A Free subscribed Discussion List
                           of  24,998 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                      Vol. 1 issue #288  Apr, 30, 2002

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Topics in this issue:

Sponsor Message
Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (9)

1.Beats me why the change!


3.How To Move Out Of The Inner Circle
~Joanne Fritz, Ph.D.

4.There are a lot of us oldies but goodies...
~Joanne Fritz, Ph.D

5.The only business I know of with lower overhead is picking up aluminium cans..
~Laurie Rogers

6.Newsletter HTML Format
~Ginger Marie

7.Thanks to all helpful Adland's readers Re:FTP

~Steve Pronger

9.Andy on the soapbox and adult sites

N e w     P o s t s  (6)

~Popups and popunders

2.Steve Hartung
~Alert to all subscribers...

3.Robert Lee
~Site Promotion

4.Brian Hartman
~TRD International

5.Bryan Marsden
~Paid to signup programs  should be illegal


Site Review Requests   (3)

1.Debbie Mayo-Smith


3.Harold Frock

Site Review Responses   (1)

1.Andy Sparks

G u e s t   A r t i c l e    (1)
1.SEARCH ENGINE POSITION TIP : How to Make Better Use of TITLE Tag
By Ghosh.S

Joke of the Day

================== Word from publisher ====================

Greetings All

Welcome  280 new subscribers who joined list since last mailing.


Last issue of the digest was sent as a two mailings.
Is there anybody on the list who read the digest because it wasn't
sent in form of the attachments (When size of the mailing exceeds
24 K, some ISPs like AOL will break the message into pieces
and display them as attachment to the main message.  Some people
won't read messages with attachments)

Is there anybody on the list who didn't read the second part because
wasn't in one piece and there was too much effort to locate it?

Please let me know

B F.


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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
Subject:Beats me why the change!

> I had more participation when this newsletter had 2000 subscribers than
> today with over 26,000.

OK, I am a little late.......

Don't know if there is any correlation, but I had more people leaving
messages/comments when I was under 500 visitors, and now rarely does anyone
leave a message, or ask question, and now have over 6000 visitors ?????

(Original message book, which was fairly full of interested comments and
support, started in '99 had to be removed due to porno ... it started up real
fast and then there was nothing else ... those folks are outa control!)

Beats me why the change!

Best wishes,

Wolfhaus School of The Arts, and Garden


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From: Unknown


I somehow found myself searching for a Leader's Club member to ask this.  I
saw your posting - it was from back in September
- regarding Leader's Club.
I have been bringing some of my group into it, but the leads don't seem to be
all that responsive.  I noticed that your link no longer works so I assume
you dropped.  Can you tell me what your experience with them was?

Thank you,


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Joanne Fritz, Ph.D.
Subject:How To Move Out Of The Inner Circle

If you're looking for seniors...try out my new website, It is for active seniors over 50 who are looking
ways to keep earning after they retire.  I have a weekly newsletter and over
6000 subscribers. Get advertising information at


Joanne Fritz, Ph.D.

American Dream Publishing


===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Joanne Fritz, Ph.D
Subject:There are a lot of us oldies but goodies...

Tom West, Sr writes

I am nearly 60,
not inexperienced with computers though by no means expert, have spent most of
my adult life in sales, but am discovering this is quite different.  I'm used to
face to face.

There are a lot of us oldies but goodies on the net trying to make a living
or to supplement our retirement incomes.  I run two sites that appeal to
those people:  and  Tom might
want to check them out.

Joanne Fritz, Ph.D.
American Dream Publishing

American Dream Publishing


===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Laurie Rogers
Subject:The only business I know of with lower overhead is picking up aluminium

Laurie Rogers' post.
Who wants to pay $15 and up for a domain and
$24 for "reliable" hosting a month, just to sell and
promote one product? I know I wouldn't, if that was

Andy Sparks wrote.
I don't believe that Laurie did the math before she made this post. I find
it difficult to believe that anyone that wanted to be in business and earn a
profit would not spend a little more than $25 per month.


I think you more than missed the point of what I was saying
regarding my last post. First, paying $15.00 dollars for a
domain or $24.00 for a reliable host is far from a problem
for me. But for the average person it is. You have thousands
of people online, with fixed incomes, pension plans, single
parents etc. And regardless of what those of us who have
been online for a while - making decent money, think, that
is the reality of income for a lot of people online.

