A Free subscribed Discussion List
                   on web marketing and promotion
                       Bogdan Fiedur,  Publisher
                      David Bredeweg, Moderator
                          Vol 1, #30, September 25, 1998

Topics in this issue:
Sponsor Info:                                AdPlan
Moderator's comments:
web site promotion                      "Charity Adams" <>
ADTRAX question                      sales <>
How To Start A Business            Extract from Article by Bob Leduc
Make a visit and patronize our  sponsor. Let them know you came from
Adlands' Digest.

AdPlan quickly takes you through a planning process for increasing
your sales through effective advertising. Quickly discover how to
implement proven direct marketing secrets, from promotional efforts
designed to increase customer traffic to unlocking the motivating
factors that make new customers want to purchase from your business
again and again. Let AdPlan generate an effective plan for all your
promotions including the Internet!
Moderator's Comments:

The last few weeks posts have been slow. Thus the issues have not
been as frequent as we would like.
In this issue I have added an article that is very inciteful in
offering information to help you promote your businesses.
We need your help here.
How can we best meet your needs using this Digest?
What are your expectations, what are you looking for?
Our objective in beginning this Digest was to offer information,
help in the niche market of very small and low budget businesses. How
could they meet their business goals on the internet with minimal
expense. What marketing avenues are open to them?
Some of your contributions could be your experiences, good or bad.
What successes have you had?
What has been a dismal failure?

New tools:

You might like the software, free, that permits you to search all the
major engines simultaneously directly from your browser. You can
review it at

WebPromote is proud to announce two new, free marketing tools
designed to help improve your search engine visibility and track your
online promotions. 

WP Free Submit < > allows you
to submit your web site to nine popular search enginesą for FREE.
Getting listed on the major search engines is still one of the best
ways to drive visitors to your web site. You can even submit your site

WebPromote Link Tracker < >
provides statistics on incoming traffic to your web site. Regardless
of the promotional packages you use, our reporting system will offer
basic, easy-to-understand reports, and access to technical support.
For a limited time, you can download a free trial of WP Link Tracker.

These services reinforce WebPromote's < >
commitment to helping you get the most out of your online promotion.

If you wish, we could provide more of this kind of information for
you. It would save you time which you could put into other uses for
your business. If any member of the list learns of new tools, either
with some cost, or free, just send them my way. We will post them to
the list

Subject:          web site promotion
From:              "Charity Adams" <>

Hello Everyone:

If you are into web site promotion like I am you are going to love
this one. I can across Extreme Tracking.  You put this tiny logo on
top of your web page use the html they provide and they compile all
sorts of reports for your regarding the traffic hitting your web site.
They give you who, what, where and how information regarding your
visitors it is worth your time to check them out.  This is a free

The next thing that you may need to invest in is your own domain name.
Don't get me wrong free sites work, if you don't mind the long URL,
however they rarely get you into the top 10 for of search engine
results.  You will find that getting yourself listed in the top 10 in
the major search engines is a major achievement.  Being in the top 30
isn't to shabby either.  If you need a domain name of your own visit. they can hook you up with a
domain and a terrific hosting service.  Don't forget once you have
your new domain with submit to over 350
search engines for free.

Charity Adams
Adams Acres Internet Services

Subject:          Re: ADTRAX question
From:             sales <>

My question is re: the ADTRAX software.

Once you have inserted an ad (free or paid) and entered all the info.
in the Adtrax software, does the soft allow you to AUTOMATICALLY
repost the ad when it reaches expiration? By this I mean that the user
does not have to do anything but press a REPOST button and like magic
the ad is reposted for another period.

Copyright 1998 By Bob Leduc

Every week I talk with business owners who tell me how
excited they are about their new product, service or
business opportunity. Usually, their comments include
something like, "Everybody needs it. I know I'm going to
make a lot of money with this." They sincerely believe it
will be easy to generate hordes of customers standing in
line to spend money. I really hate bursting their bubble.
But, it's not going to happen that way.

Building a successful business is hard work. Most of that
work will be devoted to finding customers. Finding customers
will be your toughest job. You need a detailed strategy to
attract the number of paying customers required to meet your
financial goals.

By trial and error over many years, I've developed a 5 step
marketing strategy that enables me to launch a new product
or service profitably every time. You can copy this system
to launch your own new enterprise or to revive a floundering

STEP 1: Identify Your Target Market

The first step in developing your strategy is to isolate the
best target market for your product or service. Your sales
efforts will be most effective if you focus on a group of
prospects with common characteristics and similar problems.
Start by defining on paper your ideal customer or client.
List all of the characteristics you expect to find in good
customers or clients. Be sure to include characteristics
that make your product or service valuable to them. Then,
use this list to identify a target market. Define your
target market in writing.

STEP 2: Find Your Most Appealing Customer Benefit

Exactly what is the most compelling problem for prospects in
your target market? Why is your product or service the best
solution to their problem? Answering these 2 questions
reveals the customer benefit(s) to stress in your sales

STEP 3: Develop A Motivating Offer

Develop 2 or 3 offers that motivate prospects to take buying
action immediately. For example, can you use a special
discounted price offer with a deadline? Are there bonuses
you can add if prospects order or sign up before the
deadline? Can you combine both into a "special price plus
bonus" offer? Decide which offer on your list is the most
powerful and use it in your sales material and/or

IMPORTANT: A special offer providing obvious value always
increases your volume of business. It's a proven technique
to overcome buyer resistance and procrastination. A special
offer also provides a logical reason in the buyer's mind to
justify what may actually be an impulsive decision to buy

STEP 4: Decide How To Publicize Your Business

How will you introduce yourself to prospects in this market?
Will you use classified or display ads in print publications
or on the Internet? Will you use direct mail? Is broadcast
media such as radio or TV appropriate and cost-effective?
What networking can you participate in locally or on the
Internet to draw attention to your business? What other
methods of promotion can you use? Prioritize each method on
your list and develop an action plan with deadlines for
implementing them.

STEP 5: Establish A Plan To Promote Customer Loyalty

Decide what you will do to cultivate customers so they
continue to do business with you and give you referrals. For
example, write or call your customers or clients immediately
after a transaction and thank them for their business. Ask
them if they're pleased with what they received. Most will
express their satisfaction. That's the ideal time for you to
follow up with a request for referrals.

Don't be afraid to uncover an unhappy customer. When you do,
take whatever action you must to leave them feeling good
about you, even if your only recourse is issuing a prompt
refund. Most dissatisfied customers won't take the trouble
to contact you about their problem. They'll just take their
business elsewhere and tell other people about their
negative experience with you. That will cost you a lot of
future business.

I've used this 5 step process successfully many times. It
reduces risk by replacing guesswork with a proven strategy
that gets results. You can follow this system to
successfully launch a new enterprise or to revive an
existing business that isn't growing.

Bob Leduc retired from a 30 year career of recruiting sales
personnel and developing sales leads. He is now a Sales
Consultant. Bob recently wrote a manual for small business
owners titled "How to Build Your Small Business Fast With
Simple Postcards" and several other publications to help
small businesses grow and prosper. For more information...
Email:  Subject: "Postcards".
Phone: (702) 658-1707 (After 10 AM Pacific time)
Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133
Let's hear from you......

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