ADLANDS'   DIGEST
                     A Free subscribed Discussion List
                           of  26,912 subscribers
                     on web marketing and promotion
               supported by AdlandPro World's Classifieds
                       at http://www.adlandpro.com
                        Bogdan Fiedur,  Publisher
                       mailto: Bogdan@softfornet.com
                      Vol. 1 issue #310  Oct, 02, 2002



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Topics in this issue:

Sponsor Message
Word from Publisher
=====================

C o n t i n u i n g   D i s c u s s i o n s (6)
============================================

1.Affiliate Programs
~Julie Frost

2.There is no quick and easy way to search
~Pauline Phillips

3.CashEvolution
~Adrian Elman
~William Jaroske

4."Has anybody perfected the Pyramid?"
~Sharon Bray-McPherson
~Robert Lee
~William Jaroske

5.GP
~Adrian Elman

6.Affiliate Programs
~Mike Merz

7. MLM OR EMM
~Julius Zimba

N e w     P o s t s  (1)
=========================

1.Andy Sparks
~Expired Domain Names


Site Review Requests   (3)
=========================

1.Deb Owen
~ http://www.goldswanbeads.com

2.April Waters
~ http://www.valudealz.com

3.Doug Appleby
~ http://www.smartdottraffic.com/


Site Review Responses   (3)
=========================

1.John Olson
~ http://www.exclusiveleads.net

2.Rusty
~ http://rustyrose.com/blackjack/page1.htm

3.Rusty
~ http://rustyrose.com/blackjack/page1.htm


G u e s t   A r t i c l e    (1)
=========================
1.Don't Make It Personal
By John Colanzi

Joke of the Day
=========================

================== Word from publisher ====================

Greetings All

Welcome  250 new subscribers who joined list since last mailing.


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It turned out after checking our logs, that this issue of Adland Digest
was delivered only to half of our subscribers due to network error.
I'm just resending it now.
Sorry if you received it already.

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===========C o n t i n u i n g D i s c u s s i o n (1.1)=============
From:Julie Frost
Subject:Affiliate Programs

Natalie wrote:
>A good place is:
>http://ssl.linksynergy.com/php-bin/reg/sregister.shtml?offerid=7097&mid=560&
>siteid=GWyQLN2f5OI-qJwds1
>LinkShare is the leader in providing partnership programs on the Web.
>Hi Natalie and Fellow Adlanders!

Just a quick suggestion... If you have a REALLY long URL like the one
above, it may break over two lines (like this one did.) In order to keep it
a complete, clickable link, just put these little brackets on both ends <>,
like so:

<http://ssl.linksynergy.com/php-bin/reg/sregister.shtml?offerid=7097&mid=560
&siteid=GWyQLN2f5OI-qJwds1>

That way, even if the link does break over two (or more) lines, it will
still be complete, clickable (in most email readers, anyway) and correct.

I hope this was helpful!

Sincerely,
Julie Frost


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===========C o n t i n u i n g D i s c u s s i o n (2.1)=============
From:Pauline Phillips
Subject:There is no quick and easy way to search

Donna,

For all readers of this forum who are not familiar with Ken's work
you can subscribe to his latest FREE email training course called the
Service Sellers Masters Course, by sending a blank email to
tsmsozbiz@sitesell.net. If you want to learn how to build a real Internet
business by selling your own product or knowledge, with a content-rich web
site that you build yourself, you need this course!


All,

This is true. I just got this course and read it. Among other things it
gives complete details on how to write and publish your own eZine
(electronic newsletter). I'm using that info to prepare my eZine. For more
info see
http://buildit.sitesell.com/globesales.html



--------------------------------------------------------------------
Pauline Phillips
http://www.prophecyspirit.com/
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===========C o n t i n u i n g D i s c u s s i o n (3.1)=============
From:Adrian Elman
Subject:CashEvolution

In response to John Olsen

Corinne Barker said "The NZCC did send us a letter
advising us that we may risk breaching those sections,
not that it was their opinion that we do."