These people can barely afford to feed themselves as it is.

Sure the internet does indeed offer the lowest form of start
up costs there ever was for an online business. However,
look at how many people you are competing with! And in
order for them to make a profit, they have to keep their
overhead low. So, mini-hosting and a cheap domain is an
ideal answer. You can pay for a FULL year of mini hosting
for the average cost of a reliable host.

Let's be logical, any way a person can cut costs in ANY
business is an ideal thing for them to do, NO matter how
much money they make. And no I'm certainly not going to
pay $24 hosting a month to promote a single product, why
would I? My money is better off being used to promote the
product itself.

Now, if I was going to create a large web site with a 100
pages or more (of which I own two), $24 a month is ideal
for a site that large, heck that's a bargain! But for a single
product that needs maybe 5 pages tops, that's not realistic,
after all I am in this business to make a good profit!

Laurie Rogers

Co-Author Ezine Resource Guide
*New* Ezine, Ebook and Article Directory


===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:Ginger Marie
Subject:Newsletter HTML Format

Mark Metson wrote

> Keep the HTML coming. However, most who offer HTML subscription eMail
>give  the recipient the option of HTML or txt.
>If you MUST email HTML then for sure give the choice. Better is just put
>HTML on the web. One advantage of email over HTML is it OUGHT to be
>immune to the various trickeries that HTML permits such as tracing you via
>single-pixel gifs from other servers, that might include cookies, etc

Hi Bogdan!

I'm no expert, but I do run an HTML newsletter, and although
I do offer to send the text only version out to any subscriber=20
that requests it, it's not an option I offer during the subscription

While I agree that for the most part, HTML belongs on the web,
as Mark stated, I don't agree that newsletters are 'better' as
plain text. As far as E-mail being safer as plain text, I don't see
HTML as a threat because there are settings in Outlook Express
that filter my mail to disallow the 'trickeries' that some may
place in HTML.

Perhaps it's my background as a designer that dictates my
preference, but I do prefer to receive and send HTML mail.
To me, it's more professional, and a better presentation of
information. The ability to send what could be considered
a sales web page directly to my target market's mailbox is
one that I value, and wouldn't trade. To me, it's a hit to my
site's information that I may not have received otherwise.

In today's societal need for visual stimulation, I think HTML
is a necessary vehicle to deliver our message. Of course, I
only deal with people that have subscribed, and I do
advertise as strictly HTML based, so admittedly, I limit
myself to only the people that enjoy receiving HTML mail.

Perhaps in the future, all mail software will be able to
receive HTML mail without coding problems, and filters
will better enable us to protect our systems from the bad
guys. Let's hope so anyway.

Ginger Marie, Owner/Designer

WebWench Graphics & Design


===========C o n t i n u i n g D i s c u s s i o n (7.1)=============
Subject:Thanks to all helpful Adland's readers Re:FTP

Hi Bogdan,
It is way past time I asked this and sorry to everyone for the
delay.....I didn't realise this was such a popular topic with 15
comments last week.

Bogdan, would you PLEASE pass on my thanks to everyone who helped me in
my quest for ftp knowledge.  I recently asked through your newsletter
for assistance in transferring my free geocities site to paid hosting as
I could not make head nor tail of ftp.  I had quite a few direct
responses and I thank you one and all.  I spent a couple of days reading
and re-reading your comments and advice and then it happened..... A
light came on and I finally understoood :-)
Now I can safely say I have worked out how to get the graphics
reproduced properly and am having fun working on my site(s).  I've still
got a long way to go but I can see light at the end of the tunnell....
Now, if I could only squeeze another 5-6 hours out of every day I could
get some sleep too.
Thanks everyone and Keep smiling,

BTW the answer lies in the instructions, read and digest, do not just
jump in. Email me directly if you have this problem too.

One Click can get you 3 FREE ADS PER DAY for 30 days!
Just visit:


===========C o n t i n u i n g D i s c u s s i o n (8.1)=============
From:Steve Pronger

Susan Oak wrote

On a more serious note I received an email enticing me to buy a software package
called "ghosting". That guarantees to break most of the top search engines rules
and still get you top billing. The package sells for $99 (special offer), but
because I am almost traumatised with the constant threats of spamming -just
joking. I have left it alone in case I might be breaking netiquette. Perhaps you
can ask some of your readers if they have come across such an offer?


