A Free subscribed Discussion List
                           of  26,031 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                        Bogdan Fiedur,  Publisher
                      Vol. 1 issue #301  Jul, 31, 2002

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Topics in this issue:

Sponsor Message
Word from Publisher

C o n t i n u i n g   D i s c u s s i o n s (4)

~Laurence Lowne
~Donna Monday
~William Jaroske

2.Going Platinum
~Valerie Underhill
~John Olson

3.Does any buy through the net????
~John Olson
~John Yarrow

4.I think it is possible that I have too many ideas
~John Olson

N e w     P o s t s  (5)

1.Miss Ariyo
~Advertising on the Web


3.Jerome Dsouza

4.Robert Lee
~Ideas Wanted

5.Marianne Payton
~Spam Has me stumped

Site Review Requests   (2)

1.Laurie Delk

2.Jim Harvey

Site Review Responses   (2)

1.John Olson

2.John Olson

G u e s t   A r t i c l e    (1)
1.Your Web Traffic and Your Bottom Line
By Scott Buresh

Joke of the Day

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Laurence Lowne

Hello Bogdan and all fellow subscribers,

As a year long subscriber, I always enjoy reading the articles and prefer
it in text format - so well done to all.

Gut reaction tells me that CashEvolution is a pyramid and a scam. I have no
hard evidence, it's just the way it feels.

I noticed that this week that the New Zealand authorities have begun to
feel the same way and issued a number of orders relating to pyramid selling
in this connection.

Noticed an advert for in the last two digests and thought I
would click the link - came back with
a message "cannot find server" - disappointing :(

Can you shed any light on the challenge?

As a United Kingdom based MLM business owner with Telecom plus (the only
multi utility MLM opportunity in the UK and on the London Stock Exchange),
I am keen to learn from others, since here in the UK we do not have the
same sort of adventurism in marketing as others around the world. It would
 be nice to devote a Digest once a quarter, say, to UK based articles and
opportunities, just so we can broaden the scope.

What do you think?

Anyway, keep up the great work.

Laurence Lowne




===========C o n t i n u i n g D i s c u s s i o n (1.2)=============
From:Donna Monday

Hi Bogdan,

I've been an avid reader of your ezine for over a
year.  This is the first time I've added my two cents
. . .

I recently joined CASHevolution because of an email
I received from Mark Joyner before he went to New
Zealand to look at their operation.

I have to admit I was sceptical at first.
Afterall, I'm someone who had sworn off MLM for good.
Too much money and time wasted.  But my gut told me
this might be different.

So, I checked out the information on their site,
which was impressive. However, I still waited a
week or so before taking the plunge.  I wanted to
weigh the pros and cons for myself.

I had been wanting for a long time to get started
investing, but within a small budget.

CE seemed to offer both of what I was looking for -
investment information and a way to make extra money
that I could use to grow financially.

Yet, I was still anxiously awaiting the report from
Mark Joyner, detailing his visit to their New Zealand
headquarters,to verify that I'd made the right

I was happy and relieved after I read his detailed
account.  You can read his report here:

I admit it hasn't been all smooth sailing.
When I joined, my PAID membership showed up as
unpaid, which blocked my access to most of the
member benefits.

However, after using their easy customer service
system, they were able to solve the problem
within a reasonable time.  They also apologized
profusely for their error.

To me, you can tell a lot about a company by the
quality of their customer service.  CASHevolution
passed that test in my eyes.

You may choose not to join this investment club, but
at least now you can make an *informed* decision.

Wishing you all success

Donna Monday

"Live with Passion - Not Poverty!"



===========C o n t i n u i n g D i s c u s s i o n (1.3)=============
From:William Jaroske

Hi Adland subscribers.

I thought I wait until this issue simmered down a bit before I made my comment
about Cashevolution.

Well, I'm going to say is that I have jumped ship on this opportunity. This
Cashevolution will come to a screeching halt soon because if hype. Now it don't
make sense jump starting an automobile that is in dire need of repair?

Believe me. A lot of sacrificial lambs are being led to the slaughter house.
Does anyone agree? John Olson makes a fatal mistake by disregarding vital
information on the World Wide Scam site which Cashevolution is on. He also
states he could careless about it.