This conflicts with the email received from the NZCC
which I will copy below:

From: Janet Whiteside "Janet.Whiteside@comcom.govt.nz"
Sent: Monday, July 22, 2002 8:41 AM

Subject: RE: CashEvolution - selling securities

Thank you for the information.

The Commission has completed its assessment of CashEvolution and is of the
opinion that it breaches sections 20, 22 and 24 of the Fair Trading Act
1986, the sections that deal with referral selling, misleading
representations about certain business activities such as those carried on
from a person's home, and pyramid selling.

Janet Whiteside

Chief Advisor

New Zealand Commerce Commission


Corinne made this statement yet has not shown a
copy of the mail she claims to have received to back
it up with. Certainly the mail above does not match
her claim.

That said, I understand that 2 different departments of
the NZCC have been involved in this matter so it is quite
possible that different mails were sent.

I note that Corinne has not qualified what that 3rd item
was but as you can see from Janet Whiteside's mail
it was the laws regulating pyramid selling.

If CE can clear up this issue then the only issue left for
them to deal with will be their position vis-a-vis securities.


comments  mailto:adland@softfornet.com


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===========C o n t i n u i n g D i s c u s s i o n (3.2)=============
From:William Jaroske
Subject:CashEvolution

Hi Robert Lee,

It sure amazed me that they will still defend Cash
Evolution to the very end after what was said and
done. Yet they make further atempts to legitimize a
scam and some have the audacity to make it more
enticing when it is not upto par.

I feel people need to be concerned more about their
credibility than the pursuit of the almighty dollar.
It makes no sense having a tarred reputation because
of promoting a scam.

Well this whole fiasco started when Bogdan asked if it
was another Going Platinum. I think by now that he made
up his mind by not investing in it. But to call it
another GP would be asinine for it might be shut down
very soon due to hype and false promises.

To say John Olson has a problem with World Wide Scam
website. That's a understatement. I would say a big
problem because the site master integrates it with a
slant that is mystical.

The people in CE have informed over 24,000  Adland
subscribers What they stand for and what their
intentions are.


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===========C o n t i n u i n g D i s c u s s i o n (4.1)=============
From:Sharon Bray-McPherson
Subject:"Has anybody perfected the Pyramid?"

Mireille Wrote:

<---
"Has anybody perfected the Pyramid?"

Every company in the world is based on a pyramid structure.  You have
the CEO, President, managers, supervisors, team leaders, and all the peons
at the bottom.  Look at any organizational chart and you'll see a pyramid,
whether it's a private or public company.
So why is everyone calling MLM's and affiliate programs "pyramids" and
automatically label them scams because of it?"
--->

Dear Mireille,

I agree with your statements about all companies being based on the
pyramid structure. I would like to add that MLM is the only industry
that I know of where through their hard work, dedication, and efforts
the "peons" at the bottom of the pyramid can actually earn MORE income
than the people above them.

And yes I do mean work.  Anyone who has told you that building a
successful network marketing business is easy or can be accomplished in
a few weeks or months was lying to you.

It's true that some "schemes" passing themselves off as legitimate MLM
companies is what has given the entire industry a bad name, but look at
the dirty dealings happening in all types of industries today. Take the
telecommunications industry such as WorldCom and Quest for example.  Do
we label ALL telecommunication companies as "dirty" because of the
actions of a few?  Of course not.


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Supplying Quality Goods & Services to
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===========C o n t i n u i n g D i s c u s s i o n (4.2)=============
From:Robert Lee
Subject:"Has anybody perfected the Pyramid?"

Said Mireille
Quote:
So why is everyone calling MLM's and affiliate programs "pyramids" and
automatically label them scams because of it?  When you go to work every
day, you're working for a pyramid.  Is the company a scam?  Why not?  It's a
pyramid!

Just had to get this off my chest because it sure makes me laugh.
End Quote

Actually, your analogy stinks of the rhetoric that I've heard from people
that have tried to encourage me into Amway, Herbalife and many other true
pyramid schemes.

Why are they different from the businesses that you proclaim to also be
pyramids?

