your thoughts here also please.
Andy of Sydney ( climbing off his soapbox )
--------------------------------------------------------------------
Andy of Sydney ( climbing off his soapbox )
1st for Reverse Classifieds.
Free
ads for Buyers.
Sellers Browse/Search for your Buyer
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comments mailto:adland@softfornet.com
==============N e w P o s t i n g (2)=============
From:Susan Oak
Subject:Ghosting
Hi Bogdan,
It's 22:11 GMT and I have been laughing my head off at the very witty
observations made by the gentleman who sent in the jokes relating to the
instructions on the use of certain items. These thoughtful gestures are for the
seriously intellectually challenged (that's most of us I guess) by famous
department stores. From my
own experience I like the one that states..." It is dangerous and not
recommended to dry clothing in this microwave oven"... A shame really
especially
on a wet, rainy day when I'm too lazy to walk to the nearest laundrette to dry
my duvet!
On a more serious note I received an email enticing me to buy a software package
called "ghosting". That guarantees to break most of the top search
engines rules
and still get you top billing. The package sells for $99 (special offer), but
because I am almost traumatised with the constant threats of spamming -just
joking. I have left it alone in case I might be breaking netiquette. Perhaps you
can ask some of your readers if they have come across such an offer?
Yours sincerely
susan oak
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(redjotter@aol.com)
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comments mailto:adland@softfornet.com
=====================Site Review Request (1)===============
From:Debbie Paul
Subject: http://www.ezpcjobs.com/
Hello Bogdan,
I hope this email finds you happy and doing well today.
May I please request a website review? I just took some
big steps by purchasing a domain name and investing in a
good website hosting company. Now, I need help with the
layout and content. Any and all constructive criticism is
welcome, if someone finds a mistake, I'll fix it.
The url is: www.ezpcjobs.com
Warmest regards,
Debbie Paul
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=====================G u e s t A r t i c l e
(1)===============
Creating Sales Letter Lists That Make Your Customer's Drool
© 2002 Karon Thackston
http://www.copywritingcourse.com
You've seen them a hundred times. Those lists that copywriters
use within their sales letters that tell you what the product or
service offers. They might say something like:
· THE most important (and most overlooked) aspect of copywriting
· The 4 personalities of your customer and how to get each to
respond to your copy
· 21 words that make your headline POP!
· The 7 steps for turning features into sales generating benefits
· How to add emotional triggers that increase the desire to buy
· Why some testimonials can actually HURT your sales (I hope you
aren't doing this!)
· The 9 secrets to turning ordinary "sales copy" into a powerful
"solution" your customer has to have
· Why your USP could actually be killing your brand
But how do you create an effective list that draws customers in?
What are the keys to turning a list of nuts and bolts into a menu
of enticing delights your customer has to have? Hold on tight,
I'm about to tell you!
Take a look at the list above. What do you notice? What things
do the listed items have in common?
1. An effective list must provide a benefit - not a feature, but
a benefit. It answers the question "What's in it for me?"
2. An effective list must "tease" the reader. Notice that
one
item above says "The 4 personalities of your customer and how to
get each to respond to your copy." That teases the reader. It
doesn't tell them what the 4 types are, but lets them know that
the product or service will tell them.
3. An effective list uses "power words." Power words are
those
words and phrases that people are prone to respond to. These
include things like specific numbers ("21 words that make your
headline POP"), "how to" statements ("How to add emotional
triggers that increase the desire to buy") and "secrets"
("The 9
secrets to turning ordinary "sales copy" into a powerful
"solution" your customer has to have").
4. An effective list uses lots of adjectives. Don't just state
"The secrets of 12 mentors", instead say "The inside,
life-changing secrets of 12 mentors."
Let's do one together. We'll use the example of a widely-known
book. See if you can guess what book it is.
You'll get:
· 10 time tested, proven guidelines for personal and business
success.
· The one investment that can multiply your wealth by 100 fold
almost immediately.
· Little known advice that guarantees your future - eternally.
· The inside, life-changing secrets of 12 mentors - learn from
their victories and failures!
Can you guess what book it is? It's The Bible! Using the list
method, we've been able to pull out some of the benefits of The
Bible, and format them in such a way that they get their point
across in words most average people relate to.
As you can see, including lists within your sales letters can
boost your profits tremendously! Just remember to think like
your customer, and use the 4-step process outlined above. You'll
be knockin' 'em dead in no time!
FINALLY! The 1st copywriting course that takes you step-by-step
through the process
of writing emotion stirring, profit generating copy AND gives you
the LIVE feedback you need to succeed! Get it today - with THREE
FREE bonuses! http://www.copywritingcourse.com
or
http://www.ktamarketing.com
=====================Joke of the Day (1)===============
Provided by Frank Kaiser
PERSONALS ADS, TRANSLATED
WOMEN'S ADS
40-ish (49)
Adventurer (Slept with of your friends)
Athletic (No breasts)
Average looking (Has a face like a basset hound)
Beautiful (Pathological liar)
Contagious Smile (Does a lot of Ecstasy)
Educated (Had sex with her Political Science professor)
Emotionally Secure (Medicated)
Feminist (Fat ball buster)
Free spirit (Junkie)
Friendship first (Trying to live down reputation as a slut)
Fun (Annoying)
Gentle (Comatose)
Good Listener (Borderline Autistic)
New-Age (All body hair, all the time)
Old-fashioned (Lights out, missionary position only, no oral sex)
Open-minded (Desperate)
Outgoing (Loud and Embarrassing)
Passionate (Sloppy drunk)
Poet (Depressive Schizophrenic)
Professional (Certified Bitch)
Redhead (Bad dye-job)
Reubenesque (Grossly Fat)
Romantic (Looks better by candle)
Social (Has been passed around like an hors d'oeuvres tray)
Voluptuous (Very Fat)
Weight proportion w/ height (Hugely fat -- as tall as you are wide)
Wants Soul mate (Stalker)
Widow (Drove first husband to shoot himself)
Young at heart (Old bat)
MEN'S ADS
40-ish (52 and looking for 25-yr-old)
Athletic (Watches a lot of NASCAR)
Average looking (Unusual hair growth on ears, nose, & back)
Educated (Will patronize you to death)
Free Spirit (Having sex with your sister)
Friendship first (As long as friendship involves sex)
Fun (Good with a TV remote and a six pack)
Good looking (Arrogant)
Very good looking (Dumb as a box of rocks)
Honest (Pathological Liar)
Huggable (Overweight, more body hair than a bear)
Likes to cuddle (Insecure mama's boy)
Mature (Older than your father)
Open-minded (Wants to sleep with your roommate, but she's not interested)
Physically fit (Does a lot of 12-ounce curls)
Poet (Once wrote ex-girlfriend's name on a bathroom stall)
Sensitive (Cries at chick flicks)
Very sensitive (Gay)
Spiritual (Had sex in a cemetery once)
Stable (Arrested for stalking, but not convicted)
Thoughtful (Says "excuse me" when he farts)
- - - - - - - - - - - - - - - - - - - - - - - - - -
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