Good grief John, what were you thinking.

The bottom line. If it looks like a duck?, walks like a duck?, and quacks like a
duck?. Well its a duck.

William Jaroske

Business opportunities,  affiliate money maker. Information on FREE advertising,
webmaster tips, online marketing news, and ebooks plus much more


===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Valerie Underhill
Subject:Going Platinum

Good Day Bogdan

I have been reading the GP discussions for some time now and felt compelled to
add my two cents worth.  I joined GP the first month it entered the net.  I am
still a member of GP but I am not an active member.

Being a former moderator for GP, I felt compelled to shed some light about GP
and its ceo.  With that said, I am still a member of GP but I am not an Active
member of GP.

Firstly GP is not a scam.  GP is a dream.  Yes folks, its a dream.  Whether the
dream will actually evolve into reality is yet to be known.  Perhaps it will and
perhaps it will not.

The ceo of GP is a good man.  He has never set out to hurt anyone nor has he
ever had any intention of hurting anyone.  He is a heartfelt man.  He is an
intelligent man.

Personally, I became angry when I realized the ceo had lied about some things.
I also became upset with the 'Premier' idea that was implemented.  It was at
that time, I snorted around for awhile like a bull and I gave up being a
moderator for GP.

If people gave up on their dreams, where would we all be today?  Mr Catalan has
fought very hard and for a very long time to keep his dream alive.  He has told
some lies.  He is indebt.  He owes money and a lot of it.  These are all facts
that Alan himself will admit to anyone that ask him.  Poor management and lack
of management from the start of GP has been its main downfall.

Alan himself knows that he went about his dream all wrong.  He knows he should
have never brought his dream to the internet.  He should have first brought his
dream to supportive backers, real contracts in place, worked out all the
details, created everything First, then launched the GP program when it was
READY.  Thats hindsite and that's living and learning in business.

The question for most GP members has never been is 'GP a Scam?', it is 'Will GP
Survive?' 'Will GP make it?' Will GP bring them an online income?'  I don't
know.  Once I personally see that GP is out of debt, that GP sends payments to
the members, and GP has finally got its program together, I will become an
active member and promote it once more....until that time, I stay in wait and
see mode and go on about my own business.

Bottom line, GP is Not a Scam and Never was.  GP is one man's dream in which he
fights very hard and long to bring it into reality.  With all the hoopla over
the last 2 years, one would think he was charging the members zillions of
dollars.  Fact is it is a free to join, wait and see, opportunity.

Valerie Underhill

Not in PreLaunch.  Get Paid Monthly NOW!
No Brainer!


===========C o n t i n u i n g D i s c u s s i o n (2.2)=============
From:John Olson

Robert Lee,

I know all about the stuff at the Scam boards and site. When the GP boards were
down, they jumped all over us. I had been following their little "On Going Group
Hate" thing for a while at that time. They had been Very quite, until the GP
members boards were taken off line. Then with no way for GP to counter Anything
they said, they launched into what can only be described as a litany of hate,
lies and misinterpretations.

I countered their rantings for a while, but I finally had to give it up as a
waste of my time. Nothing could get them off their insane quest to destroy GP. I
could care less what garbage they are trotting out now. I am a member and I see
the changes to the program and the site. More and more areas are being opened up
for member earnings. More and More content is being added as we get ready for a
full launch.

I have not promoted GP much, preferring to wait until someone could join and
start earning. That time has now come. Granted, there are a lot of things yet to
come, but they are coming.

I predicted what Bob B. and the kids would be saying as soon as GP launched, and
with the soft Launch and All members earning, you have made my prediction come
true. Before they all claimed GP would never launch, that Alan was going to be
run up to the county jail, that law suit after law suit would force GP into the

Now they will be saying the kind of thing you just set off with your request to
see "checks." You should know GP has not cut any new checks yet. The next Big
Lie will be, "Maybe GP has launched and maybe members are seeing some small
earnings in their accounts, but they will never be paid." They will say, "Alan
will be in jail and GP will be shut down before members see a dime."