Susan, I would give a wide berth to any piece of software that claims
"guarantees to break most of the top search engines rules". The are no
short cuts to search engine success. The search engines are your
friends. Treat them as such and you will succeed, along with a LOT of
hard work and dedication. Why would you want to try to fool them or
break their rules?

Steve Pronger

Web Site Publishing Service


===========C o n t i n u i n g D i s c u s s i o n (9.1)=============
Subject:Andy on the soapbox and adult sites

Dear Andy,
I agree with most of what you said in the last issue about porn etc, etc.
Have you noticed its the people who are NOT interested that are targeted by
these people and this obscenity (well I'm from another planet) and the
obsession with the reproduction processes of earthlings is amazing!
I have found that if you write back screaming ...

'Get out of my space you m************
or a good old fashioned Anglo Saxon f*** o**! Does the trick failing that I
have personally gone online to AOL and complained.
AOL cover themselves by saying that it is physically impossible to stop ALL
email filth getting through, which is a reasonable answer, and let's face it,
it is not in their interests to be seen apparently colluding with this type
of scum. However, ever since I complained the dirt has stopped arriving.

PS: I hope this is of some help you could even have another dummy email
address set up to take the garbage and dump it later, or use the parental
controls on your email address.



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==============N e w P o s t i n g  (1)=============
Subject:Popups and popunders

Hello Adlanders,

I hate obnoxious popups as much as anyone but there is a place
for them if done professionally. Like most of the decisions
about your site, think about how things affect you when you're
surfing the Web. A single popup asking you to subscribe to a
newsletter or an invitation to take a 5-day course shouldn't
bother anyone.

Signups for my newsletter were almost nil from the form in the
top left of my home page. I made the decision to test a small
popunder. It is only on the home page and only pops up once per
session. The test proved positive so I also added it to my
product sites as well. It's a way to increase the size of your
list for free.

It is very easy to install using the script from:

I changed the line:


to control the size and remove toolbars and such, but keep it

You can view the source on: to see how
this was implemented. I built the popunder pages: popup.htm,
subscribe-thanks.htm, and error.htm to come up in the popup
window. After the visitor gets through with the signup process
they close the window and they're back on the home page.

The form handler I use is FormMail:
and the mailing list management software is Mailloop:

Try the form and sign up for my *new* free monthly newsletter.
To see the error window, leave the name field blank and click

That's all there is to it!

Have a Great Day!

"The FlashMarketing Newsletter"
Simple Steps to Success:
Your info is *safe* with us.


==============N e w P o s t i n g  (2)=============
From:Steve Hartung
Subject:Alert to all subscribers...


I hope you personally would pass this on. Its long for the digest. If
you desire, autoresponder is set up:
Please post. Affects us all...
Read the latest... Hot on the heel of Yahoo, comes Looksmart @ .15 per

In the headlong rush to reach sustained profitability,
Yahoo has been doing all sorts of twists and turns.
They increased the price of submitting a site for
"review" a while ago to $299.

Recently, they made the $299 fee annual.

Then, just a few weeks ago, they changed all the Yahoo
Mail users preferences from "opt out" to "opt in"
*without* asking them so that they could send ads to


Now, hot on the heels of Yahoo, comes LookSmart. But
they've added another twist...

When Yahoo made changes to its policy, it "grandfathered"
existing accounts (making them immune to the changes
and only applying them to new accounts),

However, LookSmart, who used to charge $199 for "Express
Submit", which was then increased to $299 (sound
familiar?) has now gone "Pay Per Click" (with no click
costing less than 15 cents!).

Not only that, but they've applied the changes to all
existing accounts. So if you paid $299 for a "review",
you now have to pay per click.

Looksmart have tried to offset the potential backlash by
offering the first 100 clicks per month ($15) for "free"
...but only for the first 20 months (which totals $300,
so you don't lose out...unless you happen to get more
than 100 clicks per *month*, or want to stay in
Looksmart beyond 20 months).