Your argument falls on it's face due to the actual structure of people and
products. They are not the same.
In a very basic format, taking a manufactured product through it's supplier
chain, transportation chain and to it's final reseller or retailer is a
pyramid.

You have one manufacturer and many resellers (retailers).
But Multi-Level-Marketing (MLM) is based one seller selling to others that
also become sellers. The one seller makes his profit by selling to others
that in turn sell the same product that can only raise their revenue by
increasing their own lines of distribution. MLM's often hide their practices
by calling their selling techniques a "business" or a "distribution channel"
where what they actually sell is only the means to sell.. Not an actual
product but by selling the means to sell the product.

General Motors (one of the largest companies in the world) manufactures cars
(among other products). They do not require their sales teams to first
purchase the cars before they can sell them to others. They take their
products to the retail level via dealerships that sell the cars. Although
all participants have a stake in the success of selling the products, none
have to purchase them in order to sell them. None by them buy at full price
and have to sell 3 to make money at it through kickbacks or under the table
commissions.

It is called a retail markup. Maybe you've heard of Wal-Mart?
Regular companies provide a product for the retail stream and have economies
of scale built into the products they manufacture that allow them to
decrease costs and final product prices to remain competitive.

MLM's require their sales forces to believe that there is no competition.
There are no economies of scale, no price reductions, but there are
kickbacks based on recruitments of other sellers.

Perhaps a little reading is in your future?
http://www.mlmsurvivor.com/
http://www.mlmwatch.org/
http://www.quackwatch.org/01QuackeryRelatedTopics/mlm.html

Quote:
It shouldn't matter whether you joined 10 years ago, today, or 10 years from
now.  Consumable products will be consumed for decades to come.  It's up to
you to use and sell them and teach your downline to do the same.  How can
you sell and promote something you wouldn't use yourself?  Really...

End quote

I can only guess how many month's/years of Amway soap you have in your
cellar waiting to be used.

Good luck, you'll need it.



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===========C o n t i n u i n g D i s c u s s i o n (4.3)=============
From:William Jaroske
Subject:"Has anybody perfected the Pyramid?"

Hi Subscribers

Well this issue has been beaten to death like a dead
horse. The vast majority will never believe in this
concept no matter how you approach it. The mega-sized
stores like Kmart will never pay you to refer others
even if it was beneficial.

To call MLM a pyramid without blasting non MLM
companies is so illogical and is very perplexing that
most have an extreme hate for it.

 But they favor the companies that pay their bottom
end employees a slave wage while company executives
get millionaire salaries.

Why would you support a company like that? You do when
going to fast food places.

How could you call it a great company?

How dare these companies take out employment ads in
papers. Pay their people so poorly. Then Bosses go
around with an arrogant attitude expecting peaches and
cream in return.

How dare they lay-off millions of workers and call it
good PR or say great job. This is such phoney gobble
goop that I heard in my entire life. That's so
outrageous. Why would anyone in their right mind want
to invest in that company or buy their products.
That's outrageous.



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===========C o n t i n u i n g D i s c u s s i o n (5.1)=============
From:Adrian Elman
Subject:GP

Re: John Olson's post to Tracey

I am not going to waste time answering the ridiculous
comments you made about GP but I am going to bring
up the matter of this paragraph:

"Most if not ALL businesses start out life in Debt. That
is the nature of business. The money has to come from
somewhere. Someone has an idea, and is willing to take
the RISK to see it through. Others may see that idea and
decide to take the RISK with them. Nothing is certain in
business or in anything else. But what is certain, is that
negative thinking will not build a Company or a Dream."

John, there is one hell of a difference between a start-up
company who is in debt to the bank because they have
borrowed the capital to finance their project, and a firm
that has ordered products, services, and employed staff
which they could not afford to pay for. The latter cannot
be construed as a normal start-up debt.

As for the negative thinking, if you were stuck out in the
ocean in a boat with a large hole in its hull, how much
positive thinking do you think it would take to get you
back to dry land?