As with all their other lies and misinterpretations, these new ones will not
happen. I do not understand Bob B.'s insane infatuation with bringing GP down.
It seems there is nothing he won't do to try and destroy this company. Have
there been problems, Yes. Have bad decisions been made, Again Yes. But are
members earning right now, Yes. Can someone join for Free and earn from their
site usage and that of friends who join with them for free, Yes. Are they
working their butts off to bring this to a full successful Launch, Yes.

Once GP has fully launched, and members start getting checks in a month or so,
what garbage will the Scam police say then? I predict that they will say, "Sure
some are getting checks, but not for much and it won't last."

On my site I tell people to join for free, but not to spend any money on
promotion until they are sure. I tell them they can still earn without being a
Premier Member. It may well be one of the few opportunities someone can join for
free and still earn with. Now, there are still some of my old sites up, that I
can no longer edit with different information on them. But they all have BIG
links pointing to my up dated pages.

Robert, you can follow whoever you want on this. It is your right. But with all
the things being said and written about GP, my advice is it wait and see what we
do from now on. Not go over what mistakes or promises have been made in the
past. Things and companies change with the times, so has GP.

One more thing, my Host has upgraded my builder and I am in a major redesign of
my pages. Should be done by the time you read this. Still keeping the black
background though, I like it.

John Olson

It's Your Money. It's Your Time.


===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:John Olson
Subject:Does any buy through the net????


Funny you should write this today. I just received a check from Commission
Junction for purchases made through my site. I seems some people don't have a
problem if there is something they want, even on the Web, they buy it.

Shopping online is more secure then most people think. How secure is it to give
a Waiter your Credit Card to pay for a meal? What does that Waiter do with it
while it is out of your sight? You don't know, but you trust the Waiter with it.
People are beginning to realize shopping online is safe and they are doing it
more and more.

But what in the World is wrong with people who have joined some affiliate
program getting paid for their work in getting you to their site or store? I
couldn't care less if they lived in China, Russia or down the street. They got
me to their site, I saw something I wanted and I purchased it. If someone owned
a Brick and Mortar Store down the street from you, would you care if they were
from India or Minnesota? Would it really matter to you or to the price of an
item if the distributor were in Spain? And the manufacture was in Japan?

It doesn't matter one wit. People who put up a Website, and pay for promotion to
get people to that site deserve something for all that expense and work. I think
you had better wake up to the Fact this is a Global Economy and stop being
concerned who, and in what country, is getting a piece of the pie. We all live
on this Planet together, and if I buy some scarf in New York, I am happy someone
in China is getting something for it.

This is the way it works, someone builds something, someone ships it, someone
distributes it, someone wholesales it, someone retails it, and finally someone
buys it. And for better or worse that is the way things are. As for Affiliates
getting paid down three levels, who cares. Some people are good at selling, some
are good at finding people who can sell. Isn't it a wonderful World when we can
all do what we are good at?

Good luck living in your Dream World,

John Olson

It's Your Money. It's Your Time.



===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:John Yarrow
Subject:Does any buy through the net????

In response to Prasanna Kumar: Does any buy through the net????

Resounding Yes!!!  I actively buy and pay for services using a credit
card all the time.  I am in the least concerned about credit card fraud
and have never had a problem.  If I did I would simply contest the
charge and that's that!

I think the real issue here is what types of things are selling on the
Internet and to whom and why!  What I buy mainly are products  I already
purchased from a store or services I use to send a check to through in
the mail.  Now it is just easier to turn on the computer.  I am still
buying the basic same things just a different order form.

I think there has been this misconception that the Internet opened up a
big new market...WRONG!!  People are still buying what they bought
before except now we buy some of it through the internet.  Same dollars
different purchase device.

In addition the generation that is most using the internet are young and
are just now starting to earn and spend money(the computer generation).
If you want to sell on the internet look at what the young people want
like music and games and give them a better deal then the next guy or
something the other guy does not have and you will hit the jack pot.
Only problem is we are competing with the big companies that are now,
after we tested out the internet market when it was small, flocking to
the internet and using there big budgets and smarts to dominate this
media tool.