Looksmart has also changed some links within its
directory to *affiliate* links in an attempt to earn
commission from sales. That's right, if you submit
a direct link to your site, LookSmart may change it
to an affiliate link with them as your new affiliate!

My advice... Invest your marketing money in new
technology searchengines and directories!
Start Here:
Steve Hartung, account executive.



==============N e w P o s t i n g  (3)=============
From:Robert Lee
Subject:Site Promotion

Hi Bogdan,

I have come across the latest version of the banner exchange.. Not
really a new idea, but it is something to take a look at for those that
are interested in participating in a banner exchange and having their
ads shown on other sites.
Take a look at:
You will see 4 text ads, just above the Adland's classifieds,  the deal
is that for every 2, 4 or 6 ads you show, your ad is shown 1, 2 or 3
times on the Admatrix network.

Now, those that have been readers of Adland's Digest for a while, know
that I don't jump at all opportunities, I am selective in ways to
promote my many sites. Sometimes a little traffic is better than a lot.
I'd rather cast a few seeds and have them grow that send out showers of
seeds and have most of them die.

Admatrix is fairly new and will offer you a good way, that is easily
incorporated into most sites, to exchange text ads and promote your

Even if you aren't interested today, it's worth your time to take a look
ad find out more.

The heart of the network is this:
1 free impression for every two ads you show. You can choose to host 2,
4 or 6 ads in one block on each of your pages. This means you could earn
up to three free ad impressions with every page view on your web site.
100 free impressions for each unique user that clicks on one of our ads
on your web site. 100 free impressions for each new user referred to
ADmatix from an "Advertise Here!" link at the bottom of our ad on your
web site. 100 free impressions for each referred user that registers on
ADmatix. 200 free impressions every time a referred user purchases ad

Follow the referrer link on my site or go directly there now at:

Robert Lee

Dating B2B
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==============N e w P o s t i n g  (4)=============
From:Brian Hartman
Subject:TRD International

Hi Bogden:

I am wondering if any of your readers have had any experience with a
company called TRD International,
P.O. Box 28307, Kenneth City, FL 33709. They contract
out the building of FM Modulators which you can build
at home and return them for a fee of $7.50 per unit.
The initial fee to receive a membership is $250.00
Any feed back from the members would be greatly appreciated.

Brian Hartman



==============N e w P o s t i n g  (5)=============
From:Bryan Marsden
Subject:Paid to signup programs  should be illegal

Hi Bogdan,

I believe that it is time for webmasters to take a stand and call for a ban on
these paid to signup programs as illegal. The various authorities around the
world apply bans to pyramid and ponzi schemes, these programs should also come
under the same umbrella.

The Paid to Signup programs are not much more than legalized theft, their
members do no more than fill in forms and steal the advertisers money, they
never actually join any of the sites they signup on. I have seen many of them
signup more than 10 times on a single campaign using variations of their name
and numerous email addresses.

Apart from the fact that advertisers money is being wasted, it also wastes a lot
of webmaster time and site resources.

I am personally banning signups of email addresses such as moneywithmail,
indiatimes, rediffmail etc from my sites. They are a complete waste of my time
and resources and I would call for other webmasters to do the same and get these
time and money wasting programs off the internet.

Bryan Marsden



==============N e w P o s t i n g  (6)=============


I wondered if anyone knows what happened to the site,


I can no longer reach the site and was never notified
of it's demise.



=====================Site Review Request  (1)===============
From:Debbie Mayo-Smith

Hello Adland readers!

I'd like your feedback on a fairly new website and your thoughts/comments.

This goal of this site is to "sell" my new Successful Email Marketing book.
In it there's a free chapter, the table of contents online plus links to my
other website

The questions I have are:

1 - I have a script that pops up to offer a free subscription to my online
marketing and business development newsletter. In your experience have you
found many firewalls around the world are baring scripts from being viewed?

2 - do you feel it's necessary to have a free chapter online. If yes, is one
enough and should it be a rotating chapter - perhaps changing it every

3 - is a table of contents necessary?

4- How do you direct people from different parts of the world if you need to
differentiate because of currency and/or shipping costs?

Thanks in anticipation for the feedback

Debbie Mayo-Smith

Successful Internet Strategies
Getting you much more from the Internet!