You might think that's a stupid analogy but let me put
this to you... Imagine you have a boat harbored in a
marina which you paid for with borrowed money. Would
you agree that for all intensive purposes it's your boat
and provided you kept making the payments you would
be able to live quite happily. Now let's imagine you can't
keep up those payments and you haven't paid your
mooring charges to the marina. How long do you think
they will let you keep your boat there? And how long do
you think it will be before the bank seizes your boat
back?

Keep thinking positively John. Maybe the bank won't
find your boat and the marina's owner will have a heart
attack!



comments  mailto:adland@softfornet.com


===========C o n t i n u i n g D i s c u s s i o n (6.1)=============
From:Mike Merz
Subject:Affiliate Programs

Hi, Patricia ... All.

This is an affiliate program to promote your own product/service, I assume
...

My only question is whether it's a digital or physical offering.

You're in luck, as far as being inexpensive and easy to use, if the answer
is digital.

Sounds like ClickBank might be your best option, in my opinion.
< http://im4newbies.com/clickbank.htm >

It's only $49.95 to set up an account, which includes credit card
acceptance, and the ability to set up an affiliate network.

... and ClickBank takes care of all the accounting chores, including
payment to you, and your affiliates, plus a free listing in the
ClickBankMarketPlace, featuring over 10,000 merchants, over
100,000 products/services.

If your wares are physical goods, I do know of a few you can look into.

Drop me an email ... <mailto:support@im4newbies.com>, and we'll figure
something out.

Much success,
Mike Merz



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===========C o n t i n u i n g D i s c u s s i o n (6.2)=============
From:Julius Zimba
Subject:MLM OR EMM

Dear Editor,
Please allow me space in this interesting ezine to
contribute to the on going debate about MLM and EMM.
The title of my article is:

MLM OR EMM, Mental positioning Is The Answer!

....and my discussion is as follows:

I have closely followed the arguments in favour and
against Multilevel Marketing (MLM) or in favor and
against Exact
Method Marketing (EMM). Who do readers believe?

Whether you follow MLM or EMM your success depends on
how you position your mind before you plug into the
digital market.  Before I give you practical examples
let me state that these systems have got similarities.
Both are Affiliate Programs and the concept is the
same.  What makes the two marketing systems different
is their focus.  Let me explain:

MLM
The MLM is a multi-tiered, meaning three or more tiers
or levels deep of commission pay outs.  The focus
under this system is on building down line and
"selling" the opportunity.  The product or service of
the MLM is more of a means to allow the opportunity to
exist rather than its main focus.  To view an example
of MLM and its success story visit:
http://www.quickinfo247.com/6683890.160

EMM
The EMM is a two-tier, meaning that it has got two
levels of commission pay out, that is you and any
other sub-affiliates you sign-up.  This is similar to
MLM except that it is not really a down line because
with only one level the matrix goes wide! The focus
here is no longer on the down line or opportunity, but
more on the sale of the product. You can view a clear
example on: http://www.marketingtips.com/sr/t.x/766824

Therefore, in Internet marketing, whether MLM or EMM
or any other is what it is. Only your mental
positioning is the answer. The attitude, right or
wrong, will determine your success or failure.

For more information on the above discussion email to:
jzfranchise@yahoo.com

Thank you'

Julius Zimba



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==============N e w P o s t i n g  (1)=============
From:Andy Sparks
Subject:Expired Domain Names

I have been buying a few expired domain names on Ebay and have purchased
some software to help search for expired domains that have existing links.
I am not very satisfied with my results.

I am looking for a script, program or web site that will help me find
expired domain names.  If any of the members have knowledge of a good way to
search for expired domains, please email directly andy@967andy.com or post
to the digest.

I already use http://www.deleteddomains.com to search for expired domains.
I actually paid someone on Ebay $3.00 for info on expired domains and this
link is basically what I got for my money.

The negative members of the digest might think I got ripped off, but I
thought it was a bargain.  Good information is valuable.

Before anyone gets excited and jumps to conclusions, I don't forward the
names to anything yucky and I never contact the previous owner about selling
the domain name back to them.  I just register names that I plan to use.