Make no mistake the internet was the new frontier but like all new
frontiers after the first settlers it is not longer new!  Remember the
California gold rush?  How many really made a fortune compared to how
many made nothing.  It was a feeding frenzy that soon normalized.  It is
no free ride anymore.  You need to be just as smart and on the cutting
edge as somebody with a real store on a street corner competing with
other stores, only the streets are now virtual and for now the paper is

It is a dog eat dog world out there and now the big dogs have moved in
so watch your rear, lol.

John Yarrow


===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:John Olson
Subject:I think it is possible that I have too many ideas


I can understand your problem. Let me give you an analogy.

I have always come up with, what I thought were good ideas for movies. I have
writer friends and I would tell them my ideas and just say, you are the writer,
just write it and see where it goes. What happened? Nothing, because it was not
their idea, they were not really into it.

Several years ago, when our son was just a baby, I had an idea for a movie. I
knew that just telling it to someone would not do. We had an Old computer with a
word processing program and spell check. So what did I do. I wrote it myself.
Should have read some books on the proper form to use, because I ended up
rewriting it all over again. Then I had another idea and wrote that and another
and another. That's why my E-mail address is Actwrite7, I am an Actor and I
write. I was on screenplay number seven when life for us changed and I had to
move on to other things. But I will get back to it. And the other ideas I have.
Wish this ended with me selling something you could go see or just selling
something, but not yet.

The point of this is to do what I did. Just write it. When I came up with a
scene that I was not sure of, I just started writing. Because after it is
written, I can always go back to it and fix things. And this is the same advice
I give to you. Just do it.

Get a Host with a good builder, a great domain name and just do it. Once you
have it in a ruff form, you can always ask for a review and then make any
changes you think are right. But we can't review something that is just on paper
or in your head.

I am sure you have seen enough Websites and read enough of the reviews around
here to have a head start on most people. Just do it.  I work with an online
builder through Trellix and I do not need to know much or any HTML. I only need
to know what it is I want to have on the site and to copy and paste, click and
point. The disadvantages are that if you ever want to move the site to a new
host, you can't. It's stuck on the old hosts server. That is why you need a good
host to start with. To see what companies offer the Trellix builder, just go to

My host is: Their prices are reasonable and to use the
Trellix builder is only a little extra a month. If you want to try out the
builder, Trellix has partners who offer Free sites and use the builder. Get a
free site and just play with it for a few days and get the feel of working with
it. Then get a paid host and really go to work. But do not let your ideas sit on
paper. Get them on the Web, just do it.

I wish you luck, and I hope to see your site soon.

John Olson

It's Your Money. It's Your Time.



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==============N e w P o s t i n g  (1)=============
From:Miss Ariyo
Subject:Advertising on the Web

How best can one use free classifieds for advertising
one's business without going crazy?
Miss Ariyo




==============N e w P o s t i n g  (2)=============

G'day Bogdan and all Adlanders.
Around September last year came on line with a
nice looking ppc SE site offering a $5 bonus
on sign-up. I did that and "seemed" to get
quite a few visitors according to their
stats. Not checking my log, I added $20 to
my account, then another $50 as their stats
said I was getting hundreds of visits.
I then checked my logs and found their stats
showed I was getting around 100 times the
number of visitors my logs showed.
After many emails asking for an explanation
as to why it seemed I was paying for
impressions of my ads rather than clicks,
and for a credit to my account, I have had no response, so it seems they may be
a little iffy to say the least.
I estimate I've received around $1 worth of visitors for my $70
which I don't think is particularly good value !
Have any of you had the same experience and is
there anything we can do about it?

      1st  for  Reverse  Classifieds.
             Free ads for Buyers.
Sellers Browse/Search for your Buyer


==============N e w P o s t i n g  (3)=============
From:Jerome Dsouza


in keeping with the 'common thread' that flows
through your issue...i.e. finding true value by...

...alerting folks to possible duds (GP),
...the incisive views concerning Cashevolution
...the collective knowledge bearing down on SPAM

Could GingerMarie Douglas-Geracitano shed some
light on FreeStoreClub commonly seen around as EMM?