=====================Site Review Request  (2)===============

Dear, Bodgan

I have been your ardent reader for the last two years.  Got into various
kinds of scams and lost lots of useful money on useless scams.
I really hope someone out there will help me check this URL Pls give me some advice and ideas on
to really make some money to pay off my urgent debts.

Thank you




=====================Site Review Request  (3)===============
From:Harold Frock

I would like the members to look at these sites and let me know what they think
or there comments on making them better thanks Harold


=====================Site Review Response  (1)===============
From:Andy Sparks

Hi Debbie;

Loved your site, very attractive, great domain name, but probably won't
accomplish what you wish.

Your front page, it designed to send people to other sites and not
deeper into yours.  If I hadn't been doing a review, I would have surfed
 away and been gone.

If you are going to have all those opportunities for people to leave,
get paid for it or send them through an affiliate link.  I know that
some of the links on your front page are affiliate links but I am pretty
sure the link to Neil Sheering's Scam free zone is not.  I am sure that
Neil appreciates the free traffic but He is also glad to pay you so you
can stay in business and keep sending traffic.  Neil's affiliate program
is free so here is a very nice affiliate link to Neil (mine) just in case you
want to join.

I really do like your site.  It just appears to me that it isn't set up
to do what you want.  I think that you want people to enter your site
and follow the affiliate links for work at home jobs and the other

Unless you want to be a doorway page for someone else, which is fine
because I have a number of pages just for sending someone through an
affiliate link to another site, you should consider changing your web

In order to create a sale or any type of action a web site needs to be a
greased chute, that leads the visitor directly to the action that you
want them to perform.

I can't remember who uses that greased chute example because I would
give them credit.  It is a great analogy.

I believe that is why mini-sites are successful, they only do one thing
and talk about one product.

Andy Sparks

Secrets to Real Estate Wealth for beginners



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=====================G u e s t   A r t i c l e   (1)===============

The Title tag of your Web page is arguably the most important HTML tag
or element. All the search engines consider the keywords in this tag and
generally give those keywords a lot of importance in their ranking

*Always use your primary keywords in the title tag at least one or more

*Try to place your primary keywords at the start of the tag. A keyword
prominence of at least 54% is suggested for the Title area.

*Avoid listing the same word multiple times in a row since some engines
may penalize for this. Instead, use the keyword multiple times, but
separate them by other words in your text.

*Use the longer form and the plural form of a keyword when possible. For
example, if you use marketing in your Title tag, a search on marketing
or market will yield a match on most engines. However, words like
companies will not always yield a match on company since company is not
an exact "substring" of companies. In these cases you'll want to try and
use both forms of the word.

*Use Upper/Lower case lettering for keywords in general.

*Longer titles are generally better than shorter ones. However, shorter
ones can be used if you need to better emphasize a keyword that you're
having trouble ranking well with, or if that engine appears to favor
pages with shorter titles.I suggest a word count from 5 to 10 for the
Title area.

*Make your title interesting and "compelling" to the reader to convince
them why they should click there.

I shall suggest you all  to use the  Page Critic option of WebPosition
Gold to verify count,frequency,weight and prominence  of your page
title. It is a very useful tool and you can download a free 30 days
trial from :


For FREE guide,tips and resources visit :
A Beginner's Guide To Home Business



=====================Joke of the Day   (1)===============

Provided by Frank Kaiser <>


An elderly Florida granny did her shopping and, upon returning to her car,
found four males in the act of leaving with her vehicle.

She dropped her shopping bags and drew her handgun, proceeding to scream at
them at the top of her voice,

"I have a gun and I know how to use it! Get out of the car, you scumbags!"

The four men didn't wait for a second invitation, but got out and ran like
mad, whereupon the lady, somewhat shaken, proceeded to load her shopping
bags into the back of the car and get into the driver's seat. She was so
shaken that she could not get her key into the ignition. She tried and
tried, and then it dawned on her why...

A few minutes later she found her own car parked four or five spaces
farther down. She loaded her bags into her car and drove to the police

The Sergeant to whom she told the story nearly tore himself in two with
laughter and pointed to the other end of the counter, where four pale white
males were reporting a car jacking by a mad elderly woman described as
white, less than 5' tall, glasses, and curly white hair carrying a large

No charges were filed.

God bless Seniors!

Let's hear from you......

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