Andy Sparks


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=====================Site Review Request  (1)===============
From:Deb Owen
Subject: http://www.goldswanbeads.com

Hello Fellow Adlanders

I have just given my site @ www.goldswanbeads.com  a complete overhaul and
would like to know if the download time is acceptable, especially on my home
page.

Some of you have already visited the site, and given your verdict,  there
are so many of you out there, ready with advice and support I am extremely
grateful to all of you.

Gyda Chariad

Deb Owen


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Gwraig Glyn (Gold Swan Beads)
http://www.goldswanbeads.com

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=====================Site Review Request  (2)===============
From:April Waters
Subject: http://www.valudealz.com

Over a year ago when I started reading Adland Digest I got in
on a conversation about FREE Things on the web (Website
Builders, shopping carts,etc. Not too many left anymore but
hey...They were good while they lasted and helped us Newbies
get our foot in the door.

At that time I had my website set up through a company called
BigStep. When I started it was free and everything on my site
was free. I was on less than a shoestring budget but it was not
a bad site and I didn't get a BAD review.

Well BigStep has gone CRAZY with their prices and I have now
moved on. Still not rich (but a little better off) so I looked
for along time before finding CityMax. I re-built my site
through them and now would like to have a site review myself. I
know the reviews are ALOT tougher now but that is a good thing
when you are trying to make money with your site.

I have broad shoulders so tell me like it is!!

April Waters


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=====================Site Review Request  (3)===============
From:Doug Appleby
Subject: http://www.smartdottraffic.com/

I would like critical reviews of my website:
http://www.smartdottraffic.com/
I am particularly interested in checking cross-browser compatibility
and to know how reviewer(s) find navigation and process / explanation
aspects.

The concept, design and layout of the website is my work and I contracted a
Programmer (found through FreeBonanza.com) to develop the scripts.

The website is an evolution of my learning of Internet processes - which has
been substantially improved through my Adland Affiliation and my association
with Bogdan and FreeBonanza, not to mention the invaluable knowledge gained
from my subscription to the Digest.

regards,
Doug Appleby


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=====================Site Review Response  (1)===============
From:John Olson
Subject: http://www.exclusiveleads.net

Colin,

Well, you've got a nice simple site here. You offer the product, tell us who
you are and where you are. You give us the price of your products, and tell
us the ads they responded to. You give us reasons why to use your service,
why other services aren't that good. And there is some good advice sprinkled
about the site as well.

About the only thing I can say is, your "FAQ" page should be laid out like a
"FAQ" normally is. When I first clicked on it, I had to check to be sure I
was on the right page. It's great to show potential customers the ads people
are responding to, but if you are going to call the page, "FAQ" then that is
what it should look like.

Get some meta tags on this thing. I checked the source and there are none.
Also, I think it would help your sales if you could place some testimonials
from satisfied customers on the site somewhere. You do well to give your
names and contact information up front, but after all, you are expecting us
to spend some hard earned cash with you, and we just might like to be able
to see what others have to say about your service.

And you might want to hint at where these leads come from. But I do agree
with you, you must spend money to make money.

I wish you luck,


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=====================Site Review Response  (2)===============
From:Rusty
Subject: http://rustyrose.com/blackjack/page1.htm

Hi John:

In your review of my site, you couldn't have said
anything nicer - "Wow, I just learned a lot!"  And that
was exactly my aim.  During my tour as a 21 dealer I saw
so many people on my tables get nervous or (and this is
true) begin to feel guilty when they started to win.  I want
people to know that they can relax and enjoy the games,
simply by knowing the rules of Blackjack and managing
their bankroll and not worrying about what the casino
or the pit bosses think.

As to my site, I have a lot of work ahead of me.  I'm new
to designing and I've discovered that designing is always
a "work in progress!"

I have already implemented a lot of the "cosmetic" or "easy"
changes that you have suggested.  The harder ones go into
my "design work in progress" folder.

As for my graphics, I'm not sure what to link them to in order
to keep the flow smooth.  That will take some thought.  I will
link the first row of four as you suggested.

I can't tell you how much I appreciate your comments.  You
really can't see your own design as others do, and to have
outside comments, especially someone who is experienced
in judging other sites, is invaluable.