What I am looking for is not whether someone or the other
has made money in this but whether there is the possibility
of 'earnings' i.e. true value. (The amount of course depends
on my abilities and efforts)

I have signed up and this is my url:

finest regards,

Jerome Dsouza


==============N e w P o s t i n g  (4)=============
From:Robert Lee
Subject:Ideas Wanted

Hello Adlanders,

I have decided that it is time to put my thoughts, opinions and all the ways
that I can help people onto paper (well, at least into little electronic bytes
that can be read by anyone with a computer!). Branch out, expand my wings, etc.

But I need a good starting point, ideas need a frame and a fertilizer to be able
to grow and prosper. So I am asking you to help by emailing me, or by posting to
this digest, the one or two most important things that you would like to
know/learn/be able to do with your website that would increase your traffic,
increase your return visitor count and increase your sales.

Do you need to know how to optimize your web site for better search engine
Do you need help to create compelling content that can naturally direct your
visitors to make a purchase from your site?

Do you need advice to be able to find the one or two products that you really
can sell and make good money selling them?

What is it that you feel would help you today to be able to sell tomorrow?
I know what "I think you need to know" but that may not be the same as what "you
feel you need to know" and that is what I am looking for.

Please email me your questions and subjects to or post
to this list under the subject heading "Ideas Wanted". I will answer all, but it
may take a few days for a reply, don't despair.

I look forward to your emails.
With thanks,
Robert Lee

Dating B2B
Earn $$$ Become An Online Dating Service Affiliate Today!
Content! Stickiness! Traffic Tips!
Learn At Your Leisure For Free!


==============N e w P o s t i n g  (5)=============
From:Marianne Payton
Subject:Spam Has me stumped

Dear Bogdan and Fellow Adlanders:

I know it has been a long, long time since I have last written, but needless to
say I have read every Digest with great interest.  This is still the greatest
ezine in existence.

Well, SPAM has me really in a quandary at this moment and I need some help. I am
not sure how to handle this one.  I have been blocking the senders and deleting
their emails, but this time. . . .it was sent to me FROM me!  I received a whole
bunch of emails trying to get me to refinance my home, all at one time. I very
patiently blocked and deleted each until I came to the one with my address as
the person sending the Spam.  I almost caught myself blocking me!!

I have no idea how these people do this, but as I decided to read their fine
print at the bottom, it stated my address was inserted as the sender so that
they would not received any bounced emails.  It further had a link to click on
to stop them from sending me further emails.  I checked where the link would
lead me without actually clicking on their link.  I took the domain address and
went to Network Solutions and checked the "Who Is" tool, only to find out there
was no such domain. Then I got lost as to what to do next, which is why I am
writing to Adland Digest.  I have the header but have no idea what to do with it
or how to contact whomever owns the address.

If anyone has any ideas on what to do or would like to see the email, I will be
happy to forward it to you.  I think this is getting totally out of hand.  At my
age, I really can't handle this type of problem.

I received another one this morning, but this time they made the mistake of
coming from where I have my domain, so I forwarded the entire email to the
Support Team and I am sure they will trace it down.

You guys keep up the good work.  Your comments are always interesting and

God Bless,
Marianne Payton

Proud Charter Member
With GOD all things are possible ~ Matt. 19:26


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=====================Site Review Request  (1)===============
From:Laurie Delk

I opened up a gift shop online,
and wondered if you'd like to critique it for me! :o)

My biggest thing is people with Netscape 4.0 email me all the time saying the
page gets stuck at 60% and never loads.
I have Netscape 6.1, and IE 6.1 and it looks fine in both of them. BUT, of
course I want to have everyone be able to read it.
My sister works at the Ford plant, and NOONE at the office could see my page,
because they are not allowed to download the new browser version.

Thanks to all who look and comment, good or bad! ;o)
Laurie Delk

AOL IM Name- KJV Prov31
ICQ - 117671333
PO Box 251 Columbia, TN 38402-0251


=====================Site Review Request  (2)===============
From:Jim Harvey


First, I want to say this is a great newsletter. In the beginning I didn't
do anything but just give it a quick glance, not realizing how good it
really was. Now I look forward to reading all of it. And there are some
who really lay it on the line when they do their site reviews. I really
hope some of them will do a review of my site. My site URL is: but the main page I am wanting to
get reviewed is my water crystals page which is the 4th link down. I
have several pages and I am sure many of them are probably not very
good. But I don't want to bother them too much so I am especially
interested in the water crystals page, my main business.

While I have been doing this internet business for 2 or 3 years I don't
know much, either about the internet or computers. I have been afraid
to send emails about my business because of spam. I don't know how
to use autoresponders, even though I have some. I have subscribed to
places to get leads but I have to send them out 1 at a time since I don't
know how to do it otherwise. In other words, I'm pretty dumb. If you or
anyone can give me any help it would be appreciated.

I started a newsletter but I have to have someone send it for me. As I
say, any help will be appreciated. While I don't think it possible to set
up an affiliate program I thought about offering some free products to
those who signed up under me as an incentive. I don't know if this is
something to consider or not so I would appreciate your thoughts.

Jim Harvey

It's All In The Water


=====================Site Review Response  (1)===============
From:John Olson


I think I remember seeing your site before, but I can't remember writing a
review of it. Be that as it may, I think your redesigned site looks just fine.
Loads quickly and has the information needed to make a decision to join with you
or not.

And you give us, through your links, enough information about yourself so we
know who we are being asked to partner with.

I think you are offering a valuable service here. After reading through your
site, I can think to myself, I know where I can find most of the things she is
talking about. But then I have been around this marketing thing a while. The
newbie however has not, and could well make use of your service. It's is hard to
know what works and what doesn't, what is a good deal and what is not. It takes
a long time to know the difference. Judging from your site, I can't see why
someone who is just starting would not at least sign up for free.

Now, not being a member, I can only hope that you do deliver good information
for the money you charge. But for free, it's worth a look see for anyone getting

I wish you luck with the site and the service.

John Olson

It's Your Money. It's Your Time.



=====================Site Review Response  (2)===============
From:John Olson


I can agree with you totally about not requesting site reviews for affiliate
sites. After all these sites are built by professionals, most of them anyway,
and there is NO reason to ask for a review for something you did not build or
something you cannot change..

On the other hand, the site you and I were asked to review was not a corporate
site, but a try at a doorway page to a corporate site. And as such, I think it
qualifies to be reviewed. I looked at this site and thought, oh great, another
SFI guy trying to get some free promotion. And that maybe true. But this is also
someone who may be asking for help. They want to know what problems there are
with the site? What can they do to make it better?

Building a doorway site for an opportunity you are in is a very good way to let
people know who you are and what you think. And as such, need to be put together
in a way that makes them worth while having. They need to work, do the job of
getting people interested in the program. Knowing how well they do that job is
very important. Getting a site review is a big step in knowing how well the site
performs it's job.

So, let's not get down on someone requesting a review for their doorway site.
After all it is something they built themselves. And they are asking for help.
In my review I tried to offer a little help, without getting into too much of
what I think of the program. This person, needed some advice, asked for it, and
I gave it.

But I agree, requests for site reviews of corporate affiliate sites is a waste
of our time.

John Olson

It's Your Money. It's Your Time.
God Bless the USA. 9-11-2001


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=====================G u e s t   A r t i c l e   (1)===============
Your Web Traffic and Your Bottom Line
ByScott Buresh

Most companies that have websites have access to traffic
 statistics, usually provided by their web host. Those that
 don't look at these files (or use a bargain basement web
 hosting company that doesn't provide them) don't know what
 they are missing- there is a wealth of information to be
 found, and reacting to this information can have a positive
 impact on a company's bottom line. What follows are some of
 the most basic stats that are typically available, followed by
 brief suggestions on how to use the information.

 The Myth of "Hits"
 Most web surfers have come across sites that boast about
 "20,000 hits per day" or something similar. But what does this
 mean? To an internet marketer, unfortunately, not much. "Hits"
 actually refers to the number of requests for information the
 web server receives. To use an oversimplified example, if your
 company homepage has 20 separate graphics on it, each visitor
 to that page will account for 20 hits. If you were boasting of
 20,000 hits per day, you would really only be talking about
 1000 visitors. Obviously, this statistic is not a fair
 indication of actual site visitors, and shouldn't be figured
 into your traffic analysis.