Thanks again, John, for your wonderful comments and your
very helpful and solid advice.

Warm regards,

Rusty
P.S.  Loads of kudos to Bogdan Fiedur for
this wonderful column in Adland Digest.

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RustyRose@rustyrose.com
http://rustyrose.com/blackjack/page1.htm
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comments  mailto:adland@softfornet.com


=====================Site Review Response  (3)===============
From:Rusty
Subject: http://rustyrose.com/blackjack/page1.htm

Hi Rikie:

I know you must be busy and I want to thank you for taking the
time to review my site.

Your very first sentence, "not much 'glitz or glamour' for a Casino
entrance" brought me up short.  It is not an entrance to a casino, but
the entrance to a book called "Secrets of BlackJack."

I had changed the wording on my original page, trying to attract the
casual traffic and realize now, thanks to you, that it was a mistake and
have put my original page back.
http://rustyrose.com/blackjack/page1.htm

I think you're right about reading across the page.  It really is a
little uncomfortable.  It might be easier to read it if the information
was set up in columns.  I will play with that idea and see what I can
design.
Although I think it should be on the first page only, as the following
eight pages are really an instructional booklet and should be read in
detail.  Maybe I could tighten the margins somewhat and make the
instructional booklet a little narrower, rather than spread across the
page.  Perhaps two separate columns with some small casino buttons
to the right of the instructions.

My goodness, how you have helped me.  I'm so glad I asked for this
review.  You've really got the 'little grey cells' in my brain jumping.

A java script 'link box' just may be the perfect solution.  Sort of a
search engine throughout the site.  If I can redesign the format of my
pages into columns and add the 'link box' to the top of each page, it
would be a lot easier to navigate.  And probably a lot less messy.

As I said before, it's hard to see your own site as others see it, and
your review has been a terrific help.  I really appreciate it and want
to thank you again.

Warm regards,

Rusty
P.S.  I would also like to thank Bogdan Fiedur and Adlands for
making this tremendously valuable service available.


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http://rustyrose.com/blackjack/page1.htm
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=====================G u e s t   A r t i c l e   (1)===============
Don't Make It Personal
ByJohn Colanzi


Most of us have an inherent need to be liked. We want
to be nice guys or gals and it upsets us when we
receive angry emails or flames.

Well if you're going to do business online you're going
to have to learn to deal with them. No matter how nice
you are, or how many people you try to help, the flames
will come.

Sometimes you'll receive them because something you've
said is misunderstood. Sometimes you'll receive them
because someone's forgotten they're on your list.

You just have to learn to roll with the punches.

You have to toughen your hide and take them in stride.

You'll even receive some from the small group of online
marketers who go out of their way to be rude and
obnoxious.

You can't make it personal.

As an online marketer, you don't make any sales if you
don't get the word out about what you have to offer.
Sadly there are some marketers who want the net to be
a one way street.

They want to hop from newsletter to newsletter and site
to site and grab anything that's free. Then when they
receive a sales letter or offer they scream at the top
of their lungs.

So what can you do?

Go into business knowing ahead of time, it has nothing
to do with you. As they say in the Soprano's it's just
their nature.

Don't bother responding, you'll just waste your time
and energy and more than likely get even more upset.

Get them off your list, block their addresses from your
email account and move on. Cut them out like you'd
have a cancer removed from your body.

Do it fast and clean.

Stick to your game plan. Don't let the occasional
idiot destroy your business or your resolve.

Stiffen your spine and take your hits. The internet
isn't always a bed of roses, but it is the best game
in town.

Get in the game.


Wishing You Success,
John Colanzi


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Copyright (c) 2002 John Colanzi.
John Colanzi has been writing for the Internet for 3
years. He has shown hundreds of webmasters how to use
mindset medication to join the ranks of the successful,
prosperous marketers. Subscribe now to his "Street
Smart Marketing Newsletter and put your business on
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=====================Joke of the Day   (1)===============

Q. How do you keep your husband from reading your e-mail?

A. Rename the mail folder to "Instruction Manuals."





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