 Average Visitors (Daily, Weekly, Monthly)
 This is the true measure of website activity. Of course, more
 traffic is desirable in most circumstances (provided it is at
 least somewhat targeted). Without access to this data and the
 ability to look at visitor history, it is impossible to tell
 if your traffic building initiatives, whether online or
 offline, are working. It should be noted that the more your
 traffic increases, the more accurate the rest of your data
 becomes. This is simply because trends in a larger sample are
 more telling than trends in a smaller sample where a small
 number of atypical users can skew the results.

 Average Time Spent On Site and Average Page Views Per Visitor
 This data can be very useful in determining how your site is
 connecting with visitors. If the average time that people
 spend on the site is small (for example less than a minute),
 or the average visitor only visits one or two pages, it may
 indicate some sort of problem. Perhaps your site is attracting
 the wrong traffic, with visitors abandoning the site quickly
 when they realize it isn't what they were seeking. Perhaps
 visitors are confused by the navigation and decide to look
 elsewhere. Maybe your site, even though you love it, gives off
 an inexplicable bad vibe. Whatever the case, an awareness of
 the time people spend on your site and the number of pages
 they view can bring a potential problem to your attention, and
 help you gauge how effective your solution is.

 Most/Least Requested Pages
 This information is helpful in determining the "hot" and
 "cold" areas of your website. If you notice that a page that
 you think is important is not getting any attention, perhaps
 the link to this page should be made more prominent or
 enticing. On the other hand, if there are areas of the site
 that you deem less important that are attracting a great deal
 of your traffic, you can shift some of your sales/marketing
 focus to those pages. Whatever you find in these stats, you
 can bet that it will give you valuable insight into the
 interests and motivations of your visitors.

 Top Exit Pages
 There are probably certain pages of your site where you don't
 mind visitors leaving (after all, they can't stay forever). A
 confirmation page after they fill out a request for more
 information might be one example of a reasonable exit point. A
 contact page that tells visitors how to get in touch with your
 company might also be acceptable. Unfortunately, it is
 unrealistic to assume that each of your visitors is going to
 find exactly what they are looking for on your company site,
 so it is normal to see a wide range of exit pages. However, if
 a high percentage of visitors are leaving on any particular
 page, it bears some close scrutiny. Sometimes minor
 modifications in content can have a positive impact on visitor

 Top Search Phrases
 This data can be very useful in understanding what type of
 traffic is coming to your site. If you see relevant phrases
 that bring you consistent traffic, you can assume that you are
 getting some targeted traffic. On the other hand, if there are
 predominant phrases people are using to find your site that
 are unrelated to your business, you know that at least some of
 your traffic is of a lesser quality. In addition, if you
 notice that people find your site by typing in the name of
 your company, you should be pleased to know that you have
 achieved some level of brand awareness. By examining the
 search phrases that your visitors are using, you gain a better
 understanding of your visitor.

 Some people are intimidated by these reports (mostly because
 of the sheer volume of data available), but they shouldn't be.
 While there are many highly specialized statistics that can be
 used for more in-depth analysis of site traffic, the above
 areas alone can provide invaluable information on site
 visitors and website performance. Remember- this data is
 available for a reason. It's up to you to use it!

Scott Buresh is co-founder and principal of Medium Blue
 Internet Marketing ( For monthly tips on
 how to get the most out of your internet presence, sign up for
 the Medium Blue Internet Marketing Newsletter at



=====================Joke of the Day   (1)===============


  You have two choices in life: you can stay single and be miserable,
  or get married and wish you were dead." - W. W. Renwick.

  Getting married is very much like going to a restaurant with friends.
  You order what you want, then when you see what the other person has,
  you wish you had ordered that.

  At the cocktail party, one woman said to another, "Aren't you wearing
  your wedding ring on the wrong finger?" The other women replied, "Yes
  I am, I married the wrong man."

  After a quarrel, a husband said to his wife, "You know, I was a fool
  when I married you." She replied, "Yes dear, but I was in love and
  didn't notice."

  A lady inserted an 'ad' in the classifieds: "Husband wanted".. Next day
  she received a hundred letters. They all said the same thing: "You can
  have mine."

  When a woman steals your husband, there is no better revenge than to
  let her keep him.

  Eighty percent of married men cheat in America. The rest cheat in
  Jackie Mason

  To be continued.....

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